The Richest Man Yang Fei

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Yang Fei's heart was shaken to Li Juan's suggestion, but he didn't say anything, just smiled.

Li Juan said, "Of course, we don't need to seize all the domestic market for small and medium-sized brands. What we need is the profits of first- and second-tier cities. In this part of the market, we do not grab, and foreign brands will also grab it."

Zhu Zhongnan let out a hey, hit the back of his hand, and said, "How about that? The Cosmetics Alliance was established by us, and now we are taking a bite again? Isn't this slapped in the face? Who will believe us in the future?"

Li Juan said, "We are doing this for the common development of domestic brands."

Zhu Zhongnan couldn't help but smile.

It is not difficult for Yang Fei to understand his smile, which means that Li Juan has robbed other people's market and set up a chastity memorial.

Li Juan said, "What we are seizing is the market for small and medium-sized brands in major cities and mainstream channels. This part of the market is not outstanding for them, and they cannot compete with foreign brands. What we leave for them should be the community, third, fourth, Fifth-tier cities and towns. Isn't this arrangement the original intention of our alliance? For small and medium-sized enterprises, instead of spending time and money to compete with large enterprises, it is better to stay second?"

Yang Fei's contempt mentality just started, he couldn't help but take it back and re-examine the strategy proposed by Li Juan.

Zhu Zhongnan said, "SMEs will not agree."

Li Juan said, "This is determined by the market, so they cannot agree with it. There is no need to discuss it with them."

Yang Fei said, "Then how to operate?"

Li Juan said, "We are selling our products together with their products under the banner of the alliance. No matter in terms of quality or price, they do not have our advantage. It will not take long to squeeze them out. This is a The process of natural elimination does not require us to be evil."

Yang Fei had to admit that although Li Juan was just a female stream, her courage was above her.

In many cases, it should be broken and broken.

It's like having money on the ground. You see it first, and want to pick it up, but you also care about your face and other people's opinions. When you hesitate, you will be taken first by the quicker.

To seize the market, Yang Fei certainly understood this, but he didn't want to do it when he thought about it.

Li Juan not only thought about it, but also wanted to do it, and didn't care about anyone's opinion!

In her view, the core interests are the interests of the company.

As long as it is beneficial to the company, it can be done.

"Okay, just do as you said." Yang Fei gave a final word and said to Zhu Zhongnan, "Zhu, don't hesitate, this matter should be slowed down soon. After the Spring Festival, major brands will compete for the market, and we just take advantage of it. Strike out."

Zhu Zhongnan also had no objections, and the three agreed on this.

The competition between makeup brands quickly reached a fever pitch.

The price of gold shops in large shopping malls has been artificially increased to double or even triple the price of previous years!

The golden stall not only represents more sales, but also represents the image and strength of the brand.

When a consumer can see the counter of a certain brand in the most conspicuous position no matter which store he walks into, he will take it for granted that this is a very good, powerful, and well-known brand, even if He doesn't know the brand for the time being, he will think it is a high-end brand preconceived, and he will also be willing to know about it.

On the contrary, if a brand can only occupy a place in a small corner, not even a place, how can it establish its own brand image?

Many branded banner shops are opened in the cbd center where the land is expensive. The annual operating expenses will cost hundreds of thousands or even millions of losses, but they still have to be maintained.

Because you want to be a good brand, you cannot do without the image of this flagship store.

The flagship store is like the banner of an army. Until the last minute or the entire army is annihilated, the banner must never fall!

Yang Fei is not short of money now, and his goal for Zhu Zhongnan is to win the gold c position in all shopping malls at any cost!

In this competition between domestic and foreign brands, no one has retreated. Rather than buckle and buckle, take some corners and corners, it is better to go all out to take the best position and establish the best image of domestic brands. !

For domestic brands, Beauty Group is the golden sign and the flagship of domestic cosmetics!

As long as the high-end image of the Beauty Group is established, other domestic brands will have the confidence to say, our domestic products are also good!

After the Spring Festival, the counters of many large shopping malls have undergone a round of licensing changes.

Domestic small and medium-sized enterprises did not occupy much position in the first place. After this major reshuffle, they were almost squeezed out of the big shopping malls.

Several cosmetic brands under the Beauty Group have entered major shopping malls at the same time. The main brand occupies the c position, and other sub-brands also occupy a place.

For Yang Fei, who is not bad for money, once the channel war starts, he will do his best.

This kind of competition and rent-raising behavior is ultimately profitable from the shopping malls.

But there is no alternative.

There are only so many golden positions. If you don't grab it, others will take it away.

Even in some shopping malls, the rental period has not yet expired, and they are paid high prices by others.

This kind of unfair competition,

Small and medium-sized enterprises cannot afford the expensive entrance fee ~www.ltnovel.com~ and have no strength to compete with major brands. They can only quit large shopping malls and move to small streets and communities.

Li Juan is right, this is the market's choice.

Even if the Beauty Group does not make a move, under the attack of foreign brands, small and medium-sized enterprises have no room for survival.

As long as the Beauty Group is still there, the banner of domestic daily chemicals and cosmetics will not fall.

In a market economy, everything should be tested by the market.

Whether it is a foreign or domestic product, your product can impress consumers and gain consumer approval, so naturally someone will buy it.

In terms of brand strategy, some people focus on high quality and low price, while others take the high-end route. Each brand is positioned differently.

Several cosmetics sub-brands under the Beauty Group cover several consumer levels, which can not only satisfy the local tyrants' shopping psychology of looking for the most expensive, no matter how good or bad, but also bring consumption of less than 100 yuan to the working class.

In 2006, too many brands did not have the awareness of online marketing, or even though they had related operations, they did not have much investment.

The Beauty Group is different. The company itself has a complete network distribution system, which is unmatched by other brands.

With the rise of domestic shopping websites, online shopping is quietly changing people's consumption concepts and shopping methods.

The sales of the beautiful online mall are increasing geometrically every year.

Official production, official website, official distribution, official service!

What else is unsatisfactory? What is there to worry about?

The biggest obstacle to online shopping is nothing in Beauty Group!

In 2006, from the very beginning, Yang Fei had a full harvest and fought a beautiful sniper battle in the cosmetics field!

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