Restart the Gaming Era

The next day was another time for lunch.

As Lin Xiaoguang walked to Moya's internal staff restaurant while brushing his bracelet, he always felt as if he had forgotten something.

At work?

seems not.

He flipped through the APP list of the bracelet, saw the latest installation of "Dawn of Era" yesterday, and suddenly thought: oh yes, it seems that what kind of activity will this game have at noon today?

He didn't remember exactly what the event was, but he had a faint impression. It seemed that the officers in the Legion had been frantically swiping the screen yesterday to say that there was an event at 12 o'clock today. I hope everyone can participate.

Lin Xiaoguang came to the restaurant, where all the buffets were served. Like other employees, Lin Xiaoguang took a plate and picked up some of his food, including a few small pieces of grilled meat, some vegetables and fruits.

If they are new employees of Moya Technology, they may eat a lot of meat, but like many old employees, Lin Xiaoguang has already eaten too much, but he is more concerned about his health.

In the process, Lin Xiaoguang met several acquaintances and greeted each other.

Later, Lin Xiaoguang found a good place by the window and began to eat.

Just open the bracelet and see what kind of activity is in "Dawn Age".

The feeling of a mobile game to players in the early stage is full of freshness, but often also brings a sense of strangeness. This strangeness will form a repulsive force, making many people not want to open it after an overnight, which is why many bracelet games have such a low retention rate the next day.

This is not the same as a console game. At the beginning of a console game, the player is often familiar with all operations. After that, the player is guided through the plot and the story. As long as the game is not too difficult, most players can stick to it. Clear the level; the bracelet game is completely different. It wins by playing, not by the plot.

Winning with gameplay means that the bracelet game will inevitably open new gameplay, and players will continue to learn new knowledge. Even if the gameplay of the bracelet game is simple, this process of learning new knowledge is quite painful. And this "new gameplay" naturally gives players a sense of strangeness.

Now Lin Xiaoguang is also experiencing this strangeness, but the game is also exuding a strong appeal, which attracts him to start the game subconsciously when he has nothing to do with the bracelet.

After entering the game, there is an icon reminder in the eye-catching position: [Legion Trial], as for the Legion and the World Channel, it is very lively, and a lot of information is quickly swiped; the former is reminding everyone to go to the Legion Trial, and the latter Probably some people waiting for resurrection are chatting.

Anyway, this server is unexpectedly lively now.

Although nominally only a test phase, Zhong Ming did not limit the number of servers, so Lin Xiaoguang did not queue up. In other words, when enough players enter the current server, the next server will be turned on according to time to ensure that players will not be crowded or lined up.

As a result, in fact, most of the servers have not reached the limit load, but Lin Xiaoguang still feels that this game is very lively, even more lively than many mobile games full of servers!

This is because the large-scale group activities have fully mobilized the enthusiasm and participation of the players. There are still so many players, but there are more people talking, and it naturally looks lively.

[Legion Trial] It is not a particularly new gameplay in itself. In fact, it is a world boss made by many games. Players enter a separate copy to challenge the boss, determine points based on the damage caused to the boss, and based on personal points and the legion. Points have a ranking.

Although the gameplay is not new, the reward is really good. The best reward for this event is clearly displayed on the interface. It is a boss that has been reduced many times. The name is "Mini Intelligent Robot Commander X1300". This thing is purple. Quality, type is follower.

The so-called follower refers to the character that can be directly brought into the multiplayer copy, but it is different from the character in that it cannot appear as the main character, cannot be manually controlled by the player, and cannot be GVG as the player image. Combat can only appear in the copy as a helper, and can provide certain buff effects to other players' characters.

However, as a helper, it has higher combat power than most of the current normal characters. If you take it and brush a copy, you can definitely set aside other people.

The duration of the activity was not long, only 10 minutes in total, and the four stages were over.

Lin Xiaoguang looked at the rankings. His ranking was not ranked among all the rankings. He was only 500 people away and only got a very ordinary reward. His legion was still furious and got fifth place.

But more important is the most precious reward. After the event, the system prompts that a player of Lin Xiaoguang's legion received this reward!

This player made a final blow to the boss. I do n’t know if it ’s time or luck, mostly because of luck, because his combat power is not high.

"6666 really dropped!"

"congratulations!"

"Are you going to sell? High prices!"

On the World Channel, several other members of the Legion stated that they wanted it, and asked if they would sell it. As a result, the player quickly replied on the World Channel: "Thanks to the inside of the Legion.

The World Channel only had envious voices, while the Legion internal channel was lively.

After obtaining this rare drop, the player will have three choices: for his own use, auction in the legion, and hanging the auction house.

Drop is a prop, but it will be permanently bound after use. If it is a local tyrant player, he will definitely not hesitate to choose his own use, but it is obvious that this buddy is not a local tyrant, he is just lucky.

Hanging the auction house means that this thing will be auctioned by all players in the service, and it may indeed be sold higher, and all income will go to the individual auctioneer after tax collection. He sacrificed a bit.

Several local tyrants in the legion quickly began to continuously bid. In the end, this small thing was sold for 10,000 star diamonds-according to the conversion rate of in-game currency and real currency, about 1,000 yuan.

After all, it is the first rare drop in the full service, and several local tyrants are eager to fight for it.

Soon after the event, Lin Xiaoguang thought it was over. He didn't expect to receive a special legion message. In the previous trial, he received a 240 star diamond reward.

"so much?!"

Lin Xiaoguang was startled, 240 star diamonds, which is equivalent to 24 yuan, and this is just an event that lasted about ten minutes!

24 yuan in ten minutes? The money in this game is too worthless, right?

If according to this reward range, players can get four or five hundred star diamonds for free every day, which is equivalent to forty or fifty dollars. Who would add money to the game in addition to the tyrants who throw thousands of dollars? Filling a few, dozens of pieces can't even hit a splash!

But after opening the reward details, Lin Xiaoguang understood that this is obviously a well-thought-out strategy.

Among the 240 star diamonds, a small part comes from the legion ranking rewards of this event, and another part is from the small thing at the auction-10,000 star diamonds follow the rules of the internal auction and will not be like the auction house. The same tax is levied, but only 30% of the income is given to the auctioneers, and the remaining income is divided according to the contribution value to all people participating in the event.

This is the case of individual drops. There is also a case where the Legion drops, that is, the Legion drops the reward as a whole, and then it will go directly to the Legion Auction, and the auction proceeds are equally divided by all the participants in the event.

In other words, Lin Xiaoguang's share of 240 star diamonds this time belongs to good luck. They just got the only rare drop in the whole service, and the money auctioned by the local tyrants flowed into the hands of ordinary players through dividends.

Lin Xiaoguang opened the recharge page of the game, researched it, and quickly found a problem.

In this game, almost nothing is sold directly related to combat power!

The basic recharge of the game has only three gears, the lowest is the first charge of 10 yuan, the higher 30 yuan monthly card, and the higher 98 yuan lifetime card, and the rewards of these three gears are Very good value for money.

The first charge is for a unique character and a set of good equipment at the beginning, which is of great significance in the early stage; a 30-month monthly card can receive a lot of star diamonds each month, and the number of extra star diamonds is far more than other recharge methods ; And a lifetime card of 98 yuan is to receive a certain number of star diamonds every day. Monthly and lifetime cards also have some exclusive bonuses, and the rows of items look very cost-effective.

In addition, players can freely choose the amount of recharge, and the recharged money will be converted into star diamonds according to the ratio of 1:10. But there are not many places where these star diamonds can be spent. There are no crazy packages like those in other games. Even the mall in the game is not very conspicuous. After you click in, only a few pieces are sold. Consume props.

As for recharge and consumption activities, there is even more.

For local tyrants, you can indeed charge thousands of dollars at once, but there are only two better ways to spend this money: the first is to draw cards, and the second is to buy things in the game, such as the one dropped today Rare followers.

Lin Xiaoguang is a very sensitive person in games. Although he is not specialized in bracelet games, a simple consumer trap such as this was quickly discovered by him.

On the face of it, this is a very unconventional approach and very unreasonable. Because this setting does not meet the consumption habits of the local tyrants.

After charging money, there is no way to buy some cheap and cost-effective gift packages, basically there are no discounts; and ordinary players do not need to continuously rush money at all, they only need to participate in activities every day and pay dividends, which is more than the stars they earn by rushing for money. Drill more. It seems that everyone is trying to persuade people not to save money?

But a closer look reveals that this is not the case at all.

In fact, this game of Dawn only encourages players to recharge in four gears: 10, 30, 98, and Infinity.

Relatively speaking, "Dawn Age" is a half-abandoned consumer group of about 130 to 400. About 400 to 1,000, charging money in this game doesn't make much sense, but more than 1000 makes sense.

Obviously, for civilian players, this game has very intimately designed four gears: 10 yuan, 30 yuan, 98 yuan, or 30 + 98 yuan.

These four gears are all very good value.

But once it exceeds 130, it will no longer be able to get such a high-value recharge income. Instead, it is more cost-effective to continuously participate in activities in the game and get dividends.

Lin Xiaoguang put down his fork and knocked on the table subconsciously, thinking about why Zhong Ming did this.

Soon, he wanted to understand that Zhong Ming was probably in order to build a more stable in-game ecosystem, so he intentionally gave up this part of the income from 130 to 1,000. In other words, Zhong Ming's goal is only two: one is to try to seduce each player to recharge 10 to 130 yuan as much as possible, and the other is to let the local tyrants stay in the game for as long as possible, and continuously provide top-end Game recharge.

This approach is obviously much smarter than the general recharge trap.

The original recharge trap was originally a gradual induction, such as from 10 yuan, to 30, to 98, to more ... These are done step by step, each gear is prepared for the player better reward.

However, the problem is that precisely because each gear must prepare enough attractive rewards in order to stimulate the player's recharge, the stacking of these rewards to increase the combat effectiveness is also amazing. In other words, in this traditional model, there is a huge gap between players who charge 100 yuan and players who charge 1,000 yuan, so the gap between the locals and ordinary players will be exponentially pulled. Rise.

However, Zhong Ming's approach obviously provides a buffer space for this problem. Local tyrants can still open up the gap with ordinary people through a large amount of recharge, but their combat power will not swell to the situation where one person can overthrow the entire army.

In other words, local tyrants and ordinary players were assigned different roles by Zhong Ming with ulterior motives. Throughout the entire game system ~ www.readwn.com ~, a healthy symbiotic relationship was established through the mutual circulation of such resources.

Take the current situation: the local tyrants charged 1,000 yuan and bought a very cherished and unique drop to get satisfaction; while ordinary players received dividends for participating in activities. In their view, Star Diamond The real money is the same as the money obtained by recharging. They can also improve their combat power and also get satisfaction.

The most important thing is that Zhong Ming still received 1,000 yuan over there, not a penny. Of course, there may be less recharge income from ordinary players, but it does not matter. This loss is of course not worth mentioning in the face of more player bases and a more durable and stable player ecosystem.

In this complete ecological cycle: the local tyrant gets what he wants most, which is a rare drop and everyone's attention; the ordinary player gets what he wants most, which is a dividend, which allows him to spend without spending In the case of money, you can also get the good things that can be bought by recharging; and the game company also gets the most wanted things, which is a stable ecology and income.

In traditional games, local tyrants and game companies often benefit, while ordinary players are damaged. As a result, the game's ecology will sooner or later collapse; but in "Dawn Age", the interests of the three are well balanced, and all of them Very satisfied, this is something that shocked Lin Xiaoguang very much.