Rebirth: From Internet to the Sea of ​​Stars

Chapter 120

Su Cheng smiled and continued, “And the most important thing is that Apple’s price is still very high. They usually charge about $9.9 for new songs. Even old songs are charged, basically at $1. above.”

“So, do you think about our operating strategy?”

Cao Jianjia’s eyes lit up, “As long as we don’t lose money, we can’t make money.”

“That’s not enough, and we are still a music social networking site, not the same as a pure music site, so we have a great advantage. In fact, in this year, digital music has almost really reached the time to take off.”

“So, as you said, as long as we don’t lose money, then we are making money, and we will make more money in the future. Of course, we have to sign for a longer period of time. We can pay more money, but we must also make They pay at least 5 years, even 7 years, or even 10 years of copyright time.”

“Okay, I see, President Su, I’ll make arrangements first.”

“Well, go ahead.”

Hanging up, Su Cheng sorted out his files, and then took Qin Weimu to the agreed place.

“Mr. Su, right? I’m Leonardi, the vice president of Universal Music. I’m glad to meet you.”

17　 Su Cheng remained silent, but his mind was moving quickly. One thing immediately came to mind. In September next year, Universal Music will acquire Bestman’s bmg music for US.1 billion.

As a result, the pattern of the record industry has changed again, and they will also launch their own online music website.

From the five major music companies at the beginning of the century to the three major music websites in the future, the merger is unstoppable.

Severe piracy issues and the rapid development of online music have always plagued the recording industry, which has led to the merger of the recording industry giants.

One of the backgrounds for Sony’s acquisition of BMG is that the world’s 31 billion U.S. dollar record sales market has fallen by at least 20% in the past three years. The synergy and scale effect brought about by industry integration and corporate mergers and acquisitions are the biggest motivation to attract large companies to merge.

Therefore, the entire recording industry has gone from a five-pointed world to today’s “Three Kingdoms”-Universal Music Group, EMI Music Group, Warner Music Group.

This is the reason why the three music groups that Su Cheng invited over today are not talking about them. Of course, there must be some small music companies to talk about, but they are talking in private.

“Hello, Mr. Lightner, nice to meet you, please sit down!”

“This is the blues of EMI Music, the Edward of Warner Music.”

Cao Jianjia gave a series of introductions, and Su Cheng nodded and said hello one by one.

As soon as he sat down, Su Cheng spoke directly.

“Gentlemen, the new era has arrived, are you ready to sink the market?”

Su Cheng’s words changed the expressions of the three people. Indeed, because more and more people are buying CDs and record albums, in addition to some real music enthusiasts, everyone still hopes to be able to use their iPods or mp3 types of electronic products. Hear your favorite music,.

Because it is easy to carry, and Wang Qiang’s pirated music is cheap.

“Actually, everyone knows the purpose of my coming today, right? I came here for music copyright. Everyone knows that in the European and American markets, the three major music groups hold more than 80% of the copyright. I won’t open you, but how much money can you make by holding those copyrights?”

“In other words, how much money does it bring to you in the Apple Music Store? Is it comparable to a true full range of physical record sales?”

Su Cheng’s words are a little bit heartbreaking. You are not bullshit. If it is not forced by life, who would want a child who can make money to serve others for free.

“Sue, what are you trying to say?” Bruce still said.

“Because we are going to adopt a new model, music for everyone, you know, we are a music social networking site, singers can not only post songs on our site, but also can communicate face-to-face with fans. We have already tested it in ** This model is obviously successful.

In addition, it is not only the face-to-face of the singer and the fans, but also the comments and exchanges of a song. I think this is something that no one can dislike.

And most importantly, we have a variety of sound quality and sound effects, and we are doing our best to maintain the charm of the original music. ”

“In general, the formats we support for music include: MPEG, MP3, MPEG-4, MIDI, WMA, etc., but are limited by the dissatisfaction of current storage devices, such as the wav format, we convert it to flac and Ape, this is a sound quality level, both of which are compressed.

The quality of WAV sound files is almost the same as that of CD, but because it takes up too much storage space, it is compressed into flac and ape formats. During compression, only the information outside the hearing range of the human ear is deleted, which is generally difficult to distinguish from CD. ”

After talking a lot in one breath, looking at a few guys who obviously didn’t understand, Su Cheng continued, “We will provide the services above. Our music will be divided into multiple formats and provide multiple sound effects, and Free and paid services will be provided.

For songs before 2000, except for individual parts, I hope that most of them are free, and some special ones can also be added to the membership service. The monthly membership service of 9.9 US dollars allows you to download a lot of songs and provide a lot of them. The quality of service. ”

“Also, what we just talked about, the issue of fees, I hope we can be slightly lower than Apple, because a new song of 9.9 US dollars is too expensive, many people can’t listen. I think the fluctuation of 4.9 ~ 8406.9 US dollars. The price is acceptable.

The unit price of ordinary downloaded songs is set in US dollars, so, gentlemen, what do you think of my assumptions? ”

Edward frowned and asked in confusion, “What you said sounds beautiful, but this is something that no one can prove. There are also singers releasing music at Renren Music, so how do we do it? What has become?”

Su Cheng smiled and said, “Edward, this is the advancement of the times. It is not that I want you to do this. Let’s put aside these and talk about copyright first. Then do you agree with what I just said.”

“In addition, you have authorized a part of Apple Music, but a large part of it is now being distributed for free on the Internet.”

Among the three, Lightner had a funny expression and said with a smile, “I want to know, what kind of conditions do you offer us?”

Su Cheng’s face remained unchanged, the lion opened his mouth, “500 million US dollars plus 20% of the music sales share, 20 years of copyright authorization.”

“No, it’s impossible.”

“Oh my god, it’s impossible, it’s too long, and it’s too little.”

…

Su Cheng smiled and said, “Then, I have already put forward some conditions, and you have stated your conditions. I think we should at least try to achieve cooperation little by little, right?”.