Rebirth of the Official Business Route

It was almost the time when the advertising conference started, and no one from Zhang Ke's pedestrian came over. Xie Jiannan was a little absent-minded when answering the question. Ji also feels quite puzzled about this. People keep running out to watch, and keep giving up helplessly. Go to the venue first, so as not to miss the opening of the investment conference, sparse, and only two newspapers are left. I asked Liu Minghui about the details of his transition from Aida Electronics to Kewang Electrical Appliances, but his thoughts were still obviously at the entrance of the lobby.

When Xie Jiannan was about to ask Liu Minghui in a low voice, he saw Su Jindong and Liu Haiyan, the manager of the brand operation department of Aida Electronics, and Zhao Haizhou, the deputy director of Aida Electronics’ marketing center, were late, and there was no more left in the lobby. A few more people were recorded, and no one was staring at the registration renewal office. When Su Jindong and the others walked over, one of them remembered. He replied that Su Jindong appeared serious in the media and chased after him. Su Jindong stopped and pointed. The watch, indicating that the opening time is approaching, said: "If there is any interview, can you wait until the end of the investment conference?" The novel chapter is updated fastest

Although these people expressed their understanding, they went to the venue together, and they did not miss the opportunity to ask questions. While waiting for the elevator, one of them asked: "Mr. Liu Minghui, the person in charge of the marketing department of your company, jumped to a competitive company at this critical point. Mr. Su what idea?"

Su Jindong looked back at this side and Xie Jiannan wanted to know how he would answer the media. At this time, the elevator door opened, and Su Jindong walked into the elevator door with Ji, and Xie Jiannan had the urge to pry open the elevator door again. He would like to know how much reaction Zhang Ke and the management of Aida Electronics have to this matter. "Fiction" novel chapters are updated fastest

"Let's go?" Chen Jing took Xie Jiannan's arm, and she was also surprised why Zhang Ke, Xie Wanqing, and Xu Si did not appear.

"Aren't Zhang Ke attending?" Zhao Siming couldn't hide his thoughts. Before he knew the partial truth of the matter, he hated and feared Zhang Ke. After knowing some truth from Xie Jiannan’s mouth, the shock and shock in his heart is hard to describe. At least the hatred is not so deep. This is a very strange mentality. Maybe I think it’s not very embarrassing to bully Zhang Ke so much. Bar.

"Zhang Ke," Xie Jiannan chewed the name. "He is a poisonous snake lurking in the shadows. Manipulating others from behind seems to be his greatest pleasure. It may not be possible to show up, I think he will not participate..."

Xie Jiannan didn't finish this sentence. Zhang Ke appeared. Zhang Ke, Dong, Xie Wanqing, and Xu Si were at the entrance of the lobby. They did not take out the invitation letter or the like to go to the front desk to change the cards, but directly took out the badges and hung them on their chests. Walked in through the guards outside the hall.

Xie Jiannan couldn't see what the badge was, and thought it should be a special guest. Can have these badges. It means that they have contacted CCTV before, and this is the place that CCTV advertising companies should have enjoyed in the last session.

"Are you still staying?" Zhang Ke deliberately dragged it to the end. Considering that there may be some memories in the lobby at the end, let Su Jindong and the others take the record away first-Su Jindong and the others were originally the official representatives of Aida Electronics-entering the lobby, they did not expect Xie Jiannan, Chen Jing, Liu Minghui and other kings of science. The electricians have not yet gone to the meeting place, "Couldn't you just be here for an interview?"

Xie Jiannan saw Zhang Ke's eyes cast venomously at Liu Minghui, and thought: Even if there is resentment, it should be.

Liu Minghui has been exhausted by questioning things. No matter how he defends himself, he can't wash away his suspicion of betraying Ada at a critical moment. He can't deny this deep in his heart, which makes it more difficult for him to face Zhang. Ke.

If he has any experience superior to others in marketing and channel construction, he almost learned it from Zhang Ke.

Not to mention the agent of Ericsson mobile phone. In the early marketing promotion of Aida Electronics, Zhang Ke personally drafted the plan, promoted the implementation of the manpower, and analyzed the effect after the implementation. There is a saying by Zhang Ke that can easily say the heart of the advertisers: "We must be as stingy as possible with every penny of advertising investment, and we should also spend every penny as much as possible for advertising..." This is often the case. The marketing elites of this era generally don't recognize it, and even if they recognize it, there is no effective way to control it.

The head of the marketing department, Liu Minghui did not have the confidence to take him away, because the staff in the headquarter had a blind worship of Zhang Ke. Even if Liu Minghui left, he didn’t think anyone in China would be born with Zhang Ke in this area. The talent is even better.

Of course, Liu Minghui will not tell Xie Jiannan all of these truthfully. It is impossible not to properly elevate himself when he jumps into the new owner, and describe some of the amazing ideas of Zhang Ke's genius as collective wisdom, which is more in line with his personal wisdom. Interests.

Zhang Ke's image to the outside world was originally high-profile driving a sports car and doing nothing.

Meeting the previous boss was an embarrassing thing in any case, but Liu Minghui’s performance today does lack generalism. Xie Jiannan didn’t like him in the first place. He could directly guide the operation of the marketing department through Chen Jing. Without showing dissatisfaction on his face, Zhang Ke was kind enough to take the elevator to the venue together.

"Let's take the stairs!" Zhang Ke ignored Xie Jiannan's extra kindness at this time, and went up the stairwell with Dong, Xie Wanqing, and Xu Sizhen. The venue was on the third floor, not the 30th floor.

"It seems that they are anxious and corrupt." Xie Jiannan spread out meaninglessly, and in front of Chen Jing, he must show his due tolerance.

Chen Jing wrinkled her brows, and she seemed to feel that Zhang Ke was not grand enough.

At the entrance of the venue, Su Jindong and the three people waiting outside the venue blocked the records. The staff of CCTV is trying to separate the records so that the three people Su Jindong can enter the venue smoothly. In the venue, the three of them are naturally the focus of everyone’s attention. In particular, representatives of a few companies that are interested in competing for next year's CCTV bidding king can't help standing up.

In addition to CCTV’s own records that can enter the venue, other newspapers, TV stations and other media can only wait for news outside the venue.

Zhang Ke, Dong, Xie Wanqing, and Xu Si climbed up the stairs. Xie Jiannan and the others were entering the venue. They didn't remember to crowd them, but they remembered that they couldn't help but raise their camera to take a photo.

In 1996, the online game was not widely known, and it was impossible for pictures with no news value to be published in the media. I took photos of these photographs. Who made Xu Si so outstanding?

The layout of the venue is very different from last year in the location of the rostrum and the high platform used for bidding.

Unlike last year, this year CCTV will bid for prime time advertising resources, while last year it only bid for prime time advertising time between the news broadcast and the weather forecast.

Of course, the most valuable and most anticipated by many manufacturers is the 65-second golden advertising period between the news broadcast and the weather forecast. Even manufacturers who do not have the strength to compete in this part of the golden advertising period hold the mentality of watching the show.

This part of the prime advertising time is divided into a 5-second advertisement, of which the first 5-second advertisement is the Biaowang advertisement. The competition for these 13 golden advertising periods is different from last year’s completely hidden bidding method. This year, a combination of open and hidden bidding will be adopted. First, the manufacturers who are interested in participating in the competition at the venue will write the quotation in an envelope. The top forty manufacturers will then participate in the bidding stage.

Of course it is the need for the heated atmosphere of the venue. The CCTV Advertising Information Department will first broadcast an advertising video for Aida Electronics to introduce the miraculous market achievements of Aida Electronics after achieving the CCTV standard king. Tan Xisong and Su Jindong, Directors of the Advertising Information Department of CCTV On behalf of CCTV and Aida Electronic Speech, respectively, to unveil this CCTV Advertising Investment Conference~www.readwn.com~, the first thing we carried out was the competition for the most valuable advertising time between the news broadcast and the weather forecast. Only in this way can the price of the secondary golden advertising period also rise, and it is not afraid that manufacturers will have spare capacity.

CCTV requires these 13 5-second advertisements, but there are only three manufacturers in the same industry. In other words, there are only nine manufacturers in the same industry that have entered the stage. This is also for CCTV's requirements for a balanced distribution of advertising resources in various industries, lest these 13 advertisements are all overtaken by DVD player manufacturers.

The first stage of the hidden bid quotation was a bit calm, but it was necessary to circle the forty shortlisted manufacturers. Tan Xisong reported 18.88 million of the shortlisted quotations. Because of the 40 shortlisted manufacturers, there were 10 The second is a DVD player manufacturer. Three DVD player manufacturers should be eliminated, and the finalist price of the DVD player manufacturer was determined to be 26.88 million, and the three with the highest quotations were selected from the unsuccessful manufacturers.

The specific quotations of the forty manufacturers have not been announced, and the quotations in the hidden bidding stage are only to confirm the finalists.

As a result, the final shortlisted price was 16.68 million. Not only did the DVD player industry make up to nine shortlisted companies, but the lowest shortlisted price was 10 million higher than the others. As previously predicted by the media, CCTV’s The Advertising Investment Conference is a grand event for DVD player manufacturers.