The Richest Man Yang Fei

Yang Fei has been consciously cultivating Su Tong's business and management skills.

Letting her participate in the auction alone is also an exercise in her psychological endurance.

The competition is not only about strength, but also mentality and brainpower. With millions of funds, you have to fight against others, how to bid and how to win the auction? This most tests a person's tolerance.

And Su Tong passed the test successfully.

Yang Fei smiled and asked, "Think about it, what are we going to do?"

Su Tong put down his chopsticks and gently pursed his mouth. "P&G has developed the shampoo market and has taken the lead. It is actually very difficult for us to seize the site unless we can surprise. Combining with the wise pig game theory you just talked about, That's a free ride for them."

Yang Feidao "The shampoo market has always existed, but with the entry of P&G, the demand for the market has not increased, but consumers’ requirements for high-quality products have increased. The market is pig food, we are pigs, and P&G is big pigs. We If you want to enter the shampoo market, you must learn from P&G and compete with them in the same trough."

Su Tong looked at the table full of delicious food, and suddenly lost his appetite.

Seeing her expression, Yang Fei knew what she was thinking, and laughed blankly, "Where did you want to go?"

Su Tong said, "It's okay, I'm full, you go on."

Ma Feng and the others still follow suit.

Yang Fei said, "So, our shampoo should imitate P&G. We follow P&G, they are tirelessly exploring the market in the front, and we wait and eat comfortably in the back."

Su Tong said, "Imitate? Is this appropriate?"

Yang Fei said, "Imitation is not a copycat, nor is it a blind imitation, nor is it fake or inferior. We have our own brand and products, as well as our own patented technology. As early as when I was developing washing powder, I had already started the formula of washing and protecting products. The research and development work is just slower than the formula of washing powder."

Su Tong said, "What to imitate?"

Yang Feidao "positioning and mode."

Su Tong said, "P&G is taking the high-end route? Anyway, when I study and work, I can't afford P&G shampoo."

She was telling the truth. In the 1980s, when Procter & Gamble first arrived, it gave countless consumers in our country a prestige. She actually priced a 300l bottle of shampoo at 19 yuan, shocking the world.

You know, at that time, our country was still very poor, and the monthly salary of an ordinary worker was less than 100 yuan. At that time, the price of 19 yuan was equivalent to three or four hundred yuan for later generations, which was horribly expensive.

But at that time, our country was in the early stage of reform and opening up. There was a huge shortage of materials and a serious seller's market. As long as there were products, they would not worry about selling. This was also the reason why many people who went to the sea were able to get rich at the beginning.

Who could have imagined that such an unreasonable price strategy could make P&G a great success. After that, P&G launched many brands such as Rejoice, Olay, Pantene, Shufujia, etc., which opened the eyes of the Chinese people for a while.

After all, no matter how poor the age is, there are also wealthy classes!

Many people are surprised to find that fast-moving consumer goods can still be played like this. These foreign brands seem to be doing magic.

Even though P&G's products are expensive, they are still warmly welcomed by Chinese consumers.

People who have just opened their doors are full of freshness and love for everything abroad. Foreign brands, like foreigners, are paid attention and sought after in China.

At that time, Chinese people were proud to go abroad, to marry foreigners, and to buy foreign goods.

Procter & Gamble seized this good era, made a fortune, and quickly occupied my country's daily chemical and fast-moving consumer goods market.

Don't think that P&G will only sell high-end products. It didn't take long for P&G to enter the low-end market again. Relying on scale and standardization, its products were quickly sold nationwide. The market share once reached 47, and hair care products exceeded 50!

Almost all of the familiar FMCG brands in the market are products under the P&G brand.

Under such a big advantage, Yang Fei wanted to make a sudden emergence and twist P&G's thigh with his little arm. It was almost impossible.

The only thing he can do is to take advantage of the situation, and hitchhiking like a pig in a little wise pig game.

At the beginning, Yang Fei chose washing powder behavior and immersed himself in it for more than a year, because in other aspects, he had no right to speak at all, nor did he have the strength to compete with P&G.

Now, the brand of Clean White Laundry Detergent has been established, and it has gained a certain reputation and reputation in the country and the world. Yang Fei has a foundation and a certain amount of capital. It is time to enter other areas of FMCG.

Yang Fei analyzed, "Chinese people used to buy only cheap goods, but after P&G came in, they opened the door to the high-end market. They have developed the high-end fast-moving consumer goods market. It is the diligent big pig who keeps stepping on that pedal. The difference is that before, it was the only one eating in the trough. Now, we are going to share a piece of the pie."

Su Tongxiu frowned, and gently fanned her face with her hand, "I can smell the smell of pig food."

Yang Fei said, "You are from the countryside, haven't you fed pigs? Pig food is grass and leftovers, but it's not dirty, okay?"

Su Tong said, "I just think that when you are eating, listening to you say this is too visual."

Yang Feidao "The products we launch will also be positioned in the high-end market. With the influence of the clean white brand, I believe it can attract a group of consumers."

Su Tong said, "In this case, we are not imitating, this is our own product."

Yang Fei smiled and said, "This is a smart imitation. The faster the high-end market is developed by P&G, the more results we can share. In short, if you follow P&G, there will be pig food."

Tie Niu also put down his chopsticks, "I'm full."

Ma Feng and the others stopped chopsticks one after another, saying that they were full.

Yang Fei rolled his eyes silently. "There is still a sales problem. Fortunately, our clean white laundry detergent has established a sales network all over the country. We can effectively rely on this sales network to quickly promote our new products. ."

"The packaging, design, and formula of the product, we can all learn from P&G's products, but we must have our own personality in it~www.ltnovel.com~ In a word, it is called harmony but difference."

"Harmony but different?" Su Tong repeated his words, savoring carefully.

Yang Feidao "Generally it is similar to P&G's products, but it also needs to have its own characteristics, so that consumers can distinguish that this is a clean white brand, rather than a copy of P&G."

"Is it also called white shampoo?" Su Tong asked.

"No, I have already registered a brand new brand, this brand is also under the name of the foam company, called Meisi, what do you think?"

"Meisi? Head & Shoulders!" Su Tong chuckled, "I think Meisi is okay. It has a nice name and beautiful hair with a good meaning. Wow, I can use my own shampoo in the future! I am looking forward to this brand new brand and new product!"

What Yang Fei is looking forward to is the fierce battle between Meisi products and P&G products in the market!

Because the little pig will eventually grow into a big pig, and this process is very fast!

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