The Goddess Shines on America

Chapter 94: , Occupy the clothing market

   It seems that overnight, mainland residents in coastal areas discovered that their lives have changed a lot.

   If there is someone who wants to trace it back, things can actually be counted from the end of last year.

   Since 78 years, the country has issued many preferential policies to benefit the people, and they have crossed many fields. Last year, the introduction of the Los Angeles Olympics from the United States was a major event in the entertainment industry, but it was followed by the release of an American TV series "The Man from the bottom of the Atlantic."

   Not to mention what others think, for Hong Zhaoming personally, he likes this TV series very much, especially the costumes of the leading actor, the pair of sunglasses and the novel pants are so interesting. Yes, it's interesting. It's really interesting, but it's just interesting. Hong Zhaoming has to get up and run his own clothing factory every day, but he doesn't have the energy to think about other things.

   But in one night, everything changed.

   After signing a non-disclosure agreement and obtaining the product style required by the American apparel company, Hong Zhaoming suddenly realized what is meant by the forward-looking nature of a businessman.

   Of course, he may not be able to utter the term at once, but he still immediately linked this incident to that TV series. Relying on the free publicity of TV dramas to pave the way for your own product promotion, right? It turns out that in the eyes of people who can do business, there is really gold everywhere!

   Hong Zhaoming is very clear that under the current national conditions where the people are tired of black, white and gray, and are increasingly eager for fresh clothing, they are handsome, and this clothing from the other side of the ocean will definitely generate an extremely huge market!

   However, Hong Zhaoming still did not expect that the world could really become so fast and so big.

   It seemed that overnight, as if the negotiation had been done, the same brand portal appeared in all the high-end shopping malls throughout Shanghai. There is no doubt that it is the brand "Oscar & Hannah", a US foreign company that has just brought a new whirlwind in the Pearl River Delta apparel industry.

   Toad mirrors and bell bottoms, these two clothings that frequently appear in the TV series, are products produced by myself and many manufacturing counterparts in steel, and they are on the market.

Throughout the Spring Festival holiday in 1985, all shopping malls in Greater Shanghai were crowded with customers, but not all shopping malls have "Oscar & Hannah" stores, which can only be seen in those high-end stores . Hong Zhaoming made an on-site inspection and found that the price of these clothes cannot be said to be too expensive, but it is not that ordinary people can buy a basket at random. Of course, who buys clothes will sell a basket?

   "Hey, this is not Old Hong!"

   At noon, just as Hong Zhaoming was watching in front of one of the chain stores, a colleague he had just met appeared: "Are you coming to this store too?"

   Hong Zhaoming recognized the identity of the other party. It was a well-known clothing factory owner in Jiangsu and Zhejiang: "Mr. Li, good morning, you too... came here to see it?"

Then Mr. Li nodded and said: "Yes, come here to take a look. This American brand has opened eight stores in the city at one go, and the flagship store is even more impressive. It has three floors. !"

   After a few chats, the two of them walked into the shop in front of them and wandered around. I saw that the rows of shelves were full of flared pants of different styles, black, dark blue, light blue, light gray, flesh color, white, and brown. The fabrics were also varied, including denim, khaki, There are so many styles of nylon cloth, linen, etc., that Hong Zhaoming's eyes are instantly dazzled.

   "Look, there are jackets here too!"

   Mr. Li pointed to the upper clothing area. Rows of shelves were filled with jackets of different styles. The colors were mainly brown and black, and the texture was almost leather and leather, which was completely different from that of most advanced Chinese. Of course, the price is extremely high, so the positioning of this brand came out all at once.

   The two came to the cashier together, and saw that the line waiting for payment was more than five meters long. Although each person can only buy one or two clothes at most, the checkout speed is very fast because of the small amount. However, even so, the whole line is hard to see signs of shortening. Just imagine how many people are buying!

   "American companies are amazing."

Mr. Li said with emotion: "You also participated in the bidding meeting some time ago? An order of 20 million US dollars, and then there will be a full eight stores as soon as it goes public. Which domestic company can do this? 20 million US dollars. Ah... That is more than one billion yuan, just a fraction of it is enough for us to be happy!"

   Hong Zhaoming nodded, his energy was not attracted by the toad mirror in the corner, but instead focused his attention on the jacket. Regardless of the material, the color and style of the other party's clothing are unheard of. Is it from Paris, the fashion capital? The so-called frontier of international fashion? Although Hong Zhaoming's clothing factory is mainly making jackets, but after all, he is not so good at designing clothes that he does not understand this kind of thing...

   "This is a rather thick thigh, you must hug it firmly."

   Hong Zhaoming looked at the layout of the store. Not only was it abundant in funds and supplies, the company was obviously very good at the design and layout of the store. Although he can't say how professional it is, he also understands a basic truth. Making customers feel comfortable is the greatest success of the design!

   "I just don't know who founded this company. Are those Yankees so good? Or is it just a big industry guy who came to the mainland to find the market?"

   This question was not something Hong Zhaoming could answer, and of course it could not be explained by Mr. Li. Using this topic, the two chatted about other things happily, and went shopping in the specialty store together.

   While Hong Zhaoming was wandering around at noon during the Spring Festival holiday, on the busy streets of Nanjing Road, the bustling pedestrians kept paying attention to a building, and even kept walking there.

   Recently, it has been the focal point of the entire Nanjing Road.

   This is a ten-storey high-rise building with simple and beautiful exterior decoration. The "Oscar & Hannah" China head office on the ground floor occupies a full three floors, and the entrance is full of people coming in and out.

   is on the upper floors of this building. Although a certain office is decorated very plainly, it is the most important place in the whole building.

   Behind the only desk in this room, a black-haired girl is browsing through reports.

"First-day sales, first-day net profit, single-day sales, single-day net profit, inventory changes, transportation costs. The market conditions, competitor distribution and strength analysis in the Yangtze River Delta region, these two data are not detailed enough. …"

   Alice shook the last two pieces of information. The market research is okay. The work of analyzing the strength of competitors is impossible in the non-information age without the help of commercial espionage. It is impossible to get much useful information. After all, there is still a long time before the Shanghai Stock Exchange was established, and it is impossible for any enterprise to disclose its financial statements to the public.

Recalling the meeting yesterday, Alice murmured: “The primary goal now is to seize the market, and we must achieve the status of KFC McDonald’s in the mainland catering industry. In the capital chain, as long as there is a dividend from Microsoft, every Millions of dollars of spare money can be used every month, and this amount will continue to increase. On this basis, the company’s net profit is counted, and all existing stores are used for bank loans. It should be possible to achieve blooming in Jiangsu and Zhejiang within six months. Yes..."

   If you want to do it, you must be bigger, and if you want to do it, you must do the best. Since you are involved in a clothing company, you must also make earth-shattering achievements. As for how this clothing brand should develop, Alice has already had a preliminary plan in her mind. The most basic is to make its specialty stores as ubiquitous as KFC and McDonald's.

"Twenty years to surpass Gucci, 30 years to surpass Chanel, forget it, I am really not interested in those so-called famous brands. Development like ZARA, and then use the huge amount of accumulated funds on the blade is the key. Um... Cici's complaint is indeed It makes sense, without investing tens of billions of dollars, how can an artificial intelligence computer be built?"

   After reading the documents on hand, Alice was tired for a long time, got up and stretched, walked to the window and looked into the distance.

   It's only the mid-1980s. There are still several years to develop Pudong. Of course, Alice knows exactly what Lujiazui will look like. At this moment, although it already has the title of "First Bay", it is quite prosperous, but there is no Oriental Pearl, no World Financial Center, no Jinmao Tower, and no Shangri-La. There are only some white ferries sailing on the Huangpu River from time to time. Over.

   "When Pudong is developed, at least four or five years later, I should be able to intervene in its construction, right?"

Looking down from the window, UU reading www.uukānshu.com is the busiest commercial street in Shanghai. Nanjing Road is full of dense pedestrians. After all, there are all kinds of shops all around. It is naturally attracted during the Spring Festival holiday. Countless customers visited. In fact, a considerable part of the crowds are rushing to the first floor of the company's headquarters building, "Oscar & Hannah China Flagship Store".

There is no need to say more about the reason. Alice can see it at a glance, and the whole street is full of people, but they are all dark blue workers' clothing, which is really reminiscent of the kind that faces the yellow earth and the back is upside down... feel.

"Um...Yes, it's normal to have this kind of income. After all, I took the shot quite early, and the follow-up capital supply was abundant. For at least half a year, there was no opponent in the country that could compete with me. For half a year. Time, opening stores in Jiangsu and Zhejiang provinces is not like playing?"

   Finger tapping on the window edge, Alice looked down at the entrance of the flagship store on the first floor, where a couple who had just put on brand-new bell-bottom pants were walking out hand in hand. Facing the envious expressions of the people around them, with extremely proud smiles on their faces, they quickly stepped into the street, but they were the most eye-catching existence in the whole street.

"Um...Yes, yes, then I seem to be able to play a two-sided attack. I will open a branch directly in Guangdong, and then follow the coastal area all the way north, converging with the expansion of the Shanghai China headquarters... well, then Beijing will split The establishment of the company should also be on the agenda..."

   Calculating the funds that Microsoft can provide to herself every month, and then calculating the current prices in mainland China, Alice has a very proud smile on her face.

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