Rebirth of the Official Business Route

However, Ye Jianbin mentioned Xie Jiannan and the Danjin company founded by Xie Jiannan. In the question, it is inevitable to talk about the health care products industry that is in a feverish frenzy.

The rise of the health care product market in the 1990s began with Guangdong Apollo and Liaoning Feilong. The market model of Feilong Yansheng Protective Liquid achieved the greatest success in the 1990s. Feilong Group did not build factories and did not purchase assets. Instead, it adhered to the marketing cycle strategy of “advertising, market, and benefit” and pushed the Feilong Group to the leading position in the health care product industry. After that, the Giant, Three Trees, and the Red Peach all did not follow Feilong’s approach to a degree and used false , Exaggerated advertisements, plunder huge wealth. The Danjin Biological Health Products Company founded by Xie Jiannan using the Xie family fund is just one member of this trend. Fastest update of novel chapters

1995 and 1996 were the peak periods of this frenzy.

However, most of the huge profits plundered by this model have been swallowed up by the huge sales network. When the Sanzhu Group was the most bloated and large, the sales staff directly under the group reached as many as 150,000. The sales of the Sanzhu Group in 1996 reached 8 billion. To maintain this sales network normally, it will consume at least half of the sales (4 billion ), but in China in the 1990s, there was no private company with the management level that could effectively maintain this sales network. In 1996, three plants fell due to an accidental news event; Feilong Group declared a rout in 1996 due to arrears of 2 advertising funds and arrears of 80 million in raw material payments; Giant Group eventually caused a financial crisis due to 40 million off-plan debts. Caused the collapse of the entire group, Shi Yuzhu was struggling with huge debts. "Fiction" novel chapters are updated fastest

Zhang Ke joined Longyu Trading Group for the opportunity to study mBa, and analyzed failed, hard-hit, and troubled companies. The health care industry in the 1990s was a necessary homework. Xie Jiannan's Danjin Oral Liquid is also one of the classic cases.

The influence of Xie Jiannan in business from an early age comes from the traditional influence of the Xie family. The management literacy is stronger than other entrepreneurs of reckless background, but it does not mean that he can be more successful. Similar to other entrepreneurs in the healthcare industry, the early Xie Jiannan was very sensitive to the market but neglected to manage. Although Danjin Oral Liquid has been successful in the market, it is not optimistic in terms of profitability. This is probably one of Xie Jiannan's original intentions of leaving Danjin to the Chint Group to study abroad alone.

Xie Jiannan reborn and returned to China. Has truly become one of the important figures in the East China Sea business community.

Ye Jianbin was originally interested in health products, and he represented Ericsson with great success. Naturally, Shengxin will not be satisfied with the status quo and stand still. In addition to stabilizing the communications market in East China. He began to consider other areas. But after Zhang's analysis, he knew that it was not the best time to enter the health care product industry at this time.

It was possible to squeeze in to make a profit in 1992, when the health care product market just started. Zhang Ke also has no confidence in maintaining such a complicated marketing network, but he has a slightly stricter profit control. After making enough money. It doesn't matter if the marketing network crashes.

But now it has reached the enthusiastic ninety-five years of the health care products market. In the next year, the state will rectify the health care products market. The health care product market will shrink significantly. If you squeeze in at this time, you need strong technology, capital, and management resources to succeed. Shengxin also has many shortcomings.

However, Ye Jianbin and others are all caught up in the enthusiasm brought by the magic of market strategy. They just think that the time for the health care products industry is no longer, and they have not seen the **** scenes that will appear in the health care products market in the next two years. They reflect on the market. Naturally insufficient.

Zhang Ke smiled slightly. After two years, let alone the health care industry, the violent and bloodthirsty of the DVD player industry can also make them recognize the courage and brutality of the market. Doctrines like "no good product, no good marketing strategy" and "no good management, you can never get profit" at this time will probably not resonate with them. Since it shows the status of a high school student, I am afraid it is not suitable to teach others with dogmatism.

Ye Jianbin, Ye Xiaotong, Shao Xinwen and others have all seen Zhang Ke’s amazing market planning ability. At this time, facing his status as a high school student, he can only use business genius to explain from me. Although there is great shock, it is not unacceptable to accept reality. . The question of whether or not to worship a teacher has not been entangled.

Of course, Ye Jianbin will never give up pursuing new ones. He heard that Zhang Ke did not have time to pay attention to the sales of Ericsson 398 East China during this period. Even if Kumho is currently undergoing major adjustments, he will have time to pay attention to it. He wouldn't focus on his high school studies, and he was very interested in the "other things" mentioned by Zhang Ke.

Although there was a long delay in Xie Wanqing’s office, it was not time for dinner

Zhang Ke simply decided to pull Ye Jianbin and his party to visit Aida Electronics Factory.

Zhou You accompanied Ye Jianbin, Ye Xiaotong, and Shao Xinwen downstairs first, and Zhang Ke went to find Xu Si.

During this period of time, Zhang Ke walked into the Xinhaitong Building only a handful of times, and he did not have the opportunity to be alone with Xu Si. Zhang Ke intercepted Xu Si in Jiang Wei’s office: "Go to Aida Electronics, you also see Look?"

Xu Si patted his forehead, fearing that Jiang Wei on the side would see something abnormal, and said with a guilty conscience: "If it weren't for Shengxin's people, Sister Wan Qing and Mr. Zhou would not be able to stop..."

Jiang Wei complained: "The finances of the three companies are piled on my head, and the capitalists have never seen you exploit people like this!"

Yuexiu’s financial problems are simpler, anyway, it is a shell company, and the future funds are directly transferred to Aida Electronics’ account for management, but the financial problems of Kumho and Aida Electronics have already caused Jiang Wei a headache.

Seeing that Xu Si didn't want to follow Aida Electronics, Zhang Ke smiled apologetically, then bowed and bowed out of Jiang Wei's office.

Watching Zhang Ke leave, Jiang Wei sighed and said to Xu Si, "He is quite considerate of you."

Jiang Wei didn't mean to say this. Xu Si felt guilty, and her delicate face was flushed.

As soon as Zhang Ke and the others left, Song Peiming chased it over and decided to officially open for business in the next few days. The billboards were all erected on Qianmen Street, but the others were just fine. On the Kumho side, as long as they can spare time, Song Peiming will go there in person. Trip. I heard that Xie Wanqing, Zhang Ke and others had just left the company, and he didn't stop at Kumho, so he hurried downstairs and chased after him.

This trip to Haizhou is also aggrieved. Considering the billions of billions of market shares in China’s public electronics industry, we went to Haizhou silently and left Haizhou silently, not to mention local officials. I personally received it, and even the Haizhou Daily did not publish a piece of news in the seam.

Zhang Ke naturally knows how cruel the DVD player market will become after a sudden explosion. As long as there is no other interference, Shinco, Kim Jong, Aido, and Malata will suddenly rise in the DVD player industry. In the end, even Liu Minghui only knew about Aida Electronics and You, but only Zhang Ke, Dong and Su Jindong knew the specific content of the agreement with the company.

Zhang Yan intends to register an agency company in Hong Kong. Decoding chips are destined to be imported from Hong Kong a few years ago. Zhang Ke hopes that the profit margins between the negotiated prices of decoding chips and Chige will be intercepted by the Hong Kong agency. At that time, others also Don't want to find some flaws in the taxation and financial aspects of Aida Electronics.

Arriving to the only factory of Aida Electronics in the west of Yilong Town, Ye Jianbin's impression is that it is too small. He went around the factory for less than a quarter of an hour.

Su Jindong and Dong are very energetic. They don’t have as many chores as Zhang Ke. Dong and Ye Jianbin met and left. For him, every second counts. Besides, he is not interested in production and marketing. .

"You want to get on the DVD player?" Ye Jianbin asked Zhang Ke.

If you don’t ask for Haitai in the market in Donghai Province, you will naturally ask Shengxin, and Zhang Ke will not hide it from him: “Little factory, I will ask Mr. Ye to take care of him in the future.”

Shengxin’s channels cover Eastern China~www.readwn.com~ Ye Jianbin is also clear about the signs that the video disc player market has sprouted: “Guangzhou and Shenzhen are very lively. It is said that they can replace video recorders. The sales volume of video recorders last year was almost one. Millions of units, I think the video disc player can share such a big market with the video recorder, it is very promising. Shengxin has the agent of the video recorder, when will you produce the product, Shengxin will help you in the market..."

Ye Jianbin asked the marketing department to conduct a survey, and the marketing department predicted that the market capacity would reach 500,000 units in two to three years. Compared with the current quotation of Wanyan's DVD player, the market size reached about 2 billion, which is quite good. Of the market.

Excluding the monopoly profits of the core components, the cost of the video disc player is only one-fourth of the video recorder. Of course, the most critical determinant of the early market is the source of the film. The day the video disc player market really rises is when the video recorder market falls apart.

"I think it is better for Shengxin to give up the video recorder business..." Zhang Ke smiled, and did not explain more, and there is no need to explain. In three or four months, Ye Jianbin will be able to see the changes.

Zhang Ke did not want La Shengxin to invest in Aida Electronics. Naturally, his enthusiasm for describing the market prospects was not as high as when he treated Chen Xinsheng. When it was time for dinner, he pulled Ye Jianbin to the famous Xieyu Restaurant in Yilong Town to eat Xie's special aquatic products.