Rebirth of the Official Business Route

Ke rushed back to Haizhou this season, but it was not back to participate in mid-June

The second phase of the Philips Shanghai factory was completed and put into production at the end of April. In May, the movement output increased from 250,000 to 400,000 pieces. At the same time, Sony’s domestic movement production plants have also been put into operation. In theory, branded DVDs The machine's production capacity doubled in May to 500,000 units.

The video disc player market situation has become a little more complicated in May, and Aida Electronics is no longer able to sit back and relax with a 40% market share. Fastest update of novel chapters

Shinco Electronics launched its DVD player products to the market at the end of March. The advertising campaign in April and May gradually became more intense. Especially in May, the advertising efforts were not worse than that of Aida. Although it did not borrow the aura of CCTV, Shinco Electronics used With its own strong brand advantage and dense channel network, it has risen rapidly.

Under Zhang Ke’s deliberate suppression, Zhongshan Aido did not follow the historical trajectory and awakened. After a quiet winter, after the Aida electronics market matured and stabilized, he used an unexpected airship advertisement to blast the market in Guangzhou for one month in a row. The airship hovered over the city of Guangzhou, attracting the attention of the citizens of Guangzhou, as well as the attention of some national media.

Backgammon, Jinzheng, Xiaxin... Even Xiaobawang, which produces learning devices, has also moved into the DVD player industry... The DVD player factory jointly established by Xiejiazhengtai Group and Zhao Jinrong Jincheng Group has also officially registered the Kewang trademark. "Fiction" novel chapters are updated fastest

The expansion of production capacity caused the price of the DVD player to drop below 3,000 yuan at the end of May, but it still maintained a huge profit. Aida Electronics also felt the pressure of competition from its peers and needed to launch a new round of marketing campaigns to strengthen Aida Electronics’ market position.

Traveling around was entangled in the affairs of Shin Kong Paper, and Yang Yun presided over the nationwide marketing work this time. Zhang Ke worried that Yang Yun had insufficient experience. This time, he will stay in Haizhou to see how the marketing department of Aida Electronics launches its summer promotion plan.

The next day after returning to Haizhou was Children's Day. It was not a weekend. Tang still had to go to school. Only the elementary school and kindergarten had a day off. If it is a rural school, there will be a week of busy farming leave at this time.

Zhang Ke and Wan Qing accompanied Zhitong. Fu Jun's two girls and Fu Jun's wife went to Xiangshan Forest Park for a day. On June 2nd, I went to the company and gave Fu Jun a few days off to stay with his wife and daughter, and let Ma Hailong drive him to pick him up in Haizhou.

After nearly a year of construction and construction, the electronic industrial park in the southeast of Yilong Town has begun to take shape, except for the research center that remains in the component branch of Chengshan Road. Other administrative departments of Aida Electronics have moved into the Electronic Industrial Park.

Suddenly more than a dozen factories were erected and nearly 10,000 workers poured in. The government of Yilong Town is not yet ready to face the sudden prosperity. Especially when the Electronic Industrial Park was first built, the nearby public facilities were incomplete, and the surrounding areas were surrounded by farmers who switched to doing business nearby. Even the roads were squeezed into temporary stalls on both sides to leave a narrow one in the middle, most of which were stalls selling early meals. . It's during working hours, and there are so many stalls like this, and it's almost difficult to get in the car. Several shuttle buses were creeping in front. I don't know if I would miss the time to get off work.

In the fields near the Electronic Industrial Park, some illegal simple brick houses were sparsely erected. The car drove past, and there were many illegal simple houses being built in the wheat fields on the side of the road.

Su Jindong got off from the car in front. He saw Zhang Ke sitting in the car behind and was about to meet him. Before he could come, several people came over with fried dough sticks and buns, blocking the road ahead. .

"Why is it so messy?" Zhang Ke asked Su Jindong, "If there is another traffic jam, isn't the shuttle bus going to the factory under pressure?"

"For marginal factories, the canteen that mainly serves our own employees is still farther away. Besides, the cost of eating in the canteen is higher than that of roadside stalls. We subsidize our own employees, but we cannot subsidize employees from other factories. However, the food stalls outside the factory prospered, and Yilong Town was unwilling to manage it. They greeted them twice and said that this matter is not in their charge, and it is not easy to manage."

"What's this?" Zhang Ke raised his brows, "Electronics Industrial Zone uses the land in Yilong Town, and the town's annual income from land alone is several million. Why don't this matter go to them?"

"This is what Liu Hua, the secretary of the town party committee, said," Su Jindong said. "Businesses outside the factory are mostly farmers who expropriate land for the electronics industry park. The land benefits are only a small amount of subsidies from the town. These land-lost peasants, I heard that there is still another layer to be peeled off in the village. This way, it is really difficult to manage..."

"Accumulated abuses are hard to change. What is Liu Hua saying about this?" Zhang Wei asked who Liu Hua was, from Yilong Township at the beginning of last year.

It was Liu Hua who took over the original soundtrack electronics factory. He was in the town at the beginning of last year and never dealt with him. “It seems that Yilong Town needs officials with a far-sighted vision and exhibition planning to preside Botanical gardens, private schools, etc. are closely integrated with Yilong Town’s own exhibitions, so that everything is in order, not what it is now. The towns and villages are full of iron roosters. It’s difficult to get out of your own money. This is the accumulated abuse. Do you think this is good? Communicate with Yilong Town, and the town will come forward to organize these land-lost farmers to form a professional labor export company. Let’s take the lead and let In the future, the factories in the Electronic Industrial Park will only hire and dispatch labor services to this labor service company for some simple tasks. Don't let these land-lost farmers with poor job-seeking ability completely lose their jobs..."

"This is great. I think the key is to have a strong organization in the town."

"I'll talk to Song Peiming about this and see if he has any opinions." The government of Yilong Town has been too slow. The construction of the Electronic Industrial Park has been underway for more than half a year, and the scale has become increasingly large. The town government has not issued a special response plan. Zhang Ke was dissatisfied. He did not necessarily say that there was any problem with the members of the Yilong Town government team. It was entirely possible that it was just a lack of ability.

When we rushed to the factory, when we went to work, several shuttle buses stopped outside the factory gate. At the check-in place, only the employees who were on the night shift checked out, and the employees did not stop in front of them for being late.

Su Jindong reluctantly said: "The shuttle bus time for employees in the urban area is ten minutes earlier than before..."

Zhang Ke remembered the situation of his work just after graduation. He was struggling to sleep ten more minutes in the morning every day. Although going to work ten minutes earlier is a helpless move in management, it must be hated by employees, especially sleepy young employees. It's better to communicate with Yilong Town first.

Zhang Ke and Su Jindong patrolled the factory area first, exchanging views on some issues of company management. It was not until ten o’clock that Zhang Ke was accompanied by Su Jindong to the office of the marketing department. Yang Yun and Liu Mingyao, the rare two of them were there. .

Zhou You set up a framework for the marketing department. There was an extremely important blood transfusion. In November last year, he recruited three market planning elites from Beijing with the reputation of being the champion of CCTV. Liu Mingyao was in Guangzhou at that time. Bian’s marketing industry hired four marketing experts from Guangzhou. These people have gradually become the backbone of the Aida Electronics Marketing Department.

The summer publicity plan that will be launched in the summer is drawn up early. As long as it is revised according to the market changes anytime and anywhere, it is still perfect, reflecting the advantages of hiring professionals with an annual salary of 100,000 or 200,000.

"This year's advertising war is estimated to wait until * month," Zhang Ke analyzed, "the production of movement will only increase. In June and July, Xinke, Xiaxin, Aido, Jinzheng, and BBK are all busy increasing their production capacity. It is estimated that they will have to wait until * Only in September will we concentrate our efforts on the market. In our marketing campaign, we must also emphasize the second half of...this plan lacks particularly brilliant content behind it."

Liu Minghui smiled and said: "No matter how professional people ~www.readwn.com~ are in front of you, they will appear mediocre. There is no way."

Zhang Ke grinned, and said: "This is a clever rhetoric. As the market is ever-changing, one person can cover all the shining places? By August, only the Olympic Games in August will attract the attention of the people of the whole country. The marketing department should start from This is a fuss. From the perspective of improving the company's reputation, this kind of national attention event will not play a greater role than Biaowang advertising, but it can improve the company's reputation when applied properly. I think How good is this? The company sponsors a large-scale event for gold medals to help students. As long as an athlete wins a gold medal in the Olympics, we will donate to build two Hope Primary Schools in the athlete’s hometown..."

Zhang Ke thought that in the 1996 Olympics, he should have won 16 gold medals. If nothing else, the 32 Hope Primary Schools would not require much investment.

How do Yang Yun and Liu Minghui know how many gold medals they will get? The budget of this marketing plan is difficult to make, but it has to be admitted that Zhang Ke's random idea has eclipsed the plan that they, these professionals, pondered for the entire month. Uncontrollable budget is a shortcoming, but these propaganda lasts for an extremely long time. Except for collective hype during the Olympics, waiting for these Olympic champions to return to China and choose locations to donate to build Hope Primary Schools can continue to attract media attention, and also wedges between the Olympics and the Olympics. The two public welfare themes of the Hope Project are worth doing.