Recreation Starts From the Heartbeat

The eighth day of "Heartbeat", weekend, 7 o'clock in the morning.

Maybe because of the weekend, everyone started late, so there were only Tang Su and Su Tang in the restaurant.

"Let's go!"

Su Tang satisfactorily ate the exclusive love breakfast prepared by Tang Suwei himself, and the two packed up and set off.

"Take me with you today."

Su Tang turned to look at him, pretending to be annoyed, and said, "I forgot to tell the company that they must have thought that I was going to sleep in today, so there was no car to take me."

"Yes?"

Tang Su looked at her meaningfully.

"Of course, I didn't want to start with you."

Su Tang raised her chin and snorted proudly.

"All right, you say yes."

Tang Su nodded perfunctorily. He didn't want to make trouble with her in the morning.

...

Get in that gun-gray car worth more than two million dollars.

"seat belt."

Tang Su reminded.

"Oh oh."

Su Tang came back to his senses, and quickly put a seat belt on himself. Under the influence of the seat belt, he appeared to have something in his chest, just as a poet in his previous life wrote: Seeing it as a mountain and a peak...

See no evil!

Tang Su calmly retracted his gaze, then lightly stepped on the accelerator and set off.

When driving out of the villa area, Tang Su suddenly stopped the car, thought for a few seconds, turned his head and asked, "Where is the Mitang Studio? Do you know how to get there?"

He just remembered that he hadn't asked the other party's address yet.

"Uh……"

Su Tang was stunned, took out his mobile phone and clicked, then put the mobile phone on the mobile phone holder next to the navigation, and clicked, the phone voice sounded: The wicked map is navigating for you, pay attention to safety on the road...

"???"

Tang Su turned his head to look at Su Tang, his eyes seemed to be looking at a little fool.

"What do you look at? This is the normal operation of Lu Chi."

Su Tangqiao blushed slightly, and she was obviously embarrassed, but she quickly pretended to be coquettish and said: "And I'm already very smart and good? At least I still know how to navigate with my mobile phone."

She seems very proud...

Tang Su pursed his lips, stepped on the accelerator lightly without saying a word, and moved on.

...

It took about an hour to get to the location of the ‘Mitang Studio’ from the villa area.

Fortunately, the departure is relatively early. If you wait until 8 or 9 o'clock, you can catch up with the peak period. I am afraid that two hours will be enough.

The office location of ‘Mitang Studio’...is in an office building.

"Is design and production separate?"

Tang Su asked casually.

Before you go in, you will know that this is definitely not a place where keyboards are produced. After all... How can an assembly line be installed in an office building? I'm afraid I don't want to be ‘friendly’ with neighbors?

"Yes."

Su Tang nodded: "I originally planned to put the design and production in the factory, but my dad said that the location of the factory is relatively remote, it is too troublesome to run back and forth every day, and a group of little girls are not safe in the factory... Then he got me a bigger office in the city center."

"It makes sense."

Tang Su agrees with Su's point of view.

For a silly girl like Su Tang, it's better to stay in a safer place.

"what?"

Tang Su glanced around, suddenly a little surprised: "Two days ago, the elder who gave me the car said that he would arrange an office for me. It seems that it is also in this area."

"..."

Hearing this, Su Tang suddenly turned his head a little unnaturally, not going to see him.

...

When he arrived at the parking area downstairs in the office building, Su Tang finally didn't need a mobile phone to navigate. She took Tang Su to the office of the'Mitang Studio' soon.

On the eleventh floor, a relatively large office area, about 300 square meters.

In such a large office area, the monthly rent is not a small amount.

At a glance, there were only five or six people.

"It's only past eight o'clock, and it's not time for work yet."

Su Tang whispered: "There are 67 employees in the studio, and I count 68 people. Looking at the entire customization circle, it can be regarded as the studio with the largest number of people."

68 people...

Tang Su subconsciously felt that it was a little bit small, but then he thought about it, his own "Simi Studio" is almost the same number, and most of his own part-time students, only a small part of them are regular employees...

"fine."

He nodded and said.

Su Tang and Tang Su didn't speak loudly, but the sound of footsteps still attracted several young people. They raised their heads and glanced here, and then greeted with a grin: "Good morning, President Su."

"Good morning."

Su Tang nodded at them, showing a three-point smile, quite like a corporate boss.

About Tang Su.

They just glanced curiously, then stopped paying attention, and did not ask questions.

"Go to my office and have a look."

Su Tang pointed to a door in front: "It's there."

Mitang-Mr. Su’s office, about twenty square meters in size, with a simple style. Apart from a desk, a computer chair, a glass cabinet, and a bookshelf, there is nothing else. The overall look is pretty pretty. Spacious.

The windows are large, and there are two curtains, one thin and one thick.

"I really envy you, I have my own office."

Tang Su said with some envy, "This is the configuration that the boss should have."

"Don't you?"

Su Tang looked at him strangely: "I heard that your studio is also very powerful and well-known in the industry. As the boss, don't you have an office?"

When I was at home in the past, my parents often mentioned Tang Su's affairs, and often compared Tang Su's studio with hers. Then...not surprisingly, Xiao Su Tang received another meal of disgust.

Therefore, under the influence of his parents, Su Tang was a little unconvinced, but he also felt that Tang Su was really good, but now listening to what he meant, it seemed that there was no office...

"No."

Tang Su shook his head: "Just a decent office area, slightly smaller than yours. Then, everyone works in the lobby. If you want an office, you have to wait until you make money or move out after graduation next year. "

"Can't you move now?"

Su Tang wondered: "Is it inconvenient because of going to school?"

"That's just one aspect."

Tang Su thought for a while, and said, "Nearly half of the studios are students, and they basically live in the dormitories of the school. Putting the studio in the school makes it convenient for everyone to come back and forth. If so, the time cost will increase a lot.

On the other hand, there is the problem of rent. The rents of these office buildings in Shanghai are too expensive. We are now earning two to three million yuan a year. If we want to rent a house here, almost half of our income has to be used to pay rent. This is not even the money for renting an apartment..."

To put it bluntly, it is a matter of money.

If you can make more money, all the problems can be solved. Um... you don't need to make too much. Compared with the current situation, it would be more than ten times more.

With a net profit of 30-40 million, 40-50 million a year, after excluding the rent, water and electricity, there should be a little left...

"That's it."

Su Tang nodded as if understanding or not. At the peak of the start, she had never experienced these things, and it was difficult to empathize with her, but in order to avoid Tang Su's embarrassment, she nodded pretentiously, with a heavy face, as if I also felt the pressure like a mountain.

"In fact, it's okay, the problem is not too big."

Tang Su saw her look like this, and smiled: "There is still a year before graduation. During this period, you can use the school office for free... You can do a lot of things in one year. Maybe when you graduate next year, the studio It is already possible to achieve a relatively ideal profit, and at that time, everything will be no problem."

According to his plan.

‘Simi Studio’ transformed into a ‘Simi Game Company’, and then made all the ten mobile games he picked. I dare not say that it would compete with those first-tier manufacturers, at least it could become a better second-tier game company.

First establish a foothold in the game industry, and then you can expand aggressively, recruit talents from all walks of life, and then carry over all the good games on the earth in the past, and you can easily achieve financial freedom.

"Well, believe in yourself, you can."

Su Tang clenched his fists beside to cheer him up.

She looked serious and serious, which made Tang Su feel inexplicably embarrassed... always felt that this topic was not very good.

Immediately, he changed the subject: "Have you made your new keyboard? Show me."

Today's theme is keyboard, which is to record vlog.

"It's done."

Su Tang nodded, then opened the cabinet next to it, and took out two keyboards from it, one light pink and the other light blue, both of which are relatively common 87-key layouts.

"This is a semi-production keyboard that we plan to launch on Qixi Festival. It is a basic model and the price is around 4,000 yuan."

Su Tang introduced him.

Customized mechanical keyboard for around 4,000 yuan.

Tang Su nodded, stretched out his hand and took it over. As soon as he started, he could feel the heavy weight, about three kilograms in weight. The outer shell was made of metal, and it felt cold to the touch.

"Did you increase the weight?"

Tang Su asked.

In the past few days, he has not learned some information about high-end mechanical keyboards and customized mechanical keyboards, and then he also knows a lot of things, such as kits, keycaps, shafts, positioning boards, PCB board materials, thickness, Design... or something.

Among them is the saying about ‘counterweight’.

Of course, there is a difference between counterweight and counterweight.

The counterweight in the eyes of the customized studio is specifically used to reduce the "resonance", which can improve the consistency of the feel and sound. For certain specific structures, it can play an extremely critical role.

The traditional mass-produced counterweight is just a gimmick. Some metal blocks or even clay blocks are inserted into the keyboard to increase the weight, so that inexperienced leeks can feel that the keyboard is really solid. , Easy to use and cheap, it is a conscientious manufacturer...

"Not a counterweight."

Su Tang shook his head: "It's an integrated aluminum shell. Because the overall design is thicker, it feels quite heavy in your hand. The shell alone has to weigh more than two kilograms, plus the three-mode controller, After the battery, positioning board, satellite shaft, shaft body, and keycaps, it costs three kilograms."

"...It sounds amazing."

Tang Su nodded, seemingly understanding.

He tried it, and found that it feels pretty good, far better than the flagship model sold by mass-produced manufacturers for 2,000 yuan...but think about it, after all, more than 4,000, which is the most expensive flagship in the volume product brand. The model is also twice as expensive, and this is still the cheapest and lowest-end product in the'Mitang Customized'.

The profitability of the two is far apart, and the ability to be a flagship product... is also far apart.

"What does semi-mass production mean?"

Tang Su asked casually.

"It is unlimited when pre-ordering."

Su Tang explained: "The number of products we have designed in the past few years has basically been controlled within 300. This is the most reasonable number after we have explored. If half-volume production means that there will be no restriction on the number. Produce as much as the pre-sale quantity is."

"Then based on your experience, how much can the final pre-sale quantity of these two keyboards be?"

Tang Su asked again.

"I don't know, it may sell well, or it may be pitiful."

Su Tang shook his head: "The reason why customization has to limit the number of sales is to satisfy the rush of customization enthusiasts, and there are also many people who buy customized keyboards as financial products. Keyboards can be sold for seven to eight thousand backhands, or even tens of thousands. The more expensive the keyboard, the smaller the quantity, and the better the quality of the keyboard, the higher the premium limit...

But if there is no limit to the quantity, only enthusiasts who buy for self-use, do not pursue uniqueness, and do not manage money will buy. The purchasing power of this group of people has always been a metaphysics. "

"so……"

Tang Su thought for a moment: "You are not optimistic about the expected sales of these two keyboards, are you?"

"It's just to test the water."

Su Tang shrugged: "After all, it is a four thousand yuan keyboard, which is not a big deal for customized lovers, but for mass consumers...willing to spend so much money on a keyboard, just to improve it. There are so few people who feel and look good. I am even prepared to sell only three to five hundred."

Is it the lowest expectation to sell only three to five hundred?

Tang Su was a little surprised: "So confident?"

Don’t think that three to five hundred are good for sale. Looking at the customized circle, I don’t know how many bigwigs went bankrupt and started a group. As a result, two hundred were pre-sold and no one cared about them. In the end, they vomited blood and sold them.

Compared with those studios that started two hundred groups and were worried about losing money, Su Tang's "minimum expectation" was already a height that they couldn't reach.

"That's for sure."

Su Tang gave him a white look: "With the influence of'rice soup', even if the sales volume is bad, you won't be able to sell even three to five hundred. This is the experience accumulated over a dozen times in the group. I don't understand. what?"

"……alright."

Tang Su pursed his lips, feeling that he was despised again.

"correct."

After he realized that he was despised, he changed the subject for the first time: "Is this the keyboard you told me in the morning? A gift for a boy who likes it? Why don't I feel like it."

The two keyboards in front of them are obviously couple models, and entering the boys’ market and the girls’ market at the same time is not in line with the selling point of ‘gifts for boys who like boys’.

Moreover, the appearance design of these two keyboards is more conventional, which is more in line with the aesthetics of the mass consumers.

"no."

Su Tang shook his head, then turned around and took out a keyboard: "The vlog to be recorded this time, the protagonist is here."

Tang Su reached out and took it and weighed it. The weight is slightly lighter than the two just now, and the appearance is much smaller. It is not the conventional 87 keys, but the 75 which is popular in customized circles and rare in mass production circles. % Configuration.

Zhang Yuning has a similar one.

Tang Su thought of the 75% keyboard that Zhang Yuning had shown him before. It was similar to this. Of course, regardless of the appearance, workmanship, and price, they were very different. The kind of wealthy people like him can't look down on people under 100,000. What about the keyboard.

"Is this one more than four thousand?"

Tang Su asked.

He quite likes this one. Regardless of its appearance, design, workmanship, and feel, it is quite good. Except for the sky-high keyboards that he doesn’t even bother to think about, it’s almost top notch in every aspect. If you take this If you go to PK with those more than two thousand mass-produced flagships, you don't know the mother who can beat the latter.

Moreover, the most important point is-cheap.

It was more than four thousand. Tang Su felt that he was quite acceptable. After all, the keyboard was not a consumable item. A well-made keyboard would not be a problem for ten years in normal use.

"Four thousand to six thousand."

Su Tang thought for a while, and said with some uncertainty: "There are too many factors that affect the cost. It is difficult to determine the specific price before the official sale. However, in general, the cost should be around two thousand to three thousand. At the price, it will cost four to six thousand."

"So much profit?"

Tang Su sucked in a cold breath.

According to Su Tang, the cost of two thousand will be sold for four thousand, and the cost of three thousand will be sold for six thousand, double the profit.

"How much is this?"

Su Tang glanced at him: "Sell a few hundred in total. Even if you make two thousand, you will make a total of one million, and then remove the employees' salary expenses, water and electricity, and the cost of the factory... It’s good to be able to balance profit and loss."

"Okay, I see."

Tang Su nodded.

"Do you know how high the profit margins of the large mass production factories are?"

Su Tang snorted: "For a well-known overseas brand, their flagship product is priced at around 2,000 yuan, and the cost is... hehe, at most three hundred and five."

"???"

Tang Su was dumbfounded at the time, and sold two thousand for things that cost less than three hundred and five? Does the conscience hurt?

and--

Compared with those black-hearted mass-production manufacturers, is Su Tang not a key ring conscience?

"When will this keyboard start pre-sale?"

Tang Su asked.

He admitted that he had moved a little.

Mass-produced keyboards from major manufacturers cost three to four hundred and can sell for more than two thousand~www.readwn.com~Mitang’s keyboards cost two thousand to sell more than four thousand...It is also a matter of being made two thousand, Silai If I want to go, I still feel that the latter is more conscientious.

"For pre-sales, it will start almost in July, but the official delivery will take about December. Because it is not limited, the pre-sale channel will be opened from July to December."

Su Tang thought for a while: "About 500 pieces will be shipped in December, which can almost meet our minimum expectations. If the pre-sales exceed expectations, the second batch is estimated to wait until mid-January."

"Good."

Tang Su thought for a while, and felt that the schedule was pretty good.

His new game "Plants vs. Zombies" was launched almost in November, and by December, it happened to be able to see profit in the first month. If the profit is considerable, then...buy more support~

There are almost seventy workstations in the studio, one for each one, and each one is counted as five thousand... three hundred and fifty thousand?

Fuck, can't afford it!

Thinking of the four terrifying words "three hundred and fifty thousand", Tang Su became sober.