The Richest Man Yang Fei

The third point Yang Fei wants to talk about is also the most important point for brand development, which is to win awards and certifications.

"Toothpaste is different from other daily chemical products. It acts directly on the inside of the human oral cavity. Generally, people don't pay much attention to things that touch the skin, but the requirements for products that come into the mouth will increase."

"If our products can be recognized by the World Professional Dental Technology Association, the credibility and reputation of the brand will be improved, and consumers, especially foreign consumers, will be more willing to pay for them."

"The internationally well-known dental association, with FDI, is the World Dental Federation. This is the world dental organization with the longest history in the world and the largest number of member states. There is also an ICD, the International College of Dentistry, with its headquarters located in the United States. , Is one of the famous international dental organizations, dedicated to promoting the development of dental medicine, teaching, scientific research, management and other undertakings. In addition, there are the International Dental Association and the International School of Dentistry. Can get one or more of the certifications, that’s right The development of toothpaste products is extremely beneficial and easier to be recognized and purchased by foreign consumers."

"In addition, there are trophies such as the Gold Award at the International Fair. If you can get one, you will get a lot of points. Consumers can only use these certifications and trophies to determine the quality of the toothpaste without knowing the ingredients and formula of the toothpaste. Bad."

"In addition, we cannot relax our domestic publicity. We must establish a responsible and technical corporate image. This requires some public welfare activities in the country."

"Charity activities seem to be free, but they are actually a means of publicity. Free advertising effects and huge word-of-mouth feedback can raise the visibility of our brand, let more people know and recognize our brand."

"For such activities, we can take the initiative, contact the Department of Disease Control of the Ministry of Health, and cooperate with them. We can carry out activities with oral health education as the main content in major provinces and municipalities across the country. We can take a tall name, such as It's called the "Chinese Oral Health Promotion Program"..."

Yang Fei talked freely, and had an in-depth communication and discussion with Ma Xiangyang about how to develop the brand of Chinese toothpaste.

Ma Xiangyang was very excited when he heard Yang Fei's words, as if a window had been opened in front of him, allowing him to see completely different brand operations and operations. He is like a rookie who has obtained the secrets of martial arts, rejoicing, and having a feeling of death when he hears the truth.

"No wonder you can be so successful. In just a few months, you have built the clean white brand into a leading sales brand! Others say you are a richly lucky local tyrant, and I know you rely on strength and brains!" Ma Xiangyang rubs Holding both hands, respectfully like a pupil.

Yang Fei smiled and said, "Mr. Ma is humble. Several brands of your White Cat Company are all very well managed. They are textbooks worth learning from our younger generations."

Ma Xiangyang said: "Don't dare to be, we are old, outdated in thinking, and unable to keep up with the development needs of the times."

Yang Feidao: "Innovation and development are closely linked. Development is inseparable from innovation. Innovation can drive development. Before awards and certifications, the brand content must be upgraded, that is, innovation. Scientific research strength is not enough to support this kind of innovation. Therefore, we need to find more powerful scientific research institutions to cooperate."

Ma Xiangyang said: "Fuda’s medical school is good. Their clinical medicine disciplines are at the top level in China. Their predecessor was Shanghai Medical University’s clinical medicine major. Jiaotong University’s stomatology is a national key secondary discipline and a national specialty. Ranked in the top category in the country. Both universities are in this city, which is convenient for exchanges."

Yang Fei pondered: "The scientific research of toothpaste is a complex system engineering. There will be more than a dozen or even dozens of scientific research institutes under the internationally renowned brand. I mean, it will start strategic cooperation with Fuda and Jiaotong University at the same time."

Ma Xiangyang said: "Boss Yang, you are indeed an atmospheric person. You speak and act with a magnificent view of the world and the overall situation. You always look at the problem from the perspective of the overall situation. Just this point makes me self-conscious. I'm sorry."

On March 15th, Yang Fei also rushed back to Southern Province to participate in the Excellent Entrepreneur Commendation Conference. He had limited time in the sea, and after signing the contract, he went to Fuda and Jiaotong University the next day to contact and cooperate.

At 220 Handan Road near Wujiaochang, Yangpu District, Yang Feixin walked into the main campus of Fudan University.

The word Fudan is selected from the famous sentence of "Sun and Moon Guanghua, Dan Fudan Xi" in "Shang Shu Da Chuan·Yu Xia Zhuan", which is intended to "strive for self-improvement and rejuvenate China", and entrusted the wish of intellectuals at that time to organize education by themselves and strengthen the country through education.

There are majestically standing teaching buildings, large green lawns, surrounded by trees, and Yanyuan, Xiyuan and other garden landscapes with Jiangnan characteristics, which are more like a beautiful park.

The weather is fine, groups of students are basking in the sun comfortably, playing guitar and singing, and Fudan students rushing to class upstairs, and couples meeting under the tree, are full of youthful and romantic atmosphere~www. ltnovel.com~The Guanghua Building, which will be famous all over the world, has not yet been constructed at this moment, and the peculiar wind tunnel wonders will not be appreciated.

Yang Fei walked towards the office building.

Asakami Sayang followed him and said, "Boss, I have already contacted the vice-principal of Fuda. I talked to him first. He is looking forward to cooperating with us."

Yang Fei nodded. He has always been steadfast and cautious. He has cooperated with the three schools at the same time on the technology and formula of washing powder, and distributed the relevant technology to them for research and development. This is not only conducive to the confidentiality of the formula and process technology, but also Conducive to the improvement of process and formulation technology.

The so-called one person is short of wisdom, two are wise, and three heads are the best of Zhuge Liang.

He also plans to distribute the new toothpaste formula technology to three universities. In addition to Fuda and Jiaotong University, he has contacted Ning Guoqing and Peking University Medical School and will also start cooperation with them.

Yang Fei now holds three toothpaste brands, one is Zhonghua Toothpaste, one is Whitening Toothpaste, and the other is Baixue Toothpaste, which will cover all the high, middle and low markets.

Toothpaste has become Yang Fei's vanguard in the field of personal care. He must take down this position!

Yang Fei was thinking about it. Suddenly he saw a girl with long hair sitting on the bench under the tree in front. She was holding a book and was reading it carefully. From time to time, she picked up her hair that was tossed by the east wind and a leaf. Slowly falling, falling on her hair.

This scene is so beautiful and moving.

Yang Fei walked over, gently picked up the leaves on her black hair, and smiled: "The red leaves in the sparse forest, the hibiscus will thank you, and the natural makeup will be on the autumn screen."

Asakami Sayang looked at him in surprise, thinking that the boss is really self-familiar, and when she saw the beautiful girl, she rushed forward and started to flirt!

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