Restart the Gaming Era

On October 1, "Dawn Age" officially began testing!

In the studio, Lao Xie also uncharacteristically urged the test team to hurry up the time test, more or less a little nervous.

This is, after all, the first game of Tianji Studio, and of course I look forward to its success. What's more, now that “Resident Evil” is half done, it is time to run short of money, and Zhong Ming is counting on the game “Dawn Age” to become a hit, alleviating the pressure on studio funding.

Even if these are not considered, they are all dug up by Zhong Ming, and they can't be smashed in the first game, which seems unethical.

The entire project team is testing the situation of the game. Each person has a bracelet with a holographic projection mode on the table.

Lao Xie looked at the Weiguang Studio. Zhong Ming was still busy with "Resident Evil" and was telling the level designer some details of the level layout. Needless to say, he was digging again.

According to the new level designer Lin Hua, during this time, his concept of "level design" was subverted by Zhong Ming several times, and he felt deeply worried about the players.

Afraid that when the game is really made, they will be scared to death ...

However, Zhong Ming patted her chest to ensure that the players' tolerance is very high. This little horror is just to prevent players from playing the game into a parkour game too early. Then it will be shameful, and it will look like a horror game. Can't get home.

Prior to this, Lao Xie had repeatedly confirmed with Zhong Ming, only on his own channel, that is, the Weiguang game platform, and no other channels.

Lao Xie is a bit worried about this, because from the perspective of various data, the number of users of the Weiguang game platform on the PC side is much higher than the number of installations on the bracelet side.

This phenomenon is well understood. A lot of fan-focused games in Weiguang Studio, such as "Taiwu Painting Volume", "Zodiac Guardian", "Devil in the World" and so on, are basically on the PC side.

"Guardian of the Zodiac" has already ended its monopoly on the gc2 handheld platform, and it was logically transplanted to the pc terminal and launched on the low-light gaming platform. The response so far has been very enthusiastic and the sales have been very good.

Although "Taigo Painting Volume" is considered to be ported to the mobile phone platform, because both studios are currently running at full capacity, they cannot make it for the time being.

Even if it frees up, porting this is not the primary goal, the primary goal must be to develop the next new game.

Therefore, many players just installed the low-light gaming platform on the PC side, but not on the bracelet.

As for whether you can let players download the installation package after seeing the game on the PC and then install it on the bracelet? Of course, it is possible, but after all, there is a natural barrier between the two devices. We ca n’t hope that most PC players download mobile games obediently. After all, they do n’t have a cold.

Therefore, Zhong Ming's decision not to find other channel vendors is not much on the PC side, but in mobile games, it is slightly less secure.

But since Zhong Ming insisted, Lao Xie didn't say anything, let alone the quality of "Dawn Era", the promo video released also caused a good response among the mobile game player group, it should not be bad.

Of course, the most critical thing is the evaluation of the first batch of players. If they evaluate the game high, this trend will sooner or later.

...

"Dawn Era" is also on the gc2 handheld version, but Lin Xiaoguang also knows that Zhong Ming did not take the gc2 handheld version of "Dawn Era" too seriously. After all, the handheld version does not have the holographic projection on the bracelet. As the display mode, the biggest gimmick of "Dawn Era" is gone. The biggest possibility is to become a "OK" option in the gc2 handheld game library.

The key to this is to see how the "Dawn Age" performs among the users of the bracelet.

"Mr. Lin, early."

On the way to Lin Xiaoguang's office, several old employees greeted him, and Lin Xiaoguang nodded to them with a smile.

The working conditions of Moya Technology are very good, as is the handheld division. However, most employees who are seriously working still have some anxiety on their faces, because the tasks assigned by the senior management are still heavy, including a new machine. R & D work, and more exclusive gaming requirements.

I do n’t know why, Lin Xiaoguang couldn't help but think of the scene where he took this group of people to change jobs. If that is the case, they may have to leave the beautiful building of Moya Technology. I always feel a little uncertain, and I do n’t know how much People willingly left Moa with him.

However, he immediately shook his head and put this idea behind him. After all, betting against Zhong Ming did not leave a word. From the current situation, it is more likely that Zhong Ming lost to him an exclusive game.

Entering the deputy general office, Lin Xiaoguang leaned in his seat and began to deal with today's work.

Towards noon, the work finally came to an end. Lin Xiaoguang looked at it. It was less than lunch time, and he subconsciously wanted to take the nearby gc2 handheld to play.

But his hand reached halfway and stopped, and turned on the Weiguang game platform on his computer to download "Dawn Age".

Since this game is to be played, it must be played in the holographic projection mode to better reflect its advantages.

For this game, although Lin Xiaoguang didn't pay special attention, he also knew some.

He knows that the developer of this game, Tianji Studio, is actually another subsidiary established by Zhong Ming, and the main framework of the game is also built by Zhong Ming himself, and this game also has an important mission, which is to make money. .

It's not just a simple profit. It has to be a boom, making a lot of money and not making a lot of money, because "Resident Evil" is still in the development process, and it is burning money all the time.

In addition, looking at Zhong Ming ’s confident look, I do n’t know if he has already prepared 50 million in advance and plans to set up a hardware subsidiary.

The game has a large capacity as a bracelet game, but the internet speed in this world is very fast, so the download time is not too long. After the download was completed, Lin Xiaoguang put the handle on a specific location on the computer, and the transfer was completed in more than ten seconds. The game was installed on the handle.

Later, Lin Xiaoguang automatically logged in to his Weiguang game platform account and entered the game.

Originally, Lin Xiaoguang only regarded this game as a pastime before lunch. In the past, he was not particularly interested in most of the bracelet games. He often played a good beginning, but there was no interest in opening it the next day.

In fact, this is also a mentality that most mobile game players have. There is a data of bracelet games on the market called "second retention", which is the retention rate the next day. In popular terms, it is the number of players who downloaded and entered the game on the first day. This is a very important data, it reflects the most basic content player recognition of the game.

In general, the higher the game that is retained the next day, the higher the players' recognition of it, so even if the payout rate is low or it looks full of problems, it is still worth saving.

At present, there are generally good bracelet games on the market. The number of second stays is about 30. For some mobile games that are barely alive, the second stay may only be 15-20. Even the hottest explosive mobile games, few of them can keep 50 the next day.

As for the longer 7-day retention and 30-day retention, this data is even more appalling. The 30-day retention that can reach around 7 or 8 are already very shocking games.

Of course, it is normal to think about it this way, even for some 3a masterpieces, it is difficult for most players to play for a month without getting tired.

However, the retention rate of the next day of the 3a masterpiece is definitely high, and it is bound to complete most mobile games.

However, these data also explain the special nature of the bracelet game. It is because of the free mode that it is difficult for players to stay. During the free download of the game, many players who feel ordinary about the game have been attracted recently. This is a good thing. At least they have become a potential paying crowd; but once the game's beginning is not attractive enough, they will soon be in large numbers Churn.

So there was a situation that "I played everything on the first day and felt OK, but the next day I didn't want to open the game anymore, so I just deleted it."

How to let the player download and enter the game is a ditch; after the player downloads, how to keep the player on the second day, the third day, and the seventh day, every day is a ditch.

You are welcome to say that a large number of players are lost every day in the first few days of the bracelet game, which is normal. If these players are unable to persist for seven days, they will naturally not be able to form the habit of playing this game. With so many distracting entertainment activities in daily life, and no fixed habit, players' attention may be affected at any time. Snatch it away.

What made Lin Xiaoguang feel a bit surprised was that he felt unexpectedly good at the beginning of the game.

The first is the "second-generation holographic projection" picture advocated by the game.

Lin Xiaoguang also knows that this is a gimmick. The conscience of Zhong Ming is a true conscience. The tens of millions of income in "Devil in the World" say donate; He can think of such a disgraceful statement.

Of course, anyway, Tianji Studio came to take the pot, even if the players laughed, they would not laugh at Dao Zhongming.

The so-called "next-generation holographic projection" is simply a messy concept. I don't know what new breakthroughs have been made in the world's holographic projection technology, but in fact it is not. There is only one type of holographic projection in this world. Technology, the so-called "second-generation", is nothing more than raising the level of fineness of the screen when making games. In fact, other mobile game companies can do it if they are willing to spend money and work hard.

But many players are really stunned, because the screen of this game is indeed very fine, and there is a very obvious gap with the holographic projections that have some faint mosaic feeling in the past.

Even Zhong Ming didn't even do the traditional cg. The place where the cg was supposed to start was directly displayed with a holographic projection. It showed the scene where the three characters such as Tang Hongyu had killed the party in the past when they were thrown on the video website.

Seeing this scene on a real bracelet holographic projection, there are fewer special effects of blgblg, but because it is observed with the naked eye at a close distance, rather than across the screen, the impression not only does not decrease, but also rises.

Lin Xiaoguang felt like a **** standing in the distance, overlooking what was happening in the world, as if there were really a lot of villains beating on his arm.

Especially under the scheduling mode of the movie lens, it makes this battle seem tense and intense.

The second is some details after entering the game.

For example, the operation method is simple and crisp, the gameplay guidance process is clear, and the numerical stimulation is clear.

Of course, Lin Xiaoguang is not specialized in mobile games and cannot be analyzed so thoroughly, but he can feel it somewhat. Compared with other mobile games, this game has a very strong purpose.

For example, in terms of operation, "Dawn Era" directly abandoned the setting that allows the player to move the perspective. After one less operation, Lin Xiaoguang felt that his right hand was liberated. As long as the left hand made a virtual gesture with the thumb to control the character's movement, the right hand point Skills are enough, so you won't feel tired after playing.

Not to mention, there is automatic combat.

And it is obvious that corresponding changes have been made in the design of the scene, such as minimizing the obstruction of the player-facing obstacles. In most cases, the player's field of vision appears unobstructed.

In the early game, the main characters that attracted players were fighting actions, fighting scenes, and growth content of the character. For example, after playing the game for two minutes, a new weapon was given, and after ten minutes, a new character was unlocked. In the meantime, gradually guide players to familiarize themselves with the various gameplay in the game, almost like a patient nanny, crushing the things to be presented to you little by little.

Several times Lin Xiaoguang thought it was time to take a break, but the system just gave a very new key reward, maybe a character, maybe a special weapon, or a rare prop that could greatly enhance the combat power ...

In this way, Lin Xiaoguang always thinks unconsciously, I should go to a new level to test the power of new characters / new weapons, and then turn off the game and rest for a while.

But when he clears the new level, the next reward comes again.

In the early days of the game, the main goal of the designers was to fight the players' constant burnout. With the right stimuli, they could experience the fun of the game, and at the same time, they continued to arouse their curiosity and let them start exploring the game. .

This "temptation" is the strongest on the first day, but it will continue to exist afterwards. It is best to exist for 7 days to let the player form a habit. The first reaction when nothing is done is to play in the game. After a while, complete today's event and get rewards.

After playing for a while, Lin Xiaoguang saw that recruitment information began to appear frequently in the game, including the World Channel and the scrolling bar above it—that is, something similar to "Thousands of Miles" or "Big Horn".

Each army began to frequently swipe the screen, UU reading books www. Uukanshu.com recruited people. Lin Xiaoguang was originally not interested in this and did not plan to join, but several legions had already sent invitations. The red dots on the [Legion] button were always lit, and it was a bit uncomfortable without clicking.

Lin Xiaoguang finally ordered it, and then selected a legion with the largest number to join.

What made him a little unexpected was that the army was very lively, and everyone was chatting while upgrading and copying copies.

The officials inside reminded him every once in a while, "Everyone must remember to go online at 12 noon on time to participate in the army trial!"

Every time this passage is repeated three times, we can see that the officials attach great importance to it.

Lin Xiaoguang was a little puzzled. This game has just been tested. How can these officials be so familiar with the gameplay?

What he didn't know was that these big legions were the game guilds contacted by Zhong Ming. For the officials of the game guild, Zhong Ming provided a guide, and their mission was to establish a legion after entering the game, and organize the scattered players.

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