Recreation Starts From the Heartbeat

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The news of the opening of the pre-sale of 'Wolf Map A87' quickly spread throughout the key circle.

As one of the top three manufacturers of the old generation, Wolf Map has a very high status in the key ring, which is why, when the 'Honor A87' debuted and many people said that the three major manufacturers were not good, some trusted the Wolf Map brand. The key circle players are also looking forward silently, wanting to see the wolf map regain its strength and regain its dominance.

then--

The pre-sale of 'Wolf Map A87' was launched, and within half an hour, the pre-sale volume had already exceeded 1,000.

Well……

If it is not compared with the 'Xingyao Series', it is actually a very good result. After all, participating in the pre-sale also costs money.

The content of the online conference made many fans of the brand feel excited.

"Hahaha, I guessed that the wolf map will also come up with a new structure. As a big factory, I believe that the wolf map will once again reach the top."

"The so-called new structure has never been exclusive to some small studios, right? Wolf Tu just thinks it's unnecessary, it doesn't mean it can't be done."

"The wolf map is only 919, which is 80 yuan cheaper than the Honor peripheral. I don't know if those who bought the Honor a few days ago regretted it."

"I hate that kind of bells and whistles, especially the co-branded version. It's ugly and it's limited. Do you really think a lot of people will buy it?"

"I was quite interested at first, but I can't stand their monkey face. It's better for a big company like Langtu, with strong supply capacity and guaranteed products."

"Langtu not only has a brand guarantee, but is also online on mainstream online shopping platforms. Unlike some small factories, they cannot be found on online shopping platforms. If there is a product quality problem, can consumers beat the merchants?"

"The reason why these people buy glory should be because the boss is a star, right? No wonder the celebrity endorsement fees are so horrible now, and these fans can contribute too much."

"Speaking of celebrity endorsements, I suddenly thought of the two mobile games that have been popular recently..."

"Yes, yes, I was looking forward to it, but I downloaded it and saw it, that's all? It doesn't make any sense at all. I don't understand why so many people like it."

Fans of the wolf map are talking about it.

If you are chatting in your own post bar or group, of course it doesn't matter, but in a public community such as Weibo, it makes many passers-by unhappy.

"I really want to see the key ring prosperous, because it means that our consumers can get more benefits and have more choices, but to be honest, I am not optimistic about the 'Wolf Map A87' product, the so-called The new structure is just fooling people, in fact, there is no gold content at all.”

"A certain small studio? You can just say Mi Tang's name. Besides, they are not small studios. They have won many design awards and creative awards all over the world. What awards has Wolftu won?"

"Regret? Others' products cost less than 1,000 yuan, and they can hang up the flagship of Langtu's 2,000-dollar flagship and beat them. The mother who beat them doesn't know each other. What do I have to regret?"

"The joint model is still ugly? It looks like the red and gray color scheme of the wolf picture is very beautiful. I don't dare to let others see it. I'm afraid of embarrassment."

"No one has ever said that a limited amount is good for cutting? It's just that it can't be produced. They also promised that they will continue to supply until the market is saturated. Are you illiterate?"

"Is it safe to buy something on a mainstream online shopping platform? Just do a search on the Internet, there are a lot of questions."

"Honor A87 sold out of stock because the quality of the product is good, and it has nothing to do with whether the boss is a celebrity? It seems like a celebrity endorsement can buy a slow-selling product. Didn't Langtu also invite celebrity endorsements a few years ago? Really? If it's useful, why cancel the contract?"

"You don't have to worry about your Black Glory's keyboard. I don't play keyboards anyway, but your Hei Tang Boss's game, I just want to have a good chat with you."

Two or three groups of netizens soon quarreled.

very bustling.

...

In this regard, none of the three companies involved have given any response, and Quan thought that he did not know.

Fan behavior is fan behavior, and if the company goes out in person, then things are a bit bad.

On the side of Cang Qiong Game Company, the entire company has a lot of work to do, so who cares about the controversy on the Internet.

Mi Tang Studio is too lazy to pay attention to it. With this time, they might as well think about how to make the next product of the 'Honor A Series'. After all, they are a studio that makes products with heart, not someone who makes marketing with heart and feet. A large-scale manufacturer of products.

Langtu Company didn't dare to end the game in person. They felt that this kind of behavior was too cheap. As one of the three major brands of the key ring, they had to take their attitude up.

then--

In the absence of any response from the three companies, the three groups of netizens did not stop the dispute, but the battle became more and more fierce, because it involved two Danghong design brands, so the impact of this incident was very It quickly affected the entire key ring.

"It seems that Langtu is very confident in its own products."

Tang Su also saw these controversies and thought silently in his heart: "The situation has escalated a bit now, if the quality of the 'Langtu A87' product is really good enough, it can really hold the basics, but if it's really bad If it's a land... After this battle, it is estimated that Langtu will completely fall from the high-end brand."

I don't know what the wolf map company thinks, maybe it's really confident.

Ding-dong-

Just when Tang Su was about to close the page and deal with the next question, Wang Qingfeng sent a message.

Who is Wang Qingfeng?

Tang Su was startled, frowned and thought for a few seconds before he realized that the other party seemed to be the founder of the Wangdao Studio, and he had taken the shares of the other party's company before.

Maybe it was because he was really busy recently, or maybe it was because he saw a broader future, which made him not very fond of a small studio like Wangdao, so he naturally left it behind.

Why did Wang Qingfeng suddenly look for him?

Tang Su was a little curious and opened the dialog box.

Wang Qingfeng: "Wangdao Studio is going to make a mass-produced product. Does Mr. Tang have time recently? Please help me check it out."

Mass production keyboard?

Tang Su thought for a while, and then typed a reply: "If there is a finished product, bring it to me first. If the product is satisfactory to me, I can try my best to help promote it. I'm a little busy here and can't leave. "

Wang Qingfeng: "Okay, then I'll go at one o'clock in the afternoon, can you see it?"

so polite?

Tang Su was startled, and then reacted.

The current Wangdao studio is just a small studio. Although it is called the top three in the domestic customization circle, it really has no background before getting involved in mass production and establishing a certain foundation in the mass production circle.

A company boss like himself who has made three explosive mobile games in succession is definitely a successful person in his eyes.

Leaving this aside, let's just talk about the keyboard.

I am the chief designer of the 'Honor A Series' and the designer of this new product from Wangdao Studio. In order to add some insurance to the product, the other party will naturally come over to exchange product details with me, and strive to be safe.

...

Half past eleven at noon.

Tang Su and Su Tang had lunch outside together.

"The 'Wolf Map A87', the controversial key ring, should be available around 2:00 this afternoon. Are you interested in coming over and playing?"

Su Tang sent an invitation.

"Two o'clock in the afternoon?"

Tang Su was startled: "Wang Qingfeng asked me to meet at one o'clock in the afternoon, saying that he wanted to talk to me about the new works of their studio... I'll take a look at it when I get there. It should be too late."

He also didn't want to chat with Wang Qingfeng for too long.

Wang Qingfeng is a senior fan of key circles, but he is not, he is just an ordinary porter.

There's really nothing to talk about about mechanical keyboards.

It would be more interesting to watch others unboxing and review by professionals.

Of course, the most important point is that it is a girlfriend's industry. As a qualified boyfriend, it is necessary to know more about it.

"A new product from Wangdao Studio?"

Su Tang thought for a while, then nodded: "It's almost time to calculate, right now, the peak period of Honor A87 will pass in two months, and the three major brands will almost make moves in these two months, which means we The four fight first, and when we are finished, Wangdao Studio will release new products, but it will be able to roll a wave of new leeks... ah no, new consumers."

"Is there any consideration for this?"

Tang Su was thoughtful.

Thinking about it carefully, it is indeed the case. At this juncture, the Honor A87 is directly blocking the gods and killing the gods and Buddhas. If the three mass manufacturers are not good, they will give away food. Whoever is unlucky to publish at such a juncture New product, maybe it will be taken away directly by the aftermath of the battle...

"What do you think of the new product of Wangdao Studio?"

Tang Su then asked again.

After all, Wangdao Studio has its own shares. Although the current scale is a little small, it has great potential in the future, so Tang Su still needs to pay attention to it.

"That should be something you should consider."

Su Tang shrugged: "The structural design diagram is provided by you. How about the new product? When you look at the prototype, you will know better than anyone else, right?"

"..."

Tang Su wanted to say that he didn't really understand this stuff.

But after thinking about it, it seems inappropriate to say this. After all, in the eyes of Su Tang, he is already a very successful designer.

"Would you like to see it together?"

Tang Su sent an invitation.

"No, people may not welcome me."

Su Tang shook his head: "Although I don't like the level of Wangdao Studio, the new product is after all the hard work of others for so long. Before the official release, it is still necessary to keep it a little secret."

"..."

Tang Su nodded lightly, not knowing what to say for a while.

...

At about one o'clock in the afternoon, Wang Qingfeng arrived.

Both of them are relatively straightforward people, and after a simple chat, they entered the topic.

Wang Qingfeng took an aluminum alloy box to Tang Su: "This is the new product we are preparing, of course it is just a prototype, you can help me to see the level of this prototype, if you have any suggestions, take advantage of it Start making big products, and there is still room for modification.”

Tang Su did not open it immediately.

He turned his head to look at the aluminum alloy box in front of him, and asked casually, "Is this box included with the keyboard?"

"Yes, of course only the joint model is available."

Wang Qingfeng nodded: "After all, there are more than 1,000 keyboards, which are definitely considered high-end in the mass production circle. It is normal to have an aluminum alloy case, but if it is a standard model, there will be no aluminum alloy case. Only use a keyboard bag that costs more than ten yuan."

"Joint name?"

Tang Su raised his eyebrows: "When we first talked about cooperation, we probably didn't mention the co-branded keyboard, right?"

If I remember correctly, although I also talked about the joint name of the game theme at that time, the only agreement at that time was the joint name of the keycap, and it was not said that it would be the joint name of the main body of the keyboard.

"Yes, I didn't speak at the time."

Wang Qingfeng nodded, with a somewhat polite smile on his face: "So I'm here to find you."

Tang Su: "..."

The meaning of this is also obvious. Asking him to guide keyboard design or something is probably all reasons and excuses. No matter what, Wangdao Studio is still the top three domestic customized studios. I don’t know how to do it. Is it a good keyboard?

This time I came here, just to talk about the theme authorization through the keyboard sample, and then make a joint model.

"Don't look for me for this kind of thing, it's useless to look for me."

Tang Su lowered his head to open the box, and said casually, "All the IP licensing of our company's games for the peripheral field is operated by Mi Tang Studio. If you want to seek cooperation, just go upstairs, I am not responsible for these. , and will not be involved in these.”

"Uh……"

Wang Qingfeng thought for a while, then nodded and said, "Okay, then I'll go upstairs to have a look later."

It's not that Tang Su didn't understand his hints, but the meaning was already obvious, and there was no need for Wang Qingfeng to say it too clearly.

out of the box.

At first glance, this is a full-body silver keyboard. It feels slightly frosted and the whole body is cold. It should be an all-aluminum casing, but it has not undergone any special treatment, so it cannot show more colors. In addition, there are some unique and concise design sense, and... This is a keyboard with traditional 87 layout.

"It looks pretty good."

Tang Su nodded lightly: "The design of the casing is okay, and the interior is handled well, but the hand feels a little hard. If it's not a design flaw, it should be because of your intentions..."

Because it is an assembled version, Tang Su can experience it directly.

He simply experienced it for ten minutes, and then said: "The overall keyboard experience is quite good. If the full score is 100, it should be able to give a 70, but the details are still a little lacking, which is similar to the Honor A. Compared with the series, it can be said that each has its own characteristics. It is not better than the Honor A series, but it is not much worse...

When Wang Qingfeng heard the words, he nodded lightly.

He didn't refute it, because what Tang Su said was the truth. As for the sample in his hand, compared with the Honor A series, it provided more possibilities, but the details were really not in place.

"Because it's an engineering prototype, we're actually doing a summary. We'll do the rough first, and then deal with the details."

Wang Qingfeng explained.

"Is that right?"

Tang Su glanced at him: "I remember that the engineering prototype at the rice soup factory was very well made, and it is no different from the normal shipment. You... It seems that the difference is quite big."

"..."

Wang Qingfeng chose silence.

"How much is this keyboard going to cost?"

Tang Su asked casually.

"The non-joint version is about 1,499 yuan, and the joint version is 1,799 yuan. When we were making a product, we planned to make a mid-to-high-end product."

Wang Qingfeng said.

1499-1799 yuan...

This is much more expensive than the 'Honor A87'.

But from the product itself, Tang Su doesn't think this product can be better than the 'Honor A87', or even slightly inferior in terms of pure experience, but adds some features that mass production likes to play, such as RGB colorful lights and so on. Yes, it's pretty cool in terms of appearance.

"We didn't plan to make a hit, and we don't have the ability to make a hit now. We just want to make some niche products to fill the market vacancies and focus on building brands first."

Seemingly seeing Tang Su's thoughts, Wang Qingfeng explained: "We do not have such a strong and stable supply capacity as Mi Tang Studio, nor do we have such a great anti-risk ability. With 10,000 sets of products, once there is a problem, the entire studio can easily be dragged to death... And at this juncture, no one who makes a product can beat the 'Honor A Series', and I don't want to die. ."

"That's it."

Tang Su nodded suddenly.

Wang Qingfeng's meaning is very simple. Now making such large-scale products will bring great pressure to the studio and increase a lot of uncontrollable risks. They do not have their own factories and cannot accurately grasp every production link. , once there is a problem, it will lead to huge losses, and I don't want to take this risk for the time being.

And most importantly -

'Honor A87' is really hot now. In the mass production circle, it can't be said to be the king within a thousand yuan. If you double it up, you can hardly find one that can be played within two thousand yuan. Now this product Stand firm in the mainstream market, and no one can grab it.

Therefore, instead of being rigid with products shipped on a large scale, it is better to switch to those niche categories and avoid the target customers of the "Honor A87", so there is still a chance.

Judging from the tough and cool design of this new product, its target customers should be gamers.

"What is your expected shipment volume?"

Tang Su asked casually, "Is it a small set of tens of thousands?"

"..."

Wang Qingfeng was startled, hesitated, and said, "Our ideal shipment volume is... 2,000 sets?"

Tang Su looked up at him, his eyes met.

The atmosphere suddenly became silent.

"Just two thousand?"

Tang Su blinked: "According to the price you gave, the total revenue of this product is probably only three or four million, right? Can the profit be one million?"

"If it can be sold smoothly, the profit should be 500,000-800,000."

Wang Qingfeng said with a blank face: "The single product profit of this kind of low-end product is actually very low. Besides, please don't always compare us with rice soup, OK?

It may be that the power and success of Mi Tang has created some illusions for you. Let me put it this way. In the domestic customized key circle, dozens or hundreds of studios all add up, and the scale can be almost one-third of Mi Tang. Only a few other top studios overseas compete with Mi Tang. "

All other studios combined are only one-third the size of Mi Tang...

How miserable.

Tang Su didn't know what to say for a while.

As Wang Qingfeng said, he does have some misunderstandings about the specific scale of these "very famous" studios that customize key rings.

Just because you can make a great product doesn't mean it's a big studio.

Many of the "high-end studios" that you think are famous may not even have ten members, including the boss. In contrast, Wangdao Studio's scale of dozens of people is already very powerful.

"A product like the 'Honor A87', do you know why I say it is invincible on the market?"

Wang Qingfeng shook his head, and said with some exclamation: "Let's just say that among the dozens of custom studios in China, there are at least ten of them that can make a product comparable to the 'Honor A87', but they can control the cost to five There is only one company with about 600 and large-scale and stable shipments, even the so-called three mass-production giants can't do it."

Tang Su nodded thoughtfully.

"So, the shipment of 2,000 sets you set this time is already a lot, isn't it?"

He asked again.

"more or less."

Wang Qingfeng nodded: "These studios in China are limited by the market, and the shipments of most products are controlled within 500 sets. Only some more confident studios will ship one or two thousand sets at a time. , if it sells very well overseas, it may increase the output of one or two thousand sets, basically it will not exceed 5,000...

Therefore, this time we chose to make 2,000 sets, which is actually not too small. After all, we have little knowledge and experience in the field of mass production, and we have no plans to export for the time being. "

"That's a lot."

Tang Su nodded lightly: "Then give it a try, it should be a little tricky."

After speaking, Tang Su said nothing more.

"That……"

Wang Qingfeng hesitated and looked at Tang Su.

He came here this time, on the one hand, he wanted to create a joint model, like the previous 'Honor A87', to use the fame of "Plants vs. Zombies" to create a wave of traffic. Maybe Mi Tang Studio is too lazy to do this kind of cooperative marketing, but Wang Dao works Shi does not have this ability. In order to ensure sales, he must obtain the authorization of the joint model to feel safe.

On the other hand, I also hope that Tang Su can use the resources in his hand to promote his new products.

Tang Su's Weibo has millions of fans, either music fans or game fans. They are all young and active fans. These people's spending power is actually very good. If you can help with promotion , the effect should be very good.

There is also the game community of the sky world, which has tens of millions of daily activities. If you can help with promotion, it will directly save hundreds of thousands of advertising costs.

Of course.

Wang Qingfeng didn't just ask for it blindly. After all, Tang Su was an important shareholder of Wang Dao Studio. To make money from the studio meant that Tang Su made money.

But Tang Su didn't seem to agree readily...

"Mr. Wang, I understand what you mean, but..."

Tang Su smiled and shook his head: "What you showed me is just an engineering prototype. If it's just made like this, and the price is close to 2,000 yuan, it's not qualified for me. I don't know what your finished product is. quality, and I certainly wouldn't recommend it to consumers who trust me...

If you want me to help, you can wait until the finished product is made and put it on the shelves. I will ask someone to buy two sets at random. If you are satisfied, I will help to promote it. "

"..."

Wang Qingfeng was startled, then nodded and smiled: "Okay, I understand, Mr. Tang can rest assured that our products will never disappoint you."

Tang Su's meaning is very simple:

Make the product first, and then sell it on the shelves.

He will not believe the engineering prototype that the other party gives him, nor will he believe the finished product that the other party will give him in the future, but will find a way to buy it on his own and look at the final product as an ordinary consumer. At that time, he will naturally be able to see Whether the product is good or not.

Wang Qingfeng was a little disappointed that Tang Su couldn't get the promise.

But then adjust your attitude.

Tang Su did not reject him, and the suggestions given by Tang Su would not affect the sales of the product. The sales were preheated before it was put on the shelves, and the promotion was done after it was put on the shelves. In fact, the effect was not much worse.

Wang Qingfeng believed that his product would not disappoint Tang Su.

...

Around two in the afternoon.

After Wang Qingfeng left, Tang Su held another meeting. After solving a more important issue, he saw the news from Su Tang and went upstairs.

"Wang Qingfeng showed you new products?"

Su Tang asked at will.

"Well, I see."

Tang Su nodded and said casually: "The exterior design is quite cool, and the overall experience is a bit unremarkable, similar to your 'Honor A87', or even slightly inferior. It was a bit of a surprise, but it didn't give me a sense of shine."

"It's normal."

Su Tang shrugged: "That's why I'm not interested. In the customization circle, I've seen too many works, and I'm very familiar with the concept of these studios making products. I don't feel curious at all about royal works with a compromised taste."

She knows very well the styles of some studios such as Wang Dao and Astronomy.

If it is a product that breaks the price and sprints to a higher end, Sutang may be very interested, but if it is just an entry-level product, then forget it, even if it is different or improved from the past, it is nothing. Especially looking forward to it.

"In contrast, I'm more looking forward to this work that claims to use the new structure of the wolf map peripheral."

Su Tang said: "Wolfmap peripherals are the first to enter this field, so I don't know what their design style is. This product may be very bad, but it may also be very amazing... This is Like opening a blind box, you never know what's in the box until you open it."

Schrödinger's cat.

Tang Su understood.

"Has the courier arrived now?"

Tang Su asked.

"Of course, otherwise why would I call you here."

Su Tang glanced at him and felt as if he was talking nonsense.

Tang Su touched his nose and said nothing.

...

Then, began a pleasant unpacking journey.

"This packaging feels a little unremarkable."

Su Tang opened the express bag with a utility knife, and inside was an ordinary brown cardboard box. When he opened it again, he saw the keyboard box body and the anti-collision foam wrapped around it. As for the keyboard box... It's just a flat Unremarkable colored cardboard boxes, nothing special.

The packaging is not as refined as the 'Honor A87', and the unboxing experience is worse.

Of course, it doesn't matter.

"Most consumers should pay more attention to the keyboard itself than the well-designed outer packaging."

Tang Su said.

"You're right."

Su Tang nodded, then opened the keyboard case.

They first tapped the contents of the box, a gray-blue 87-style keyboard, a data cable, a key puller, a manual, and then... nothing.

"No, no, no? A keyboard that costs more than 900 yuan doesn't even have a dust cover, right?"

Tang Su was a little confused.

"It's normal for a nine-hundred-dollar keyboard to not have a dust cover, and neither does Wolftu's two-thousand-dollar keyboard."

Su Tang shrugged: "Oh no, it's a bit inappropriate to say that the keyboard does not have a special dust cover, because the official provides a separate dust cover to buy, only 79 yuan..."

Tang Su: ? ? ?

This is really a good hand to cut leeks.

It's hard to say whether a transparent plastic cover can be worth two yuan, but it can be sold for 79 yuan...

"Does anyone really buy it?"

Tang Su was curious.

Su Tang didn't say anything, just found him the monthly sales of an online shopping platform: 400+

"I suddenly kind of understood why these custom studios dreamed of going into mass production."

Tang Su couldn't help sighing: "This money is too good to earn."

Closer to home.

Feeling emotional, but still can not forget the real thing.

Put the accessories aside, and return to the keyboard body.

We weighed it with an electronic scale, 2.3kg.

"No wonder I feel a little light. It is said that it uses an all-aluminum shell, and then uses a silicone sandwich pad and bottom pad inside, but the weight feels... just fine."

Tang Su said, picked up the keyboard at will, and suddenly stunned: "Is this a missing shaft?"

"These are small issues."

Su Tang shook his head.

She simply tried the feel, then removed a keycap and rubbed it in her hand. Then she took out the screwdriver, and skillfully disassembled the keyboard into a pile of parts, and then looked at the pile of parts on the table. , lost in thought...

"I feel that the new structure of Langtu Company does not seem to be very professional."

Tang Su hesitated and said.

Rao is a layman like him, and he can see that there are many unreasonable designs in this 'Wolf Map A87'. As a new structure, it can obviously have a better experience, but many details are not handled very well, resulting in The ultimate experience...

how to say.

From his perspective as an experiencer, it is quite satisfactory. It can be better than many thousand-yuan products under Langtu, but it is not much better.

If the full score is 10, this 'Wolf Figure A87'... it will be 6 at most.

"Be confident."

Su Tang turned to look at him: "Remove 'like' and 'appearance'."

From Tang Su's eyes, it can be seen that this thing is very unprofessional, let alone a senior practitioner like her?

"It's okay to fool people who don't know how to do it, but anyone who has touched a few good keyboards can immediately feel the difference."

Su Tang shook his head and made a final conclusion: "The product of Wolf Map will not threaten the 'Honor A87', and, with the understanding of their design team, I estimate that it should be impossible to make a satisfactory product within half a year. There is no need to pay attention to the keyboard, let's wait for the other two."

talking.

She casually threw the pile of parts into the trash can.

"This……"

Tang Su stopped talking.

After all, it's more than nine hundred dollars.

"Trash, it should stay in the trash can."

Su Tang Tan spreads his hands: "Let's go, go to my office, and show you our new products by the way. Of course, we still use the design drawings you gave me before... It feels quite interesting."

"New product?"

Tang Su was stunned: "Is there a new product so soon?"

"Of course~www.readwn.com~ Su Tang smiled: "Since the 'Honor A87 co-branded model' received rave reviews and made these mass manufacturers unable to sit still, the designers were very excited and could not wait to work overtime every day to make new products. , I intend to prepare a surprise for the three major manufacturers before they react. "

"The joy of revenge, I understand."

Tang Su nodded.

He knows the predecessor of Mi Tang Studio, and also knows the grievances between these designers and those mass-produced brands.

In the face of revenge and making money, what is overtime?