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时 When the game of "Plant Vs Zombies" was officially released, there was actually not much investment in advertising.

In addition to having no money, because Wenming himself has a good advertising channel.

Wu Wenming's more than five million followers on Facebook and James's more than three million followers, even if there is a possibility of repeated attention between the two, but after all, they are the number of real fans without any trace of moisture.

At this time, Facebook users still tend to be younger, and there is still a long way to go for future generations to cover almost all ages in Western countries. The way these young groups use Facebook is on computers.

Young and computer-equipped, these two conditions fully meet the main customer group of "Plant Vs Zombies".

At the beginning of the official release of Plants vs. Zombies, Wen Ming and James advertised them on their Facebook. In addition, hundreds of previous students from Harvard, MIT, and Boston universities also highly evaluated this game after trying it out.

They also have Facebook or other social tools.

"An hour, the download has exceeded 100,000 times."

Inside Apple, 10 employees and four Wenming are all watching the downloads of the game here.

The "Plant Vs Zombies" developed by Tong Wenming is free to download, and the first few levels are also free to try. However, if users want to play more interesting levels later, they must pay.

The payment method is to purchase the activation code on Apple's official website, or you can purchase the activation code on Amazon.

Amazon was established in 1995 and is the largest online e-commerce company in the United States. By 2009, its user base and payment channels had matured. Wenming, the newly established Apple company, was able to get online with Amazon, not because of any relationship, but because of very pure business dealings.

The number of downloads is not the same as the number of paid payments. Wenming sat up straight and asked, "How many paying users are there?"

数据 The staff responsible for statistics answered with some excitement: "The activation code sold on our official website has reached 9,756, which is about to exceed 10,000. The activation code sold by Amazon has exceeded 50,000."

As soon as the chanting came to an end, almost crazy cheers rang out inside Apple.

With 1,200 square meters of empty factory buildings, the cheers of 14 people even spread because of the resounding.

Because so far, the sales data of the "Plant Vs Zombies" game has been too successful.

100,000 downloads. In one hour, paying users have exceeded 60,000. This ratio and the time for deciding to pay are simply incredible.

Even if I was very confident about the plant vs. zombie game, I couldn't help cheering when I heard the result. Because for him, it is no longer necessary to worry about suspicion if he can use the products of previous lives in this world to succeed.

James suddenly asked after shouting, "How much money do you make now?"

This question did not affect the cheers of Apple employees. The person in charge of statistics answered with excitement: "Our selling price is $ 2.99, and 60,000 payments, we can get about 180,000 US dollars in total."

In an hour, I earned 180,000 US dollars, and for those who are 500 million yuan only mean, it is nothing. However, for this group of students just starting work, it is an incredible result.

And, all of them know that the future of this game is definitely more than this hour.

When Wu Wenming heard about 180,000 US dollars, his excitement in his heart decreased a lot instantly, because it was very, very far from his goal of investing in the mobile phone industry.

Alas, the smile on Wenming's face never stopped.

"I invite you for a big meal today. Do you want to have a Chinese meal or a French meal? Or, do you want everyone to have a Big Mac Burger?"

主要原因 The main reason for the success of Plants vs. Zombies is of course that Wenming has played Plants vs. Zombies. He knows all the architecture and design inside, and also has all the technology to develop this game.

However, it is impossible for him to complete the development, testing, and subsequent promotion, sale, and maintenance of this game in a week.

I treat my employees, Wen Ming feels that he can't pull too much, otherwise, who would like to follow him in the future?

Employees began to discuss what to eat, and at this time, the download data and sales data in the background are constantly improving. Moreover, the speed of promotion is very fast.

Uh ...

Donalds, a senior engineer at Microsoft, has been obsessed with Wen Ming since the last time he was affected by Wen Ming's self-confidence.

Originally, he had treated Wen Ming as a small person, and he was destined to be a Harvard dropout in the future. However, he inadvertently saw Wen Ming published a novel.

When he heard the news, Wen Ming's "Robinson Crusoe" had already appeared on the New York Times' best-selling new book list.

唐 Since then, Downers has followed Wenming, and even secretly followed Wenming's Facebook account.

闻 For Wen Ming, his number of fans has exceeded 5 million ~ www.readwn.com ~ one more and one less, he can't be clear.

But for Downers, his own technology is very powerful, because his position in Microsoft is also very high in the circle, but after all, he is not a public figure.

So, Donners's Facebook followers are not many.

闻 When Wenming posted an advertisement for "Plant Vs Zombies" on his Facebook, Donalds saw that development for the first time.

The ghosts were terrible. Downers actually downloaded the game during work hours and started playing it directly.

In ten minutes, Downers passed all the free levels. Subconsciously, he chose the option to purchase an activation code according to the prompt of the game client.

这 "It's ... is that why you ever asked me, did Microsoft develop an idea for a mobile game?"

Donalds is almost in his thirties. It stands to reason that he is over the age of playing games, but he is still attracted by the game "Plant Vs Zombies".

In addition to the game's playability, he also found a very important problem, that is, this game is really suitable for playing on mobile phones.

游戏 The design of this game is destined for the client of this game, it will not take up too much storage space. The game mode determines this game, when running on the phone, it will not occupy too much running memory.

More importantly, the operation mode of this game is very suitable for touch screen mobile phones that are now popular.

"It's a pity."

Donalds sighed after looking at the game related. Because on the developer's list, there is a position of hearing in every link, and it is a very important position.

"Such a genius has been tricked by fate."