Rebirth of the Official Business Route

The power of Vision King first involves distributors in various places, and is crowned with the aura of CCTV King among similar products. They are more willing to spend more energy on the best products. Aida can get 80 million yuan to CCTV for advertising. In their eyes, it must be a powerful and large company, and they also know that among similar products, Aida DVD player will be the best-selling and will bring them the greatest profit; followed by specific shopping malls and home appliance sales departments. , They are always willing to put the most potential hot-selling products on the most eye-catching counter, and are willing to leave an important position in the store and store advertisements to make this product more popular; next is the counter staff, who are more willing to ask Customers recommend Ada’s products, because Ada’s DVD player has the aura of the CCTV standard king, which is more convincing, easier to succeed, and makes their work performance higher; of course, a powerful distributor can also It is imposed on shopping malls and specific counter personnel; even customers who have no specific concept of the DVD player will try to carry a fashionable DVD player home after hearing the propaganda of the counter personnel because of the superstition of the authority of CCTV. Take a look. Fastest update of novel chapters

Even if the concept of CCTV Biaowang is not familiar to ordinary people, even if the Biaowang advertisement of Aida DVD player has not been officially broadcast, the sales of Aida DVD player in various places have begun to soar.

The timely feedback of Aida's market performance will further strengthen the above factors in the market circulation process. "Fiction" novel chapters are updated fastest

Out of stock, out of stock, out of stock...

For dealers everywhere, the most painful thing is this.

At the beginning, Aida Electronics reserved a high profit margin of 200 yuan to 400 yuan per machine for the distributors.

Before Zhang Ke and Zhou You went to Beijing to compete for the CCTV bid, they did not contact the dealers in Beijing in advance, but they urgently prepared a thousand local goods for the Beijing area and won the CCTV bid. One thousand machines sold out in five days.

Liu Minghui was doing marketing in Guangzhou. The market promotion and the media's bombing reports on CCTV's Biaowang made Guangzhou's sales closely follow Beijing, and Guangzhou's stocks were sold out. Liu Minghui had to suspend the marketing activities in Guangzhou and return to Haizhou in advance. The plan is in progress. Only less than one-third of the three million yuan in publicity expenses was used. History has changed, and Zhongshan Aido did not take any action on the Guangzhou market until late November. Presumably they also know that in the face of the storm of CCTV's bidding king, no matter how sharp the market offensive, it is impossible to achieve the expected results. It is better to wait for Aida Electronics to take a breather before choosing an opportunity to attack.

In Haizhou City, Aida has hardly any investment in advertising. After the CCTV Biaowang News was broadcast, the sales volume reached 50 units per day. This is the result of Zhang Ke's limited supply. The result is that the more the limit is, the more urgent the market demand is, and some people are looking for a relationship to directly send the slip to the factory.

Since Zhang Ke asked the marketing department to select distributors from various places on the terms of cash orders, distributors in many places were even willing to try to represent Aida's products. I wouldn’t take the risk of getting too much at once. Most dealers in second- and third-tier cities have a stock volume of around 20 or 30 units at most. Such a low stock volume is not even enough for a wave of media storms.

In the face of the strong market demand from the market’s terminal anti-radium, but the supply is not available, you can only watch the low-handed profits lingering outside your pockets. How can the dealers chasing the money path not be painful?

The dealers in East China are slightly better, and Aida has been the most thorough in the East China market. The market share passed Samsung and Pioneer in September. After three or four months of adjustment, dealers in East China have relatively sufficient stocks, but they will definitely not be able to support the end of the month.

In late November, the first logistics bases built in the electronics industrial parks of Yilong Town and Haizhou City were filled with vehicles sent from various places to directly take the money to pull the goods. Many dealers even paid for the goods without saying hello. On Aida’s account. Just to be more assertive when pulling goods. Zhang asked the marketing department to first ensure the supply of land in first-tier cities. When the DVD player is still semi-luxury, the first-tier cities will always be the main battlefield, and secondly, ensure the gaps left by the second-tier medium-sized cities, third-tier cities, and larger counties. Only those OEM and counterfeit DVD player manufacturers can take advantage of the gap.

The problem of OEM counterfeiting is a problem that has troubled the country for more than ten years and cannot be solved smoothly. It is also because of this problem that the terminal commercial resources are concentrated in large stores and shopping malls, because people who have eaten fake and inferior products lose more and more Trust the goodwill of large stores and shopping malls.

It's useless to stare at the manufacturer, and it's useless to stare at the dealer. Only stare at the major shopping malls and stores in various cities, and the large-scale shopping malls and stores in the cities are still the main sources of civilian goods, especially household appliances.

For market exports, few people will start from rural supply and marketing cooperatives or batch markets, small businesses worth more than 3,000 home appliances, and use CCTV’s extremely powerful public information resources to deter these large shopping malls and stores, which can solve the main problem.

Distributors everywhere are constantly asking Aida to increase its supply, but they also realize that in one month, they will no longer have the agency rights of Aida Electronics. Except for a few dealers such as Shanghai Yongchengjiao Home Appliance Co., Ltd. that have long recognized Aida's products and market methods and paid a huge amount, other dealers do not have the agency rights in 1996.

At the end of November, Aida Electronics held the first dealer conference in the midst of the boiling.

The purpose of the dealer conference was to eliminate dealers with weak strength and market level, select dealers with strong strength and abundant market resources, and improve the overall quality of the dealer network, Zhang Yan admitted frankly: "Make money!"

Half a month of chaos and boiling made Aida Electronics’ management a little tired, but very excited. Ye Jianbin, as the general agent in East China, was also invited to participate in Aida’s internal meetings. He heard Zhang Takiyan shamelessly He directly said his sinister intentions. There was a mouthful of mineral water in his mouth, and he almost spewed it out. He swallowed the water with difficulty, pointed at Zhang Ke and said: "You can't change the euphemism way. I feel comfortable after hearing it..."

"To put it euphemistically, it's also to garner money." Zhang Ke spread his hands and didn't mind what others thought of him. "Aida Electronics is still a company that assembles machines, and the investment in fixed assets is not high. The demand is particularly huge. In the past, we used to withdraw cash and place an order. From payment to supply, there could be a time difference of about ten to fifteen days. If there is a monthly marketing amount, we can draw 30-50 million from it. The working capital comes. But the current situation is that more and more dealers are directly driving trucks with cash and checks to pull goods, that is to say, the time difference is no longer there, and the working capital we draw is relatively expanding. The turnover will shrink greatly, which will put additional pressure on our capital chain..."

Ye Jianbin said with a smile: "The hot sale of products will also bring extra troubles, it is really painful to make people happy..."

—

Everyone here laughed. Su Jindong, Dong, Zhou You, Yang Yun, Zhou Yiping, Jiang Wei, and Liu Minghui all followed Zhang Ke early in the morning. Lu Qingsheng also won everyone’s trust with his excellent management ability. Yang Zhipu was originally The director of Haizhou Radio No. 2 Factory, after the factory was purchased by Aida, was recommended by Song Peiming as the deputy manager of the production operation department and the general manager of the component branch. For him, in addition to product changes on the production line, In addition, personal income is almost twenty times what it used to be. Because the chaos here in Haizhou City exceeded everyone’s expectations, Zhang Ke did not let Tao Xingjian, who has extensive experience in financial operations, immediately hire the company ~www.readwn.com~ and let him assist Zhouyou in the management of the dealer network. Let's talk about the situation in the past, and let him have a deep understanding of Aida's situation.

Zhang Ke licked his lips, but he was not embarrassed at all. He said, "Holding a dealer meeting to select more powerful dealers with more abundant market resources is self-evident about Aida Electronics, but we have no idea how to identify them. Enough time to inspect their market resources one by one. The only criterion is economic strength. We have to set a margin threshold for dealers. Let me talk about the standards I envision. There are three categories. The agency rights margin for the first category of cities is Five million, the second-class cities are three million, and the third-class cities are one million. As for which cities should be classified into the first category, which cities should be classified into the second and third categories, the marketing department is responsible for the specific operations... "

Ye Jianbin was surprised and said, "How much do you want to circle this time?"

Zhang Ke smiled: "Next year's monthly output will increase to one hundred thousand units, without a working capital of two hundred million, how can it be enough?"

Ye Jianbin curled his lips, but didn't say that it was impossible. Think about the dealers who crowded Haizhou’s major hotels from all over. There are many dealers who are superstitious about the authority of CCTV and are willing to take the bait. You can never say this. The dealer is stupid, isn't Shengxin just offering 15 million margin in Aida without any clue?