Rebirth of the Official Business Route

The first 5-second advertisement between the news broadcast and the weather forecast was won by Kewang Electric at an astonishingly high price of 350 million yuan, which is almost 4.5 times the bid of Aida Electronics last year. Tan Xisong's gavel rang. There was thunderous applause.

This was the most breathtaking mallet of the CCTV Advertising Investment Conference in 1996, and it was also the first mallet. This mallet boiled people’s blood and took over the remaining 12 5-second advertisements in this golden age. The bidding was better than expected. It's a lot bloody.

In the mid-1990s, people still listened to the nonsense in the news broadcast. In addition, people’s entertainment programs were still very limited at that time, and the TV programs were not very rich. Almost all provincial and municipal TV stations would transfer their 7 o’clock files. CCTV's news broadcast makes the 65 seconds between news broadcast and weather forecast deservedly the most valuable golden advertising time, even if it is the most valuable golden advertising time in the world, it covers a quarter of the world. A demographic market. w Novel chapter updated fastest

According to the bidding rules of the Advertising Information Department of CCTV, the bidding of manufacturers cannot be lower than the top 13 among all the shortlisted manufacturers, and manufacturers in the same industry cannot be lower than the top three in order to squeeze into this period, except that the king has won the first one. In addition to the 5-second advertisement, there are eight short-listed DVD player manufacturers destined to fight for the remaining two electronic titles. w "Fiction" novel chapters are updated fastest

Backgammon won the second 5-second advertisement in the electronic category with 158 million yuan, and Aido won the third 5-second advertisement in the electronic category with 140 million yuan. In the past history, after Qinchi Winery won the bidding king with a high price of 320 million, none of the top three electronics companies bid for 100 million. Now each of the three electronics manufacturers bid far more than 100 million. , I can only complain that Aida Electronics has brought too dazzling light in the past year.

There is less competition among other industries. The five shortlisted liquor companies have brought some small wines. Gujing Gongjiu, represented by Wang Xiaojin, has emerged. Liquor is the first, Tanghe Liquor is the second, and the third liquor company’s bid price failed to enter the top 13 of the total quotation and was eliminated. It took one morning to bid for the 6-second prime advertising time between the news broadcast and the weather forecast. The lowest bid price was 82 million, and the bid prices of 13 manufacturers were all bid by Aida Electronics in the past year. The price paid for advertising.

The total bidding price for the 65-second prime advertising time is over 1.5 billion.

Tan Xisong felt exhausted after presiding over the bidding of the bidding advertisement. Although the bidding was left to the professionals to preside, she still couldn't calm down while sitting on the rostrum. Such a state of extreme excitement is quite exhausting. She had to entrust someone to replace her in her concluding speech at the half-time investment conference in the morning.

Corresponding to the igniting of the blood of the representatives of the manufacturers at the venue, it was the enthusiasm of various newspapers, TV stations and other media outside the venue. The price of 350 million yuan for the standard king of Kewang Electric was far beyond the previous media's prediction. The most hopeful Aida Electronics was all morning, and the manufacturer's representative, it is said that the president of Aida Electronics, squinted and dozed all morning. On the eve of the CCTV advertising investment conference. The high-level collective of the Aida Electronics Marketing Department, Kewang Electric. It's too easy to make a dramatic association.

Although before the investment conference, many media reports interviewed Liu Minghui on the matter at this time and had already jumped to Kewang Electric as the director of the marketing department. But only then can we be sure that this is the hottest spot in the Biaowang series of reports.

The little-known Kewang Appliance broke out the biggest unpopularity in this CCTV Advertising Investment Conference. It seems that the standard king enterprises of the three investment conferences are all dark horse enterprises beyond the media's predictions. This is naturally the focus of the media's most attention.

The Aida electronic marketing team "rebelled" to vote against the enemy on the eve of the CCTV Advertising Investment Conference, and became the biggest dark horse of this year!

The most competitive place-it is rumored that it came to Beijing with a huge amount of bank acceptance bills-Aida Electronics did not raise the card once throughout the morning. What is the inside story behind this?

Curiosity tickled the media's heart and was extremely excited.

What's more, Aida Electronics and Kewang Electric are both companies in the same place. Not everyone in the media can even know where Haizhou is located?

During the noon break of the China Merchants Conference, the media reporters stared wide-eyed, looking at the representatives of the manufacturers who filed out from the venue, for fear that they would miss every person with newsworthiness.

At this time, there is a record of CCTV, which is now able to enter the venue, and has started a brief interview with representatives of manufacturers such as Kewang, Aida Electronics, BBK, etc., and other media reports that CCTV staff blocked the venue have loudly booed. . Protest against this behavior of CCTV.

The CCTV staff guarding the entrance of the venue naturally ignored it. The time available for interviews at noon is so short that it is natural to meet the interview requirements of CCTV's own people first. After the investment conference is over, there will be a special reception. The person in charge of the order of the venue saw that the noise outside was fierce, he did not stand up to explain anything, nor communicated with the reporter outside the venue, and directly transferred the guards inside the venue to the door and blocked the entrance and exit of the venue.

Aida Electronics did not fight for the advertising resources between the news broadcast and the weather forecast, which does not mean that it will not have it with CCTV in the next year. The investment promotion conference in the afternoon is the second prime advertising time for bidding. Su Jindong no longer needs to squint. Sleepy.

This time, Zhang Ke brought so many people over, and they all had their own division of labor: Su Jindong, as the official representative of Aida Electronics, participated in the investment conference to deal with media interviews; Xie Wanqing came to the stage as one of the behind-the-scenes bosses of Aida Electronics. Contacted with CCTV executives to discuss cooperation in the next year’s market promotion. Tan Xisong is also a woman, with intellectual beauty, and it will always be better for women to deal with women; Xu Si and Dong will discuss specifically about the establishment of a joint venture factory. Although I am not afraid of Philips getting stuck, I can confuse them for as long as I can confuse them. Zhang Ke considers that their side is still investing in the name of Yuexiu Company. The previous agreement with the company was also carried out in the name of Yuexiu Company.

The biggest suspense no longer exists. Xu Si, Dong and Ma Hailong left the venue first. They didn't have time to have lunch together, so they drove to the company for a formal visit.

Xie Wanqing and Liu Haiyan, the manager of the brand operation department, visited Tan Xisong yesterday, and Tan Xisong was also full of questions this morning: Why didn't Aida Electronics raise the placard? Naturally, Xie Wanqing was invited to lunch together, in order to further understand the intention of Aida Electronics.

In Tan Xisong's view: It is impossible for Aida Electronics to have no money. It is also impossible to ignore the advertising resources of CCTV, nor can it be said that Aida Electronics' position in the domestic market is as solid as a rock.

The three of Su Jindong interviewed CCTV in the corner of the venue. The two CCTV records were quite slow. At this time, I didn’t know about Liu Minghui’s collective job-hopping. They just asked Su Jindong why he didn’t raise a placard like this in the morning. Nutritional issues. Naturally, Su Jindong cannot say that we should reflect on the concept of CCTV's bidding, and that the value of bidding's advertising is seriously overestimated. He can only deal with it in a perfunctory manner.

Only Fu Jun was with Zhang Ke, and he was not in a hurry to leave the venue.

Not only Kewang Electric, but also representatives of manufacturers such as BBK, Aido, Gujing Gongjiu, etc., all have CCTV records for interviews. Naturally, Xie Jiannan's group is the most valued.

Zhang Ke only wanted to watch a good show, and naturally he was reluctant to leave. In addition to them, there were some manufacturer representatives who were not in a hurry to go out for dinner. Watch the interviews given by the manufacturers on the list on the spot.

I saw the notes outside the venue and the CCTV staff got up at the entrance of the venue. Zhang Ke almost pitched and laughed.

Not to mention the mid-nineties, until more than ten years later. CCTV has been unable to correct the relationship with the local media. The boss style of CCTV has made the local media quite unhappy. Although Zhang Ke didn't know when this sentiment arose, he was sure that it would not be later than 1996.

In the history of his life, after Qin Chi won the CCTV advertising champion for the second time with 320 million yuan, the first question was the local media in Beijing. He remembered that two reporters from Beijing TV station sneaked into Weifang, Shandong to conduct a field investigation. More than twenty days. Ruthlessly stripped off the coat of Qinchi's gorgeous and glorious landmark king. Exposing Qin Chi’s extreme production and sales, as well as the fact that Qin Chi purchased low-quality bulk liquor from Sichuan and sold it at a high price after blending. In less than a month, the follow-up media from all over the country threw out a large number of exposing reports, poking Qinchi Winery indefinitely. The splendor of Qinchi Winery is like the burst of colorful bubbles instantly.

The immature characteristics of the consumer market in the 1990s exaggerated the role of advertising to the greatest extent. However, the reflection on the immature characteristics of the consumer market and the overwhelmingly endless commercial methods started with the media.

Just like last year, Zhang Ke did a big picture project before he captured CCTV's advertising bidding champion. Will it reflect on Kewang Electric this year? Zhang Ke didn't know it. Looking at the noise at the entrance and exit of the venue, at least he knew that CCTV and the local media had a shadow of disharmony. Perhaps he could be sneaky.

Thinking that his mind was really gloomy, Zhang Ke lowered his head and laughed embarrassedly.

"Sao Ke, what happy things come to mind?" Fu Jun felt Zhang Ke laughed strangely.

"King Ke might die miserably," Zhang Ke didn't conceal his brilliant smile. "Don't you think it's funny to think of King Ke's death miserably?"

Fu Jun shook his head and smiled helplessly. Zhang Ke didn't deliberately conceal anything from him. He really took him seriously. Of course, Fu Jun knew what he should do. Let others know.

"Kewang Electric and Aida Electronics are both companies in Haizhou. I would like to ask Mr. Xie, is Kewang Electric's bid for CCTV's bidding advertising era, is it inspired by the great market success of Aida Electronics?"

Xie Jiannan saw that the light was playing a little bit strong, turned his head slightly to avoid the glare, but saw Zhang Ke standing not far away holding his chest with a brilliant smile at the corner of his mouth. Aida Electronics did not raise the placard all morning. Although the final bidding price is still far from the bottom limit of his calculation, the fact that Aida Electronics did not raise the placard all morning ~ www.readwn.com ~ seems huge. The shadow covered his internal organs, which made his confidence very rarely shaken. At this time, he saw Zhang Ke's brilliant smile, and a trace of anxiety emerged from the crack in his heart: What is he proud of?

"Excuse me, Mr. Xie..."

"Ah..." Xie Jiannan suddenly returned to his senses, looking at Ji Zheng who was sitting opposite, looking at himself in confusion, "I'm sorry, could you please say it again?"

Chen Jing was also surprised by Xie Jiannan's inattentive reaction. Looking at it slightly, the smile on Zhang Ke's face has not disappeared: What a strange man, maybe he can't be called a man, how old is he?

Chen Jing couldn't help thinking about the high road that afternoon. Zhang Yan drove the latest silver-gray sports car, and was forced to change it by Xie Zijia. Perhaps no man would pretend to be deaf and dumb and agree to a strange girl. Rushing with a new sports car on the road, right? Zhang Ke did just that. Zi Jiadang kindly dropped his ear studs in the sports car. Which man would give this ear stud of unknown origin to a beautiful woman? Zhang Ke did just that.

Chen Jing couldn't imagine whether Zijia would be crazy after knowing the facts. Chen Jing subconsciously touched the stud on her left ear. This stud Xu Si returned to her in the Ge family mansion, why is Xu Siren not there?