The day I shared a flat with my female boss

I reached out and patted my bag and said with a smile, "my creative plan is in my bag now. To tell you the truth, it hasn't been completely completed, but the general context is very clear. I guess you may doubt my ability, but I want to say that before I came to Binhai, I used to be a creative member of a professional advertising company. "

Then I took out a stack of 4 papers from my bag and handed them to her, saying, "Xi'er, you can have a look first. If you really think my creative plan is not as good as Mr. Zhou's, you can give up my suggestion."

Lin Xi'er hesitantly took the stack of creative books that I had sewn together with staples, looked up at me and said, "that Well, Gu Yang, can I have a look first? "

When I nodded, she opened my creative book and browsed it carefully. First she flipped quickly, then she flipped more and more slowly. I could see that her attention was completely focused on my creative book.

I was very close to her and pretended to be reading the creative book. In fact, I was reading her expression. I found that her eyes were brighter and brighter, and her expression was more and more elegant!

I am very close to her. I can smell the fragrance of her body. I noticed that she has a habitual action, that is, raising her hand to gather her hair. Now my eyes move from her cheek to her ear. The skin there is as delicate as milk China. Under her ear lobe, which is as clear as jade pendant, is her hair and then her beautiful neck.

I felt an impulse to kiss her. If only I could kiss her. I thought that my upper body quietly bent up, and the fragrance on her body became clearer.

My face has touched her soft hair.

"Gu Yang, what do you mean here?"

At this time, Xi'er suddenly turned around and called me

I was so scared that I stepped back two steps and almost fell down. Fortunately, my backhand was on the edge of the conference table!

Xi'er first looked at me for two seconds, then covered his mouth and said with a smile, "what are you doing?"

"Nothing..." I said with a smile, "maybe I'm too nervous..."

"Why are you so nervous?" Lin Xi'er looked at me with a smile, but he couldn't help laughing.

I thought, can I not be nervous? Do you have any signs before you do something? He suddenly called me and said, "Gu Yang, what do you mean?"

I said, "unexpected nervousness!"

Xi'er gave a whoop, then winked at me and said, "Gu Yang, but you are always out of my expectation. Do you remember what I said to you? It seems that every time I meet you, I'm so unlucky! "

"I am your nemesis I said with a smile, seeing her smile, I was relieved.

I said with a smile: "it seems that you are also very unlucky today!"

"That's," she said, looking at me, "so I have to stay away from you. You're dangerous."

I pointed to the creative book and asked, "have you read it? Do you want to take my advice or give it up? "

"I said that you are always out of my expectation, and your creative plan today makes me look at you with new eyes," she said, smiling at me. Then there was a little hesitation in her eyes, and she whispered, "but..."

"Nothing, but," I said, looking at her, "since I think it's OK, I'll take it to solve the urgent problem first! This is the most important point! "

"All right then!" Lin Xi'er said with a smile.

I also laughed: "that's right!"

"Can you tell me how you came up with this idea," she said, looking at me curiously, "you have a unique perspective on the problem!"

I shrugged and said with a smile, "it's not worth mentioning."

"Especially here, you see," she said, pointing to the page of the creative book. I went over to have a look. She was referring to the two pages of the flat copy. She said, "you will further enrich and extend the brand connotation of beauty clothing. It's very good indeed

"Mushroom cool, you flatter me." I said, looking at her with a smile.

She looked at me with interest and asked a question.

She said, "can you tell me what copywriting is?"

"She looked up at the advertisement and said," it's a matter of creativity. I think it's a matter of wisdom. With the development and change of the market, the design of advertising copy is more and more extensive. It is the new requirement of advertising copy planning to draw experience from the continuous change of the market, constantly improve the adjustment strategy, and develop forward with rational research and perceptual creativity, always keeping in touch with the psychological changes of consumers. All of these urge us to improve our knowledge literacy, to create more high-quality advertising products with rigorous attitude, scientific thinking and extraordinary imagination... "

Lin Xi'er looked at me with great interest and made a gesture to continue.

I'm also interested, because it's not always the time when you can be so lucky to stand in front of the person you want to stand and talk.

I smile at her, and then continue to say: "in order to bring better benefits to an enterprise, at the beginning of the planning of an advertising copy, we should investigate and study the public psychology of the consumers of this product, and capture the sensitive and dynamic side, that is, the attitude, idea, interest and desire of consumers. Only in this way can we have a deep understanding and grasp of consumer psychology, have a definite aim, create advertising works with psychological appeal and shocking power, truly touch the hearts of the public, stimulate the psychological and behavioral interaction of the public, and make them produce a series of psychological effects of "arousing attention, arousing interest, motivating desire, deepening impression and causing action", so as to make advertising really become an effective way of advertising To achieve the purpose of promotion. Chongqing Aoni shampoo's advertisement copywriting appeal can be said to be more successful in this point. "I also said: "the copywriting planning of an advertisement can not be fully spread out. Only by finding a simple and concise entry point, emphasizing the communication between the form of expression of this point and the form of public acceptance, can it be possible to make an advertisement truly effective. At the Cannes Advertising Festival, which represents the highest level of international advertising, an advertisement from Volkswagen fully illustrates this point: when a gentleman is shaving, he opens and closes the dresser door back and forth, while drinking coffee, he repeatedly picks up the cup cover to check, puts on his work clothes, comes to a car, reaches out his hand to open the door, then closes it heavily, and the door fits perfectly! The gentleman finally showed a smile, and the sign on his chest said: "quality inspector of Volkswagen."

Xi'er looked at me with a smile and nodded admiringly, "brilliant! Gu Yang, if you don't work for big advertising companies, it's a serious waste of talent! "

"Where, where." I said, shaking my head with a smile.

In my heart, I thought bitterly, I still don't know who was wasting talents seriously when I submitted my resume to Simei?

Lin Xi'er chuckled and said, "I believe your creative plan can move people."

"If you are touching, don't be sentimental." I said with a smile, "the ancients did not deceive me."

Roger and Linda are so easy to persuade Lin Xi'er back to the conference room again. Of course, the key to Lin Xi'er's willingness to return to that meeting room is Roger's "in fact, we have a most excellent creative plan. Please forgive us for arranging a backup plan first!"

Lin Xi'er's two thin eyebrows almost stood up. She stared at Roger and said, "what do you mean? Are you kidding me? "

Linda licked her face and said with a smile, "why? With our courage, we dare not deceive Mr. Lin! We want to surprise Mr. Lin

Hum, Roger and Linxi go back to the meeting room.

In fact, I guess the reason why Lin Xi'er didn't go out of the Simei advertisement immediately and return home is that she hasn't completely given up her trust in Simei.

Of course, there may be other reasons. For example, the summer promotion of the beauty mall has entered a critical stage, and the schedule is very tight. If the proposal is not passed this time, even if he goes to another advertising company, he may not be able to arrange the time!

After sitting down, Lin Xi'er stared at me and said, "where have you been? Why don't you say a word about such a bad idea? " Then she whispered, "what did I tell you when I came here? Go back and I'll deal with you! "

I said with a smile, "I went to the bathroom."

She glared at me and said, "how long have you been in the bathroom?"

I almost say I'm constipated, OK? "I have a friend here. I went to see him. I haven't seen him for a long time," he said

Lin Xi'er hummed, "now listen to me!"

I nodded and said, "sure, sure."

Lin Xi'er turned her face and looked at Simai and said directly, "this is my last chance for Simai. I don't care what you are playing, but this is my last endurance! The ideas you will show, as you say, are the best

I don't know if it's because of the relationship between Lin Xi'er and Lin Xi'er that everyone here can tolerate her temper. Advertisers are always self righteous. How can they allow customers to slander their creative crystallization?

Roger said to Lin Xi'er with a smile, "please rest assured that this creative project will certainly arouse your interest." Then he whispered a few words to Zhou Huan. Zhou Huan got up and went to the stage.

Lin Xi'er didn't speak much, so she must have some remorse in her heart. She didn't expect that the standard 4 Simei advertisement still needs foreign help!

Zhou Rui left his seat, walked onto the stage, stood in front of the projection screen, turned around, bowed to everyone, and started the proposal of graphic design. He looked a little nervous, and his facial muscles were not very stable. He knew very well that he was facing an extremely picky advertiser!

He had to choose his own words carefully. He said: "Mr. Lin! The following is another creative book of mine. This creative book is the crystallization of our serious discussion and thinking. The reason why we didn't come up with a plan is that there is a big difference between this plan and the previous plan. Secondly, there are still some problems in the details of this plan, which has not been finalized. Since you've been sitting for quite a long time, I'll go straight to the topic... "

Lin Xi'er can't bear it.

"Mr. Zhou!" She said, "you can omit all the nonsense and come up with a creative plan to show me!"

Because there was no time to make slides, Zhou Rui explained my creative book in words. He first elaborated on the originality of TV advertisements. He said that Binhai city is a coastal city with a long history, and the beauty mall has a history of more than 30 years. Its predecessor was a clothing wholesale mall. It was bought by "Pengyu" real estate Group Co., Ltd. two years ago and officially named beauty mall, which became the exclusive shopping mall of beauty clothing.

Therefore, this TV advertisement creativity is to use Binhai's unique historical and cultural resources.

TV advertising creativity: a fashion girl in bat sleeve flared pants leaps into the picture with laughter. A fashion boy chases into the picture with an old camera. They are young lovers walking in the square in front of the clothing store with laughter. The boy playfully grabs the girl with an old camera. The picture is black and white, the scene can refer to the 80's clothing mall square photos. Then the picture becomes colorful. A fashionable girl in beautiful clothes walks into the beautiful clothes square holding a fashionable boy's hand. The girl is holding a beautiful Dawei female mobile phone in her hand. They listen to a love song with earplugs and smile happily (the same pair of men and women).