The Richest Man Yang Fei

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On the seventh day of the first lunar month in 2006, Yang Fei returned to China.

The eighth day of the eighth day was a good day for the two companies to start their business. As usual, Yang Fei wanted to benefit the employees.

Of course Li Juan also came back.

This President Li has been away from the company for several months, but what is strange is that her influence and power have never disappeared, and the company's personnel work has never failed.

Some people are born with good materials for management, not to mention that behind Li Juan, there is also Li Yi, a bully character who is teaching her.

The more contact with Li Yi, the more Yang Fei felt the gap between himself and him.

Li Yi is like an endless treasure, which allows people to learn and inexhaustible.

Yang Fei arranged many things a year ago, but because of the New Year, these things were temporarily put on hold.

After returning home, Yang Fei began to restart these plans.

He and Li Juan were discussing matters in the office, and Zhu Zhongnan knocked on the door and walked in.

"Boss!" Zhu Zhongnan said, "For the Spring Festival these days, foreign brands don't stop. I know you are on vacation on the island, so I didn't dare to disturb you."

Yang Fei said, "Foreign brands have never been our Spring Festival. Every time they take advantage of our New Year holidays, they will rise into trouble. I have long been used to this. What are their big moves today?"

Zhu Zhongnan said, "Foreign cosmetics brands, as if they were negotiated, staged one big promotion after another."

"What are the big promotions?"

"Discounts, purchases and gifts, and various types of promotions."

Yang Fei said, "The sales of cosmetics during the Spring Festival are not hot in China, and it can be regarded as a low season. The ones that should be bought were bought early in the year. And most people have returned home and cannot buy these foreign brands if they want to. It’s a **** of a sales promotion at this time!"

Li Juan chuckled beside her.

Zhu Zhongnan said, "Because of this, I didn't alarm the boss. I arbitrarily took the lead and put a lot of advertisements on the Spring Festival series programs of various provincial and municipal TV stations."

Yang Fei nodded and expressed his approval.

The entertainment of this year is not as rich as that of later generations. Neither computers nor mobile phones have become the mainstream way for people to eliminate condemnation. During the Spring Festival, various local TV stations will broadcast serial dramas continuously every day, attracting a large number of viewers.

What Yang Fei remembers most is that every Spring Festival, the TV station will play "New White". The familiar melody is unforgettable. The love story between Xu Xian and the white lady has moved countless people in the country.

That beautiful flower-like snake spirit has become the goddess in the hearts of men.

And the man who slept with a snake became the envy of everyone.

This play is always prosperous, and it is as classic as the four masterpieces.

Zhu Zhongnan chose to counter foreign brands by placing interstitial advertisements in serial dramas in these provinces, cities and regions.

During the Spring Festival, workers take vacations and students take off school. There are a lot of people watching TV at home every day. Most of them lock a station and rarely change programs. Therefore, the ratings of advertisements are also extremely high.

Although Yang Fei had not given instructions, Zhu Zhongnan still made the most correct counterattack.

Zhu Zhongnan said, "Now that the construction has started, the cosmetics market will also usher in a wave of recovery. Foreign brands will definitely have follow-ups. Should we think of new countermeasures?"

Yang Fei looked at Li Juan, "What do you think?"

Li Juan said, "We have now formed a cosmetics alliance. If it is a pure price war, foreign brands will definitely not be able to beat us. Even if they drop again and again, we will not have an advantage in price."

Yang Fei nodded in agreement.

Li Juan said, "As for market segmentation, our advantages are even more obvious. They want to cannibalize our current market. It is not impossible, but they will have to pay a great price."

Yang Fei said, "Are you trying to say that we won this battle without a fight?"

Li Juan said, "Unless we make a major internal decision-making error or an irreversible investment failure, otherwise, it will be impossible for foreign brands to strangle our goals."

Yang Fei smiled and said, "Their sheep-killing operation has been going on all the time. Now we are embarrassed on all sides and surrounded by them! You said so easily!"

Li Juan said, "Our brand already has a fixed group, and our product positioning is also very precise, and we have our own raw materials and channels. It is impossible for any brand to block us. However, this does not mean that we just You can sit back and relax."

Yang Fei said, "Listening to you, I really thought I could sit back and relax! Why are you saying that you can't sit back and relax?"

Li Juan said, "Don't you think that the so-called killing of sheep by foreign brands is just a deception?"

Yang Fei's eyes flashed, and he couldn't help but straighten up. "What do you say?"

Li Juan said, "Foreign brands know that it is difficult for them to cannibalize our market and cannot swallow our brands, but they have taken a series of actions against us."

Yang Fei put his hand on his chin, trying to keep up with Li Juan's thoughts.

Li Juan said, "They are not stupid, nor are they playing. Their purpose may not be to break our brand."

There was a flash of light in Yang Fei's mind, and he said in a deep voice, "Their aim is still to target other small and medium-sized domestic brands!"

Li Juan said, "Yes!"

Zhu Zhongnan held his forehead with his hand ~www.ltnovel.com~ and said, "Wait, what are you playing dumb? Why am I confused? Foreign brands are clearly fighting us attrition, so how come they are dealing with other brands? "

Yang Fei said, "Foreign brands are undoubtedly fighting for food in the tiger's mouth if they want to seize our market. It is extremely difficult. But it is relatively easy for them to eat into the market of small and medium brands.

Zhu Zhongnan said, "Then why did they declare war with us with great fanfare? They also carried out a high-profile action to kill sheep!"

Yang Fei said, "It's very simple. They did this to break up our alliance. They also held back our energy and time, and could not take into account small and medium-sized brands."

Zhu Zhongnan suddenly realized that he patted his thigh vigorously, "I'll just say it! During this period of time, two or three brands have withdrawn from the capital city and left! It turns out that all foreign brands are doing the trick! This trick is absolutely amazing. Come on!"

Yang Fei said, "Juanzi, what can you do to crack it?"

Li Juan said, "I think this is the self-selection behavior of the market. We can only go with the flow. Or we can add to the flames."

Yang Fei was shocked and said, "You mean, we also want to learn foreign brands and siege domestic small and medium-sized enterprises? Then what is the difference between us and foreign brands? Who are we?"

Li Juan said, "Don't worry! Think about it, the market for small and medium-sized brands will sooner or later be invaded by foreign brands. Anyway, they will be occupied by others. Who will occupy them? Instead of being taken advantage of by foreign brands, we might as well take it in one fell swoop. Have a good time!"

Yang Fei had never thought of this before, and couldn't help being stunned.

Zhu Zhongnan took a breath and couldn't say a word for a long time.

Yang Fei has been in the mall for such a long time, he is not a good person, and he has used any tricks, but he still can't accept Li Juan's perverse thoughts!

However, he couldn't refute it either!

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