Rebirth of the Entrepreneurship Era

"Not just jeans."

Xu Yiyang said: "I want to cut in jeans first, make explosive jeans, and gain a firm foothold in the jeans market before doing other categories."

Li Xuan asked again: "What about our style? Like Levi's?"

Xu Yiyang said: "To be precise, it is to upgrade Levi's style."

"Upgrade? Levi's should be the tried-and-tested classics. If you want to upgrade the classics, it's still very difficult ..."

Xu Yiyang seriously said: "The reason why Levi's pants are popular among college students is because its tailoring is very slim, and the close-fitting tailoring can show the girl's leg shape, and because the pants are thinner and tighter, they will naturally appear The legs are long, and as soon as the legs are long, they are naturally taller, and the whole person has extra points for his temperament. "

Li Xuan nodded: "If you say that, it seems to be the case."

Xu Yiyang said: "But I watched some Levi's pants, and they were not repaired enough, so I think we can continue to work hard in the direction of showing our body, go to Levi's front and take us Brand, which is the most obvious figure in the minds of consumers. "

"Understood." Li Xuan said: "In this way, before Levi's entry into the mainland, we can seize an opportunity."

"Yes." Xu Yiyang said: "Jeans is a huge market, even one of the largest in the trousers category, there is no one, young people may not have casual pants, no sports pants, no formal pants, but there must be no jeans If it is bigger, it must be more than one billion yuan annually, and even more than one billion or tens of billions of sales. "

Xu Yiyang's words shocked Li Xuan.

She can hardly imagine the scale of sales of over one billion and over one billion a year.

But Xu Yiyang said confidently: "I think that if we take this matter seriously, one billion is just a conservative estimate. Even if you sell 158 yuan for a pair of jeans, if you buy one million, it is 150 million. Ten thousand, if you sell ten million, that is 1.58 billion. What if you sell 198? "

Li Xuan thought for a few seconds and said: "Mr. Xu, the terminal retail price of ordinary jeans at this stage is generally in the range of 50-100 yuan, and the quality is relatively poor. In our Yingzhou, we are hanging by roadside stalls and under sheds. The kind of jeans sold at a terminal retail price of 30-50 yuan, can sell more than 100 yuan, are branded goods, their price is in the range of 150-200 yuan, can we sell jeans to this range ? "

Xu Yiyang smiled and said, "Why not? Why can't we also come up with a brand?"

Li Xuan couldn't help but say, "Can it be, but the cost will be high?"

Xu Yiyang said: "For those who can't tell a story, the cost of building a brand is indeed very high, but if they can tell a story, this cost will not be too high."

Immediately after seeing Li Xuan didn't quite understand, Xu Yiyang continued: "Actually, I thought about it for a long time last night, and I have summarized a set of play styles. In the early stage of this play style, the core is three words: first Gold plated. "

"Gold plated?"

"Yes, gold plating! Gold plating the brand!"

"At this stage, our mainland apparel brand market is relatively junior. Many foreign, Hong Kong and Taiwan brands have not yet entered. However, I believe that it will not take long for foreign brands to swarm in."

"You also know that the Chinese people's consumption concept does have certain factors that admire foreigners, so this is why many domestic clothing brands have deliberately adopted a foreign name, such as what a playboy, an old man's head, a crocodile shirt, it is undeniable, After they had a foreign name, the sales were high and the brand recognition was high. "

In fact, there are some internal tolerances that Yiyang ca n’t tell Li Xuan. For example, Jack Hose, Only, Mark Moufi and Oshili, who are popular among young people in later generations, are basically of Chinese origin. It seems superior, and these brands are extremely successful in business operations.

Xu Yiyang is also a businessman and knows the way to do business. Therefore, since he is going to take the Levi's road, he must first give his brand a foreign identity, at least it must be a Hong Kong identity.

Li Xuan saw his thoughts and asked in surprise: "Mr. Xu, you also want to make a brand that sounds like a foreign brand?"

Xu Yiyang nodded and said, "I want to go to Hong Kong to register a company and then register a brand. In this way, it is a genuine Hong Kong brand."

Li Xuan asked in a puzzled way: "Now the trade between the mainland and Hong Kong should still be considered as an import? What should be declared, is it easy to operate?"

Xu Yiyang said with a smile: "I will give you a little bit of help. First of all, I have a way. I can directly find someone to help register a Hong Kong company, and at the same time use this company to register a Hong Kong brand and trademark;"

Li Xuan yelled and asked, "What then?"

Xu Yiyang continued: "The second step is to register a mainland apparel company in a major domestic apparel city, such as Ningcheng and Hangcheng. These cities have developed apparel industries. Companies registered in these cities are not only close to the place of origin, but also enjoy a lot Favorable policies; "

Li Xuan nodded, looking forward to Xu Yiyang's following.

Xu Yiyang continued: "The third step is to use the main body of a Hong Kong company to permanently and exclusively authorize its registered trademark to the clothing company registered in China at one time. The domestic company will use the Hong Kong brand and conduct production and sales. For example, directly authorize this domestic company to use it permanently for 10,000 yuan. In this way, there is no need to have any accounts between the two companies in the future, and there are no apparel import and export and customs procedures. In essence, it is produced in the mainland. The merchandise is just a brand authorized by Hong Kong. "

Li Xuan suddenly realized.

She said: "In this case, although it is still a Hong Kong brand, because the production and sales are entrusted to our companies in the mainland, there is no need to go through any customs formalities, and it can be directly produced and sold in the mainland, right? "

"Yes." Xu Yiyang nodded and said, "Basically, it's just using the name of a Hong Kong brand. It has nothing to do with Hong Kong in the future. We operate in the Mainland ourselves."

With that said, Xu Yiyang emphasized again: "However, because this brand is registered in Hong Kong and it really belongs to a Hong Kong company, it is completely reasonable and legal to publicize that this is a Hong Kong brand. In this way, the brand is gilded The work is done. "

Li Xuan understood Xu Yiyang's plan, and said with some excitement: "In this case, we will hand over all the production ends to the large foundries in Ningcheng, and let them contract for OEM!"

"Yes." Xu Yiyang said: "We are focusing our energy on the two ends of this industry, one is design, the other is sales, and the intermediate production is all handed over to the foundry."

After finishing the speech, Xu Yiyang said again: "I just have a thought in this style. This time you come to Zhonghai, let's have a deep communication. Let me describe it. You will draw and try to set a few more layouts."

Li Xuan said in surprise: "Mr. Xu, do you still understand fashion design?"

Xu Yiyang shook his head: "I don't understand, I just have some ideas from the most basic visual perception, and I have to rely on you to help you realize it."

Although Xu Yiyang had never studied fashion design, he remembered many fashion styles that became popular in later generations.

For example, the pants worn by girls in later generations have become more and more slim on the basis of Levi ’s. At first, they were slim pants and leggings. Later, they became pencil pants. Anyway, how to show the thin legs.

What other cropped trousers, cropped trousers, hemming trousers, suspenders, and trousers, these styles are more classic and popular styles in later generations, and they are rarely seen now, if Li Xuan can make these Layout design, it will inevitably lead the trend of jeans.

In addition to styles, there are some special styles that may not be popular now, such as washing, such as old, such as holes, etc., these will be very easy to implement in the future, and no one has done so yet.

As for men, the styles are naturally much less, nothing more than these styles, slim, small feet and straight models.

Although these styles are not published by myself, Li Xuan certainly can.

This is like a portrait of a criminal. The person who knows what the criminal looks like is responsible for description. The portrait artist is responsible for drawing the image he describes. As long as he cooperates with the tacit agreement, there will be no problem.

After understanding Xu Yiyang's overall plan, Li Xuan also realized that this was a very good development opportunity.

The rabbit brand of Guancheng Clothing also needs to follow the development of Jiayang Education, and this brand focuses on teenagers and the price / performance ratio, the profit is not high enough, and it is difficult to reach the young people.

But ~ www.readwn.com ~ The jeans brand that Xu Yiyang wants to do is aimed entirely at young people, making it easy to make high added value and achieve high profits.

For a pair of jeans costing forty or fifty pieces, if you can buy more than one hundred and fifty, or even nearly two hundred yuan, the gross profit may exceed 300%, and the profit margin is much larger than that of Tusky.

Moreover, the purchasing power of young people is also much stronger than that of young people, and at this stage, the prevailing trend is that young people are chasing. If this brand can become a hit, it is likely to spur the entire young people.

As a result, the future is limitless!

At the same time, Xu Yiyang also promised her that all investment in this project will come from herself and be operated by her.

In return, she will appoint her as the general manager of the new company, give her a decent base salary, and give her a 5% share.

Li Xuan is looking forward to this project.

Not only did Xu Yiyang's plan make her realize the potential for development, but she also tended to design fashion clothes for young people. This has always been a job she longed for, and it is more fulfilling than doing teenagers' clothing.