Rebirth of the Official Business Route

　　 Zhang Ke was sitting at the conference table solemnly. Liu Minghui and the others had long since had doubts about his age. Ye Xiaotong looked at him from time to time, still looking tender.

　　 The marketing meeting first summarized the three-day advertisements, and then summarized the cooperation intentions reached as of yesterday. Although there are still nearly two hours before normal working hours, when everyone enters the meeting room, they still hear the phone answering machine outside constantly turning on.

　　 An exciting start, quite a boost to morale.

　　 Before, if Liu Minghui, Zhou Yiping, Yang Yun, and Jiang Wei had a slight doubt about the office asking them to pay the work deposit, then they are completely relieved.

　　 Zhang Ke returned to 1994 and he is very clear about the characteristics of the development of the digital mobile phone market in various periods in the next fourteen years. Shengxin Company is still in the embryonic stage of exploring the digital mobile phone market.

Zhang Ke squinted and looked at Ye Xiaotong sitting on the side with her chest in her arms, deliberately reminding her a little bit, not hiding her, anyway, the marketing talents of large companies are abundant, and they will soon understand the market characteristics of this stage: "We are in the sea. The advertisement published by the Zhou Daily has the effect of making a splash. Yesterday, the amount of funds to reach a cooperation intention exceeded 600,000. Today, everyone here can definitely say to the consultant that we are Ericsson’s agents in Haizhou. Point, Miss Ye can help me testify... This is a very good momentum, but we must be soberly aware that the GH388 currently launched by Ericsson is only an English language machine, and many people who got rich in Haizhou in the early days were illiterate and illiterate. Semi-illiterate. So I don’t look down on them. They are all capable people who can make money, but they are currently the most potential customer group in the digital mobile phone market, which will limit the promotion of GH388. Fortunately, the use of GH388 is not It's not complicated, but the operating instructions that came with the machine are not concise and clear, and the translation into Chinese is not good enough. I rearranged a copy and Ms. Ye helped to review it. If possible, we will make a brochure and give it as a random gift..." Let Xu Si handed Ye Xiaotong the GH388 operating instructions that he took time to write these days. Zhang Ke does not have a GH388 prototype at hand. The operating information is the original English version collected by Xie Wanqing and translated into Chinese. Of course, it directly uses the mobile phone terminology that was gradually standardized after 1997. It is definitely better than Ericsson’s first Chinese operating instructions. Be easy to understand and conform to the norms.

　　 Ye Xiaotong’s understanding of digital communication is definitely much more profound than those of Xu Si, Liu Minghui and others who have just entered the industry, and he is more able to appreciate the professional level of Zhang Ke’s translation of simplified operating instructions.

　　 Zhang Ke squinted at Ye Xiaotong’s surprisingly flipped handwritten manuscript, his rosy lips were slightly open, his breath was slightly panted, and he must have been frightened.

　　 Zhang Ke pretended not to see Ye Xiaotong's surprise, and said, "Miss Ye, what better suggestions?"

　　 Ye Xiaotong's eyes dodged a bit. It was the first time someone made her afraid to look straight. She rummaged it roughly, and she really couldn't make any comments, leaving Zhang Ke to stay there, a little embarrassed.

Xu Si hid her beautiful eyes behind the black-framed tortoiseshell glasses with a smile, and said, “Don’t rush to discuss the operation instructions. We have a good start to work. Shengxin is also very happy to grant us the agency rights. Further development of the market is the next topic of the meeting."

Zhang Ke temporarily let go of Ye Xiaotong, and closed his eyes back: "There are many people who are interested in cooperation, but we have to conduct careful screening. The regional-level agents have the responsibility of directly developing the market, not just supplying the goods to the sellers. Yes. For the newly opened market, if you want to be successful, you need to find the first batch of dealers. I will ask you to investigate the business background of the consultants in the past few days, and the consultants who really express their strong wishes will operate with pagers. Sales-related accounted for 40%. First of all, they are people in the communications industry, who are more sensitive to industry opportunities, and more importantly, they seize our most important potential customer base at present. A mobile phone is expensive, and in this era , Still a luxury, relatively cheap pagers are a temporary substitute for mobile phones. Of course, a pager is not so cheap. Pager users have to upgrade their communication tools, only the "big brother" and digital mobile phones. With this choice, pager operators and sellers control the resources of these customer groups. This is also the focus of our recent marketing efforts..."

　　 Hearing this, Ye Xiaotong took out the pen and paper from the handbag, and Zhang Ke looked at her in surprise. She just lifted the tips of her hair behind her ears, and there was no embarrassment or embarrassment.

　　 Ye Xiaotong’s actions made Xu Si, Zhou Yiping, and Liu Minghui more confident. Obviously, Zhang Ke’s accurate analysis of the market made the chief marketing manager also have to pay attention.

The rise of Zhang Ke said that he has carefully considered the thinking these days: "It is true that the market development ability of terminal distributors is relatively weak, and they generally can only maintain a fixed customer base. As a successful marketer, We don’t need to find dealers. Marketing staff should help dealers find new markets, so that they can quickly open the market, increase the market easily, and speed up the flow of goods. The digital machine realizes the separation of the machine card, and the mobile phone card resources are used by the postal system. Firmly grasp the situation, this situation may not change in a few years today..."

　　 When the digital network was first opened, local post offices issued mobile phone numbers, followed by the telecommunications bureau, which was also the predecessor of the telecommunications company. Of course, there is no need to mention this.

"...Post offices at all levels themselves constitute a complete purchasing and marketing system. Motorola has this resource to occupy such a high share in the communications market. How to share this resource is the key to market development. First of all, we must ensure distribution. Merchants can easily help end users to solve the problem of mobile phone numbers. If we choose the dealer of pagers as our seller from the beginning~www.readwn.com~ can basically solve this problem in many aspects, they are in There should be a certain number of contacts in the communications industry, and we must also ensure that other newly added distributors also have this ability..."

　　 Actually, after the General Administration of Posts and Telecommunications was established in 1995 to separate post and telecommunications, it would not become a problem, but there were some restrictions on the initial stage of the digital mobile phone market.

"...Of course, there are more direct ideas. I think some dealers already know this, but I want you to tell the dealers below clearly that the post office is not a monolithic piece, as long as they have the ability to put the counter in the lobby of the post office. Go inside, you can share the resource of the post office..."

　　 Starting from Zhang Ke’s words, the development of the Haizhou mobile phone market did not take any detours. Direct access to the rental counters in the post office lobby has become the key to the early development of the digital mobile phone market. In Haizhou, Ericsson has been fighting Motorola from the very beginning.

Zhang Ke is not at all worried about the results of the hand-to-hand combat, because Ericsson launched Chinese digital mobile phones in 1995, and Motorola has postponed it for a full year. He is not afraid that Motorola will use upper-level wrists to block this channel. Ericsson's domestic headquarters will also Not to mention high-level public relations, just in Haizhou City, prying open the blockade of the postal system, there will not be too big a problem, let Sister Wan Qing come forward and suggest that it can be solved.

　　 Throughout the meeting, Zhang Ke talked for a long time until the college students who were working in the office came to work. At this time, a group of people attracted by the advertisements stood at the door of the office.

　　 Jiang Wei and Yang Yun received visitors in accordance with the established working procedures, while Zhang Ke and Ye Xiaotong discussed the specific terms of the special agency contract in Xu Si’s manager’s office.