Pet King

Chapter 77: Market share problem

As the owner of the breeding base, Sun Yinian's frequency of buying from various pet stores can roughly estimate their sales. Taking ordinary pet shops as a reference, it takes about a month to digest ten high-priced boutique cats and dogs, which is an average level. So he didn't quite believe Zhang Zi'an would buy so many pets in one breath.

I was present inside the industry. Sun Yinian didn't believe it, and Qian Fang didn't believe it.

She said seriously: "Boss Zhang is really joking. Do you know how many of these pets there are?"

宠物 The pets in these rows of cages are all ready for loading, and will be transported along with the pets that love cuteness.

子 Zhang Zi'an glanced and said with uncertainty: "About 80."

Qianfang converged with a smile and pointed a finger at him. "Accurately, there are 83 in all! 83 pets, boss Zhang, do you want to eat them all?"

Zhang Zi'an didn't answer immediately, walked to the rows of cages, squatted down and looked.

Unlike pets on the trucks at the door, when these pets in the cage approached, they gathered around the cage and watched begging. Even if some pets were cold or timid, they would not react at all, and they would not be afraid The situation in the corner of the cage. He moved his hand to the side of the cage, and some lively pets immediately pierced the tip of the nose out of the cage and sniffed, and some pets even made a flattering meow.

If he has a choice, he won't decide to eat so many pets in one breath, but if he doesn't argue with them, all these pets will be eaten by the stars, so there will be no pets in his shop for the time being.

Pets are not popped out of industrial production lines, and cubs under three months cannot be bought.

He has already visited here twice and generally understands the breeding cycle here. If this batch of pets is lost, the next batch will have to wait at least three weeks before leaving the mother and completing the vaccination. What will he sell in these three weeks? Closed for vacation? In any case, he will not choose the cheap pets provided by Aimeng.

子 Zhang Zi'an noticed that most of these pets were cats and dogs. Among them, the number of cats was 50% more than that of dogs, which fit the classified sales ratio of the pet market. Stars have been selling pets for so many years and have mastered very detailed sales data and customer buying trends. They know which pets are good to sell and which ones are not. They know everything, and they are not blind purchases.

It is definitely a very difficult war to confront such a powerful adversary.

But he can't flinch, otherwise a little bit of capital and word of mouth accumulated will be wiped out.

He said, "Among these pets, I want all the cats and dogs I want most of them."

Once Zhang Zi'an made up his mind, he didn't set aside time for Qian Fang, and immediately said to Sun Yinian: "Boss Sun, I pay half of the full price, and I pay the deposit for the other half. Can you? The standard, which fluctuates by 10% depending on the condition, what do you think? "

For those who understand the eye, do n’t try to fool anyone with the issue of appearance. Some details may be controversial, but in general, both sides have a good idea.

Sun Yinian was completely shocked by this unexpected development and was speechless.

Qian Qianfang said, "Boss Zhang, what do you mean?"

Zhang Zi'an smiled, "The market economy, free bidding, and free competition. Haven't you reached a deal yet? Can't I bid? Mr. Sun, can I bid?"

Sun Yinian finally returned to God, "Yes! Of course!"

Qian Qianfang could of course choose to follow the price and even beat Zhang Zi'an's bid, but this has completely disrupted her plan. When she reported to the regional manager earlier this month, she issued a military order. In response to the decision of the head office to prepare for the listing, she would reduce the purchase cost by at least 10%. If she follows the price, although the purchase cost can still be reduced, it will certainly not reach the goal of 10%, which will create a bad impression on the regional manager and affect her future promotion.

There is another way is not to follow the price. It takes a long time for an average pet shop to digest such a large number of pets. Although this will lose a batch of high-quality goods, but at least it can knock the mountain down and let Sun Yinian know the end against the stars.

Although her method is not bright, but from the perspective of stars, she is definitely a talent who can save money for the boss, so she can occupy a high position.

She took a deep breath, calmed down, and nodded, "Zhang Zi'an at Qiyuan Pet Store, right? OK, I will remember you."

I said, she said to her deputy, "Let's go!"

After they left, Sun Yinian carefully observed Zhang Zi'an's face, and hesitantly asked, "Director Zhang ... weren't you kidding me?"

Zhang Zi'an waved his hand, "You don't have to be so polite, just call me Zhang Zi'an or Zi'an. Of course I'm serious. You don't need to thank me. I don't want to be in your favor. I'm here to buy."

Sun Yinian rubbed his hands and kept whispering, "It's great ... but ..." He paused ~ www.readwn.com ~ But you sold seven of the last batch? "

子 Zhang Zi'an nodded, "Sold out, so I come in to buy a new one. Boss Sun, can I make a suggestion?"

"Please say, please say." Sun Yinian answered quickly.

Zhang Zi'an gently suggested: "Boss Sun, from my point of view, your farm is a little too complete."

"Eh? What do you mean?" Sun Yinian didn't understand.

Zhang Zi'an said: "Cats and dogs account for 90% of the pet market, and the number of cats is twice that of dogs. In other words, cats account for 60% of the market, dogs account for 30%, and the rest All pets can only be attributed to 'other'. "

He pointed to My Neighbor Totoro and Rabbit in the cage, "These are‘ other ’.”

Zhang Zi'an continued, "Instead of breeding these 'other' pets with low profits, it is better to focus energy and resources on cats and dogs, introduce more breeds, introduce more breeds of cats and dogs, and avoid solidification of bloodlines and inbreeding . In this era of fierce competition, as a small company like ours, it is not necessary to seek greatness, but it is better to be a little more specialized. It is necessary to survive first and then consider development. "

他 In his opinion, the biggest disadvantage of this farm is that it is too many but not refined. There are no emerging high-priced cat breeds such as puppet cats.

He didn't say much, so far. Sun Yinian's middle-aged and elderly people are often rigid and not easily persuasive. Let him think about it, maybe he can figure it out, maybe he can't.

"Well, I won't mention anything too far, let's talk about our business first. I remember Boss Sun you said last time that you can get more than ten free delivery at once, right?" Zhang Zian laughed. "This Then don't give me any hamster lop eared rabbits. I can't take care of them. It might as well give me a few bucks! "

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