Internet 2010

July 30.

"What is a dream? It has always been a very vague concept in people's minds. When everyone is a child, there will be a career that he dreams of. But as he grows older, this vision will gradually disappear.

Dreams are utopias, islands of happiness, and the land of idealists. Today, Lu Zhou is using his Dream Valley to build a home for entrepreneurs.

Menggu Advertising had previously conducted a Series A financing, led by DCM Capital, and personally followed by Lei Jun, totaling tens of millions of dollars. This is one of Huaxia's largest Series A financings in recent years. According to the reporter's estimate, the valuation of Menggu advertising is very close to the criteria for determining Internet unicorns.

And many industry insiders also said. In the next two or three years, Menggu advertising will quickly step into the ranks of unicorns with the acceleration of the mobile Internet.

However, just now, Dream Valley Advertising announced its "Dream Creation Project". Luzhou has introduced a new mechanism and a new way of playing for Dream Valley Advertising.

This is a massive support program.

In the interview, he said: 'In the first phase of the support, we invested millions of dollars and resources. We estimate that in the next three years, three to five products with a valuation of over 100 million will be born among these fostered entrepreneurial teams. Focusing on the internal ecology, we will create more diversified models to enjoy this mobile Internet feast together with developers. ’

......

For such a 'game method', the reporter also consulted relevant industry insiders.

The person in charge of a goose PC game manufacturer: 'The innovation of Dream Valley Advertising is very meaningful and can help more small and medium developers to overcome the difficulties in the early stage. But it has certain problems. Overestimating the mobile Internet may lead to strategic mistakes. And if Dream Valley Advertising cannot maintain its leading position, the developers of the ecosystem will suffer. ’

Venture capital: ‘It’s an incubator-like model. A very important prerequisite for Dream Valley Advertising to do this is to have the distribution tool of the banana market. This is actually a way of converting resources into equity, and the banana market provides capital and flow resources.

Its risks are not mentioned. Just investing money downstream requires better communication with the employer. As me, if I were a DCM, I wouldn't agree to such behavior. Naturally, it is not easy for other competitors to imitate. Perhaps large Internet companies can do it. ’

"

......

Guangnan Science and Technology Park.

Lu Zhou looked around the conference room, and several team leaders who had obtained shares in Menggu Advertising were all in place. Ding Zhongcheng, the director assigned by DCM, was also present.

After all, this involves the reinvestment of Menggu advertising. If these teams and Luzhou have reached a "black box operation", they can directly take part of the DCM investment. When it comes to such issues, Ding Zhongcheng naturally needs to follow up the whole process.

Lu Zhou started the meeting directly, "Ahem, hello everyone. I'll go straight to the topic. If you have any questions, please raise your hand."

"The first is the issue of equity. In terms of rough valuation, the differences between the several teams here are not too big. The method of estimation is mainly determined by your daily flow and profit data in Dream Valley advertisements. Of course, It is only a lower limit, and the upward extension is the difference between the financing amount and the quality of resources.

Taking the average, it is about Menggu Advertising providing 1 million yuan in financing, accounting for 10% of the equity. At this point, you can measure where you are in this value, so as to achieve correct positioning and adjust the direction of product operation in time.

Teams that have not yet established a company do not need to worry, we will arrange personnel to properly solve it for you. "

As he spoke, he saw that everyone had no doubts, and continued.

"In terms of resources, it is mainly divided into three points: venues, servers, technical support and banana market traffic resources.

At present, Menggu Advertising is raising relevant office space in the Science and Technology Park as a manufacturer of "Dream Creation Base". This is mainly due to management issues, and it is a hard rule. I hope you can understand it.

The relevant venues will be provided by Dream Valley for free during the two-year support period. If there is development and growth, you can apply to leave the base in advance.

On the server, you need to gradually migrate the corresponding business to Menggu Cloud. There are several benefits here. First of all, everyone will enjoy internal discounts when using Dream Valley Cloud, and you will no longer have to deal with routine maintenance and server hardware issues manually. You can focus on product development.

As for technical support, it is mainly internal regular training, product restructuring planning and so on. In this part, I will give you a plan later.

Finally, it is the traffic resource of the banana market. I hope everyone can take a reasonable view of this point. Traffic is a double-edged sword, which can not only expand the user base, but also accelerate death.

The first major premise of all traffic support in the banana market is based on products, experience, and data ~www.readwn.com~ can’t be achieved. Even if I raise money for you today, it will not wait. "

Lu Zhou just ended the topic and saw one of the developers raise his hand.

"Mr. Lu. I have some doubts about centralized management. First of all, Menggu Advertising only accounts for 10% of the equity. If it is centralized, I am worried that you will overly insert product development within the team."

Lu Zhou was stunned when he heard such a stunned speech. He didn't know whether to laugh or cry. After all, the developer asked the truth first, but the meaning of the question sounded a little weird. "You're still young," he thought.

He smiled and said, "That's a good question, but next time you can think about it for a while."

"This point, first of all, you need to have a clear understanding of yourself. Any good idea can make an amazing product with a few days and nights of hard work. But business behaviors have rules and need to be regulated.

Corporatization, realizing positive cash flow, building a human resources system, and formulating sustainable strategies. Although Dream Valley Advertising is also doing such a thing, it can still be done to help everyone here.

As for your team, as long as it's not too much, we won't do anything to interfere. For this, you can refer to Mr. Ding next to me, he is the director of DCM. "

The developer listened, and his face was a little red.

Lu Zhou ignored it, but continued, "Everyone, the achievements of Dream Valley Advertising today are inseparable from the vast number of developers. But don't forget, it's only less than half a year. You can think of it as a resource exchange, It can also be understood as mutual support.

At the beginning of March, the first financing I received was only 500,000 yuan. Dare to think, dare to do, you can too.

I won't mention it any more. Xiaoqin, tell them about the contract. "