The Rebirth of Wealth

In an instant, the time officially entered July.

On July 1st, JD.com fired the first shot of the e-commerce war!

Warm up!

JD CEOs are hyping the media and wanting to be the largest B2C mall in China. JD will implement a zero-margin strategy within the next three years.

This is a harbinger of starting a price war.

In the current e-commerce field, the price war is the fastest and most effective battle method.

According to reports, JD.com will start a major promotional event on 7.18 for a month.

This is by far the longest-lasting promotional plan for an e-commerce platform.

Liu Qiangdong claimed to invest 500 million yuan to subsidize JD users.

For the same product, JD.com needs to achieve the lowest price in the whole industry.

As soon as the news came out, the e-commerce market was greatly shaken.

To be the largest B2C mall in China, JD.com has a clear goal this time, pointing to Amazon and Dangdang.

Taobao and Yuanfang Mall are not included in this list. Taobao is an authentic B2B model. Yuanfang Mall can still be regarded as B2C before. Since introducing other retail groups to settle in, it has gradually changed to B2B mode.

Liu Qiangdong and Gao Ming are smart at this point.

He believes that his current strength is still inferior to Taobao and Yuanfang Mall, although within the company, he is promoting the first e-commerce.

What can be announced is that it is the first B2C mall.

In this way, avoiding making too many enemies, and at the same time being the slogan of the first B2C e-commerce platform, can also increase investor confidence.

Shortly after the news came out, Dangdang took the lead.

Dangdang.com at this time is famous in the B2C field.

In 2005, Dangdang won the first honor of B2C online shopping ...

In 2006, Dangdang received nearly US $ 30 million in financing ...

In April 2007, more than 300 well-known brands officially entered Dangdang. In May, a new logistics center covering an area of ​​40,000 square meters was put into operation in Beijing ...

Dangdang, who is at its peak, was full of anger at the disdain for Jingdong, a rising star who dared to challenge his position.

The provocative remarks of Jingdong CEO came out and Dangdang immediately responded, seeing the real move under 7.18!

When Dangdang chose to face the challenge, the same named Amazon was silent.

In fact, everyone in the e-commerce field guessed this result, and Amazon is still rectifying the internal at this time, preparing to wipe out the traces of the excellent network.

At this time, Amazon was not too concerned about external disputes. Perhaps the management system abroad was slightly different from that in China. Amazon was not keen on price wars and advertising.

So Amazon's provocation against Jingdong is silent.

Amazon is silent, does not mean that other e-commerce platforms are silent.

After several years of development, domestic B2C websites have already shown the attitude of blooming flowers.

Although Dangdang, Amazon and JD.com are ranked top, it does not mean that no one can fight.

Moreover, JD.com launched this e-commerce war, which also allowed many e-commerce platforms to see opportunities and be famous!

This is the best marketing method. If only a few companies participate in the war, it will not attract much attention. However, if there are more e-commerce platforms participating in the war, it will soon become a wave.

Shortly after Dangdang's challenge, the Red Kid immediately followed and issued a declaration of challenge, see you on 7.18!

Immediately afterwards, the newly established Vanke Eslite, a new website established by the backbone members of the excellent network, was too late to advertise after seeing this fiery atmosphere, and chose to go online immediately to face 7.18.

And then, such as McCallin, Yi Xun.... These small websites have also actively joined the war.

Seeing that this war was getting worse, the attention was also getting bigger and bigger. The Suning Mall, which had been silent, couldn't stand loneliness and took the initiative to participate in the war.

7.18 See, for a time became a common slogan for major e-commerce platforms.

...

Faraway Mall.

In the meeting room.

All the leaders above the middle level of the mall are in place, and everyone looks forward to Li Dong with anticipation.

This is the first large-scale e-commerce battle in China. At this time, although the distance was not named, everyone still could not bear the loneliness and wanted to participate.

Especially when their partner Suning chose to participate in the war, everyone hoped that Li Dong would allow the Faraway Mall to enter the 7.18 war.

Although this incident was initiated by JD.com, it is not only an opportunity for JD.com, but also an opportunity for all e-commerce platforms.

Apart from Taobao's disdain, the gap between other websites is not too big.

This provocation by JD.com gave everyone a chance to develop and grow.

Regardless of the outcome of this war, the B2C website platform is sure to usher in an outbreak.

Seeing everyone watching themselves, Li Dong didn't care: "Since you want to participate, just participate.

Just for promotion, Jingdong's slogan sounded, what is 510 billion, even if he subsidizes 10%, do you think that Jingdong's monthly sales can reach 5 billion?

Who can't brag about it, on the scale of JD.com, with a performance of tens of millions a month, even if there are activities this time, it will be good to reach 200-300 million.

After supporting the subsidy of 20 to 30 million yuan, why did Liu Qiangdong dare to speak harshly, it was not because we were more disadvantaged than him.

He has sales of 200-300 million yuan and subsidies of tens of millions.

If we do promotion, I am afraid that one month's sales will exceed 1 billion, and we will lose more than he loses.

And we joined in, actually helped each other to gain a reputation, even saving advertising costs, this guy really slipped into this set. "

Li Dong's speech was a bit disdainful, but I have to admit that Liu Qiangdong's tricks were wonderful.

Everyone took the initiative to enter the urn, he just said a few words from Liu Qiangdong, if you don't care, he can only brag.

But once you can't help fighting, then this big sale will give Jingdong a chance to publicize.

Originally, if everyone ignored him and let him go to play, his promotion was better, but in fact, the effect was not great, but some people could not sit still, but gave each other opportunities for development.

That's all for now. It's useless to say more.

Despising a few words, Li Dong continued: "If you don't do it, you will do your best! Let's not participate. If we participate, then suppress all B2C platforms with the pressure of Taishan!"

Did n’t they sound like cowhide?

How many companies supported by venture capital institutions can really compare with us?

The mall made the plan right away. Nothing else, the price war is only. He Jingdong offers a 10% discount, and we will offer a 15% discount.

Their logistics is in place within a week, and we will be in place within three days.

They arrived in three days and we will arrive in one day!

Far-distance logistics has now laid out more than half of China, I do n’t believe it is comparable to these outsourcing logistics companies.

The price is cheaper than them, the logistics is faster than them, the quality is better than them, what do they fight me for?

Even if I sell 3 billion yuan a month, I wo n’t lose much if I discount the 15% discount. I can still afford tens of millions.

Can they afford it?

I really think that money is not money. Once there are no results, investors are not philanthropists. Look at that time.

After this e-commerce war, I am afraid that half of the participating platforms will have to close down. "

After Li Dong finished speaking, others nodded one after another.

In comparison, among the participating platforms today, they and Suning are rich and not afraid of losing money.

Suning, as a listed company, actually has less advantage than them.

Once the performance is not satisfactory, those shareholders will not agree.

In the distance, Li Dong said that he was not afraid of losing money, that is, the lost blood would be lost, and they could continue to do so.

This is also one of the advantages that Faraway did not choose to finance. In the domestic e-commerce platform, everyone is pursuing financing and listing. If there is no financing platform, either the strength is not enough, or it is ready to refinance.

More and more times, the remote mall is still the strongest among them.

Seeing everyone nodding, Li Dong turned to the topic and said: "The current e-commerce war is nothing more than a slapstick game. Just do n’t worry too much about it. Taobao does not participate, in fact, we have no rivals!

Our real goal is not these platforms, the ultimate goal is Taobao.

However, since you are involved, you can't lose. The boss is difficult, and you can grab the second child first.

Platforms such as Dangdang, Paipai.com and Amazon have always felt that they are weaker than them in the distance. This time, we show a little confidence and let everyone have a clear understanding. We are stronger than them!

do you understand? "

"understand!"

The crowd shouted, and the morale was full.

Seeing this, Li Dong didn't mention the matter again, because the first e-commerce war, and the battle on the PC side, without the participation of Taobao, he really didn't have much interest.

If it were not for everyone ’s interest, he was not prepared to participate.

After talking about this, Li Dong said to Wang Junyu who attended the special meeting: "Xiao Wang, you don't need to participate in this matter. Your top priority is to develop the distribution platform as fast as possible. No matter how many software companies you contact before the end of the year, the platform online!

Manager Liu, the same is true on your side.

Just leave the matter to the following people to do it. Your task is to do the trial operation of Weibo.

Before October, whether or not there is an opportunity, Weibo must be online.

If there is really no opportunity, we can use the opportunity of the National Day celebration to go online. Without news, we can make some of it ourselves. "

Wang Junyu and Liu Hong nodded quickly.

After saying this, Li Dong asked again: "How is the farm operating?"

Liu Hong immediately said: "Very well, compared with the beginning, after two months of operation, the farm has become popular all over the country. In June, PP daily active users reached 8 million, and registered users reached 25 million.

Among them, there are nearly 20 million users who opened the farm, which is only a farm item, and the profit reached more than 5 million in June.

The proportion of profits in this area will increase in the later period. I think 10 million should not be a problem before the end of the year. "

"10 million ..."

Li Dong whispered, not saying satisfaction, nor dissatisfaction.

Compared to Renren.com in the past, this data is naturally far superior.

Compared with Tencent in the previous life, it is far worse.

Li Dong ca n’t remember the report from where it appeared. The original report showed that Tencent only made more than 50 million yuan a month on the farm.

And far from now is only one-tenth of the other party. According to Liu Hong's estimation, the year-end is almost at its peak, and it is only one-fifth of the other party.

This is still in the absence of other platforms to distribute, or income may be less.

After a comprehensive comparison, it can only be said that Tencent QQ really crushed the distant PP.

The biggest gap is naturally the user base, and the user base is dozens of times that of itself. It is normal for income gaps to appear.

Li Dongzheng was thinking about something, and Liu Hong said again: "In addition, Tencent has contacted us, hoping that we will authorize them for a third party, or one-time copyright buyout. Tencent ’s quotation is not low. Reached 30 million ... "

Li Dongbai glanced at him and said, "Is it necessary to ask me this question? How is the situation on the farm, haven't you seen it? Don't say 30 million, he just made 300 million. If you want to buy the copyright or just wash and sleep!"

"But ... according to our judgment, even if we don't sell, they will develop it themselves.

At that time, we will lose even more, and will not even get the copyright income that we deserve! "

Li Dong hummed: "As long as we don't authorize it, he just developed it, and that is also piracy! If they want to avoid lawsuits, they can only make a big improvement. If they come up with something different, then I see how they play.

Without comparison, how can others feel our good.

Once Tencent's development fails, it is to help us drain.

I do n’t need to say more about their users, even if they drain 1%, we earn it.

Let them develop on their own, you are watching this, as long as you have a high similarity with us ~ www.readwn.com ~ Go and sue him immediately.

Others are more famous than us. Even if we do n’t win, we will increase our reputation. Remember to make things bigger.

Of course, if there is a big gap with us ... "

Li Dong thought for a moment and then said: "Then sue him too! Anyway, we made up our minds, and we are not afraid of litigation, just to publicize, the more we make the noise, the better!"

"Poof!"

There were a few people in the meeting room who couldn't hold back and laughed out of nowhere.

Although the others didn't smile, their expressions were uncomfortable.

My boss is really okay, and it is no way to develop PP.

How much of my QQ's creativity was misappropriated by my own PP, and now I have to borrow chickens to lay eggs, so I'm not afraid of Tencent's side telling me?

But having said that, Li Dongba may not be the case.

Really want Tencent to tell the distant place, no matter what the final result is, the reputation of the distant PP has been completely started.

As long as Tencent sue you, it means you have threatened him.

Interpreting a little bit, the status of the distant PP is completely stabilized, and even if the lawsuit loses in the end, it will not be too much to lose some money.

This is also a domestic helplessness, the cost of crime is too low.

Li Dong will not do this to the average person, but even if Tencent doesn't matter, the eldest brother doesn't talk about the second brother. If you play rogue, I play rogue too.

Li Dong is now waiting for them to pirate the farm. Of course, if they do not pirate, then Li Dong will not say anything.

But is this possible?

After thinking about it, Li Dong felt that unless Xiaoma had a fever, it would be inevitable to embezzle the farm ideas.