Metropolis: Paying Off The Debt of Dad At The Start

Chapter 165

In the office of the chairman of Haoyuan Group, Lin Feng sat on a chair and flipped through the draft strategic plan in his hand. It was not until the last page was turned that Lin Feng put the draft strategic plan in his hand on the table.

“Not bad!”

“Your analysis report is very detailed and highly feasible. It seems that you have worked hard during this period of time!”

“You can go back and make preparations. At the high-level meeting in two days, you will personally explain it to everyone!”

Lin Feng said.

“So, Lin always agrees!” Yang Zhenyu said a little excitedly.

“Well, I basically agreed, but everyone has to be aware of it and be willing to cooperate!” Lin Feng said.

“Understand!” Yang Zhenyu naturally understood what Lin Feng meant, and Lin Feng wanted him to convince other executives.

“Work hard, I am very optimistic about you!” Lin Feng handed the file to Yang Zhenyu and smiled.

“I won’t let President Lin down!” Yang Zhenyu took the file, and then left.

Lin Feng was left alone in the office, continuing to deal with work.

Regarding Yang Zhenyu’s group strategic planning and deployment, Lin Feng still agrees.

Hurry up and take advantage of the strategic opportunity period for major real estate groups to enter small cities in an all-round way, and do their best to build 300 residential projects in small cities, because residential projects are all carved out of a mold and have the shortest cycle.

Then, after returning the funds, they will return to the first- and second-tier cities to obtain land.

Lin Feng still agrees with such a rough strategic plan.

In the past two years, domestic third-, fourth- and fifth-tier cities have launched large-scale shantytown reforms, which are vigorous. Many real estate companies are like sharks smelling blood. Especially Biguiyuan, that is like a mad dog.

It can be said that so far, the entire third-, fourth-, and fifth-tier real estate market is almost saturated.

Then continue to focus on the third, fourth, and fifth-tier cities, which is undoubtedly playing the stock market with these big real estate groups and launching a bayonet to see the red.

This is no good result. The competition is too fierce, and everyone has to beat their heads.

It is better to take a different approach, take the lead, and sink the strategic focus to small cities in an all-round way.

At present, these big groups are still playing in the third, fourth, and fifth tier markets, and they have not gathered in small cities below the fifth tier on a large scale, but are stationed in those small cities below the fifth tier sporadically.

Therefore, small cities below the fifth tier, so far, are still a blue ocean.

In this case, why does Haoyuan Group take the lead and shift its strategic focus to this blue ocean with no competition? It is better than fighting with those big real estate groups in the third, fourth and fifth tier cities.

You are playing slowly in the third, fourth, and fifth tier cities. I will go to the small cities to cut the first wave of leeks and earn my small money quietly. Isn’t it beautiful!

Don’t look down on small cities, Haoyuan Group’s real estate projects in small cities are also very promising.

After all, small cities like this kind of less than five-tier cities are dominated by local real estate developers.

Haoyuan Group, as a former trillion-dollar real estate group and the top five giant super real estate brands in China, is not as fun as playing big watermelons.

In terms of branding, Haoyuan Group has a peak market value of trillions two years ago, and has been entrenched in first-, second- and third-tier cities for many years. It has developed many high-quality projects in major cities and can be said to be the top famous real estate in China. Brands have an absolute advantage. Although the recent debt crisis has been in jeopardy, it hasn’t fallen yet!

For a bunch of local real estate brands that no one knows when they leave the country, Haoyuan Group can hang them all up in terms of brand influence.

In terms of scale, Haoyuan Group has nearly one trillion assets and thousands of projects across the country. It is estimated that it will be able to use more than 800 billion yuan in the future. It is an absolute giant. The local real estate developers are nothing more than several hundred million, like Haoyuan Group. Compared to the behemoths, it is completely scum.

Hang directly!

Regarding personnel, although Haoyuan Group has encountered such a serious crisis and the quality of its personnel has declined a lot, it is also compared with the previous Haoyuan Group, that is, compared with the top five domestic real estate groups.

Compared with these jumbled local real estate developers, I’m sorry, the quality of Haoyuan Group’s employees is completely down-dimensioned.

So, this group of miscellaneous players, this group of local real estate developers, will it be the opponent of Haoyuan Group?

Brands, scales, and personnel are all smashed and crushed. Once a super company like Haoyuan Group enters these small cities, it will not be like Longyou Xiaoxi, and sling this gang of miscellaneous brands!

And Yang Zhenyu’s strategic plan is exactly the same.

If Haoyuan Group can be the first top real estate brand to enter a small city, then it can take advantage of its own top real estate brands, as well as the advantages of large groups of scale, and the advantages of the group’s high-quality employees to create ultra-high-quality residences. , Crushing a lot of local real estate developers.

In this way, prices can be greatly increased and their own profit margins can be improved.

Then Haoyuan Group can be the first to eat crabs and accept those local customers who have demand for high-quality housing.

Cut a wave of leeks yourself.

When these top real estate groups flood in, Haoyuan Group has almost harvested it, and then moved directly to the first- and second-tier cities. It is estimated that there will be some troubles in the first and second-tier cities in the future. First go to get the land and leave a piece of chicken feathers. , Let these top real estate groups break their heads and grab them.

This is the general strategic plan formulated by Yang Zhenyu. Lin Feng also thinks that the feasibility is very high, and he agrees.

Two days later, Haoyuan Group held a high-level meeting again. Yang Zhenyu gave a speech at the meeting and analyzed the next real estate situation, as well as his own prediction of the real estate trend, as well as the current advantages and disadvantages of Haoyuan Group.

Then Yang Zhenyu combined these above analyses to comprehensively interpret the group’s strategic plan he made, why he made it like this, and what was the reason.

After Yang Zhenyu gave a detailed explanation, many senior executives of Haoyuan Group also agreed with this, thinking that the group strategic plan formulated by Yang Zhenyu is feasible and reasonable.

Since everyone is convinced and willing to cooperate, Lin Feng originally supported this group’s strategic plan, and naturally passed it smoothly.

At this point, the high-level people have reached a consensus and have since worked on this strategic plan.

This is Lin Feng’s purpose for convening this high-level meeting to allow Yang Zhenyu to persuade these high-level people.

Lin Feng personally agreed to this strategic plan a long time ago, but if he acts arbitrarily and does not respect the opinions of others and implements it directly, then the senior management cannot fully understand the strategic plan and cannot clearly agree to it, they will Cause blindness at work.

Even if they do not have any opinions and obey the instructions honestly, this kind of blindness in work will still cause their work efficiency to be low, and they cannot cooperate with the implementation of the group’s strategy.

Therefore, they must be persuaded, and they must be understood, so that they can understand what they are going to do, and then do it directly and purposefully. There will be no blindness in the work, and no inefficiency in the work.

A large group is not enough for Lin Feng alone. It needs the willing cooperation of all the senior management to do the best job.

No matter how good the strategy is formulated above, the following is not well understood, and the implementation is not effective. That is all in vain. .