Rebirth of the Official Business Route

The winter vacation ends on the 16th of the first lunar month. This day is February 16, 1995. Dong and his five technical engineers from Wanyan ** used the components purchased from different suppliers to successfully assemble the first A prototype machine.

That morning, Zhang Ke showed up in the classroom, indicating that he had not forgotten that he was a student in Haizhou No. 1 Middle School, and then drove to Yilong Town by car.

There is no stereotyped case, and all the components are fixed on the plastic plate. Change to last summer, Zhang Ke must have thought that the DVD player smashed to the ground was just picking up the parts on the table. Fastest update of novel chapters

Zhang Ke took a CD and asked Dong cautiously: "This guy is ugly, can you release it?"

"It should be possible that the quality of this Taiwan-imported memory has some problems. It takes a few seconds before the image is displayed after booting. Fortunately, this is only a soft fault..."

Seeing Dong reach out to touch the switch, Zhang Ke's heart tightened. After all, technical skills are not his specialty. It is inevitable that he is a little nervous. He watched a bright light flashed in the middle of the TV screen, and it disappeared. Then there was a black screen for 5 minutes. .

5 minutes is so long, when Zhang Ke thinks that the screen can no longer flash images, the background color of the screen is changed to blue, and the four white words "Shengda Electronics" are typed in the middle, followed by the Fox that Zhang Ke is familiar with. Title animation. "Fiction" novel chapters are updated fastest

"What kind of movie is this?" Zhang Ke breathed a sigh of relief, then turned around and asked what movie was stuffed into the disc bin.

Dong looked at Su Jindong and Su Jindong spread his hands. Several engineers were also at a loss. They didn't pay attention to the title of the film at all, although they had done many experiments on this DVD.

"The previous triangle debt of Shengda Electronics Factory was very serious. We contacted many suppliers that we had a cooperative relationship with before and refused to provide accessories. Otherwise, even if the entire case comes out temporarily, it will be much better than it is now."

Zhang Ke said: "You can't let these things delay the progress. We take the cash to place an order. They should have no opinion. You are now the director of Shengda Electronics Factory. I can't help but give you financial rights. You can withdraw directly from Jiang Wei, and just say hello to me afterwards." Zhang Ke's decision made Liu Minghui quite envious. Obviously, Su Jindong had just arrived in Haizhou less than ten days ago. He won the trust of Zhang Ke, although he knew it was to advance the research progress. But it also made him a little bit disappointed, even if he wanted to spend a large sum of money temporarily. Zhang Ke couldn't be contacted for a while, so he had to discuss with Jiang Wei first. Boiling + + + + + + + + + + + + literary member hand fight

Zhang Ke scratched his head and said, "Shengda Electronics's goodwill is not very good, do we think about making a new look, and the brand "Shengda" is not suitable for DVD players, so we have to change it..."

Liu Minghui said: "It is best for the product brand to be consistent with the factory name, so that advertising can get twice the result with half the effort."

"\\Yingda\\ OK," Dong said. "\\Sound Da' refers to audio, \\Shadow' refers to the DVD player. I think the name \\Shadow' is quite good."

Zhang Ke smiled and shook his head, and said: "The brand should be more inclusive. We can't make other products and change the name in the future. I decided to use the name \\Aida\\..."

"Aida?" Su Jindong chewed in his mouth and said yes, "Yes, this is called Aida. When the product is finalized, you might as well call it the Yingda series..."

The change of the Shengda Electronics Factory to the registration of Aida Electronics Co., Ltd. is naturally the responsibility of Liu Minghui. Facing the products in the terminal market, setting the brand name is the first step in the entire image identification system project, and the establishment of a complete image logo The system is also the first step of the entire marketing plan. Dong, Su Jindong, and Liu Minghui each perform their duties, and Zhang Ke himself cannot relax.

The assembly of the prototype is very simple, and it is still far away from the real prototype. The most important technical development is to write the system control software.

Since Wanyan company uses c-cube’s earliest stereotyped decoding chip, this chip has a low integration level, which means that the manufacturing cost is high and the quality is not stable enough. Zhang Ke asked them to develop on the basis of c-cube second-generation chip. Prototype, but Zhang Ke believes that their work experience at Wanyan will facilitate them to quickly open the system control software for the new generation of decoder boards.

Zhang Ke couldn’t help sighing that Wanyan Company really didn’t have any awareness of maintaining its own technological advantages. If they wanted to resign from him, Zhang Ke would rather pay an extra fee to prevent them from entering the DVD player manufacturing industry again, so as to prevent competitors from He is digging here.

When the system control software was opened, Zhang Ke and Dong emphasized the need to strengthen the error correction function of the DVD player. It is still not visible. When a large number of crude and rotten pirated optical discs fill the domestic audio-visual market next year, the error correction function will be manifested. .

Taking over Shengda Electronics Factory, it is impossible for 60 or 70 workers to sleep at home before the prototype of the video disc is developed. Although the radio cassette recorder produced by the original Shengda Electronics Factory is unknown, and the radio cassette recorder belongs to the fading western mountain sunset industry. , But in the mid-1990s, good management can still make a certain profit. Zhang Ke even hopes that Su Jindong will use this time to clean up the production management of Shengda Electronics Factory. The level of production management is directly related to the quality of the products.

Although Philips set up a factory in China as early as 1994 to prepare a production base for DVD player cores, it is certain that they did not foresee the explosive rise of the DVD player market in the second half of 1995. Their movement supply is likely to lag behind.

Maybe they will have to talk to other domestic manufacturers at that time; international manufacturers such as Philips and c-cube will definitely support promising downstream companies when choosing partners, so that it is in the best interests of these foreign manufacturers.

In addition, Su Jindong is also responsible for finding and selecting supporting manufacturers that provide main auxiliary materials and accessories.

Zhang Ke needs to formulate a complete market strategy. Some basic tasks, such as market research, can be carried out by employees of the Kumho Project’s Strategy and Creation Department. However, it includes industry prospect analysis, corporate strategy analysis, brand building, etc. I hope someone can share for him.

Going back to 1994, although he has a certain understanding of the domestic development for more than a decade this year, Zhang Ke also knows the rise and fall of the DVD player, but his understanding of the details of this industry is very vague. Ke realized that there was too much knowledge he needed to add.

Zhang Ke asked an engineer to give him technical literacy every night, and it was almost the end of February that he understood some basic skills. Who made him a liberal arts background, it is quite difficult to understand some basic skills, at least there is no obstacle for him to read English materials. Time is tight, and Zhang Ke can't worry too much, so he directly brings the relevant English materials to the classroom.

Tang Jing didn't spend the whole winter vacation with Zhang Ke. She still had some opinions in her heart. But when she saw Zhang Ke's thoughtful study of digital compression video technology, which were completely beyond her cognition, she became very curious. After reading Zhang Ke's English materials for two hours, he gave up in despair, and became very interested in the computer in Zhang Ke's room. Zhang Ke's job was therefore added to teach Tang Jing to use the computer.

Zhang Ke did not fully anticipate the busy period during this period. Although the contact time with Dong and Su Jindong was short, he knew that they belonged to the kind of dedicated people and were able to cope with the situation. Night factory programming, designing circuit boards, doing experiments, cleaning up production, boiling hands. Zhang Ke naturally couldn't sleep comfortably in the room. It is not false to give space to the people below. The key is to be able to control the situation. Even if he has time to accompany Tang Jing to ten o'clock at night, he still has to go to the factory to take a look.

Until the end of February, Su Jindong saw a piece of news in a recent English professional magazine~www.readwn.com~ The company gave up; Zhang Ke was a little surprised when he saw the magazine Su Jindong brought, he did not realize that it was in c- Outside of cube company, there are companies doing research work, not to mention that the company will give up halfway. That is, the famous American Texas Instruments is the world's leading supplier of digital signal processing and analog technology semiconductors, and is known as the semiconductor engine that promotes the continuous development of the Internet era.

Even if Zhang Ke has never been involved in the semiconductor industry before, he is still very familiar with the company. The company will not give up on researching chips because of financial or technical problems. The only possibility is that they have misjudged the market.

Why can c-cube’s decoder chip costing only 30 Hong Kong dollars per chip be sold for 1,000 Hong Kong dollars? Because in 1996 and 1997, they monopolized the supply of decoding chips, so that they could **** more than 10 dollars from the domestic DVD player market every year. Huge profits of billions of dollars.

If there is an opportunity to change this deplorable situation, Zhang Ke will never miss it. He asked Dong to draw out two engineers to immediately collect the company's information about the company's research on decoding chips and collect the contact list of people who can influence the company's research decisions.

Since they are most likely to give up the wrong decision to continue researching chips due to their misjudgment of the market prospects, Zhang Ke feels that they can persuade them to restart the research on chips, which may completely change the biological chain of the DVD player industry!