Rebirth of the Official Business Route

　　 Jiang Wei has a lot of abilities to love her, so she solved the problem of Haizhou Daily's advertisement page the next day.

As for the form of the advertisement, Zhang Ke had long considered and found the Dingming Graphic Agency, which produced free business cards for Xu Si a few days ago, and produced the advertisement format, which was printed for Liu Minghui, Zhou Yiping, Yang Yun, and Jiang Wei. The business cards all bear the title of sales engineer, which was still a fashionable title in 1994.

On September 10, the third page of Haizhou Daily published a huge picture advertisement. A Motorola "Big Brother" was suspended on a background of slightly hazy blue water, and a row of red characters was drawn on the side: "Big Brother, just To be eliminated by the times!" The contact address and telephone number of the Haizhou Office of Haiyu Trading Co., Ltd. occupy only a small area in the lower left corner of the entire picture. Apart from that, there is no other information.

　　 Suspense advertising will become sparse and commonplace in more than ten years, but Zhang Ke believes that in 1994, this is still a very new form of advertising, making full use of people's curiosity, setting up suspense, and attracting public attention.

In 1994, the most fashionable scenery in the city, on motorcycles, next to cars, banquets, karaoke dance halls, I saw all the "big money", "big names" and "quasi-big money" holding bricks in their hands. My eldest brother, sometimes whispering, sometimes shouting loudly, looks like something really happening, and when he comes close, he often frightens you: "Hey, Mr. Liu, I have a hundred treasures, sixty A Mercedes..." It seemed that he had overturned all the luxury cars on the street. If you believe him, you are a fool.

But this also shows that in the early 1990s, "Big Brother" symbolized wealth and status and meant success. The Haizhou Daily on Wednesday published the news that "Big Brother" was about to be eliminated in a half-page, which was immediately attracted. The reader's eyeballs became a topic after dinner and after dinner on the same day. That day my mother cooked a good meal and asked Zhang Ke to go home. She also heard her mocking his father about the advertisement: "I will put this stuff on the table after eating, and I will be eliminated soon. What a shame."

The Motorola "Big Brother" in Zhang Zhixing's hands was borrowed by Uncle Zhang Ke in name. He had no concept of digital communication. He smiled and said, "How is it possible? Wando, how could it be said to be eliminated? Someone in Jin'er city called Haizhou Daily to ask about this, saying that it was an advertisement for a company, and it was only an advertisement. It should not be true. You said that Big Brother was eliminated, who will do it? Eliminate him?"

　　 Liang Gezhen brought the Haizhou Daily of the day, pointed to the address below, and asked Zhang Ke: "Is Haiyu Company the company of Zhitong's mother?"

　　 "It seems to be." Zhang Ke said vaguely.

　　 "Then ask when you call at night, what's the matter?"

　　 "How old are you still so curious?" Zhang Ke glanced at his mother and ignored her.

The next day, September 11, Thursday, the third page of Haizhou Daily published a huge picture advertisement with the same background. Except for the blue sea background, there was no figure of Big Brother, only a line of red characters: "Who will eliminate Big Brother, Become the new darling of Times Communication?" In the lower right corner, the address and telephone number of the Haizhou office of Haiyu Company are left.

　　 While keeping the suspense, the answer is destined to be revealed soon, which can further increase the public's attention rate.

　　 Because Ye Xiaotong, the representative of Shengxin Company, will come to Haizhou tomorrow afternoon, otherwise there will be two or three days to create a more suspenseful atmosphere, and the advertising effect will be better.

Jiang Wei once again worked with her husband in the City Propaganda Department and asked the city radio station to temporarily insert a hotline program in the afternoon to solicit answers to this suspense advertisement from the public. Only a small amount of gift sponsorship is needed, but it can be guaranteed in the shortest time. , Continue to render the suspense effect.

　　 Although Jiang Jing and Yang Yun already know the answer to be launched tomorrow, they are still very excited. This is because the advertisement itself and the advertisement have formed such a big impact in a very short period of time, which makes them excited. Except for Zhou Yiping, who was engaged in technical work and Jiang Wei, who was in administrative work, Yang Minghui and Yang Yun are no strangers to advertising production, but they have never been exposed to a similar advertising format to suspense advertising.

　　 They previously doubted whether the three-day advertising time could establish the concept of digital mobile phones in the minds of citizens. Although they have not yet released the answer, judging from the current public attention, it seems that it has not become difficult.

However, Zhang Ke felt that he had made such a little misstep. He published the office phone calls from morning to night to people who were tortured by curiosity, and people or units who might really become terminal sellers. However, it is very likely that the office cannot be contacted because the line is busy.

There is also the Xin Haitong Building where the office is located. It is a recently constructed office building in Haizhou. There are dozens of companies crowded into this office building. Many of them went to the office to ask for the answer directly when looking for the address. Fortunately, Xu Si was on the first day. Seeing that the advertising effect is so good, I realized that this would happen, and urgently invited six student odd jobs from Haizhou Normal University~www.readwn.com~ to help Yang Yun and Jiang Wei cope with their curiosity. crowd.

　　 Naturally, the answer will not be revealed in advance.

　　 In the rental house, Zhang Ke and Xu Si summarized the information of the telephone consultation and on-site consultants on the day. A considerable proportion of them were pager business and sales units and individuals. This is also in line with the subsequent research conclusions on the development of the digital mobile phone market.

　　Before 1998, mobile phones were still an expensive luxury item. As a type of mobile communication equipment, pagers were the most important substitute for mobile phones. Units and individuals who sold pagers were naturally most sensitive to the business opportunities contained in digital communications.

　　 Zhang Ke said to Xu Si: "These are the collaborators I can look for at the moment. You have to identify them as our key targets. Tomorrow afternoon, I will take the time to go to the office..."

　　Xu Si is still a little worried: "Publishing an advertisement like this will make people mistakenly think that we are Ericsson's agents. Wouldn't it be bad?"

　　 Zhang Ke laughed and ignored, and said: "There is no clear information about us as an Ericsson agent throughout the article, so we are not a fraud..."

　　 Xu Si complained: "Where can I say such irresponsible things."

On the third day, September 12th, Friday, Haizhou Daily did not continue to whet the public's appetite. On the third page of the huge picture, the position of "Big Brother" was replaced by the Ericsson GH388 digital mobile phone, and a large line of characters: "Ericsson" Digital mobile phones will become the new darling of Times Communication!" Next, we will briefly list the technical information of digital communication networks and digital mobile phones. The address and contact number of the office are not surprisingly occupying the lower right corner.