The Richest Man Yang Fei

Yang Fei analyzed P&G’s strategy thoroughly, and what he fears most is that their pricing of Tide is too low. With P&G’s brand advantage, it will be the biggest rival in the washing powder industry.

Procter & Gamble is Procter & Gamble, the same general fan, the price is higher by a dollar!

Yang Fei feels that no one can challenge the status of pure white laundry detergent.

However, what Yang Fei didn't know was that P&G was facing a severe test.

Procter & Gamble's original positioning was to position Tide as a high-end brand, while the panda laundry detergent produced by Beihua No. 2 Plant was competing for territory in the low-end market.

However, P&G suddenly discovered that its best high-end positioning method had failed!

After Tide was launched on the market, the price of general noodles was three yuan a bag, but still no one cares about it.

Whether it is urban or rural, consumers do not pay for this brand.

Procter & Gamble got the wrong time!

The Huaxia at the end of 1994 was no longer the Huaxia of the 1980s. The living materials of the Chinese people were relatively abundant, and there were more choices for the same type of products.

Especially in the washing powder industry, the domestic market has the vitality 28 Yiqi Juechen first, and then the clean white brand stands out.

Guandong’s local brand has the "Libai" brand, and Chen Kaixuan has gradually developed his strength and established Libai Company in Huacheng.

Lishui Wuqi Chemical Factory has been selling soap for a living. It once sold soap to the first place in the country. Later, it also took a fancy to the development direction and economic benefits of washing powder. After the shareholding system reform in 1993, it was reorganized into Ainas Group. The company has officially entered the detergent industry. Their "Diao" brand is positioned in the low-end market, and the price is set at two dollars a bag, just like the white plain powder.

All the domestic well-known daily chemical companies are taking the low-price route.

At this time, Procter & Gamble suddenly introduced Tide, and the price was high-end, which naturally did not get a good response from the market.

The technology of washing powder, relatively speaking, does not have much high-tech content. Even if you advertise it and blow it up, it is enough for consumers as long as they can wash their clothes.

As for the so-called "non-phosphorus" and "environmental protection" concepts, they have long been played by clean white. Consumers have accepted clean white non-phosphorus washing powder. High-end products can buy natural soap powder, and low-end products can buy natural soap powder. Plain powder, both machine and hand wash, all kinds of fragrance are available, and the price is affordable.

Who would spend an extra dollar to pay for an unfamiliar brand?

When Yang Fei learned that they were selling high-priced laundry detergent, he let go of his anxiety.

On Saturday, November 5, 1994, the Southern Chamber of Commerce donated police cars to a grand ceremony. Many media in the province participated in the report.

Yang Fei, on behalf of the Southern Chamber of Commerce, attended the donation ceremony in costume and gave an enthusiastic speech.

On the same day, the Southern Chamber of Commerce and the provincial public security department reached an agreement to cooperate with the police and the public. When the two large markets in Nancheng and Beicheng are completed in the future, the public security will set up special positions in the large market to ensure the stability of the large market. Orderly development.

This activity has won praise from the general public.

The Southern Chamber of Commerce has become the hottest word among people in the province.

In the hearts of the people, the Southern Chamber of Commerce is a good chamber of commerce that has public responsibilities. Because of the close cooperation with the police, the Southern Chamber of Commerce has also been covered with a veil of mystery, which makes people feel that this is a background and backing. Chamber of Commerce.

In China, a successful entrepreneur must be half a politician at the same time.

If you only know how to run a business, then you can't do much. When a lot of foreign investment first came in, because they didn't understand politics, they encountered a bloodshed. Later, after localization, they began to grow and develop.

Large enterprises, whether state-owned or private, are more or less linked to politics.

Take a look at those big entrepreneurs, who is not this representative or that committee member? Who of them is not active on the big stage of domestic political life?

Yang Fei put forward the concept of cooperating with the police and the people as a family, in fact, to ensure the smooth opening and operation of the big market.

It can be predicted that after the opening of the North and South markets, other wholesale markets will be seriously threatened, and they will even be crowded with nowhere to survive!

The first is the integration of sales resources, which makes the small wholesale market lose customer flow. The second is that the wholesale bosses will get together and run to the big market, and the small market will fundamentally decline.

In fact, the two major markets are still under construction, and some people have threatened to mess up these two projects!

On this vent, Yang Fei donated 48 police cars to the police in a high-profile manner! And reached a cooperation agreement with the provincial government!

This is a baton for those who want to make trouble: if you have the ability, come and try it!

Don't underestimate the bloodliness and violence of these businessmen!

In Yang Fei’s memory, there were two wholesale markets. In order to compete for the source of customers, hundreds of people were finally organized, armed with sticks and weapons, fought, smashed a wholesale market, destroyed dozens of cars, and crossed the road. It took three days to recover from the paralysis. There was blood everywhere on the road, as well as broken hands and feet. It was terrible.

How **** are southerners?

It is enough to think about the saying that Wuxiang cannot become an army.

Is not cruel, not fierce, and not evil, can the Hunan Army's reputation be achieved?

In order to prevent the emergence of this sign, Yang Fei buried the pit in advance and invited the police to stop him first, so that Xiao Xiao Xiaoxiao did not dare to act rashly.

Sure enough, as soon as this move came out, the group of heroes fell to their heads, and the people who had previously threatened to disarm the Chamber of Commerce also died down, and no longer released fierce remarks.

With such a large market~www.ltnovel.com~, such a large chamber of commerce, without any background, can it stand firm?

Yang Fei pledged to donate the police car, not only for the public security police, but also for the future development of the Chamber of Commerce.

When the vice-chairmen and directors recognized this fact, they expressed their deep appreciation for Yang Fei's foresight. It is more important than anything to spend a small amount of money, but get a safe party!

The money from the Chamber of Commerce to invest in shares is successively remitted to the Chamber of Commerce's account.

Yang Fei and the Chamber of Commerce signed an investment dividend agreement.

It only invests in dividends and does not occupy equity, so that Yang Fei's absolute control over the enterprise can be guaranteed.

The agreement stipulates that the property rights of the enterprise belong to Party A and only pay annual profit dividends to Party B. The contract period is five years. After the contract expires, Party A will issue dividends and return on principal and interest to Party B, and return the entire investment principal and principal to Party B. Termination of contract.

If during the contract period, Party A declares bankruptcy, then Party B has the right to distribute Party A’s property with dividends.

After Yang Fei signed the contract, he took a huge sum of 650 million yuan and went to Beijin.

During the five-year contract period, Yang Fei provided an extra RMB 650 million!

Not long after Yang Fei returned to Beijin, he heard an explosive news.

Procter & Gamble's new product Tide laundry detergent is seriously unsalable!

As a result, they adopted the most serious price cut in history.

"Tide's price is reduced! Directly from three dollars a bag, to one nine!"

This big price cut is simply jumping off the building!

Yang Fei was shocked when he heard the news.

The same stunned, not only Yang Fei, but also Li Bai and Diaopai.

Everyone can't imagine that a major international brand will drop from three yuan to one nine in a short period of time!

Procter & Gamble’s idea is, don’t you sell two dollars a bag? Then I will sell one piece of nine!

In a price war, P&G has never lost!

(=Easy to read novels)