Unparalleled True Technology

Silicon Valley is the kingdom of today's electronics industry and computer industry. There are countless high-tech companies that have influenced the world, and it is also a paradise for countless related practitioners and entrepreneurs.

Of course, for some people, this is also hell.

In addition to the electronics industry and the computer industry, Silicon Valley is best known for investment companies. Being able to be favored by investment companies is undoubtedly the biggest gospel for entrepreneurs.

Tom Ding is a salesman who has just joined Century Investment Corporation in the United States. In fact, he doesn't like this job very much. His favorite job is related to games or movies. His previous occupation is a Hollywood one. screenwriter.

老板 "Boss, you have to believe me, this software, Instagarm, is just like Plants vs. Zombies. It is definitely a genius, and it is totally worth our investment."

的 The report hurried out has been handed over to his supervisor by Tom Ting.

When the boss read the report, Tomdin introduced: "I have been following this company since the launch of Plants vs. Zombies. I have to say that the creator of this small game is a genius. This time, The new product Instagarm they launched is even more incredible. In just 24 hours after going online, it has more than 5 million registered users ... "

When I heard 24 hours and 5 million registered users, Tomdin ’s boss sat up straight. This kind of achievement, I believe any investment company in the world will attach great importance to.

"How did they get so many registered users? This software is free of charge?"

Tom Din ’s boss raised two very critical issues. For software in the conventional sense, the acquisition method of registered users represents the ability to retain the user, while receiving no fees represents the ability to obtain benefits.

Tom Ting replied with some emotions: "Their number of levels in Plants vs. Zombies is limited. It took me a week to complete all the levels."

Actually, Tom Ting lied, and it took him only two days to complete all the cards in Plants vs. Zombies. Moreover, it was done during off hours. However, when dealing with your boss, it is naturally impossible to answer this directly. Otherwise, the boss will think that Tom Ding is playing games during office hours.

"This kind of small game, after the level is over, the playability is greatly reduced. A few days ago," Plant Vs Zombies "launched an advertisement, and a special edition update will be launched at 12 noon yesterday. An update is free, but only if you download and register Instagarm. "

When the boss heard this, he also saw the relevant content in the report.

"Social applications? Share photos?"

Tomdin explained: "Yes, this software is a free trial. Users can use the software to beautify the photos they have taken and then share them among users on Instagarm. At the same time, they can also share it with one click. Facebook and other social networking sites. "

Hearing this, the boss Tomdin's interest in this software has greatly reduced. No charge is only one of the reasons. The most important reason is that this software is functional software.

Every functional software will fall behind the times with the advancement of technology and hardware, and will be eliminated by the market.

"Pseudo-social application software, and the way to acquire users, is the same as users who spend money to buy, what kind of loyalty can such users have?"

Tom Ting's boss said: "However, being able to have more than 5 million users also proves that the owner of this company has sufficient marketing tools. I authorize you to negotiate financing with the other party, but there are a few prerequisites."

Although the interest was greatly diminished, Tomdin's boss saw the software and the benefits Apple could create for them, so he decided to invest in it.

Tom Ding took it seriously and began to obey his boss' orders.

"First, we must obtain about 33% of the original equity. Second, we must not raise more than 5 million US dollars in financing. Third, we must never let the other party take ownership of Instagarm or Plants vs. Zombies. Separate from Apple. "

Tom Ting heard this, and his heart was cold. This financing bottom line, let alone the founder of Apple Inc., could not even be accepted by him.

Tomdin ’s boss added: “Of course, the bottom line of $ 5 million is the bottom line of our first tentative negotiation. It is not absolute. When you negotiate with the other party, I will let the risk control department It conducts an assessment. If the result of the assessment exceeds US $ 5 million, we can increase the financing amount appropriately. However, you must not show this in front of the other party. "

At the same time that venture capital companies are facing huge returns, they are also facing huge risks. In order to reduce their own risks, they often expect to get more equity with the least money.

Because of the sentence added by his boss, Tomdin was slightly relieved and said, "Boss, you can take a closer look at the revenue of Apple last month in the report. Although this revenue was not announced by Apple, but I probably inferred from their downloads and payment ratio. So I think the risk control department will definitely increase the amount of financing this time, and it will be a very big increase. "

Although Tom Ting's report was made on a temporary basis, it also has dozens of pages. In such a short time, his boss couldn't read it, let alone read it in detail.

According to Tom Din's introduction, the boss turned the report to the page of Apple's revenue speculation. After a glance, he stood up directly from the boss chair.

"$ 60 million? Are you kidding me?"

With a monthly revenue of 60 million US dollars, for a company such as Century Investment Corporation, it is naturally not a big company. But at the beginning of the report it was clear that the company, called Apple, had only been established for more than a month.

Tom Din likes his boss's surprise, forcing a smile and said with a smile: "I'm not kidding, UU Reading www.uukanshu.com and the sales of" Plant Vs Zombies "have not stopped. In the next three months, they will definitely be able to reap $ 100 million in cash revenue. Boss, they have no cost. "

丁 Tom Din ’s boss frowned and sat down slowly, saying, “In this way, they have no shortage of funds to run the software Instagarm.”

Tom Ting nodded and said, "However, they lack operating channels and later acquisition channels. If they are not willing to be acquired, then they lack listing channels."

A free software, when the number of users reaches a certain level, it is natural to find a way to convert the number of users into revenue.

Generally speaking, the simplest way is to package the user together with the product and sell it to the capital that can use it to create profits. Followed by the operation of the product, and then listed money.

The hardest part is converting existing unpaid users into paying users.

Tom Din ’s boss looked at the report for a while and said, “Please contact them first. The specific investment amount is waiting for the analysis result of the risk control department.”

Tom Ding nodded, just as he was about to leave, he heard his boss say, "Tom Ding, I asked you to come here to let you focus on investment projects that can change the IP. This time you though Good job, but it doesn't fit the company's positioning for you, do you understand what I mean? "

Tom Ting smiled awkwardly and said, "In fact, my original purpose was to want the IP of the game" Plant Vs Zombies. "

His boss gave him a glance at him and said, "Let's play a few games, and don't forget how you fell from a well-known Hollywood screenwriter to a salesman."