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多少 How much does it cost to become a mobile phone manufacturer?

In Wu Wenming's brain, the one who can best help him make money is undoubtedly Apple's four-piece suit. Iphone, Ipad, IMac, Macbook.

But these things are not meant to be created, he can make Apple's most valuable iOS system, OS system, and supporting APPStore, that is, the Apple App Store and other programs.

However, the software of these products requires hardware, and the hardware is really expensive.

If Wenming wants to make four sets of apples out of his own and take a customized route, although the price is high, the wealth he has now is not impossible.

How can I make it?

He needs to make money. Earning money means sales, and if he wants to sell, he needs to stock up.

Otherwise, even if your product has a good reputation, there are only dozens of people and hundreds of users, and it is impossible to create any benefits for you.

More importantly, not all software running on Apple phones is developed by Apple itself. It can even be said that 99.9% of the programs are developed by third-party software vendors.

The reason why these software vendors are willing to develop software on Apple's platform is because Apple's user class has an incredible appeal to them.

If there are only a few hundred Apple users, or even thousands of them, then no software vendor will be willing to invest in developing software on Apple's system platform, or even to convert existing software operating platforms. .

How many markets can there be for mobile phones that do not have enough software and can only make calls and send text messages?

Jobs founded Apple in 1976. In 1980, Apple went public and Jobs became a billionaire. It took decades for Apple to become the world's most valuable company.

Wen Ming ca n’t wait for decades, or 4 years to become a billionaire, so he needs to get the real first bucket of gold in a short period of time, and then use the money to put the four-piece apple in this. Hit the world.

Qi Wenming firmly believes that money can make money.

Therefore, games with a small investment and a lot of money have become Wenming's first choice.

"I give you a day to try it out. If anyone can find a loophole in this game, then I will pay $ 1,000."

苹果 Apple, a Boston-based company, is very popular today.

In a 1200-square-meter warehouse, hundreds of people were sitting on the floor with snacks and drinks beside them, and each of them had a notebook on their knees.

These are all students from nearby universities, or classmates such as James, and the classmates of the 10 Apple employees.

一周 After a week, Plants vs. Zombies was finally born in this world. After internal trials, everyone at Apple agreed that this game will inevitably succeed. However, Wenming insisted on a free trial and then promoted the game for sale.

"We provide snacks and beverages, and this investment is not large. We installed Plants vs. Zombies for free on their computers, but they only lost hundreds of paid downloads. Moreover, these people may not necessarily Will become our paying customers. "

He Wenming explained to his staff: "The so-called $ 1,000 reward is just a gimmick. They can't find the loophole in our game because our game has no loopholes."

The Harvard Business School student asked, "Do you mean, want to help us promote our game through these people's trials?"

Wen Ming nodded with a smile and said, "Yes, have you forgotten how Facebook developed? At first, Facebook only had users on Harvard campus, but because Harvard students used this product It was promoted to their classmates, and Facebook captured the market in universities across the United States. "

"This game we developed is highly playable. As long as these hundreds of students are addicted, we can save a large part of the promotion fee and make our game popular among college students across the United States. "

"After we occupied the college market, do you think we are far from success?"

If it is Wenming who has just passed through, it is absolutely impossible to think of this marketing method, even if he knows the rise of Facebook. But after dreaming about the biographical film "Steve Jobs", his methods of commercial marketing have become smarter.

In addition to technology, Apple's marketing methods can also be called world-class.

Bian Wenming's proposal has been approved by everyone. Many truths and many people know that they can say the truth, but when it is time to use those truths, how many people can think of it in the first place?

So, today's demo event.

Given the free snacks and drinks, and the reward of 1,000 US dollars, these arrogant people are very willing to come to Apple Corporation for a trial play in the spare time.

Ten Apple employees, including Wenming himself, and James and others, took a USB flash drive to copy files between hundreds of people.

Because Plants vs. Zombies have not yet been officially released, there is no way for these people to download them directly. Originally, the file transfer using the local area network was the fastest, but given Apple's current hardware equipment problems, the speed of downloading hundreds of notebooks on the local area network at the same time or in batches might be better than using a U disk to copy directly.

Because there is no air conditioning, James and others are already sweating after they finish their work.

我 "I said, why don't you upgrade your company's router?"

James complained, and he was willing to help, but he was very dissatisfied with Wen Ming's relatively entrepreneurial way.

Wu Wenming said helplessly: "I'm still using a loan, and the royalties for my novel are not in place. Do you think I don't want to upgrade the company's hardware?"

Kage laughed: "He is just to save money, otherwise, it would not cost much to buy hundreds of USB flash drives with lower memory,"

Four people sat aside, and sighed at the hundreds who started to play the game. Because of the sequence of the copy, many people had already played for half an hour to an hour.

Among the crowd, UU reads www.uukanshu. From time to time com exclaimed, and the zombie ate your brain, the cruelest background sound in the game.

10 Apple employees continue to wander among hundreds of people to answer some questions for them.

At this time, Wen Ming really felt like a boss.

闻 "Wen Ming, I really think you are a genius."

After David said something, he opened his notebook, and opened the game client of "Plant Vs Zombies", and said, "How did you come up with this game? Really genius, to be honest, I Already addicted to play. "

In addition to Apple employees, David and others are the first players in the world to contact Plants vs. Zombies. Since yesterday, they have become loyal users of the game.

I saw that David was playing, James and Cage were a little jealous. The two of them didn't have a notebook, so they just ignored Wenming and ran to the office computer next to it to play.

Only one person, Wenming, is helpless. He is now looking for some bragging rights. No, looking forward to the future, everyone is busy playing games.

Stood up, Wenming also entered the crowd, and began to observe the performance of those players when they played the game.

Except for a small number of college students who put their minds on snacks and drinks beside them, the rest have been attracted by the game of "Plant Vs Zombies".

前 "In the past life, this game was released for nine days, and the turnover exceeded US $ 1 million, and the download volume reached 300,000, setting a new record. The revenue from peripheral products is even more impressive."

Wu Wenming looked at those who forgot snacks and drinks because of games, and looked forward to the future even more.