Rebirth of the Official Business Route

Tang Xueqian, Song Peiming, as well as Gu Jianping and Tang Jing left after dinner. Of course, it is impossible for Chen Xinsheng to go to the hotel to rest at this time. He took Zhang Ke to the showroom to see the prototype and saw what he could do at this time. With the highest quality video clips, I couldn’t help but sigh: “It’s still hard to imagine that ADA can develop such a product on its own. These sixteen improvements can be made. It’s not appropriate to say that, using mpeg-2 as the video storage format. , It should be the mpeg-video storage format. The general image system optimization is impossible to achieve such high definition. This is a technical achievement that can be eliminated. Have you ever had an appropriate name?" quick

"Level, just call it that for the time being," Zhang Ke said, "The era of dVd will come within a few years, and the level will not have enough time to be eliminated. I am at best optimistic about the coexistence of the two. Here is a bit of work on compatibility. ."

"Haizhou Dongshe is very famous in the domestic piracy industry, and domestic promotion is much more convenient than European and American countries..."

To be promoted, the problem of film source must be solved first. Piracy does not have the problem of licensing, which is naturally convenient and fast. Chen Xinsheng's remarks also hinted that Aida Electronics and Dongshe could not have nothing to do with the piracy industry. Zhang Ke just smiled, but he would never admit it. w "Fiction" novel chapters are updated fastest

Chen Xinsheng stopped the picture there and saw that the clarity of the still picture did not decrease in the slightest. After discussing with Ding Lei, he felt that Aida should master the variable rate coding technology. The playback of the screen was also exceptionally smooth, and couldn't help but sigh with emotion: "I want to concentrate my hands in this direction, and I don't have full confidence to achieve this level..."

The technological advantage in this area is definitely not comparable to that of Adana. Chen Xinsheng said so and has expressed the surprise he felt today.

Zhang Ke smiled and said: "I believe that to focus on this direction, it must be faster and better than us. It's just impossible to focus on this direction, so we are taking a big advantage."

Chen Xinsheng smiled and said, "I completely agree with what you said now. Aida doesn't need to consider King Ke as its own competitor. If they want to play, let them play it alone."

Zhang Ke smiled. Asked: "How confident are you about the joint venture to build a movement factory..."

"From my personal point of view, I shouldn't give up such excellent Ada, especially since the two sides have no direct competition in various fields. However, in order to persuade the big noses at the headquarters, should Ding Gong write it in more detail? Pass the technical review to the headquarters?"

Zhang Ke thought to himself: Probably the biggest impression the Yankees gave to Chen Xinsheng was the big nose.

"We will provide some information here." Zhang Ke asked everyone to go to Dong's office, and Dong took out the list of patented technologies.

Zhang Ke also understands that just owning some decent patented technologies does not guarantee that the headquarters will agree to a joint venture to build a movement factory. Europe and the United States have always had a habit of thinking about technology blockades against China, and it is impossible to easily agree to let laser reading. Take the head for domestic production.

Zhang Ke considered that Aida Electronics should be able to work hard with laser reading and combustion technology. Not only can it get a share of the dVd DVD player era, but also in the future high-definition DVD player era, it will not be afraid of losing patents. In order to achieve this goal, Aida has to throw a bigger bait.

Chen Xinsheng and Ding Lei took over the list of patented technologies and looked seriously. Inferring some of the possible details of these technologies from a brief introduction, Chen Xinsheng finally said: "I think there are some patented technologies that can be used in dVd decoding and control systems. Even if Aida specializes in dVd disc drive system control chips in the future, There will be good results..."

It is predicted that the market size of dVd disc players in the future will be subdivided into dVd disc player system control chips, and there should be a market of nearly tens of billions. But Aida's ambitions of course cannot be limited to sharing the market of disc player system control chips.

Although Chen Xinsheng said that some patented technologies can be used on the dVd decoding chip, it is due to the diversity of patented technologies. Overseas giants can use other patented technologies to replace them and achieve the same effect.

Drafting of industry standards. To a large extent, it is not a question of technological advancement, but controls a larger commercial market. Who controls the greater right to speak. For example, variable rate coding technology cannot be included in the industry standard of video disc players. Aida Electronics Ningdor can only circumvent this patent fee; if it can be included in the industry standard, it can not only collect this patent fee from other companies, It can also be mutually licensed with other patented technologies of DVD players, exempting part or all of the patent fees.

There is simply a huge difference between the two, but with the current strength of Aida Electronics, their patented technology is basically accepted by the dVd DVD player standard.

On these technologies, Zhang Ke discussed in detail with Dong before. Although his own professional knowledge is still lacking, at least he can tell which technologies can be used in the control system and which technologies can be used in the decoding system. Presumably Chen Xinsheng is a major. People are even more clear.

Probably the company had never thought that one of their products could make a profit of 100 million U.S. dollars a year in a region. The decoder board contributed 60% of the profits to the Chinese company. This is simply a wonderful time.

For the company, there is nothing more wonderful than this wonderful time than to continue this wonderful time indefinitely. Unfortunately, this is just a dream.

Zhang Ke said: "I heard that Shinco found a Taiwanese-owned technology company in Silicon Valley to engage in decoding chips. President Chen thinks how soon they can do it..."

This is very important, especially since this Taiwanese technology company has made some progress in the development of decoding chips during the recent period, and has almost mastered the technology equivalent to the first generation of decoding chips. Only then did the company have a sense of crisis.

"Your news on this aspect is not weak!" Chen Xinsheng smiled with emotion. He knew that if Aida could not share the monopoly of decoder boards, otherwise they would rush ahead of Shinco Electronics to do some things. The cooperation with Aida in this area is too deep, and it can be said that we know the roots and know the bottom. Zhang Ke naturally understood what he was worried about. Chen Xinsheng shook his head helplessly. year."

"I think it's only a year. After all, Shinco can also provide strong technical support." Zhang Ke's judgment can be more accurate. He may calculate the decoder board market based on the price reduction of the DVD player that has been born. The timing of the end of the monopoly situation was almost at the end of 1997. "The good times are too short, and it feels a pity to think about it."

This sentence is not Zhang Ke teasing Chen Xinsheng, the decoder board market continues to monopolize, and he can continue to share monopoly profits from there.

"It's too short!" Chen Xinsheng also said with emotion.

"Do you think it is possible for Scott to persuade?" Zhang Ke suddenly asked Chen Xinsheng.

"If they can see the direction of the decoder board market, how can they not be persuaded?" Chen Xinsheng asked Zhang Ke back. "Then what should I do?"

"Your chip integration is already good, but when such a chip is on the market, the technology will soon be cracked. Although there is a patent application, there is no guarantee that others will soon develop alternative technologies, even if others use these technologies directly. In terms of the domestic situation of intellectual copyright protection, the situation is not optimistic, unless Aida decides to enter the European and American markets..."

Chen Xinsheng wants to belittle the value of related patented technologies. Zhang Ke naturally couldn’t let him get what he wanted, saying: “It’s impossible in the European and American markets. I know this very well; in China, Aida can enjoy exclusive patent rights if it is not subject to international monopoly conventions. Even if the technology is kept confidential for only half a year Time. But the patent right can at least limit the main competitors, which is enough for Aida..."

"How about promotion?" Chen Xinsheng asked. "Does Aida Electronics also promote it? Are you not afraid that others will get rid of you and pirates?"

Without taking advantage of the piracy industry, the problem of film sources cannot be solved quickly, and naturally, it cannot be promoted quickly; Zhang Ke is a little embarrassed, but he has to be cheeky, and said: "If you want to make money, you have to be thick-skinned, and they can't take 50 steps. Laugh a hundred steps."

Everyone actually gained practicality from the piracy industry. If it weren't for piracy to solve the problem of film sources, the DVD player market would never be so fast, and naturally, it would not be possible to get huge profits from the decoder board.

Let Zhang Ke say this, Chen Xinsheng's face was a little red, and he said: "I think Aida's tolerance should not be limited to China. There are some things that should be paid attention to or should be paid attention to."

European and American film companies and dealers especially hate piracy. If Aida Electronics wants to enter the European and American markets to share dVd and future high-definition DVD player cakes, it still has to draw a line from piracy.

It is absolutely impossible for Aida Electronics to enjoy the exclusive benefits of the land, and it is absolutely impossible to lose the unclear relationship with the pirates.

Dong felt dizzy. Just now he talked about the key place to bring Skobor in together. Zhang Ke and Chen Xinsheng were able to turn the topic so far. Chen Xinsheng is really good, knows technology, and is a master. No wonder it can stand alone in China.

Chen Xinsheng saw that Zhang Ke would not take the initiative to say his purpose, and he didn't want to continue to go around, so he said directly: "Aida should have considered the issue of transferring related technology to Skober at the same time?"

"Well," Zhang Ke nodded and said, "Integrating related technologies into the decoding chip with Skoper should be considered as the third-generation decoding chip. In this way, I don't know that the Taiwanese company in Silicon Valley still Are they confident to continue their research? If they lose confidence from now on, that would be great, and Skoper can safely monopolize the decoder board market until dVd is completely eliminated."

Of course, when coexisting with dVd, only low prices can survive. With Skobor, you must gradually compress monopoly profits to profit from it as much as possible, until the price difference with dVd is reduced; this is just One.

Zhang Lu continued: "There is a technical gap between dVd and dVd. But the gap is not very big. It is an extravagant desire to prevent dVd from coming out. It is not impossible to coexist with dVd until the emergence of the real third-generation video technology. I think the most popular way is to cooperate with the three companies of Aida, and Skoper."

With SKOB, it completely monopolizes the decoder board market. They unite to promote a DVD player technology, which is definitely an inevitable standard technology for the entire industry.

In the past history, the domestic video disc player manufacturer-level standard did not produce results until mid-98, when it had lost the promotion level; if you want to push it, you have to push it at this time.

Chen Xinsheng said: "For the sake of technological confidentiality, if Aida Electronics abandons the use of these technologies in new products, can Aida Electronics also accept it?"

"Acceptable. Aida can wait for the third-generation decoding chip to be developed with Skobor before launching a new machine." Zhang Ke said, "Some patented technologies in the control system are enough to keep Aida Electronics for a period of time. Leading advantage... When things talk about this step, the next step is the conditions for Aida to transfer these technologies. Of course, Chen Xinsheng has not been authorized to negotiate with Aida. He needs to communicate with the headquarters first and confirm that it is United Si Gao Bai negotiated with Aida together, or negotiated with Aida separately.

It is not that Chen Xinsheng never thought that Aida would only cooperate with him.

Chen Xinsheng asked Zhang Ke: "Did Shao Ke also make an appointment with Imo of Skober for a recent visit to Aida Electronics?"

"Imo was bullied bad enough last year. I can't bully him this year." Zhang Ke said with a smile.

Last year, he just snatched half of the market share of the decoder board from Skobor. It was not an exaggeration to say "I was bullied enough". Chen Xinsheng smiled and thought of Aida from the perspective of his own interests. It is also impossible for them to only work with alone.

Chen Xinsheng said: "I hope I will have such a surprise when I visit Aida Electronics once a year."

"There will be," Zhang Ke said with a smile. Checking his watch, "It's late, and it won't delay your return to the hotel to rest. At this point, it should be the afternoon in America, right?"

Chen Xinsheng smiled helplessly, saying that he wanted to go back to the hotel to rest. But reminded that this time is the working time in the United States. It was already two o'clock in the morning when Chen Xinsheng came back from the hotel. Zhang Ke got out of the car in front of the community and did not plan to leave the house tomorrow morning. There is no need to order Fu Jun to come over on time.

The early winter night was clear and cold, and the crescent moon had a lavender halo. Zhang Wei got a text about reading clouds and knowing the weather. He raised his head and thought for a while, but did not remember that the crescent moon had a lavender halo to indicate what kind of weather tomorrow would be like.

Although it was early in the morning, Zhang Ke was not sleepy. Turning on the TV, he felt that the living room was too empty and a bit cold. The living room had a large space. It took a long time for the air conditioner to be on for the temperature to rise. Zhang Ke ran upstairs and wrapped the duck down duvet. Come down and wrap your body.

In 1996, there were very few late-night programs and they were too boring. However, there were already dedicated stations, and there were plenty of newspapers and periodicals on hand to read. Like last year, most of them were reports on CCTV.

"Why haven't you slept yet?" Wan Qing opened the door and saw Zhang Ke sitting cross-legged in the sand reading a newspaper wrapped in a duvet. Although the TV was on, the sound was muted.

Wan Qing wore a thick velvet sweatshirt for morning exercises, and the curtains in the living room were closed. Zhang Ke then noticed that the outside was darkened, and said with emotion: "Ah, it's so late!"

"What's so late?" Wan Qing said with a smile, "I should say so early. Yesterday it was very late?"

Zhang Ke opened the eiderdown and let Wan Qing's attractive body hide in, and wrapped the two people tightly with the quilt. These days, Zhitong is by Xu Xueping and Zhou Shuhui's side, and Wan Qing also relaxes. There are more of them. Many pro-fat opportunities.

Wan Qing took off her shoes and curled her legs up. Watching the coffee table piled up with newspapers, she stretched her feet out and looked around. She almost turned to the relevant reports of Kewang Electrical Appliances. She raised her head just now and pointed to Zhang Ke. Underground bus and asked him: "Didn't you say you don't care about King Ke?"

"Oh, I promised Tang Jing her father yesterday that she would give King Ke the opportunity to contribute to the economic construction of Haizhou. Of course, she wouldn't kill each other with a price cut, but she would never let them live too well. They were thinking about this. "

"What did Chen Xinsheng gain over there?"

"This year, I will be able to reap a huge profit of 100 million US dollars from the decoder board. Seeing that such a good time is about to end, what choice do you think they will make?" Zhang Ke smiled, "But Chen Xinsheng has to communicate with the headquarters. , Tomorrow, Imo of Skopje will come to Haizhou, I believe they will be motivated to make a decision."

"No promotion at the dealer conference; "There is a need for technical secrecy. I still think it's not fun to scare others away at once," Zhang Xiqing's body was tightened in his arms, "However, no Offering this big killer, we must prevent Kewang from taking advantage of this dealer conference to grab our channel resources, and we must use more brains in other places. "

Aida launched the class at the dealer conference. Not to mention that dealers will desperately cling to Aida’s thick thighs. DVD player assemblers will never provoke Aida before mastering the relevant technology. The technological advantage of the entire leading generation and nearly half of the Market share, even those who are superstitious about market methods would not expect to surpass Aida in the industry of DVD players.

At that time, the Xie family would adopt conservative tactics when they saw that the strong attack was not possible. Especially in the country, the use of politics to influence the economy was still very marketable. The city had a unified opinion to encourage and support Kewang to contribute to Haizhou’s economic development. In a way, Aida is about to "submit" the overall situation of the city.

To be a domestic entity, it is necessary to maintain a low profile in front of politics, but this low profile is not impossible to exchange for other benefits. For example, the selection of the president of a city commercial bank and the determination of the authority of the review committee can make Zhou Fuming's group People make some concessions.

Wan Qingren was in the quilt~www.readwn.com~, putting her hand on Zhang Ke’s knee, and said, "Then I’ll trouble you to use your brain a little bit, but I think we will cooperate with Skoper to develop the third-generation decoder chip. Another advantage of this is that it can limit the exhibition of Aida's true competitor Shinco Electronics. Do you think so too..."

"Xinke Electronics is committed to opening up the monopoly of the decoder board market, and the third generation of decoding chips is developed. At least in the era of DVD players, such efforts by Shinke Electronics cannot be successful. Should it be regarded as a setback?"

Shinco Electronics occupies the second largest market share in the DVD player market, not only in terms of market share, but also in terms of technical strength, brand advantage, marketing and research strategies, etc., which constitute direct competition with Aida. In addition to the DVD player market, Zhang Ke will take steps in the future to let Xiangxue Marine air conditioners, laundry boxes and other white electrical products, which will also directly compete with Shinco Electronics. Of course, Zhang Yan has a sinister intention. Once the third-generation decoding chip is given, Scooper will quickly develop it, which will be the most direct and almost destructive to the Silicon Valley technology company run by Taiwanese. That company has already researched the first-generation decoding chip technology alone. As long as that company is eaten, Aida can quickly master the first to third-generation decoding chip technology by itself. In doing this, Aida does not make decoding chips by itself, and the accumulation of related technologies is also an extremely valuable resource.

Zhang Ke was also afraid that his intentions would be too insidious in the eyes of others, and thought that this level of pride should be temporarily suffocated in his stomach and not worry about others.