Rebirth of the Official Business Route

The professional management ideas of European and American electronics manufacturers have a profound impact on Texas Instruments. Texas Instruments has always had such a tradition: even if it develops any product technology in technical research, it would rather transfer the related product technology, Texas Instruments will never Less involved in the field of final products, but focused on playing the role of semiconductor component suppliers and service providers.

Since Texas Instruments has such business ideas and traditions, it is naturally the most suitable partner for Kumho at this stage. There is no direct competition in the consumer electronics market, and Zhang Ke does not have to worry too much about Texas Instruments’ deliberate efforts in product technology and chips. Serve on the neck of Kajin Lake. Fastest update of novel chapters

Since Texas Instruments has such business ideas and traditions, there is no real obstacle to his transfer to Kumho after the end of Texas Instruments’ service period. Knowing Chen Xinsheng’s own wishes, the senior executives of Texas Instruments, including Executive Officer An Jibo, are all obstructed. It just expressed considerable regret; but he also had high expectations for Chen Xinsheng's transfer to Kumho to promote the relationship between the two companies.

The transfer of Chen Xinsheng to Kumho was understood by the senior executives of Texas Instruments. In view of the fact that Kumho wanted to introduce semiconductor chip packaging, finished product testing and mobile phone production from Texas Instruments two projects, Zhang Ke hopes that the previous projects will directly become Chen Xinsheng’s transfer. During the transition period of Ren Kumho, because Chen Xinsheng and Texas Instruments still have one and a half months of employment, it is necessary to sign a formal understanding agreement with Texas Instruments in order to allow Chen Xinsheng to represent the rights and interests of Kumho Land in the preliminary project negotiations. It also paved the way for Chen Xinsheng to transfer to Kumho. "Fiction" novel chapters are updated fastest

Semiconductor chip packaging and finished product testing projects do not involve key core technologies, and this business, relatively speaking, accounts for a high proportion of labor costs. From related industries to China, where labor costs are low, Texas Instruments itself also has such intentions. Only in this way can it continue to compete with Taiwan's TSMC in the chip foundry business in the Greater China region, and the joint venture has become the best choice.

Texas Instruments provides complete technology and a small amount of capital, and Kumho provides the production base and main factory construction funds. Zhang Ke does not care about the early benefits and losses, but requires that the subsequent technology exchanges also be carried out by the two joint-venture Tech Optoelectronics Research Institute. It's a big deal that the Tex Optoelectronics Research Institute has been renamed the Tate Microelectronics and Optoelectronics Technology Research Institute. It is absolutely not hoped that after the current packaging technology becomes obsolete, new technologies must be re-introduced from Texas Instruments.

In addition to specializing in mobile phone baseband chip technology, Texas Instruments also has complete mobile phone product technology in its hands. However, these product technologies are a whole generation behind compared with those of Nokia, Motorola, and Ericsson, which specialize in the production of mobile phone products.

In accordance with the usual business ideas of Texas Instruments, they will never be stingy with Kumho's mobile phone product technology. It does not involve the transfer of core technology, and it will be troublesome to pass the US national review. However, take a prototype assembled with Texas Instruments' mobile phone product technology. Although Zhang Ke can't give any evaluation from the technical point of view, he intuitively competes with the big brothers in the mobile communication analog signal era.

In the next ten years, the design of mobile phone products will always focus on three words and six words: "generous, elegant, and fashionable." The prototype assembled by Texas Instruments mobile phone product technology is far from the above requirements. Far away.

The so-called talk is better than nothing. It is better to have a full set of mobile phone product technology comparable to Big Brother than nothing.

In addition to choosing to cooperate with Texas Instruments, Zhang Ke has no confidence in getting product technology from mobile phone manufacturers such as Nokia, Motorola, and Ericsson.

Seeing the predatory nature of foreign mobile phone manufacturers in the domestic market, domestic manufacturers are unlikely not to be tempted, but they have been unable to launch them for a long time. There are many reasons for this, and one thing is certain, that is, it has a lot to do with the blockade and suppression of these overseas mobile phone manufacturers.

Of course, these technologies alone are not enough. Zhang Ke does not expect to be able to use mobile phone baseband chip technology-that is definitely a luxury-but Zhang Ke does not expect to get the latest technology of Texas for mobile phone power management technology, even if it is two generations behind. Local technology is also okay. After all, this technology is not only used by mobile phones. It has a similar effect on mp3 and other related consumer electronic products. With relevant technical foundation, the ess technology research team led by Cheng Hanzhang can save valuable technical research time.

Texas Instruments also has no worries about Kumho’s inability to pay. Kumho’s rights to the third-generation decoding chip ensure that they have a fairly strong ability to pay for a long period of time.

The advancement of technology and equipment is always a matter of long-term wrangling. Zhang Ke visited the headquarters of Texas Instruments for five days. The biggest achievement is to visit almost all the proud technical achievements of Texas Instruments. I gave Kumho, especially the ess below Kumho, clear 12 research directions to be focused on in the future. In addition, regarding Chen Xinsheng’s transfer, the signing of an understanding agreement with Texas Instruments actually ended Chen Xinsheng’s tenure at Texas Instruments one and a half months in advance. Kumho also paid Texas Instruments nearly 200,000 US dollars as compensation for this. .

Zhou Zhengqing, vice president of Texas Instruments China, will take over from President Chen Xinsheng, and Texas Instruments' plan to form a company in Greater China will also be temporarily separated due to Chen Xinsheng’s resignation.

On February 19th, Chen Xinsheng had actually become a member of Kumho. Zhang Ke hoped that he and Xiao Jincheng would stay in Dallas to preside over the project negotiation with Texas Instruments. Zhang Ke knew very well in his heart. He said to Chen Xinsheng: "Kumho wants to go to the mobile phone project. The biggest obstacle is not to introduce and further develop new product technologies, but in the country..."

"There are no special provisions on the production of mobile communication equipment in China. The final project approval power is still in the hands of the Ministry of Posts and Telecommunications. Does Ke Xiao mean resistance in this regard?" Zhang Ke nodded and said: "These Motorola mobile phone manufacturers and the Ministry of Posts and Telecommunications Don’t ask others about the relationship between big brothers, just ask Ye Jianbin."

Chen Xinsheng met Ye Jianbin and knew such a person. Shengxin is Ericsson’s general agent in East China. At the beginning, Ericsson wanted to squeeze into the domestic market. However, due to the close relationship between Motorola and the Ministry of Posts and Telecommunications, it was forced to squeeze into the sales channel system of the Ministry of Posts and Telecommunications. In addition to the department's sales channels, the establishment of a complete three-level sales system was also due to the outstanding performance of Shengxin, which allowed Ericsson to successfully pry into the domestic market in 1995. Subsequently, many overseas mobile phone manufacturers learned from Ericsson's experience and squeezed into the domestic market; therefore, Ye Jianbin was very clear about the nuances between overseas mobile phone manufacturers and the Ministry of Posts and Telecommunications.

For Kumho, the problem of the market is easy to solve. It requires channels and channels. The influence of Aida Electronics in the country is not bad. However, there may be a fanciful thinking in the Ministry of Posts and Telecommunications of "relative to foreign thieves and not domestic slaves". It is definitely not an easy task to get a paper approval from the Ministry of Posts and Telecommunications in 1997, and it is not ruled out that the Ministry of Posts and Telecommunications hopes to leave the first approval to the electronic enterprises under the Ministry of Posts and Telecommunications. Although the domestic monopoly of the industry makes people feel very Fuck mother, but it can't be avoided.

Chen Xinsheng asked: "Is it more appropriate to get the approval document before discussing the project introduction?"

"No," Zhang Ke said clearly, "Even if the issue of approval cannot be resolved for a while, it will not affect Kumho's introduction of mobile phone product technology and further development, the big deal, we will start from the Southeast Asian market; other than that In addition, I also hope that you can work with Cheng Hanzhang to find suitable technical personnel for mobile phone baseband chip development. It would be better to have a team..."

Of course, Zhang Ke will not forget the successful experience of ClusterTech after 1978. It was only at the end of 1999 that ClusterTech hired staff from a US mobile phone baseband chip research company. Specifically, which company digs people from, Zhang Ke can’t remember ~www.readwn.com~ probably remember that it was not until the beginning of 2001 that the cell phone chip department of ClusterTech began to formally develop mobile phone baseband chips, and it was formed at the end of 2003. The capacity for mass production accounted for 17% of the global mobile phone chip market in 2007.

As long as we find the right manpower, Kumho will start the development of mobile phone baseband chips in 1997. I believe it will not be slower than Unitech’s. Especially after 2004 and 2005, Kumho cannot form its own core technology in mobile communications, and it may be quite a disadvantage.

Chen Xinsheng nodded. Zhang Ke’s decision at this time is in line with the systematic business strategy he has been talking about these days: to establish a complete product structure, so it is necessary to enrich the "Idea Aida" brand from the purchase and sale of mobile phone products. Established a complete technical structure, so from the beginning, we followed the manufacturing technology of the core components of the mobile phone and the baseband chip.

Although it is not easy to find the right manpower, several professional manufacturers of mobile phone chips, including Texas Instruments, are very strict on this technical blockade, but it is not impossible. In the field of mobile phone baseband chip research, Chinese scientists have performed quite well, and these people may join Kumho with rich experience in mobile phone baseband chip research after the expiration of the employment agreement with the original company.

Chen Xinsheng believes that as long as there are more domestic electronics manufacturers like Zhang Ke, it will not be an indefinite thing for domestic electronics companies to catch up with Europe and the United States.