Recreation Starts From the Heartbeat

Regarding Su Tang wanted to lend himself money, Tang Su refused, and did not discuss it.

　　 What he thinks is also very simple--

Most of Su Tang’s family background is very powerful. Looking at the huge Shanghai city, he can be called a wealthy family. This kind of wealthy family must also be very demanding on the "uncle". At present, he is a little bit of a little trouble, mostly Not in the eyes of others.

　　 What would they think if they took advantage of other girls at this time?

　　 I would definitely think that the reason why he was with the little girl was for the money. I wonder if he can object.

　　 Therefore, in the process of interacting with the little girl, try to avoid linking with money to avoid misunderstanding.

　　 Tang Su is also very clear in his heart——

She and Su Tang still have a very long way to go. At least they have to wait until they have a career, thoroughly establish themselves in Shangjing City, and have their own fame and status... Only then can they have the confidence to stand in front of her parents. , Ask them to give their stupid daughter to themselves.

　　 This is destined to be no easy task.

　　 But Tang Su felt that as long as he gave himself some time, it shouldn't be a problem.

　　 He has a hole card that almost surpasses the entire world-System King.

　　 In terms of time... Su Tang is just 20 years old this year, and she is still two years away from the age of legal marriage. Even if her parents already have young talents they like, they can't force her to marry illegally, right?

　　 Two years later, he can prove that he is even better.

　　 It’s really impossible, and I have the capital to elope with Su Tang... Well, there is no need to elope, you just need to secretly register with the account book. What if her parents disagree.

　　 Now a society governed by law, no matter how awesome it is, you have to abide by the law.

Well……

　　 How does this story feel a bit familiar?

Oh, by the way, the brain-dead idol drama that Su Tang took him to watch before seemed to be such a routine. At that time, the little girl was so moved...Tang Su thought to himself, if he had to elope with the little girl, he would fall in love with her. Most of the brain's character will not refuse.

But……

　　 This is reality, not a sand sculpture romance novel, or a brainless idol drama. Those exaggerated routines shouldn't appear in reality, right?

　　 Although Tang Su thought in his heart that he would elope if it really didn’t work, but he just thought about it. He really didn’t want to make things like this...Everyone is a decent person, right?

Well……

　　 What's this all about, it's a mess.

I have known Xiao Su Tang together for less than half a month, and the relationship between the two parties is still at a relatively shallow level, far from reaching the point of such a "must you". In the future, no one knows it will be. Whatever it looks like, everything can happen.

　　 So, is it too early to think about this?

　　……

　　 "Hey! Are you distracted again?"

　　 The little girl's angry voice sounded.

　　 Tang Su was agitated, and he immediately recovered. He looked up and looked at the other side sitting in front of the piano stand, looking angrily at his little crispy candy.

　　 It’s good to be pretty, even being angry is so pleasing to the eye.

Tang Su thought to himself, and smiled on his face and said: "The main reason is that your piano playing skills are too high, which makes me feel like I am on the scene. I just immersed in it unknowingly, that kind of wonderful feeling. It is truly unforgettable and endless..."

　　 "It's muddy."

　　 Su Tang was speechless. She was a bit angry at first, but she heard Tang Su say such a silly remark, knowing that he was trembling on purpose, but she still couldn't get angry.

　　 "Let's chat."

Tang Su waved at her, smiled, and said, "I just talked about my business before, and I forgot to ask you about it. How did your'mi soup studio' prepare? I remember listening to you before. It’s less than two months before this year’s Qixi Festival to release a couple models."

　　 Lovers' items are naturally the best sellers on the Qixi Festival.

　　 Although the couple mechanical keyboard sounds a bit...non-mainstream.

　　 "It is ready for production."

When Tang Su mentioned his studio, Su Tang became interested at the time and patiently explained: “Because it is a basic model with relatively simple craftsmanship, it is not too difficult to produce, and the yield rate is quite high, so, There is no need to reserve too long a production cycle in advance, about one month is enough."

　　 Basic model with relatively simple craftsmanship.

　　 These words sound like cheap, but combined with the estimated price of four to five thousand yuan...cheap ass, not cheap at all.

Of course, although the price is high, it is not purely a pit of money. The quality is still quite good. Whether it is the design ideas, materials, internal structure design, and even the outer packaging... The mother who played the product card didn't know him.

　　 "We are going to open pre-sales to consumers in the early or middle of next month. Of course, because of the short time, in order to maintain quality and quantity, we dare not produce too many sets, just 500 sets."

　　 Su Tang said.

　　 "500...sets?"

　　 Tang Su frowned slightly, and was a little sensitive to the word ‘set’. He couldn’t help asking, "Will you still sell parts this time?"

　　 Under normal circumstances, for things like keyboards, you should use ‘ba’ or ‘piece’ to describe the quantity, instead of ‘set’. The word Su Tang reminded Tang Su of the painful experience of assembling the keyboard a few days ago.

If it is said that the traditional mass-produced mechanical keyboard, the user experience is not free and transparent enough, then the experience of the customized mechanical keyboard is: too free, free to be a headache, too transparent, and transparent to let users understand this Every little detail of the keyboard...

　　 Which one is better?

For users who like toss and have strong hands-on ability, it is naturally better to customize. They can not only assemble, choose the button pressure, lubrication method, and overall soft elasticity that suit them, and even modify it through the computer. The use or lighting of each button...It can be said that as long as it can accept a customized price, it can almost bring you an unprecedented experience.

But for those users who don’t like tossing and have little hands-on ability, customization is almost = or> a painful experience of several hours or even days. In contrast, although mass production has a mediocre performance, at least it can Ready to use.

　　 A couple style for ordinary users...

Probably maybe... Pure customization is not a good choice. After all, not all customers are people with strong hands-on ability, especially some girls... Ahem, there is no meaning of sexism, but girls They seldom have hands-on interest in such mechanical things. In contrast, they may prefer things like shopping, eating, taking pictures, watching dramas, online shopping, and cosmetics.

　　 "Although I know you may object, I still have to say... it is indeed selling parts."

Su Tang shrugged and said lazily: "Our thoughts may be different. In your opinion, consumers outside the circle may prefer ready-to-use finished products. This kind of structure is more complicated and it is a test. Hands-on assembly products will stay away...but I think this is precisely the core selling point of the couple models."

　　 "Core selling point?"

　　 Tang Su frowned: "How do you say?"

"In fact, whether it is consumers in the circle or consumers outside the circle, the main group of buying mechanical keyboards is always boys, and most of them are more nerdy boys. It is precisely because they are more nerdy, most of their time is on the computer. As a companion, they have a higher demand for keyboards, so they will be more inclined to higher-priced mechanical keyboards with better experience..."

　　Su Tang talked eloquently: "Under such circumstances, we launched a customized suit for the Qixi Festival. If they are interested in inviting girls to play crafts, they will definitely consider buying this...

　　 Compared with other handmade works, customization has many advantages. First of all, it is more suitable for adults and does not appear naive.

　　Secondly, customization is a very unpopular concept. Most girls may have never heard of this kind of thing. This will increase their curiosity and make them spend a unique Qixi Festival together.

　　If there are any more...

　　 Don’t you think that two people can complete a handmade work together, it will be very fulfilling? "

"Uh……"

　　 Tang Su was stunned, and it took him a long time to react: "So, the marketing positioning you set for this couple-style customized keyboard is manual, not hand-feeling?"

　　 "Yes, handmade products that increase the fun of couples."

　　Su Tang nodded: "I have always felt that compared with ordinary mass production, the biggest highlight of'customization' is not the subjective factors such as the feel and sound, but the pleasure of doing it yourself.

　　 If we sell finished products, then for customers, it is just a normal keyboard with a high price and a good experience.

　　 But precisely because we sell a bunch of parts, hundreds of thousands of parts, customers need to assemble and experience by themselves. After completing the entire assembly process, customers will get an indescribable sense of accomplishment.

At this moment, this keyboard is no longer as simple as a keyboard for customers, it is more like being given a soul, because it is a unique thing in the world, and you will never find a second one. It's the same...

　　 I always feel that this is the true meaning of customization. "

"Uh……"

Tang Su heard the tallness of it, but he still didn't quite understand: "I remember, every batch of customized keyboards is at least a few hundred sets, or even thousands, thousands of sets...Why are they? Unique?"

　　 He thinks this is a bit conflict, like a luxury, unless it is a private order, otherwise, even if you buy more expensive things, it is not unique.

　　 "Isn't it? You can't even understand this?"

　　 Su Tang looked at him strangely, like seeing a gorilla with low intelligence.

　　 "What's your face?"

　　 Tang Su was unhappy: "I'm not an insider in your circle. I don't understand that it's normal, OK?"

"……All right."

Seeing that he became a little embarrassed and angry, Su Tang secretly complained that he couldn't play with it, and continued the previous topic calmly: "You also assembled a custom keyboard before, you should be able to appreciate it, custom made For this kind of thing, everyone’s preferences, styles, and hands-on skills are different. Therefore, the keyboard assembled by everyone according to their own preferences has a high uniqueness. Do you think the same is only the appearance and general It’s just similar, but from a subtle point of view, they are actually different. It’s okay to say that they’re unique.”

　　 "Okay, I see."

　　 Tang Su nodded, and said with emotion: "As expected, laymen can't express their opinions casually. No matter what, you still have to understand the principles and make conclusions."

　　 "Well, that's the case in general, but it's not absolutely..."

Su Tang thought for a while and said, "What you just said makes sense. If the'mitang' wants to achieve a relatively ideal profit, and the brand and sales are well done, then you can't just sell parts. Customized suits. Even if the difficulty of planting things is reduced, it is still too high for ordinary consumers who have never been in contact with, and the price is too high... Therefore, if you really want to face the mass market in the future, you must make a compromise. , It’s just..."

　　 I didn't say the rest, but Tang Su could probably guess it.

　　 The most interesting part of "customization" is that everyone can customize their keyboard personally, giving the keyboard its soul.

　　 And if you sell the finished keyboard directly--

　　 has to consider two things.

　　First: Mass consumers are unwilling to understand customization, and they don’t want to waste time on tools like keyboards. They just want to use them by hand, and even think it’s too troublesome to install a keycap.

　　Second: In consideration of market positioning, it is necessary to make products that meet various price ranges, but in terms of workmanship, materials, and structure, it is necessary to make compromises and produce ‘inferior’ products that do not meet their ideals.

　　 This is unavoidable.

　　Price is always the most sensitive nerve of consumers.

　　 Customization of a finished product without compromise in all aspects, at least, has to start at four thousand.

　　 What is the concept of a keyboard that costs four thousand dollars?

　　Look at the current mass-produced big brands——

　　 The most high-end flagship product, priced between 1500-2500, and the annual sales volume of a single product is less than 10,000.

　　 Mid-to-high-end quasi-flagship products, priced from 800-1300, with annual sales of no more than 30,000 per product.

　　Mid-end products, the price ranges from 500 to 800, and the annual sales of single products do not exceed 100,000.

　　 low-end products, the price range of 200-500, single product annual sales hovering between 100,000-300,000.

　　Ultra-low-end products, the price range is 60-200, and the annual sales volume of a single product is close to 3 million.

Well……

　　 is very real.

　　From this aspect, we can also see the demand for keyboards by mass consumers and the highest acceptable price limit.

　　 Under this premise, a brand new brand suddenly created a keyboard with more than 4,000, what would consumers think?

so--

　　 Or, maintain your arrogance and compelling style, and continue to do that high-end customization.

　　 Or, give up your arrogance, make a compromise with the market, make a mechanical keyboard of one to two thousand, or even three to five hundred, and fight with those mass-produced manufacturers that were more repellent in the past.

　　 Very realistic choice.

　　 Tang Su did not express his opinion, because he did not understand Su Tang’s expectations for'customized rice soup'.

From his point of view, it seems that there is nothing wrong with catering to the market. After all, making money is the most important thing, and survival is the most important thing. Even if you have an ideal, you have to wait until you have money and financial freedom. , To talk about ideals, even if you don’t have enough to eat, you can’t make a lot of money, and you have the ideal of playing a fart.

　　 Dan Su Tang...

　　 For such a little princess with billions of wealth~www.readwn.com~ Tang Su feels that it is more or less tacky to talk to her about things like ‘money’.

Well……

Um?

　　 Tang Su was startled, thinking of a certain possibility, and looked up at Su Tang: "Remember that you told me before that new games can use two profit models at the same time?"

　　 "You mean..."

　　 Su Tang squinted his eyes.

"Your'customized rice soup' can continue to stay at the top of the customization field, but at the same time, you can also create a brand new brand and use some low-cost patented technologies of customized rice soup to create a A high-end volume product brand that can truly be profitable."

　　 Tang Su came interested: "If this plan is feasible, then from now on, ‘customized rice soup’ will become the core laboratory of the new brand while maintaining the original style. In this way..."

In this way,'Mitang' can not only stick to the top-level customization field, maintain its high compelling standard, but also dive into the mass production field, compete with major manufacturers for market share, and after the new brand achieves positive profitability, only A small part of the profit needs to be transfused to the core laboratory of'Mitang', so that both parties can have a good life when the brand positioning cannot be conflicted.

　　 This design inspiration is Tang Su's inspiration from a certain mobile phone brand in his previous life.

　　The flagship product of the main brand is mainly to explore more future.

The cost-effective products of 　　 sub-brands will take all of the low-end, mid-range, and mid-to-high-end markets.