The day I shared a flat with my female boss

The camera is slightly overhead to highlight the beautiful floor of the beauty mall under the blue sky and white clouds. At this time, beautiful female voice: different times, the same joy; different backgrounds, the same happiness; different clothing, the same fashion beauty clothing, the same pursuit of taste.

The reason why I think of the idea of bat sleeves and flared pants is that I happened to read an article about flared pants and bat sleeves. From this, I know some fashion trends and fashion pioneers in the late 1970s and 1980s.

The article said that the agitation of an era began with a Batman shirt and bell bottoms.

At the end of 1970s, with the opening of the country, all kinds of new ideas and new trends poured into China. It was during this period that batshirts and bell bottoms came into China. One year before the appearance of bell bottoms, young people entered the college entrance examination room and realized the value of knowledge from the fair selection of talents. Their hearts have become as colorful as the outside world.

How bell bottoms first caught the eyes of the Chinese people has something to do with the two Japanese films which were popular in China in 1978. One is "Wangxiang". The reporter played by Kurihara Xiaojuan wears a pair of white bell bottoms, which makes her figure more graceful. The other one is "pursuit", in which sheriff yamura's sunglasses, sideburns and long hair, and a pair of bell bottoms, which were narrow in the top and wide in the bottom, became the fashion in the eyes of young people at that time.

The Batman shirt has wide sleeves and is connected to the side of the garment. Its arms are spread out and it looks like a bat. The width of the sleeve is large or small, and the sleeve is exaggerated. After unfolding, the sleeve and the hem of the clothes are almost connected into a right triangle.

Bell bottoms also quietly entered the country, its appearance, overturned decades of Chinese people's stereotyped cognition of clothing. This kind of trousers has a low waist and short crotch, which is tightly wrapped around the hips. The legs are narrow from top to bottom and gradually open from the knee to form a trumpet shape. Some of the legs are wide enough to be like a broom sweeping the street. The most intolerable thing for conservatives is that the zipper is fully open in front of it, both men and women. You know, before that, women's trousers have always been "right side opening".

At that time, some girls bought bell bottoms and tried them on several times in the house. They were afraid to go out. They were afraid that the joke would make a big noise and they would not get married. Flared pants are zipped with a slit in the middle to show equality between men and women.

As a pioneer of fashion, batshirt flared pants began to lose a good reputation. The first people to wear batshirts and bell bottoms were regarded as "male hooligans" or "female hooligans", and serious moral problems were also involved. Gradually more and more students wear bell bottoms in school. The students are in high spirits and compare with each other whose bell mouth is bigger, but the teacher is worried. So every morning when they go to school, the teachers stand at the school gate with scissors. When they see the width of the trousers, they leave the quantity. Then they cut the bell mouth along the trouser line with scissors, and the students who wear bell bottoms have to write a check.

At that time, students did not dare to wear bell bottoms when they went to school, but when they went shopping and visited relatives and friends, they even had to wear baton shirts and bell bottoms to show off.

After that, the ban on clothing gradually opened, and all kinds of gorgeous clothing competed for novelty and beauty. Personalized styles were still the craze pursued by fashionable men and women.

Bell bottoms and bat sleeves in the 1970s and 1980s can be said to be an alternative fashion, with today's dress and road navel with a match, its fashion taste, its unique personality, it's innovative, this is not the beauty clothing to convey the direction of brand development?

"Beauty" brand style and development potential has been widely recognized by the industry, and has a good reputation among customers at all levels. The company will make unremitting efforts to further strengthen the refined production management, strengthen the concept of terminal support and customer service, and strive to build "beauty" into an art pursuit and business enterprise with integrity, dedication, humanity and fairness as the cultural connotation of the enterprise Operation of the perfect fusion of intellectual fashion women's brand!

The brand logo "beauty" contains the brand founder's persistent pursuit of fashion personality, elegant and atmospheric beautiful female image, advocating intellectual women, through the external high-grade dress, reflecting the internal rich cultural connotation and temperament cultivation, the pursuit of true love, love for business and life!

She is not necessarily friendly, but she must be noble and independent. She is not necessarily luxurious, but she must be different. She can also be romantic and elegant, but she can't be delicate and artificial. She can make her personality known and be proud of others, but she can't be ignorant and empty!

So, I naturally associate bell bottoms with bat sleeves.

So, there is this TV advertising creativity.

When Zhou Rui talked about it here, I noticed Lin Xi'er's change of manner, from being careless at the beginning, to being gradually attracted, and then to being engrossed and her eyes shining!

At this time, I leaned over to her and said, "is this TV advertisement too old-fashioned?"

My interruption obviously made Lin Xi'er feel unhappy. She glared at her hard, looked at Zhou Rui brightly and said, "go on! Go on! Please go on

Zhou Rui on the stage also obviously felt Lin Xi'er's attitude change, he also let go, his words became more and more expressive, his expression was confident, and his eyes became firm.

He said with a smile: "TV advertising budget is generally large. If you plan to have a small budget, you can use print advertising. Placed in the advertising window of the bus stop near the beauty mall. Now, the advertisements on the platform are all silly beauties with no connotation. Why don't you play something new? Long copy communication is adopted. If the writing is short, it should be as short as the poetic language. Many people will read them carefully when waiting for the bus. Moreover, the long and beautiful text narration represents the cultural taste. The unique way of long copywriting communication can certainly arouse people's strong attention to the beauty mall. Therefore, we come up with a unique perspective to interpret the brand connotation of beauty clothing.... "Zhou Rui brought out my idea of print advertising. He depicted the picture of print advertising with both hands

A girl wearing a sexy white gauze suspender skirt is standing at the subway entrance. Her skirt is lifted by the wind at the subway entrance. Her train is floating and her long hair is floating. She looks into the distance. In front is the roaring subway, as well as the flow of people from south to north.

There are several lines written on the painting (preferably handwritten):

that day, in the beauty

I move forward, you back

you left, I right

you and I

brush shoulder and go

can't forget, is

you smile after

today, in the beauty

you in front, I in back

I left, you in right

you and me

hold In my hand,

what I can't forget is the happiness of love.

the inspiration of my graphic creation comes from the field investigation of beauty mall, which was the one I went with Xing min. That evening, in the beauty mall, we held hands like a pair of lovers in love. The inspiration comes from the trip to the beauty mall.

The starting point of this advertisement can also be said to be the advantage. I give the theme of love to the brand of beauty, so that when people see beauty's clothing, they associate it with sweet love. In this way, beautiful dress is not only a kind of dress, but also associated with sweet love.

"Nongfu mountain spring is a little sweet". Mineral water is similar in nature. But why can Nongfu mountain spring give people the impression of "a little sweet"? "Master Kang green tea, green good mood", the essence of green tea is the same, so why only Master Kang green tea can bring people "green good mood"?

The reason is very simple, we go to the coffee shop to drink coffee, not just to quench thirst, it is a kind of tasteful lifestyle. Modern people are not satisfied with the original material satisfaction, they pay more attention to the taste of life! Similarly, the essence of beauty clothing is not very different from other clothing. Why should consumers buy Beauty clothing?

If we can make female consumers immediately associate with sweet love when they think of beauty clothing, then Nongfu Shanquan's a little sweet and Kang Shifu's green good mood can be distinguished from other clothing brands!

I believe that women still have a lot of beautiful imagination about love! Isn't singer Chen Shuhua singing "love is a woman's soul" in the song "ask"!

When Zhou Rui talked about it here, Lin Xi'er had a question, which was also a doubt. She said: "this flat copy feels good. It gives the connotation of sweet love to beautiful people's clothes. However, it seems to generalize, because it's just a picture of sweet love."

I listened carefully to Lin Xi'er's opinion, thinking that the witch's brain is really fast, and her vision is very sharp. She is not the kind of uninformed upstart customer. She can point out the shortcomings of this graphic creativity, in fact, I think so!

In fact, I am not satisfied with this graphic creation!

Lin Xi'er pauses for a moment, takes a sip of coffee, and then says to Zhou Rui, "when people see this graphic creation, they can associate beautiful people's clothing with sweet love, but I think it's not enough. It doesn't show the fashion taste of beautiful people's clothing, avant-garde, and doesn't show the most precious part of beautiful people's clothing!"

"Beautiful dress is not the most precious!"

At this time, a short and powerful words directly interrupted Lin Xi'er. Zhou Rui was the one who said this. He looked at Lin Xi'er with his own expression.

Lin Xi'er seems to be a little annoyed. She doesn't believe her ears. She doesn't believe that Zhou Rui dares to despise beauty's clothes!

She stares at Zhou Rui on the stage, blinks her eyes quickly, unable to speak for a moment.

Most of the people here were also shocked! They must think that Zhou Rui has eaten the gall of a leopard! Dare to say this kind of words in front of the hot Lin Xi'er, but also said so righteously!

As we all know, Lin Xi'er is the general manager of beauty clothing. In Binhai City, which is led by clothing industry, beauty clothing has risen rapidly in Binhai city in just three years, which is a miracle! It's like a black horse killed on the way!

Of course, discerning people all know that this has something to do with Lin Xi'er's strong background. Her father is a real estate magnate in Binhai city. In the initial stage of beauty clothing, Lin Xiaotian undoubtedly provided strong financial support and social network support for her baby daughter. Even the senior management of beauty clothing was personally appointed by her old man!

But, but, this certainly poured in Lin Xi Er's massive painstaking effort!

Just as Lin Xi'er was about to make a scene, Zhou Rui spoke slowly. He said in an emotional and poetic tone:

"when I was 20 years old,

my father gave me a birthday present

in a fashionable floral dress

for the first time, he put it on and walked on campus

boys' eyes

made my face blush, crimsonIt was a wonderful day:

unique happiness and satisfaction

beautiful dress is not the most precious, but just a different way of life

when I was 25 years old

he gave me a birthday gift

a sexy lace suspender

for the first time, he put it on and walked on the street

men's eyes

were far away, far away from me

it was a wonderful day:

unique fashion meets

beautiful dress is not the most precious, but just a different way of life.... "

When Zhou huannian arrived here, he had a pause and looked around the whole conference room

I saw that Lin Xi'er was shocked directly. She stared at Zhou Rui with wide eyes. She couldn't say a word

I also noticed the surprise and admiration of those creative people in Simei

Zhou Rui adjusted his tone and read in a more cadenced voice:

"there are many expensive fashions in my wardrobe

"