The day I shared a flat with my female boss

you 're right! You can probably hear that the concept of creativity is a tool to persuade customers to accept creativity! In other words, creative concepts can help us sell ideas! Advertising is not pure art, we are not artists, you can't just say this idea, I feel good let customers pay, you have to convince customers!

That's why the concept of creativity is the core of the whole creativity, and it's the necessary intermediate link between strategy and (creative performance)! Most copywriters are experts in refining creative concepts. On the contrary, even if you are an old bird in the advertising circle, you are not good at refining creative concepts, and it is difficult for you to make a beautiful performance plan!

The next morning I suddenly thought of a sentence, I think this sentence should be as famous as Cezanne's "give me an apple, I will shock Paris".

To be exact, I suddenly thought of it when I opened my eyes in the morning! It's about inspiration. "The birth of inspiration is like the birth of a new life. First, it's the fertilization period after delivery, then it's the October pregnancy period, and then it's the delivery period. The delivery period starts from the labor pains, and finally it's the birth of the whole new life."

Yes! That's what I think of!

I was sitting on the bus to the company. My body was tired and my spirit was not good. Last night, I fell asleep in the middle of the night. When I fell asleep, I still had dreams. I don't remember what I dreamed. Anyway, it was some strange and absurd things!

I got nothing, really nothing, for a creator, there is nothing worse than not finding inspiration! Maybe I'm in labor, or maybe I'm still pregnant in October. I long for inspiration to come to the world like a newborn! However, I know it is far away from me

Out of the elevator, I went straight to the door of the company. I came early. I was very strange. I went to bed early and got up late. I went to bed late and got up early. I had a life with dogs and chickens!

I heard a noisy voice from the front desk of the company from a long distance. I quickened my pace and walked to the door

I heard Xing min's voice, and I also heard Li Hongyan's voice. Li Hongyan was "educating" Xing min, and Li Hongyan seemed to be a group leader of the front desk. To be exact, she was "teaching" Xing min

"I ask you, Xing min! Did you receive boss Zhang yesterday? " Li Hongyan's voice, tone is very stiff, there is a kind of condescending.

"Sister Li, which one are you talking about Boss Zhang Xing min's voice was hesitant and timid.

"What are you pretending to be stupid? It's the one who talks in a strange voice, the boss of a small clothing workshop! " Li Hongyan's voice is very impatient.

I know that the design department of beauty clothing usually takes over some clothing design work from small clothing workshops. The reception of those small clothing workshops is the responsibility of the administrative front desk. They should urge customers to fill in the "communication record form of intended customers" and then hand it over to the designers of the design department.

"Well! I've received you Xing min answers very well.

"Did you write the record of intended customer communication?"

"Yes. Sister Li

"What about your" intended customer communication record " Li Hongyan's tone is questioning.

"Yes! I put it in the drawer after work! " Xing min's voice is a little confused.

"Where is it? Where is it? You can find out! "

Then there was the sound of the drawer opening, followed by Xing min's surprised voice:

"ah! Why is it missing? "

"I said Xing min! Don't be clever with me. You are lazy and still acting in front of me! If it's your reason for the loss of customers, you should be fully responsible for the losses caused to the company! "

"But, Sister Li," said Xing min in a trembling voice, "I really registered. I put it in this drawer after work..."

"Don't be silly! If the design department blames you, you can't afford it! You just wait to be fired! "

Xing min's voice cried: "Sister Li! I really didn't lie to you

"What's the use of telling me that? I want the record form! It's the record sheet! Where is it? " Li Hongyan's voice is obviously a big sister's momentum. I can imagine that her face must be like a heavy makeup mask!

"Who might have taken it? Did someone from the design department come and take it? "

"What if they didn't take it from the design department? Xing min! I asked you! You don't know the rules? Those forms should be handed in to the design department before the end of the day! "

"Sister Li, I'm sorry..." Xing min's voice was trembling.

"I ask you! Xing min! You are "this Sister Li, I'm wrong I'm sorry... "

"Then what? Sister Li... " Xing min is afraid.

"I'll tell you! Don't think you are from the planning department, you are great! Great! Don't come to the front desk! If a female employee makes a mistake, she will be punished to come to the front desk. If a male employee makes a mistake, she will be punished to work as a porter in a suburban warehouse! If you're great, you won't come to the front desk! As long as you are at the front desk for one day, you'd better be honest with me! Also, don't chat with Gu Yang and Xie Peng at the front desk. I don't care if you are in a love triangle or any relationship. You'd better not let me see you flirting with them at the front desk! "I can't hold my breath when I hear this! And I can't stay at the door of the company all the time, and my colleagues come out of the elevator at any time.

I felt my nose hard and stepped in.

Li Hongyan, I think Li Hongyan has more than one! Of course, Hu Xuejiao also has many!

See Xing min also hook face, speechless, I plan to go to the office first, in fact, I still have a bottle of pearl milk tea in my bag, but at the moment is obviously not to her time! I'm afraid she's in a bad mood these days. As my brother, I want to give her more psychological encouragement. Although it's just a box of pearl milk tea, it's a real concern!

On the way to the office, I was thinking about Xing min. Li Hongyan said that there were two unwritten rules in the company. If a male employee made a mistake and could not be dismissed, he would be punished to work as a porter in a suburban warehouse, while a female employee would be punished to stand at the front desk.