Rebirth of the Official Business Route

Zhang Ke did not expect that Ye Zufan would take the initiative to talk about the subject of the DVD player. He sat down on the stone bench, did not rush to speak, and watched Ye Jianbin sit down. He calmly said, "The factory is ready for production. Yes, there was an agreement with Hongbo Advertising Company about the production of commercials. This time I will spend a lot of time in the province..."

Ye Jianbin smiled and said: "Shao Ke personally supervised the production, the commercial will be very exciting..."

Zhang Ke shook his head and said: "The market is in the early stage, and the purpose of advertising is to inform the market that an effective advertising film may not be wonderful, not to mention that Aida Electronics does not have so much money to polish a wonderful advertising film." Zhang Dao Not to shy away from the current financial situation of Aida Electronics, "The most important task of the early market promotion of Aida Electronics is not only to establish a dealer network in the country, but also to obtain a certain amount of financial support from the dealers." Chapter of the novel Fastest update

Ye Jianbin smiled and said, "There are more than one hundred large and medium-sized cities across the country. Your initial workload is really not easy..."

Zhang Ke smiled and said: "It's not easy, and I only gave Aida Electronics three months." If you don't cooperate with Shengxin, Aida Electronics' early marketing can only draw people from Kumho. It will undoubtedly increase the pressure on Kumho at the same time. "Fiction" novel chapters are updated fastest

Ye Zufan was only responsible for causing the topic. He sat there with a cane in his hand and squinted at the two people who slowly brought the topic to the point.

Ye Jianbin was surprised and said: "In three months, one hundred cities, even if the soldiers are divided into three groups, it will take three days to conquer one city..."

Zhang Ke said with a smile: "We prepared for more than half a year in the early stage. We were only honing a sword, and expected the sword to smash in all directions as soon as it was out of the sheath. Three months were barely enough. The main target was still the first-tier cities. Xin's cooperation in the field of electronic products like this..."

Ye Jianbin smiled and said: "Shengxin will naturally support Aida Electronics, and other major distributors will not loose their pockets easily."

Zhang Ke smiled. Knowing what Ye Jianbin meant, Aida Electronics has almost no reputation in the industry. The more powerful the large channel vendors, the more they like to occupy the funds of the suppliers. It is almost impossible to get such a large and powerful distributor to prepay for the goods.

Zhang Ke nodded and said: "The difficulty is very high, but the quality of the dealer network directly determines the quality of the market, and Aida Electronics currently has limited fundraising channels..." Aida Electronics Factory has no assets to use as collateral. Song Peiming’s help to solve five million is already the limit. Even if the funds are temporarily transferred from Kumho, it is a drop in the bucket. Zhang Ke’s eyes are fixed on the pockets of those channel dealers. Like Shengxin, a large channel dealer does not have any in his pocket. Tens of millions of funds? Hundreds of thousands leaked out of each pocket. That is also an astronomical number for Aida Electronics.

Hearing that Zhang Ke did not evade the current problems facing Aida Electronics, Ye Jianbin asked: "Even if funds are raised, how can Aida Electronics quickly expand its production capacity?"

Zhang Ke smiled: "It is very difficult to establish a rigorous industrial system in a short period of time. The key lies in the previous technology accumulation. Those cottage factories can launch products within two months at the earliest. How long can Zhang's cycle be? What's more, the market is not a place that can be opened all at once. At present, there is still a reserved land on the south side of the factory. As long as there is continuous investment of funds, three months later, the production capacity will be expanded to 4,000 or 5,000 units per month. The key is still components. The amount of funds used for stocking is huge..."

"What is the current capacity of Aida Electronics Factory?"

"The production capacity is about 2,000 units per month. Limited by funds, if the trial production goes well this month, 1,000 units will be produced next month." He Shengxin also knows the bottom line, and Ye Jianbin does not hide his strong interest in the video disc player market. Ke also makes no secret of the current status of Aida Electronics. "At present, Aida Electronics can only insist on asking the channel dealers to withdraw the loans in cash. Even if each channel dealer makes a loan three days in advance. As long as the production is well planned, it will be able to obtain about one month of production funds. Of course, a part of it must be allocated for use. Marketing…"

"You are so careful in your calculations, so Su Jindong can suffer..." Ye Jianbin said with a smile.

Zhang Ke smiled and said: "I really lost Su Jindong in production!" Now Su Jindong is purchasing screws, he must accurately calculate the monthly amount and the timing of the purchase, so as to avoid too much purchase at a time, which will occupy limited production. Zhang Ke would not calculate the time of market actions so finely.

Ye Jianbin was quite envious of Zhang Ke's such a capable assistant. Sheng Xin had to choose to have a physical presence in the end, and his business was extremely eager, but he was not envious of this place at the moment. Still want to discuss, what are the opportunities for cooperation between Shengxin and Aida Electronics?"

The cooperation with Shengxin is obvious. Everyone knows the bottom line. Shengxin also has sufficient research on the DVD player market. There is no need for Zhang Ke to pay for it. They have already put forward a prepaid chip of 10 million. Now they will only increase the chip. Aida Electronics It can instantly obtain tens of millions of production funds, and Shengxin has the advantage of channel resources in East China. It can be said that as long as the East China general agent hangs the Shengxin Trade brand, the difficulty of developing second-level distributors in East China will be extremely reduced. Low, it is entirely possible to open the largest city in East China, Chen, to Shengxin.

The disadvantage of this is that the entire East China City of Aida Electronics will be controlled by Shengxin in the future, and will give Shengxin a considerable share of the profit in this market. Of course, Zhang Ke will not talk about this concern. He also With other considerations, he said: "The entry barrier for the DVD player industry is very low. Aida Electronics has prepared for six months from scratch. It is fairly well prepared. The current market already has an attractive attraction. Even if the market’s open potential is great, it will soon be saturated. I predict that the DVD player will be saturated by the beginning of 1998. At that time, the most direct means of competition among manufacturers is to reduce prices and sell to compete for the market. Those who do not have the technology Manufacturers that have accumulated, are not competitive, or have too high indirect operating costs will be directly kicked out of the market. Manufacturers that can survive can only maintain extremely low profit margins. Sharing the first-level distribution system, what choice will Shengxin make?"

Ye Jianbin didn't know what kind of analysis Zhang Ke was based on for such accurate judgments, and he didn't doubt it in his heart. This was proved by the hot market of Ericsson 398, but he had not had such strong confidence before. The stronger Zhang’s confidence, the more excited Ye Jianbin said, “So, the golden period of the DVD player market is only between 1996 and 1972. I believe Ke Shao’s judgment is that since I’m less worried about the third level after 1998. The distribution system will appear redundant. After 1998, Shengxin can return the East China dealer network to Aida Electronics for self-maintenance..."

Zhang Ke smiled and said: "Not limited to DVD players, digital mobile phones, and household appliances will all face a situation of rapid expansion of production capacity and continuous compression of profit margins due to the impact of domestic investment boom. Mr. Ye had thought of Shengxin. How to deal with this situation?"

"Cough..." Ye Zufan coughed slightly, and he inserted the first sentence at this time, "The little friend said that the living space of the channel business will become narrower and narrower..."

Zhang Ke said: “From the perspective of the development model of Darfur’s commercial capital, this trend may also exist in China, and we can learn from mature foreign models. This trend is changing very rapidly, and it may only take three to four years,” Zhang With these words, what you can see in your eyes is the development trend of domestic commercial capital such as Gome, Suning, Dazhong, and Yongle in the next ten years. At the beginning of the market promotion, it relied heavily on the resources of large channel vendors to do the market. However, when Aida Electronics shows up, it must consider the possibility of getting rid of these large channel vendors and seeking direct control of the market. It is foreseeable that the market for household appliances The largest part of the market share will be concentrated in large shopping malls and high-level stores. With the development and merger of commercial capital, these shopping malls and high-level stores advocate replacing the voice of large channel vendors in the field of market circulation, and they can completely get rid of large channels. The company directly talks with the manufacturer..."

Ye Zufan and Ye Jianbin fell into deep thinking. This is not just a question of cooperation with Aida Electronics. Zhang Ke immediately touched on the core issue on the road to Shengxin Exhibition. Ye Jianbin asked in a low voice, "That means Shengxin must also consider the issue of transformation while developing its channel resources... But after all, there is a big gap between China and Darfur. We previously considered that there will be a buffer time of about ten years. Changes in the trend..."

Zhang Ke said: "The last time I saw an electrical appliance retail store in Beijing, this company named it adopted a new supply and marketing model in 1990. Their retail stores have already got rid of middlemen and implemented direct sales with upstream manufacturers. In 1991, this company took the lead in publishing a mid-seam quotation advertisement in the "Beijing Evening News", stepping out of the traditional mode of sitting in a shop. I don’t know if Ye always paid attention to this small-scale company... "Zhang Ke throws out today's famous Gome, and the path of Gome's exhibition is also the epitome of the domestic commercial capital exhibition and the market channel exhibition of home appliances (including mobile phones)!