Rebirth of the Official Business Route

Before Xinsheng came to Haizhou, Zhang Ke told him that he would give him a surprise. He was a prototype with a decoder board.

The magnificence of the video disc player market has been foreseen, and the early stage was concentrated in China. Chen Xinsheng was authorized to dispose of all businesses related to this emerging market. For him, the most important thing at present is to negotiate the market segmentation of decoder boards with Skobor. .

He is a leader in the global semiconductor solutions provider, but lacks the support of practical application technology. It is inevitable that there is a lack of confidence. Aida Electronics took out the prototype to let them not fear the threat of Skober at the technical level of practical application. . w Novel chapter updated fastest

This is of course a big surprise.

After carefully debugging the performance of the prototype, he immediately decided to increase the expected goal of the trip, and he must share the market of decoder boards with Skobor in order to be successful.

"There is no free lunch in the world," Chen Xinsheng said with a smile, "I don't expect Adana to open the prototype technology for free. I also have to admit that getting love can save some time..."

"We want to make our own movement..." Zhang Ke walked forward a few, distanced himself from the people behind, lowered his voice, and told Chen Xinsheng of his long-term intention, "I am interested in participating..." w" Novel "Fiction chapters are updated fastest

Chen Xin glanced at Zhang Ke and thought to himself: He is really an energetic fellow.

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Due to the lack of attention to the DVD player market, the company almost missed the opportunity.

For the top-ranked electronics industry giants in the world, a delay of a few months is tantamount to a miss.

With the efforts of Aida. If the company seizes this, they will have stronger strength to seize this opportunity better.

Zhang Ke originally wanted to exchange the prototype technology for the agency of the decoder board, but later considered that the actual effective time of the agency would actually be very short. Once other DVD player manufacturers show up, they will definitely find ways to bypass the Hong Kong agent and go directly to the manufacturer. Buyers purchase in large quantities.

Afterwards, in 1997, the domestic video disc player industry complacently adopted a "level" standard. However, the compression method of mepg-2 word video is theirs, the decoding chip is theirs, and the CD reading and writing organization is theirs. The country only put together other people's things and formulated a format; it was quickly eliminated by dVd.

In the dVd era, domestic manufacturers did not have any intellectual property rights at all, so that in the era of small profits, overseas film manufacturer giants only rely on patent fees to kill domestic companies.

It has just become popular in China, and overseas electronics industry giants have begun research on dVd. The dVd standard will be drafted at the end of next year, and mature dVd products will be released in 1997.

The mpeg-2 digital video compression method cannot be plugged in, and the domestic pirated disc production industry will not decline for more than a decade, so do not believe in overseas monopoly giants. Can receive patent fees from them; the decoding chip cannot be plugged in. The company is not so stupid. It is impossible to do this part of the technology with Aida: _ It is impossible to do it alone. In the mid-nineties in China, it was basically industrial and Technical basis; only CD-ROM reading technology-the movement still has a crack open.

There is a certain amount of technology accumulation, especially the Japanese manufacturers of high-power laser applications are weak. Aida has done some research work, but it is all superficial technical research. At most, people can use other people's ready-made bald heads to make the movement, and they can't master the real core technology, and don't want to participate in the competition for standards in the middle of next year.

The so-called technical standards only form a complete set of technical formats for the patented technologies owned by major electronics industry giants. Even if a company has unique technologies, it does not have strong strength. It is also entirely possible that another alternative technology will be kicked out when drafting the standard.

Making the movement alone is much later than Philips and Sony. Even if compared with Japanese manufacturers, there is no time advantage. Aida has no ability to master the core technology of the bald head in a short time, and can only do surface things; two Starting from home, with accumulated technology and strong technical force, Aida can not only propose some outer layer technologies. It can also guarantee a considerable market share.

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Zhang Ke squinted his eyes and looked at Chen Xinsheng. Although Chen Xinsheng was a Chinese who studied in the United States, he would still be loyal first.

Boss, this is the quality that a professional manager must have. There is no need to talk about the prospects of the Taidi player market and technology exhibition. Chen Xinsheng knows better than anyone else.

Chen Xinsheng glanced back. His two assistants went to the other side with Xie Wanqing, another investor of Aida Electronics, a very beautiful mature woman, and looked directly at Zhang Ke, who was much younger than him. At a glance, I thought: He probably turned around and wouldn't admit to mentioning this topic, but his proposal was really tempting.

Chen Xinsheng said lightly: "I don't know how to cooperate?"

Zhang Ke looked at the expression on Chen Xinsheng’s face and said: “A year ago, the company had developed both CD-reading and decoding technologies. Due to a misjudgment of the market prospects of the DVD player, the related development work was suspended, although the company soon Restarting decoding technology Reading Burning Technology has been stalled, maybe restarted without revealing it to the outside world, but I think there is much more inactivity..."

Chen Xinsheng smiled frankly. He opened the CD-ROM to read the burning technique and then produced the movement. There is no need to hide from Aida Electronics, which will be the largest complete machine assembler in the DVD player industry. ..."

Zhang Ke said: "Without further technical development, the precipitation will soon become a pile of obsolete papers or useless documents in the computer. The company will take out the precipitated and almost obsolete technologies and patents, and Aida will also At present, the outer layer technology of the movement and the application technology of the prototype machine are taken out to form a joint venture company, with one share accounting for half, and no one is cheap. The only constraint is that the two parties are not allowed to develop outside the joint venture company. Technology……"

It is impossible for both parties to develop related technologies in the joint venture company, which means that they are more optimistic about the future market. They can only increase investment in the joint venture company. The company can undoubtedly increase its resources, while Aida can provide more market resources. As for holdings Right, all want to fight for, Zhang Ke proposed half of the family, no holdings, showing strong confidence in the future market.

"It seems that you have already thought about this. I will talk to headquarters F and sigh, "I have to say that you are an ambitious guy. This is very similar to Mr. Kaoru, Mr. Angela... "

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In any case, DVD player components are not the main business, and the technology will not be too greedy.

"Mr. Angell is such a person?" Zhang Ke said with a smile, "Then I see the hope of cooperation. Even if cooperation, it is not a day or two that can be promoted, but it depends on the result of Skoper... …"

The unexpected appearance of the decoder board prototype made it very passive. They could hardly occupy any advantage, and they had to face the leading giants in the semiconductor industry. Zhang Yaping will not favor Skoppers, he just wants to finalize the strategic cooperation relationship with ~www.readwn.com~ The purpose of his trip is to unite two decoder board suppliers and Philips to set up technical barriers for the future. . Zhang's attitude is obviously biased, but he said that he would accept the agreement finally negotiated with Skoper and purchase a corresponding proportion of decoder boards from the two parties with the agreed market share. However, the two parties are required to provide preferential prices.

Imo learned from Zhang Yaping that Aida will most likely account for 40% of the branded DVD player market from January next year. That is to say, if Skobor loses Aida, a major customer, it will also lose 40% of the market share. , Unless you give up the monopoly price and compete with the company.

When there are only two suppliers in the market, they have to bargain with each other. That is probably a stupid move that no one can understand. It is impossible for Skoper to give up the monopoly of profits. There is only the condition of accepting and sharing the market.

Aida Electronics needs a decoder board, half of which is purchased and half purchased. Because the use of the decoder boards of the two companies will cause additional technical investment, both companies are willing to open some outer technologies to help Aida company control the system Aspects of research. Moreover, the purchase of decoder boards by Aida Electronics from Skoper will ignore Skoper’s agents in Hong Kong.

As for the foundation of the cooperation between Philips and Aida, it is inseparable from the existing technology of Aida, but Zhang Yaping’s prototype technology is a joint venture company.