The Richest Man Yang Fei

Chapter 462: Responding to price wars and shifting the battlefield

Regardless of its scale or its own strength, P&G is not afraid of domestic daily chemical companies.

The usual routine for foreign-funded enterprises to enter the Chinese market is to acquire a local leading company, and then quickly launch its own brand, use channels and resources to build a reputation for its own brand, or use price wars to seize the market and increase sales after monopoly.

Procter & Gamble still uses this old method, first cut prices to seize the market, and then sell at high prices after monopoly.

After Yang Fei heard the news, Zheng and Su Tong stayed tenderly in Beijin's new house!

Putting down the phone, Yang Fei chuckled and said, "Tide's price has been reduced, and it's down to nine yuan. Are you out of breath?"

Su Tong chuckled and laughed: "Fro! Then you still laugh?"

Yang Fei stretched out his hands helplessly, and said, "I just think it's funny! Such a big international company, the world's top 500! It is actually playing such a low-end price war!"

To be honest, when Yang Fei just heard it, he almost burst into cold sweat!

But he calmed down quickly, because this day was already in his expectation.

He is even looking forward to this day!

Su Tong said sternly: "Do you think this is the low-end? The price war is like cavalry on the plains, charging into the battle, invincible, but fortunately they only dropped to a piece of nine, we can also keep up!"

Yang Fei groaned: "They used to set a price of three yuan, but now they just jumped off the building and dropped one by one. Do you think their profits are so big? A pack of washing powder, loaded with a catty, can make two yuan? It's possible. ?"

Su Tong also realized the problem: "What did you think of?"

Yang Fei said: "I think a large company, if its cost control is problematic, or its research and development costs are too high, it must graft these costs to the end product so that it can recover its profits."

Su Tong said: "Of course, the more you invest, the more expensive the product will be."

Yang Fei said: "The average wages in Beijin and Huacheng are much higher than in Taohua Village. This means that their production costs are also higher than ours. Coupled with the brand premium, a bag of washing powder, they can't make money. So much money, then, they are now down to one nine, are they selling at a loss?"

Su Tong said: "No? We make a profit by selling two yuan, they will lose money when they sell one yuan?"

Yang Fei smiled and said: "Their sales network is different from ours. Moreover, they are now in the early stage of creating the market, and they have invested much more than us in all aspects. I am sure that they are definitely losing money!"

Su Tong said: "Then how do we deal with P&G?"

Yang Fei thought for a while, and said, "Our general fans sell for two yuan. The profit of the agent is already very low and cannot be lowered. Let's just move the battlefield!"

Su Tong smiled and said: "They entangle general powder, shall we sell soap powder?"

Yang Fei said: "We produce a new product, a new generation of washing powder that does not hurt your hands! A new formula, a new experience, and machine washing and hand washing are all suitable. We sell the new washing powder at 2.5 yuan. In fact, the cost is comparable to that of ordinary powder. It’s not much higher than the ratio, but the profits have increased."

Su Tong said: "Are you planning to use a formula that does not hurt your hands instead of regular powder?"

Yang Fei said: "Plain powder can never be replaced. This cheap laundry powder will always have a market. But we can compress the market of plain powder and use a relatively low price to give consumers a better choice. It costs only fifty cents a bag, but you can choose a better new generation of detergent, and it really does not hurt your clothes or your hands. Under such a premise, which one would you choose?"

Su Tong smiled and said, "Of course it is a washing powder that does not hurt your hands. After all, I still have to wash it by myself. I used to wash with soap because washing powder really hurts my hands, especially the kind of grip. There was a burning sensation in the washing powder in my hands. After washing, my hands were deformed."

Yang Fei said: "So, we are called the transfer of the battlefield. Don't just face P&G!"

"Gang?" Su Tong said, "What do you mean?"

Yang Fei said: "Just head on, just!"

Su Tong pursed his lips and smiled: "In your mouth, you sometimes pop out some new words-it's quite interesting. Then we don't care about P&G's price reduction?"

Yang Fei said, "I can't control it. If someone is such a big company, if they have conditions to cut prices, even if they lose money, they can afford it, but we can't afford it."

Su Tong said: "The P&G marketing boss must be crying, and punched out, and we were already behind him."

Yang Fei said, "Your metaphor is very good. Well, I will be behind you today..."

Su Tong whispered softly: "Well, I miss you so much."

Xiaobiesheng was newly married, Yang Fei played tirelessly for more than an hour before the two stopped.

"My mother called you and asked you if I have anything to do with my girlfriend?"

"Yeah." Su Tong's heart fluctuates sharply, and his body is as soft as a petal, without a trace of strength.

"Then why don't you say that I have a girlfriend? It's you!"

"I dare not say."

"why?"

"I'm afraid Auntie will be angry, and then I don't even have the qualifications to be by your side."

"What are you worried about?"

"I'm afraid I won't be worthy of you." Su Tong's long eyelashes fluttered gently, "I listen to the aunt's tone, she has high demands on your future wife."

Yang Fei lifted her face and smiled: "You are stupid, my wife, I am in charge."

Su Tong closed his eyes weakly: "Then tell me now, how does Auntie think of me? To be honest."

Yang Fei stagnated, and then smiled: "She said, to find a wife, you need to look for someone like you. The degree must not be too high, and you must not be a national employee, so you don't have to wait for you to study for a few years before you can be together, and you don't have to. Go to work at a fixed time every day and you can stay by my side."

"Really?" Su Tong opened his eyes, his black and white eyes were as clear as a heavenly pond, "Don't coax me."

"Don't coax you. If you agree, we will register with our ID card tomorrow."

"How old are you! Just registered! Comrades from the Civil Affairs Bureau, would you like to open this back door for you?"

"What are you afraid of, we have money! Give the comrade who is applying for a certificate a suite, and see if he can help."

"Huh, do you really think that money is omnipotent?"

Yang Fei smiled and said, "I know that it is not omnipotent. Isn't this just to make you happy?"

Su Tong also laughed and said: "By the way, I really want to see how you feel like you smashed others with money and houses. Isn't that really cool? Then I see you being rejected by others righteously. Cool!"

Yang Fei said, "When you talk about the house, I think of a good idea to let my mother accept you."

Su Tong stunned: "What do you mean? You mean ~www.ltnovel.com~ Your mother hasn't accepted me at all now? What you said just now was all coaxing me, right?"

Yang Fei couldn’t wait to slap herself, and hurriedly coaxed her: "It’s not a lie. She doesn’t know our relationship yet, but I have a way to let her know. You don’t have to say it, and I don’t have to say it. Just let it. She understands it by herself. My mother is kind of old-fashioned. Once she knows that my raw rice and you are cooked into cooked rice, even if we want to separate, she won't agree."

"Do you want to be separated from me?"

"How can I do it!"

"You just said it clearly."

"Oh my God! I said if, if!"

"Anyway, you said it! Oh, you, also, come on..."

Yang Fei knew that at this moment, saying one thousand things and ten thousand things would not be effective!

So, he blocked her mouth, and then got on.

(=)

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