Recreation Starts From the Heartbeat

Because of the public statement of Mi Tang Studio, the premium for transfer orders has been greatly reduced. Those who could have made at least 2,000 yuan can now earn 400 or 500 yuan, which is far lower than the expectations of the unqualified people. An angry insult.

but…

Who cares about them?

Sellers don't like them, buyers don't like them either, and they jump around and end up being just a bunch of clowns who can't afford to play.

It doesn't matter.

Netizens who are interested in 'Xingyao v87' are almost divided into two factions.

Some people are impatient and don't like to wait, so they simply go to the master to get the goods. Of course, the price is also very low, no more than 4,500 at most.

There are also some netizens who hate this kind of behavior, or who value the official after-sales service and compensation, and are more keen on the pre-order mode.

Even though it's a full pre-order...

But after all, it is Sutang's industry, and it is also one of the largest studios in the key circle. The previous 'Forest Elk' has also achieved very good success. Naturally, I can trust it. I don't worry about running away. I'm just planning to buy it in full.

12:30—

The pre-sale mode of 'Xingyao v87' has been opened, and interested netizens have placed orders.

Then, they assembled in the latest news comment area of ​​'Rice Soup Customization Studio':

"Mine is number 187, I can get the keyboard next month, excited!!"

"Mine is No. 449. It's very risky. If it is a few seconds later, it is estimated that I will not be able to get the quota for next month."

"Mine is No. 819. Fortunately, it was shipped in early January. If I could still receive it a year ago, it should be regarded as a New Year's gift."

"Why is mine number 1001??? Why???"

No. 1001…

As soon as this comment came out, netizens fell silent.

If it is less than 1,000, or around 1,200 or 1,300, then that's fine. You can only blame yourself for being slow, and there is no other way.

But one thousand and one...

It was just stuck at a critical point, but anyone who was quicker than half a second would be able to catch up with the delivery a year ago.

It's good now, it's a New Year's gift, he's a gift after the new year...

"It's okay, I want to open some brothers, we can only get keyboard pads and solid wood hand rests if we are within 1,000, and you can get an extra power bank."

"Yes, yes, Mi Tang's power bank has always been of good quality. I like it very much. You don't lose this wave."

"Thinking about it for the best, it's great to be able to get an extra charging treasure worth tens of hundreds of yuan even though it arrives a while later."

Netizens have comforted him.

No way, this guy is really unlucky.

Everyone's mouth is to take an extra power bank, but if they are themselves, most of them won't let go.

…

The pre-order mode only limits the number of purchases for a single account, but does not limit the total amount, so you can buy at will.

The time is 120 hours, or five days.

You can place orders and refunds at will within five days. This is to prevent some netizens from making impulsive purchases. After all, it is 4,000 yuan, which is not a small amount and needs to be carefully considered.

That night.

Tang Su and Su Tang had dinner outside together.

"How's the pre-order going?"

Tang Su asked casually.

"pre order…"

Hearing these two words, Su Tang's face sank, and he said in a heavy tone: "It's not ideal."

"how come?"

Tang Su was taken aback: "When I read it before, didn't many people agree to use the form of pre-order? The pre-order has been opened for less than an hour, and the serial number has already been ranked beyond one thousand, and now it is at least two or three thousand, right?"

Maybe it's because the 'Forest Elk' is so successful. Although it doesn't sell much, as a fairly successful product, it has great brand value and influence.

It may also be because Tang Su, Su Tang, as well as many celebrities and UP masters are competing for recommendations, attracting many netizens with relatively large budgets.

Or maybe it's because of the herd mentality, everyone is very interested in beautiful keyboards, and seeing so many people rushing to buy them, they also want to try it out...

For many netizens who are willing to spend money on peripherals, four thousand yuan is really nothing.

It stands to reason-

The pre-sale of 'Xingyao' should be very smooth, unless many people are unwilling to accept the full payment.

After all, it’s 4,000 yuan, so it’s fine to buy things directly, but if you give the money to others, you won’t be able to see the goods for half a year... Even if there are celebrities like Su Tang and Tang Su for their endorsement, it’s hard to get rid of them. The concerns of many netizens will be considered as illegal fundraising and the like.

"No no no, the number of pre-orders is not two or three thousand now."

Su Tang's face was heavy: "It's 12,000."

"twelve thousand?"

Tang Su was taken aback: "This is too fierce, isn't it? Are people so rich now? Er... No, the number of pre-orders is 12,000, it should be very smooth, why do you say it is not smooth? "

Pre-order 12,000, and it's still a full pre-order.

What is this concept?

A set of keyboards is 4,000 yuan, 12,000 sets, that is 48 million, plus the 2,000 sets sold today, it is 56 million.

Directly credit half a small goal!

Isn't this going well?

"I remember when you initially expected that it would be a success if you could sell 4,000 sets in total, but now it's 14,000."

Tang Su didn't understand.

"That's the most annoying thing."

Su Tang looked bitter and wanted to cry: "Do you know what the concept of pre-ordering 12,000 is? Even if I use all the remaining production lines, it will only be 2,000 sets a month at most... This is When will it be produced?"

She looked sad and sighed.

"Ah this..."

Tang Su was stunned for a while, not knowing what to say for a while.

I thought it was because the sales were not high, but I didn't expect to be troubled because the sales were too high, which caught Tang Su a little off guard.

He suspects that the other party is deliberately Versailles, but he has no proof.

"Two thousand sets a month... that's six months."

Tang Su said casually.

"Theoretically, six months."

Su Tang shook his head: "But don't forget, the New Year is coming in February, the factory will have a holiday for a while, and then, the overseas plan of 'Xingyao' has also been prepared to start, at least half of the production will be taken abroad, and The first product with Honor peripherals will also be ready for sale..."

"Or... increase the production line?"

Tang Su gave her an idea.

"The production line cannot be increased, otherwise, the cost will not be recovered at all, and the debt owed by the factory to the bank will be difficult to pay off."

Su Tang thought for a while, then shook his head and rejected: "With our current scale, it is already the limit that the market can carry. The reason why it is not enough is also because there are too many studios opening groups in the second half of the year. We have received a lot of orders, resulting in Eighty percent of the production line is used by other studios.”

If it wasn't for the rush to pay off the debt, it wouldn't have taken so many orders, which would have made the production of its own products a bit difficult...

"When will the orders for these studios be completed?"

Tang Su asked.

He thought to himself that if these orders can be completed in a short time, the production of 'Xingyao' should not be a big problem.

"It can be done in about two years."

Su Tang said without hesitation.

She said the answer without thinking much. Obviously, Tang Su thought of this method, she had already thought about it, but it didn't work.

"Two years?"

Tang Su's eyelids jumped.

Good guy, this is contracted.

"Then now, you can only make a choice."

Tang Su shrugged: "Either it will be produced slowly now, and then the new products of Honor peripherals will also be out of stock... Or, temporarily abandon the plan of Honor peripherals, and finish the pre-order of 'Xingyao v87' first. "

"I have not decided yet."

Su Tang's face was deep, she suddenly thought of something, her eyes lit up: "Tang Su, do you think there will be many people who make impulse purchases and then choose to refund after calming down?"

"Uh…"

Seeing her look of anticipation, Tang Su was a little confused. After thinking about it, she said honestly: "Today's atmosphere has caused many people to pay blindly, and tomorrow some people will definitely regret their refunds, but... There should be very few models, because since most people are willing to spend 4,000 yuan to buy a keyboard, they must have thought it out a few days ago, and there is no such psychological change as impulse consumption.”

This is not the same as buying something online.

Every year on Double Eleven and Double Twelve, at least one third of the orders traded on the same day will be cancelled by users the next day.

This is because when many people face a discount, it is difficult to calmly analyze whether they really need it, so they pay on impulse. After calming down the next day, they don’t want to buy something that is discounted but not very useful. So choose to cancel the order.

But what about 'Xingyao'?

As early as more than a month ago, "Xingyao" began to announce, and a few days ago, there was a countdown to panic buying.

For such a long time, it is enough for consumers to calmly think about many issues. After calm analysis and consideration, they decide to buy or not to buy. Such people have almost no possibility of regret after paying.

otherwise…

After thinking about it for so long, isn't it a waste of time?

Only those scholars who are not strong-minded and like to follow the trend will buy on impulse after seeing many people snap up and pre-order, and then regret it the next day and may refund...

But such people are definitely very few, maybe even less than 1%.

After all, this is a keyboard that costs 4,000 yuan.

Four thousand dollars is not a big amount in life, but if it's just a keyboard...for most people who don't need a lot of peripherals, this is definitely a very luxurious thing.

Even if the average person is impulsive... After seeing this price, it is difficult to be impulsive.

so-

After much consideration, Tang Su finally felt that there are definitely very few consumers who will regret and refund tomorrow.

At present, the number of pre-orders is about 12,000. Some people will refund tomorrow because of regret, but some people will choose to place an order after hesitation...

"On the bright side, maybe the number of pre-orders will exceed 15,000 tomorrow."

Tang Su said with a smile.

Fifteen thousand?

Su Tang's face changed slightly and glared at him: "Close your crow's mouth for me."

Now the pre-order of 12,000 has already given her a headache. If it really exceeds 15,000 tomorrow, it will definitely be an epic disaster.

For other brands, the more products sold, the better.

But for 'Mitang Studio', this is not the case.

Because 80% of the production lines in the factory are 'occupied' by the partners, there is not much left for the company, and the output cannot be supplied. The more pre-orders, the greater the pressure.

According to Su Tang's initial idea:

'Xingyao' keyboard, even if it is sold in unlimited quantities, the domestic shipment will not exceed 5,000 sets, and it will be around 4,000 sets. The first batch sold 2,000 sets, and the remaining The next 2,000 sets will be spread over the next four months, and 500 sets will be produced each month, and the project is almost finished.

but now…

The 12,000 pre-orders were five times more than the 2,000 sets she imagined...

If it is shipped according to the monthly output of 500 sets, I am afraid that it will not be able to be done today in the next year, right?

Consumers will definitely be angry and curse, and then swear they will never buy their products again...

"Mass consumers are not the same as key ring players."

Su Tang sighed: "If you are a key ring player, there is no problem with opening a group this year and shipping the next year. They are all used to futures. Many players buy what they like and forget about it after buying it. In the end, I don’t even remember how much I bought. Every time I receive a courier, it’s an unexpected joy… But mass consumers don’t have such good patience. Five months is the limit, and after that… there may be big problems. "

"Makes sense."

Tang Su nodded in agreement.

Since he has known Su Tang for so long, he is also familiar with the so-called 'key circle'. He also knows that many studios are not sure when they will open futures groups. The delivery within three months is a surprise, and it will be delivered within half a year. The goods are considered normal, the delivery within one year is okay, and the delivery within two years... Even the very patient key ring players will be scolded.

And mass consumers don't have such good patience.

Even with futures compensation promised in advance, it is difficult to break through the five-month limit of waiting time.

"I'll think about it tomorrow."

Su Tang sighed: "Eat and eat, don't talk about these unhappy things."

unhappy things...

If those studio owners who can't sell these products can only hear this... I'm probably going to vomit blood in depression.

People are more annoying than people.

no way.

…

the next day.

When Tang Su woke up, he took out his mobile phone and exchanged good morning with his lovely girlfriend, then had breakfast and went to work.

When I came to the office, I made a cup of instant coffee, sat on the boss chair, took out my mobile phone, and watched the sand sculpture chat in the group while drinking coffee.

And right now.

He saw a message in the group chat:

"Xingyao is crazy. I just saw someone posting screenshots on Weibo, and they have already ranked 16,000."

"My God, a keyboard that costs 4,000 yuan can be sold for 16,000 yuan in pre-sale alone. Are all Chinese people so rich now?"

"16,000 pre-sale... Do you remember how much the shipment of 'Xingyao' will be in the next few months?"

"Five hundred sets per month. According to this shipment, the guy who ranks 16,000 will not be able to get the goods until more than 30 months later."

"More than thirty months... this is too miserable."

"Mi Soup Studio should increase production, right? It's really 500 sets a month... it's scary."

The employees are chatting.

There is not much content later, because it is time for the company to clock in in the morning.

Sixteen thousand?

Tang Su was a little confused. Yesterday, he joked that he might have exceeded 15,000 when he woke up, but now, there are more than he imagined.

This is kind of bad.

Maybe Little Crisp would blame him for this, and blame him for the crow's mouth.

When girls are unhappy, they don't like to reason, especially in front of their boyfriends...

Thinking of this, Tang Su suddenly had the urge to flee.

ding dong—

This is the voice of particular concern.

As we all know, there is only one person Tang Su pays special attention to, and that is a beautiful and lovely lady upstairs...

"Shouldn't you be really looking for trouble?"

An ominous flashed in Tang Su's heart, unlocked the screen, and saw the news of Su Tang:

"The pre-sale has exceeded 16,000!! It's too miserable!! I'm so sorry!!"

The little girl was crying.

Tang Su breathed a sigh of relief, not to find fault.

Before he could figure out how to reply, the other party sent another message:

"After I arrived at the company today, I discussed it with everyone for half an hour, and unanimously decided to give up the 'Xingyao' international group, and all the production will be supplied to China."

Abandoned the international team?

Tang Su was a little surprised.

He knew that Su Tang had always been keen on international groups.

The domestic market for customization is small, but the international market is huge. Otherwise, it would not be able to accommodate several billion-level giants.

All the products of Mi Tang Studio in the first two days are basically aimed at international groups. In China, it is purely to open a group by the way. If you really want to make money, it is better to make money from foreigners.

Right now, giving up the international group should be a difficult decision for Su Tang.

However, if you think about it, you can also guess what Su Tang thinks.

The domestic group that was originally expected to be 4,000 or 5,000 went directly to a small group of 20,000. If an international group is opened, and then another 20,000... Look at the monthly output of 2,000 sets, it is really a nightmare.

There are too many domestic pre-orders, and there is no need for international groups to open again.

Let's talk about the domestic work first.

ding dong—

Little Crisp has sent another message:

"Although the international group of 'Xingyao' is not open, the first product of Honor peripherals is still to be done. This production difficulty is not high, and the efficiency should be much faster. Remove a quarter of the 'Xingyao' The output can guarantee that the new product will not be less than 2,000 units in stock every month, and I plan to open it next month."

The first product of Honor Peripherals...

Tang Su raised his eyebrows, not too surprised by this.

Su Tang has long said that she will release new products a year ago, and she will not give up unless it is absolutely necessary.

"Come on girl, you can do it."

Tang Su thought for a while and typed a reply.

Cute Candy: づ￣3￣)づ╭～"

…

The pre-sale period of 'Xingyao' is five days, a total of 120 hours.

The pre-sale day is 12,000, the next day is 18,000, and there is not much in the next three days.

When the pre-sale deadline, the overall pre-sale volume was 28,000, plus the upcoming 2,000 in stock, almost 30,000 sets were sold.

The keyboard with a unit price of 4,000 sold 30,000 sets...

It's an incredible sale, it's incredible.

"It's finally over."

Su Tang breathed a sigh of relief, and clapped his little hand on his chest: "I have wanted to close the pre-sale early several times, but after all, it is a rule set in advance, and it is not easy to change it temporarily... I have spent the past few days in torment, It's been like a year, and now it's finally over."

"If you are heard by your friends and businessmen, it is estimated that you will be jealous and scolded."

Tang Su was a little speechless.

"Eye is red, what can I do?"

Su Tang said indifferently: "The key circle is a very realistic circle. If your product is doing well, everyone is rushing to buy it. If the product is not doing well, then you can only fool new leeks, and if you can't sell it, you can only rot. Hands... As one of the top customization studios in the world, our products are good and cheap, so it's normal for people to rush to buy them."

"Cheap?"

Tang Su raised his eyebrows: "Why can you use such a calm tone to say such things against your heart?"

Mi Tang's products are indeed very good. UU Kanshu www.uukanshu.com The appearance design, material technology, workmanship, and internal structure are all the best choices, and few in the world can beat them.

But to say cheap...

Zhang Yuning may have something to say.

"I said 'Xingyao'."

Su Tang rolled his eyes at him: "Compared with mass production, it must be very expensive, but if compared with products of the same quality, it will be very cheap... The domestic pre-orders are 28,000, but at least one-third Yi's orders came from overseas, we didn't open an international group, and then many international friends bought cross-border...you know."

If it's not 'good and cheap', why do those international friends go so far as to place orders across borders?

"Yes, yes, my Tangtang is the best."

Tang Su nodded again and again, smiled and perfunctory, and then changed the subject abruptly: "You and Teacher Xu are going to sing in a variety show in a few days, right? How are you preparing?"

"Just look at it."

Su Tang raised his chin, very confident.