Rebirth of the Official Business Route

Of course, Chen Jing is not all these strange impressions of Zhang Ke. Thinking of the occasional contact these days, she feels that Zhang Ke's temperament is a little less, and she is a little bit too worried about Liu Minghui's resignation. Of course, she It's only when Xie Jiannan knows part of the truth that she feels this way. She did a lot of things before she came to King Ke.

Aida Electronics did not raise a card all morning, and Zhang Ke's bright smile at this time also left Chen Jing with a lot of doubts and puzzles.

Zhang Ke stood with his chest folded and watched the CCTV staff block the off-site records. The scene became a little stiff. He made a gesture to remind Su Jindong to pay attention. Fastest update of novel chapters

Su Jindong noticed Zhang Ke's gestures that attracted his attention, and quickly noticed the off-site notes and CCTV staff.

Aida Electronics did not raise the placard all morning, so it is no longer the key propaganda target of the CCTV media and the media that it can influence.

Su Jindong glanced at Xie Jiannan's side. Ke Wang was accepting a key interview from CCTV. He instantly understood what Zhang Ke was about to tell him, and apologized to the memory sitting in front of him: "I'm so sorry. Excited, I ate something in the morning, and I’m very hungry now. Will the interview be later..." "Fiction" The novel chapters are updated fastest

CCTV’s account also has a related household. Aida Electronics’ accidental loss of voice in the morning made the CCTV News Department’s prior arrangements bewildered. Neither of these accounts were arranged in advance. They saw that Su Jindong refused because he was hungry. CCTV gave them the opportunity to interview, but I was stunned for a long time without regaining his senses; Su Jindong gathered up the documents and materials neatly and was ready to leave, and they were still staying. Su Jindong generously stretched out his hand: "I also hope that the two big journalists can help Aida Electronics write a few more good words..." Zhao Haizhou, the deputy manager of the marketing center next to it, handed over the two portfolios: "This is the introduction material of our company. Please take a hard look at the two great journalists..." The two journalists took the portfolio and opened it. In addition to a stack of loose-leaf documents, there was also an envelope in the portfolio, and they said with understanding, "Okay, We will carefully look at your company's information..."

Those off-site reporters were still making noise with the CCTV staff who were blocking the entrance and exit, and saw Su Jindong and his party walking out. The "wow" all left the CCTV staff and surrounded Su Jindong.

"Excuse me, are you Mr. Su from Aida Electronics?"

Seeing countless microphones and recorders being handed to him, Su Jindong completely forgot about being hungry just now, and kept a friendly smile on his face. Said: "This friend of Ji is still very concerned about our Aida Electronics, I am Su Jindong." He chose a good position and let the media be around him as much as possible.

"Excuse me, Mr. Su, I saw that during the bidding scene throughout the morning, Mr. Su did not raise a placard on behalf of Aida Electronics. There is a big gap between the media's prediction that Aida Electronics will once again win the advertising period. I want to ask. Love What kind of consideration did Tak Electronics give up in the morning?"

"Aida Electronics has an established plan for the next year’s advertising and publicity, and the bidding in the morning is shameful and lively. However, there is a discrepancy with the established plan and plan of Aida Electronics, so I can squint my eyes and calm down the whole morning, in order to be able to Participating in such a grand investment conference. I was a little bit insomnia from the excitement last night. I really wanted to close my eyes and sleep. It felt too rude..." Su Jindong laughed, and the people around him also laughed.

As a memory, professionalism is to tap the value of news. Let Su Jindong so easily. Really thought it was some adult reporters on CCTV?

"Aida Electronics gave up the morning bidding opportunity, is it related to Mr. Liu Minghui, Senior Manager of Aida Electronics Marketing Department, who led the crowd to Kewang Electric?"

"I admit that Mr. Liu Minghui is a manager with a high level of professionalism. But his departure will not affect Aida Electronics in the slightest, nor will it cause any loss. It is impossible for Aida Electronics to give up just because he and a small group of people leave. An annual advertising plan..."

"Is it possible that Liu Minghui brought the Aida Electronics market plan to Kewang Electric, disrupting Aida Electronics's established plan, and was forced to give up the morning bidding opportunity? Is Aida Electronics in this matter unspeakable?"

"It's hard to say?" Su Jindong smiled, the words of this question really touched his heart, but he still has to pay attention to the wording, at least not to let the city notice that they are directly attacking Kewang Electric, and said with a smile: "This friend of mine Really imaginative, there is nothing unspeakable about Aida Electronics. Kewang Electric is a company that wants to make a big business. On behalf of Aida Electronics, I congratulate them on their first step of success."

"General Su did not deny..."

"I didn't admit it." Playing word games, Su Jindong is no worse than anyone else. That's how they extend when writing the article. That's their business.

"According to some media forecasts, Aida Electronics is currently financially strong. Even if a senior manager leads the crowd to betray Aida at this time, Aida should have the strength to win the bidding time. I want to ask Mr. Su, Aida. Why did Electronics finally choose to give up?"

Su Jindong keeps a real smile on his face. The media has determined that this is the truth. Compared with media who like to dig out legendary news materials, they also prefer news to twists and turns, except that CCTV can directly affect the media to weaken reports. In fact, I believe that more media prefer to join in the fun.

Su Jindong saw that Zhang Ke and Fu Kuai’s team still had weird smiles on their faces. He smiled and answered the question of the reporter just now: "I just said that Aida will not be because of a senior manager. It is necessary to advertise the losses caused by the resignation of a small number of people. Otherwise, no one knows Aida’s efforts, but Aida is more willing to spend money on real places. Aida’s operating philosophy is New life, new choices, improving one's life, and improving the lives of some people are Aida's big goals. Making better products and making newer products is our greatest effort..."

Zhang Ke quietly said to Fu Jun: "Old Su's mouth is so powerful, I think Zhou Youlai may not be better than him."

The records of the media from various provinces and cities who came to Beijing to participate in this investment promotion conference can be said to be the elites in this industry. Products, let you know more about the efforts of Aida Electronics?" It was completely imitated by Su Jindong's tone, and everyone laughed. Everyone knows that the implication of this note is: Aida Electronics should win the bidding time, so that more people can know about Aida Electronics' products.

When everyone was waiting for Su Jindong’s answer, Zhang Ke asked in imitation of Ji: “Su always doesn’t think that the wool is on the sheep. If Aida Electronics spends several hundred million to compete for the bid, the money will ultimately be borne by consumption. . Is this extremely unfair to consumption?"

On Zhang Ke’s chest was a special guest badge of CCTV. This badge is very similar to the badges that CCTV gave to other media. All the people around felt that this sentence made sense, and they all wrote them down. The recorders are still facing Su Jindong.

Of course, Su Jindong would not positively affirm Zhang Ke’s question. It was simply a direct attack on CCTV’s hype about the concept of Biaowang. He just said lightly: “Enterprises are profit-oriented, whether it is to make better products. Or. Make newer products. Or make more products, all in the hope that the company can survive and be profitable..."

As for the extraneous meaning, these media have to figure out and extend it themselves.

Xie Jiannan was in a key interview with CCTV. I also noticed that Su Jindong was rounding up for off-site reporters at the exit of the venue.

Xie Jiannan himself is familiar with media hype, especially from Liu Minghui to know more useful information, although there is still half of the afternoon at the advertising investment conference. However, the noon interview will be published in the Evening News today as soon as possible. After the investment conference is completely over, CCTV will broadcast it in the news, but it is a simple press release, and most of the news releases that are really biased will still be published. Published in paper media. Then we have to wait until tomorrow's morning paper at the earliest.

If a place, today's evening paper presupposes a certain position. For example, in the case of Liu Minghui's job-hopping incident, he sympathized with Aida and condemned King Ke, because the local propaganda outlets were still under unified management. Then this position is likely to be maintained. The morning paper of this place will be like this tomorrow, and the king of science may not be able to correct it with a lot of effort.

When Xie Jiannan saw Su Jindong cheering for off-site reporters at the exit of the venue, he immediately had such concerns. He could not leave CCTV’s notes, and quietly asked Chen Jing to go out and take a look, listening to what Su Jindong would say to the media. If anything goes too far, they must immediately call the media to clarify and fight back.

Su Jindong is of medium build, and Chen Jing, who is surrounded by the middle, can't see the outside. Zhang Ke and Fu Jun also didn't see Chen Jing.

Although Su Jindong’s previous answer to Ji was somewhat inclined and suggestive, it was still restrained. The question Zhang Ke pretended to be Ji made Chen Jing’s exquisite nose almost crooked. This was obviously an attack on King Ke: the so-called wool Out of the sheep, Kewang spent 350 million to win CCTV's bidding advertising time and ultimately have to be borne by consumption!

Chen Jing might agree with this question if she really remembered it, but Zhang Ke made up the words there, and Chen Jing secretly sighed: If the villain gets down, there is no need to listen. She turned and walked back to the venue, but the outside remembered it. She is one of Kewang’s manufacturer representatives. Su Jindong spoke brilliantly. No one wanted to catch her immediately for an interview. However, this detail can be exaggerated. It can be seen that the two companies have quite deep grievances, even though the other party is being interviewed. Shi is also deeply guarded.

Chen Jing walked back to the venue. Zhang Ke and Fu Jun saw them. Zhang Ke and Fu Jun exited, patted their foreheads, and said with a smile, "Being a villain?" Then he smiled, "Yes, it's not. Once twice."

After the CCTV interview, Chen Jing told Xie Jiannan about Su Jindong and Zhang Ke’s yin people. He frowned and Liu Minghui said: “Aida may be able to control one or two newspapers to write articles, other places The media should maintain a high degree of consistency with CCTV..."

Xie Jiannan looked at the notes off the court and seemed to wait for them to go out. Although he knew that he would meet some doubts, he had to go out. Don't the situation of the evening newspapers in the local media today would still be risky.

When Su Jindong saw Xie Jiannan and his party approaching, he smiled to the media reporters and said: "Kewang's manufacturer representative should be the protagonist today. Do you think we will let us go out for lunch?"

I laughed magnanimously, otherwise they themselves would be in conflict: should they stare at Su Jindong and continue to dig deeper, or follow the past interviews with Kewang’s manufacturer representatives?

Looking at the crowds, Xie Jiannan smiled cordially even though he was a little tired. When they saw Zhang Ke and Fu Jun also mingled around in the group, their expressions were a little uncontrollable. Sure enough, for the third question, it was difficult for Zhang Ke to seize the opportunity: "I heard that Mr. Liu Minghui, a senior manager of Aida Electronics Market, led a group of senior sales executives in the marketing department to join Kewang. Kewang won the CCTV bid for the advertising period. Will you use Liu Minghui and those senior sales executives to directly grab Aida Electronics from local channel vendors? From my intuition, after Kewang won the CCTV standard king, it’s the best way to directly grab the market share of Aida Electronics. Conveniently, the so-called stabbing someone might as well do another stabbing. Will King Ke do this?"

Liu Minghui was ashamed and embarrassed. He lowered his head and dared not look at Zhang Ke’s sharp and deep eyes. He

Xie Jiannan's eyes narrowed. Said: "Which media this journalist is from. I can't see your name badge clearly."

Zhang Qie's badge turned over: "I'm Jian Zhikang from Jianye Morning News. Please Mr. Xie have any questions about this?"

Zhu Xiaojun's classmate Jian Zhikang, as a special note for Jianye Morning News, is now forced to visit the Forbidden City with his colleagues. Fortunately, Zhang Ke promised to give him an interview, and Aida's newsletter also asked them to go first, which is better than mixing up with a group of journalists to pick up people's teeth. Follow this time. They may not be able to grab the opportunity for questioning.

Of course Xie Jiannan didn't want the scene to turn into a farce. Zhang Ke's disruptive and provocative questioning made other reporters feel very happy. They all waited for Xie Jiannan's answer by pressing Naizumi, and did not ask Xindi questions. Xie Jiannan breathed a sigh of relief in his chest. But when he finished the first year of junior high school, he had to allow others to do the fifteenth. The most important thing is to resolve the dilemma in the eyes.

Xie Jiannan calmed his emotions and quickly organized the language, saying: "Kewang and Aida are both private enterprises supported by the Haizhou Municipal Government. The Haizhou Municipal Government has always encouraged the two companies to compete fairly and actively. This is also conducive to invigorating the local economy and promoting the improvement of the level of corporate competitiveness. Competition is never a bad thing! I can only answer this friend’s question. Kewang will follow up on a legal platform that complies with current business rules. Aida Electronics competes. Aida Electronics has done a good job in the DVD player industry. Kewang wants to catch up. Of course, Aida Electronics will be its goal. We will not forget that just a year ago, Aida Electronics was still a family. A small-scale electronics company, which also gives us confidence in the more Aida place..."

Xie Jiannan’s eloquence is first-rate, and he also used Zhou Fuming to suppress others. Seeing that other records were almost given to him, Zhang Ke missed the opportunity to ask again: "Xie always thinks that at critical moments, he can obtain business information from competitors by digging people. Is it in line with current business ethics to **** competitors’ market resources by digging up people?”

"This question of this friend is no different from the previous one. Please ask the next friend to ask." Xie Jiannan no longer entangled with Zhang Ke and directly ignored him.

Zhang Ke's entanglement seemed to Chen Jing to be somewhat unreasonable and disturbing. Her bizarrely beautiful apricot stared at Zhang Ke.

Zhang Ke smiled indifferently. Ming Jun's face had such a careless smile, with a special smell of evil and charm. He was not standing here to disrupt the situation, but to warn Xie Jiannan that they wanted Through the relationship between Liu Minghui and others, the channel dealers in South China and Central China will be pulled over, and Aida Electronics will not sit idly by.

Zhang Ke and Fu Jun turned around and retreated to the outside of Jiqun. After all the other notes were put on Xie Jiannan and the others, they walked through the hall outside the venue, turned into the stairs, and joined Su Jindong and the others for lunch.

Xie Jiannan kept watching Zhang Ke and the others leave, and Zhang Ke's seemingly disruptive questioning was exactly what he planned in his heart.

In the video disc player market, Aida occupies 40% of the market share, Xinke’s 20%, BBK is 12%, and Kewang is only 2% at this time. From 2%, it is mentioned that the market share that matches the CCTV standard king, naturally can’t wait. With the natural growth of the DVD player market, although Kewang can establish its own marketing channels, the fastest and most convenient way is to use the mature channels of Aida Electronics.

In the operation of the market, the choice of distributors is an extremely important part. After all, the channel business determines the sales ability of the terminal. This is often a part that manufacturers are difficult to control. A strong and experienced channel business is trustworthy in terms of the strength of distribution, the strength and level of terminal publicity.

Generally speaking, it is impossible for Aida and Kewang to prohibit their distributors from acting as agents of other products, but Kewang learns from the practice of Aida Electronics charging high amounts to distributors. There will be demolition between the two. The high margin makes it difficult for general distributors to choose to act for two products at the same time. One is economic strength, and the other is that it will be very difficult for distributors to actually operate. There will be contradictions.

If you have to invite a huge deposit, the channel business will weigh the pros and cons, and naturally will only choose the most profitable product agent.

These people like Liu Minghui have the greatest value to jump over. In Xie Jiannan's view. They can still use Aida Electronics' established and mature channel resources for their own use. Of course, relying on them is far from enough. But with the addition of the CCTV standard king enterprise, there is a lot to be done.

If obtaining some channel vendors from Aida will destroy the integrity of Aida's channel network, or secondly. The channel business is lost, and the deposit that has been invited must be returned, which will compress Aida's liquidity and cause a series of bad cycles. This is what Xie Jiannan is happy to see.

This was originally a contradiction that was too sharp to reconcile from the beginning. Zhang Ke responded. It also lets Xie Jiannan know that Zhang Yan knows the consequences of the matter.

Xie Jiannan thought to himself: Come if you want. But Xie Jiannan also felt very strange: Why didn't Aida Electronics raise the placard in the morning? But being able to squeeze into the top three of the electronic list has extraordinary significance for stabilizing their channel business network. Or do they realize the consequences of the possibility of channeling resources being preempted after giving up? This seems even more impossible.

The restaurants in the vicinity of CCTV are all overcrowded. Zhang Ke and the others have left several, but they are still hanging around on the road. There is a KFC nearby, and there are no fewer seats than the people sitting.

In order not to delay the bidding in the afternoon, and not to go far in the car, there are frequent traffic jams around here, and it is not worthwhile to run back on two legs because it is blocked outside. I bought takeaways from KFC and I was sitting on the steps outside and I was going to eat. It was cold in Beijing in November. At noon, the sun was covered by the clouds. The wind and sand in Beijing were big. Sitting on the outdoor steps to eat, it was really true. It's not enjoyable.

It was Wan Qing and Tan Xisong who called after lunch and asked them to go to the small restaurant of CCTV.

Zhang Ke was a little embarrassed: "Just a little ruined CCTV..." questioned the significance and value of CCTV's bidding king, which is equivalent to that of Hungarian CCTV. Although Zhang Ke said so, he got up and went to Walking inside CCTV, the small restaurant enjoyed by the CCTV executives in the CCTV Media Center, it feels not so refreshing.

Xie Jiannan and the others should also be eating there, Zhang Yan is willing to do it if they can continue to obstruct his eyes.

After arriving at the small restaurant, Xie Jiannan, Chen Jing and others, as well as representatives of the twelve manufacturers in the prime advertising time following the news broadcast, all dine in the small restaurant.

Xie Wanqing had a meal, and she and Liu Haiyan, the manager of the brand operation department, were there waiting for Zhang Ke and the others to come over for dinner.

Xie Wanqing showed that a middle-aged fat man who accompanied Xie Jiannan and the others to dinner was the deputy director of the advertising and information department of CCTV. He was a deputy ministerial figure, not the same person as last year.

CCTV will not be stingy with a meal and lunch. Tan Xisong greeted him before he left. Zhang Ke and the others chose a long, remote table to sit down one by one. Zhang Ke beckoned Liu Haiyan and Zhao Haizhou to come together: "After eating, You two help me do something bad."

Xie Wanqing patted her forehead, feeling helpless at Zhang Ke's straightforwardness.

"In order to make the Xie family feel heartache, I do everything I can do," Zhang Ke said with a smile on his face. "What we did with CCTV after we won the CCTV standard last year, you go and tell me secretly, don't Let the honest people suffer..."

Kewang invested 350 million yuan, of course, it is impossible to be just a five-second advertisement. Xie Jiannan must have fully understood the negotiation experience of Aida Electronics from Liu Minghui last year, and is fully prepared to bargain with CCTV. CCTV only bid for prime time advertising resources this time. It is to be prepared to give out compensation for some secondary advertising periods, not only to the King's family, but other manufacturers who bid for the other twelve golden advertising periods at high prices will have a certain amount of compensation.

The secondary advertising time that CCTV takes out for compensation is not unlimited. If there are more of them, there will be less of them. If there are more kings, there will be less of the remaining twelve. It depends on their respective negotiation skills, maybe there will be actions such as the upper person approving notes and saying hello.

Zhang Ke feared that the other twelve manufacturers would not know the real situation, so he let Liu Haiyan and Zhao Haizhou secretly spread the news, so that the twelve manufacturers fiercely competed with the king of science.

When Xie Jiannan thought that the key news he had received from Liu Minghui became a well-known secret, it was a pity that he didn't know how he would feel. Can't walk over and pierce the secret in front of him at this time! In Zhang Ke's heart, sometimes there is a tendency to be so nasty.

The brilliant success of CCTV's three consecutive advertising investment conferences. Tan Xisong, the position of director of the advertising information department, should soon become a greedy peach, right? These actions, even if they will reach Tan Xisong's ears. Probably there will be no big problems. However, adding trouble to others can't be regarded as a very ethical thing. It is better not to let others know.

Listening to Zhang Ke's face-to-face instruction of Liu Haiyan and Zhao Haizhou on how to secretly mess up, Wan Qing gave him a meaningless look: Xie Jiannan instigated Liu Minghui to quit at such a critical moment. There is no need to show them any more affection; if it weren’t for occasionally seeing the sales staff of the South China office walking with Xie Zhan at the entrance of the bar, or seeing Liu Minghui’s unsteadiness, let them suddenly engage in it, love Da Electronics will be very embarrassed. Even so, the marketing department is still very strong. Especially the South China Office. In just five days, Yang Yun flew back and forth three times to help the emergency.

afternoon. After bidding for the news broadcast, the manufacturers of the prime advertising time do not need to go to the scene, and will directly sign the contract with CCTV. Naturally, Liu Haiyan and Zhao Haizhou do not have ample time to sit down with Zhang Ke and enjoy the lunch specially prepared by the top executives of CCTV. .

Holding the buffet plate, Zhang Ke walked back to his seat, took over Wan Qing to help him bring the egg shell and shrimp soup, and said to Su Jindong: "The so-called local dealer network is too fragile at the moment. This network only has 10,000 units a month. Now it’s not enough to even pay them interest. With the current profit margin, the sales volume of Kewang will reach more than 100,000 units before it can reach a breakeven. They will definitely upgrade their dealer network as soon as possible. Experienced and capable channel dealers. We, stabilizing the channel network is a very important step. Kewang will definitely start from this. The dealer conference will be held according to last year’s time. Kewang will definitely take advantage of that opportunity. Be prepared, as long as Kewang can't seize dealer resources from us~www.readwn.com~ they won't be able to relax..."

"The Biaowang advertisement will not be officially broadcast until January next year. The sales volume of the previous year has risen rapidly, mainly due to the rapid increase in channel business and the completion of channel business network construction." Su Jindong agreed with Zhang Ke's judgment and nodded. , Said, "The resources of channel vendors are not infinitely mineable. If Kewang can't grab ours, they will grab other vendors. They will definitely learn from the way we collect deposits, otherwise their liquidity will be seriously insufficient. , Unless they are willing to collect five to six hundred million in cash from other places. They have to charge dealers a high deposit, which will make dealers repel other DVD player manufacturers, not only the King’s family, but BBK is better, but Aiduo has also made such a strong posture, squeezing into the top three of the electronic list with 140 million. Its powerful methods are probably not much worse than Kowang. I think the video disc player industry will soon start from the advertising war. Turned into a battle for survival..."

With regard to the security deposit, Zhang Ke secretly learned a lot. Hu Zhibiao, who loves much, will definitely use this trick, otherwise Hu Zhibiao, who is poor and white, has no source of funds at all. Fortunately, the King’s family can say that Aido has also squeezed into the top three of the electronic list as history repeats itself, and the bloodbath in the DVD player market caused by Aido is even more inevitable.

"This is an inevitable trend. Probably only the rapid decline of our Aida and the largest piece of cake can prevent this situation from appearing," Zhang Ke chuckled and scolded and smiled. "It's a pity, I haven't had it for many years. Do good deeds."