The Happy Life of the Reborn Dad

Guo Ying's remarks were deafening and deafening. After thinking about it carefully, she felt that what she said was too right.

Although the shipments of mobile phones have been increasing again and again this year, and the penetration rate of computers has also been high, the number of people who can shop online is still relatively small compared to the penetration rates of mobile phones and computers, which is far worse.

Let's go back to the 'Jingtong Baby' offline direct chain store. Up to now, Guo Ying's team has been non-stop in the past year, and has not stopped in the fast pace of site selection, negotiation, shop purchase, decoration, and store opening. .

But that's how, from the time the plan was put forward, until this month, just on the occasion of the first anniversary, they had only purchased 362 shops in total.

Due to different regions and different average house prices in different places, the final transaction volume is also different. However, because the total cost of purchasing shops is only 474 million yuan, it has not reached the level of purchasing 1 billion yuan shops when the plan was formulated. half.

Allocating these 362 shops to all parts of the country. According to the division of the country's 34 provincial-level administrative regions, each region is evenly distributed to a dozen or so. On average, there are less than one prefecture-level city within a province. The distribution rate is low. People pointed.

In other words, the market share of Jingtong Baby's offline chain stores nationwide is still too low, and there is a large market gap.

Let's go back to the channel terminal. According to unofficial statistics, the average number of visits to large supermarkets is no more than twice a month, which means that on average, they can't even do it once every half a month.

In this state, there is a huge blank blind spot in the sales of their company's products.

Among the people present, Xia Zekai, Zhang San, and Guo Ying are the only ones who are really engaged in sales or who have ever worked in sales. The others, including Yan Jinghua, are all thinking about this issue from their own perspective.

But at this stage, the closest person to the first sales site is Guo Ying. She used to do online sales with Zhang San, and later she was in charge of offline and self-purchased properties for directly-operated chain stores, so she knew this area. Deeper and more vocal.

Guo Ying's remarks caused everyone present to fall into contemplation.

"Everyone, what Manager Guo said just now is very good, and the analysis is very reasonable. I want to assume that Manager Guo's proposal is the center, what should we do?" Xia Zekai asked.

Hearing the boss ask this, more than a dozen people began to think seriously from their own perspectives, and then expressed their opinions, brainstormed, and discussed the company's current direction of breaking the game.

In addition to exports, there are other areas that can be improved in the field of domestic sales.

Even Xia Zekai himself has begun to seriously think about this issue. From several suggestions analyzed by Guo Ying, Xia Zekai saw a point that he had neglected all along.

In the past, it was often said that the market was sinking. From the sinking market to gold nuggets, the most famous thing in his memory was that he really did a good job in the sinking market.

Xia Zekai found that he just ignored this part.

"This is a new area that has not been valued or explored so far." Xia Zekai thought of this, and he pondered for a while, but because his thinking was not complete, he did not say it immediately.

After talking about the company's recent arrangements, especially the matter that Wang Hongsheng will come to visit next Monday, it has also been arranged.

Xia Zekai left a few core people behind, and let the others go back first.

When Sun Guoqiang was about to leave, Xia Zekai called him, "Manager Sun, wait a moment."

Hearing the boss calling him, Sun Guoqiang didn't know why, but he stayed.

When there were only four Yan Jinghua left in the conference room, along with Xia Zekai and Sun Guoqiang, there were six in total. Xia Zekai asked Sun Guoqiang, "Manager Sun, as of May, how much is the company's total sales?"

Sun Guoqiang didn't even think about it, so he said, "Boss, the total sales in the first five months was 4.544 billion yuan."

This time, without waiting for Xia Zekai to speak, Sun Guoqiang thought for a while, and then continued: "In June, from the current financial situation, the improvement effect is not obvious, and the overall sales in June is estimated to be not much different from April and May. "

"What is the estimate?" Xia Zekai asked.

Sun Guoqiang still didn't think about it, and said directly: "In April it was 838 million yuan, in May it was 871 million yuan, and according to the current number of orders in June, it will not exceed 900 million yuan."

22 days have passed in June, even if Xia Zekai comes back, even if he is very good, but with only 8 days left until the end of June, he has no magical means to turn the tide and make a miracle.

However, Xia Zekai felt that this was not the point. The sales of more than 5 billion yuan in half a year was already a miracle for Jingtong Development Co., Ltd.

Last year, it was more than 7 billion!

When Yan Jinghua, Li Mumu, Lu Hao, and Huang Ying heard the financial data reported by Sun Guoqiang, they all felt that these data were hitting them in the face, and they were shameless.

But Xia Zekai waved his hand and said, "Everyone, now is not the time for me to ask you to settle accounts, nor is it the time to comment on merits and demerits, the penalty policy for failing to achieve the goal, as I have just said, in the first half of this year, the performance target bonus will be reduced. Half."

"But the past is over, and we have to think about how to accomplish our goals in the second half of the year."

"10 billion sales is not a small amount..." Xia Zekai said in detail.

Several people also listened carefully, and no one dared to be careless.

Xia Zekai said: "The export you discussed before is a way, but the points mentioned by Manager Guo Ying just now are also a way, and they are very important. If these ways can be done well, I believe there will be immediate results. ."

Yan Jinghua also nodded and said: "Manager Guo is right, whether it is online sales, current sales, channel terminal sales, we all have a sales blind spot, and this part of the market has been ignored by us for a long time. It's my responsibility..."

"Bang, bang, bang!"

Xia Zekai tapped on the table a few times and interrupted Yan Jinghua to continue. He said, "Old Yan, I am not asking you to review anyone's problems now, I am leaving you to discuss countermeasures!"

"You think the responsibility is yours. How far is the target? You can carry it all to me. If the sales department in charge of you can't achieve the target, you can find a way to make it up for me. Can you do it?" Xia Zekai Fire.

It is a good thing to be able to recognize the problem and be willing to take responsibility, but what needs to be considered at this stage is how to solve the problem!

Xia Zekai does not need a person who dares to take responsibility for everything. At this stage, the company needs brave and enterprising warriors.

When Yan Jinghua heard the boss say that he would be beeping again, he would be responsible for the difference, and his expression changed immediately.

Just kidding, that's a difference of four or five hundred million, and he won't be able to make so much money back by selling jerky.

"Boss, in the next step, I plan to recruit more salesmen in addition to the export trade, and develop a carpet market. Where there is a blank, we will eliminate it, and where the penetration rate is low, we will cover it!"

This is a bit interesting, but Xia Zekai didn't let him do it blindly, he said: "Manager Guo reminded me just now, I have some ideas, I will say it first, let's discuss and discuss together, you can also add to me, consider Let's see if there is any merit."

"Boss, you said." Several people raised their ears and listened carefully.

Xia Zekai said: "As Manager Guo just said, to put it bluntly, our product sales market mainly focuses on prefecture-level cities and first- and second-tier cities with relatively good economic development, but from the perspective of the existing product sales distribution, we The market share of third-tier cities and below counties and towns is extremely low.”

"Our current market seems to have created great economic benefits for the company and returned very objective profits, but our online launch has also come here, so after the previous revenue has repeatedly hit new highs, this year has encountered The month-to-month decline, I don't want to say anything else about that."

"However, our country has a vast territory and a large population. I believe that this area has greater scale and growth potential."

"In terms of population base, the total population of this market is more than three times that of first- and second-tier cities. Do you think its consumption power is weak?" Xia Zekai said a set of data.

Hearing his question, the five people were stunned.

This question is really hard to answer, there are rich people everywhere.

Moreover, after the population base is large to a certain extent, its consumption power is not bad at all.

Xia Zekai continued: "Like our melted beans, dried fruits, Pocky biscuits and even children's toilet sanitary ware, I think in this market, their purchasing power is not bad at all."

"A single quantity cannot win, but we can win with quantity." Xia Zekai emphasized this point.

He said: "I've been thinking about this since Manager Guo put forward his point of view just now. In terms of the current online shopping environment, this market is precisely the weakest place."

"The online shopping environment involves equipment, lines and people's awareness. It is not a problem that can be solved within a year or a half, but our company can consider solving the problem in this area offline."

"Mr. Yan, I've explained it to you clearly enough. You can take care of it. If you can't do it well, give me a place."

"I understand!" Yan Jinghua responded in a deep voice.

He could hear that the boss was going to work harder this time.

When Xia Zekai said this, it was more thorough than what Guo Ying said just now, and it also made clear the next market direction.

This time, the market became clearer, and Yan Jinghua already had a vague concept in his heart.

He has already started to think about going back to the sales department later to discuss with Zhang San and Guo Ying in detail, and come up with a plan.

…

Xia Zekai stayed in the company until after get off work hours, and when he returned home, it was past seven o'clock in the evening.

At this time, the heat of the day was less, and the wind brought a cool breeze.

Qingyu and the three siblings were lying in the car, and mother Luo Xiyun was pushing the car and walking back and forth in the yard.

All kinds of green plants that were planted at high prices last year have begun to sprout and bloom this year.

A gust of wind blew, and it also brought a strong floral fragrance, just like the peach blossoms in the world, making people intoxicated.

－－－－－－off topic－－－－－

There is another chapter in the evening, I will write more, I am almost dizzy today -_-||

Don't worry, you have to work hard today.

7017k