Rebirth of the Official Business Route

CCTV's advertising investment conference this year is undoubtedly a grand event for DVD player manufacturers. Forty shortlisted manufacturers, there are nine DVD player manufacturers. If it weren’t for CCTV to balance the distribution of advertising resources among various industries, there would be 12 DVD player manufacturers. Home shortlisted.

There is no regret for the three DVD player manufacturers that have been brushed off. Without strength, there is no strength, because the nine shortlisted DVD player manufacturers will eventually have to get six of them.

For video disc player manufacturers, besides Aida is Shinco. In the past ten months in 1996, Aida accounted for 40% of the branded DVD player market, while Shinke accounted for 20%, followed by Jinzheng, Malata, Aido, BBK, etc. Numerous brand manufacturers share the remaining 40%. w Novel chapter updated fastest

Had it not been for Liu Minghui’s collective job-hopping incident that had spread in the industry and the media, Kewang Electric’s appearance after the shortlist would definitely surprise people. It's just a few accidents. Before Aido won CCTV last year, its monthly output was just over 10,000 units.

Since the first stage of the dark bidding price only identified forty shortlisted manufacturers, and did not announce specific quotations, Tan Xisong, director of CCTV’s advertising information department, is a woman with fine gold-rimmed glasses and full of intellectual temperament. She has bright eyes and sharp eyes. The original intention was to increase the psychological pressure on the representatives of the manufacturers and make them more impulsive in the next stage. Her strategy is indeed commendable. w "Fiction" novel chapters are updated fastest

When determining the list of forty manufacturers, Aida Electronics ranked first. Everyone thought that Aida Electronics gave a sky-high price during the dark bidding stage. It may also be the result of Aida Electronics as the last CCTV bidding king enterprise. Enjoy.

A small area is empty under the podium. After the shortlisted manufacturer representatives reviewed the confirmation letter, they all concentrated in that area. Xie Jiannan sat there with Liu Minghui and Chen Jing, and watched Su Jindong and Liu Haiyan, the brand operation manager of Aida Electronics, sitting in the front left. Following Su Jin's eyes, you can see Zhang Ke sitting in the front left of the venue with a special guest badge on his chest. Xu Si is sitting on the left hand side of Zhang Ke, holding the brochure of the China Merchants Conference in his hand, as if with the rostrum. Shangdi Tan Xisong had eye contact. Zhang Ke and the others did have contact with the high level of CCTV. Xie Wanqing and Dong seemed to be talking about something, and their attention was not focused on the venue.

Because each industry has at most three companies that can win the 5-second advertising period between the news broadcast and the weather forecast. It is not only the first 5-second advertising period that will cause fierce competition. The competition in every advertising time slot will not be easy, especially the competition among the nine DVD player manufacturers is even more bloody.

As the head of CCTV's advertising and information department, Tan Xisong personally presided over the bidding stage at the bidding stage. She helped her thin gold-rimmed glasses. Eyes with lenses concealed gleamed with sly rays. The enthusiasm for the concept of Biaowang is her biggest achievement so far. She will now push this fanaticism to the highest level*: "...The starting price of Biaowang advertising is from the shortlisted reserve price. The auction started at 16.68 million, and the price was increased by 100,000 yuan once...It seems that everyone is aware that Aida Electronics is bound to win this time. Ms. Tan Xisong promotes the start of the bidding. Everyone subconsciously looks at the representative of Aida Electronics, Su Jindong, but Su Jindong Unexpectedly, he narrowed his eyes. No one looked, only Tan Xisong, who was dancing with a mallet.

The atmosphere suddenly became stagnant, but in a blink of an eye, everyone wanted to understand that Aida Electronics could not have the patience to add a hundred thousand and one hundred thousand dollars to others. It would be better to put some pressure on others than these tricks.

"One hundred and twenty million!" There was a brief silence. At this time, the silence actually made people tremble. A clear quotation made the hearts of the people in the venue tremble, and they all looked at the raised French horn plate: No. 67, holding it. The middle-aged man with plate 67 was a little bald. He immediately reported from the reserve price of 16.68 million to the sky-high price of 120 million. The people in the venue immediately took a breath, only those in the front area. Forty companies were extremely calm, and Xie Jiannan whispered to Chen Jing: “He might as well directly quote 200 million yuan. This price may scare others directly.” The forty shortlisted companies were successful in Aida Electronics. The model has been fully studied, and naturally knows the value of CCTV standard king.

Zhang Ke also sits quietly. This period of history has been completely changed. Without repeating history to learn from, it does not mean that he will lose his judgment. The sales of Aida Electronics in 1996 are indeed expected to reach 4 billion. For an emerging market with a population of 1.2 billion, the value fully unearthed by the concept of CCTV standard king in 1996 is definitely far. Over 80 million invested by Aida.

Historically, Confucius, Qinchi, Aiduo and other companies have won the CCTV bid, and the king of Duxun has risen and fallen like a meteor. A very important reason is that other links cannot adapt to the high expansion of their brands and cause instantaneous collapse. , But it cannot be denied that the CCTV standard king concept has played a huge role in the brand expansion. The key is that the company can adapt to the anti-destructive power brought by the brand expansion.

For a company with excellent management in all aspects of production, marketing, logistics, procurement, research, and finance, it needs to be well-known in the domestic market, and it is worth investing in the concept of CCTV standard king. For example, Procter & Gamble has aggressively entered the domestic market. After the concept of Biaowang has ceased to be fanatical, and after reflections in the domestic consumer market, it has also won CCTV Biaowang advertising for three consecutive years with a large amount of more than 200 million yuan, and carried out successful marketing operations. , Is the proof.

At present, the consumer market is immature, and consumers are more likely to passively accept advertising information. With the control of CCTV's advertising information department, the concept of bidding is hot, and mainstream media from all over the country are actively cooperating. The value of the concept of bidding should be fully tapped. Even higher, Zhang Ke previously asked the marketing department to make a budget of 280 million yuan, which was not unfounded and random data.

"One hundred and eighty million..."

Zhang Pan thought about it randomly. The price has soared to 180 million. No one has the patience to raise one hundred thousand or one hundred thousand. These pens are all two million, two million stacks up, Xinke, Aiduo , Backgammon, and Malata have all raised their placards. When the new imperial placard reaches 160 million, they will stop quoting. It may be abandoning the quotation, thinking that Biaowang is not worth the price for them; or it may be temporarily suspended. Wait a while and continue to fight out.

As a leading company in the domestic electronics industry, Shinco's brand has been well-known throughout the country since the early 1990s. They easily won 20% of the branded DVD player market in 1996.

At present, the main bidding, there are two other manufacturers, the number of brands corresponds to Tanghe Liquor and Red Peach Q. Liquor and health products are also the main battlefields of the marketing battle.

King Ke also, with a few pieces of light, can see that Xie Jiannan has been observing here. The number plate was previously in Liu Minghui's hand, but now it is held in his hand. Zhang Ke sneered coldly: There are too many manufacturers who want to win the bid, you stare at me. For fart?

Liu Minghui’s palms were sweaty. Last year, only Zhou You accompanied Zhang Ke to participate in the advertising investment conference. He also played a trick on Zhang Ke during the tour. Naturally, he would not tell the truth when he returned. It’s not easy for people who can at least maintain a calm atmosphere and smile calmly without being on the spot. The number plate is in Xie Jiannan’s hands. Although Liu Minghui is nervous, But you can observe the looks of others. Su Jindong was talking softly with Liu Haiyan and Zhao Haizhou, as if he was introducing a manufacturer that was bidding for a price.

"Two hundred and sixty million..." Xie Jiannan couldn't help but raise his placard. After Backgammon reported more than 220 million, he only received a report of two hundred and sixty million ~ www.readwn.com ~ hope to compete with others. Manufacturers repelled, to directly meet the challenge of Aida Electronics. After the quotation was over 200 million, everyone became cautious. Some increased by 1 million, and others by 100,000. After more than a dozen rounds of entanglement, BBK made a quotation of 220,600,000. Before Kewang No placards were raised. The base of the plaques of 220.6 million was increased by nearly 40 million at once, as if a hammer on the hearts of everyone. Those manufacturers who were actively raising plaques were startled by the sound. The enthusiasm of the manufacturers who have not been shortlisted for this auction seems to be boiled by giving up the placard. Some people can't help standing up and want to see clearly what the young man holding the 88 plate looks like.

Xie Jiannan only stared at Su Jindong. He saw that Su Jindong took the number plate from the table and looked up at Ms. Tan Xisong who hosted the competition on the stage. She saw that her gestures and tone should be specially trained.

"Two hundred and sixty million...twice..." Tan Xisong slowly raised her lowered hand. When she raised her hand to the highest point and then cut it off, she would promote Kewang's offer as the final offer. , Her eyes moved to Su Jindong's face, encouraging him to raise the number plate in his hand, "Two hundred and sixty..."

"Add one hundred thousand..." It's not Su Jindong. The boss of the Heart Q, who weighs almost two hundred catties, raised the number plate in his hand, "260.1 million..."

Everyone's suspended hearts fell back to the original place, waiting for a new round of entanglement.