I can extract side effects

Chapter 486 Endoscopy World Cup?

"Wow, it looks very powerful, I really want to use it in surgery sooner."

Jian Jianyun looked at the ultrasonic knife and endoscopic equipment in front of him, his eyes sparkled.

After reading the materials at home, she immediately became more interested, and ran over impatiently after eating, wanting to experience it for herself.

I didn't expect to be amazed as soon as I got started in the test room.

In particular, the ultrasonic scalpel is suitable for flexible mirror-guided surgery, and I can't put it down after trying it casually.

"For the first time, I saw an ultrasonic scalpel with a flexible tube, which is perfect for neurosurgery."

She manipulated the handle carefully, the 4mm thick hose was slowly bent towards the right, forming different angles, and the knife head on the top was constantly opening and closing.

"It's very flexible and requires some practice to fully master it. But for surgeons who are skilled in minimally invasive surgery, it should not be difficult and they will be able to get started soon."

"Brain tissue is not only rich in blood supply, but also has a complex structure and is prone to bleeding, which is usually caused by blood vessel damage."

"During neurosurgery, imperfect hemostasis of any layer of tissue is likely to lead to intraoperative or postoperative bleeding."

"If hemostasis is not done well, it will easily lead to postoperative intracranial hemorrhage, which is the most common complication of neurosurgery, seriously affecting the patient's prognosis, and even life-threatening, with a high mortality rate."

"So surgical hemostasis is very important, but intracranial blood vessels are thin and fragile, mostly capillaries, and cannot be ligated with silk thread to stop bleeding."

"And some surgical sites go deep into the brain, the field of vision is narrow, and the operation is inconvenient, which will make hemostasis more difficult."

"In addition to giving patients coagulation drugs, we usually use sponges and gauze to stop bleeding. Of course, we also use instruments. Bipolar coagulation is the most commonly used, but high temperature can easily cause tissue adhesions and eschar."

"The ultrasonic scalpel is an emerging device. It works well together with bipolar coagulation and can reduce intraoperative bleeding."

"However, the current ultrasonic scalpels are all directly connected, and it is difficult to go deep into the brain tissue through common surgical approaches."

"With the Ultrasonic Knife, everything is different."

A trace of excitement appeared on Jian Lianyun's face, he grabbed Wei Kang's arm and kept shaking it.

The speed of speaking also became very fast: "Husband, you must hurry up, I must be the first to get started when it is used clinically."

Wei Kang patted her hand lightly, his eyes full of doting: "No problem, once the registration certificate comes out, I will send the samples to your hospital immediately."

"At that time, if you have any problems with using it, please give me feedback in time so that we can continue to improve."

Jian Lianyun nodded with satisfaction: "Husband, you are amazing. You can actually develop such a powerful device, which is much better than Johnson \u0026 Johnson's ultrasonic scalpel. They can't handle the hose ultrasonic scalpel."

Wei Kang thought to himself, of course, the black technology provided by the system, can it not be powerful?

But he sighed and said, "Hey, even if it's better than Johnson \u0026 Johnson, it's hard to beat them in the market. After all, they've monopolized for decades, and it's hard for doctors to switch over in a short time."

"Domestic doctors are okay, they have a pragmatism spirit, and they all have a heart to catch up and learn in the face of new technologies, but foreign doctors are relatively conservative. If they are not convincing enough, it is difficult to get them to use new technologies. equipment."

"That's true." Jian Lianyun pondered for a while, and suddenly his eyes lit up: "Why don't you go to some exhibitions, sponsor some industry conferences, and advertise."

Wei Kang nodded and said: "I think so too, so I participated in the Medical Expo last year, and I also went to other exhibitions. The effect on domestic hospitals is quite good, but there are not many foreign hospitals, so the impact is limited."

"At the end of last year, I went to the Dusseldorf Medical Equipment Exhibition, which aroused the interest of some foreign hospitals, but these are the top hospitals in each country. If we want our influence to radiate from top to bottom, we still need a certain amount of money. time, the effect will be slower.”

Speaking of this, he sighed: "It seems that the overseas marketing department has to work harder to develop more dealers and sales channels in order to sell more equipment."

Jian Lianyun pondered for a few seconds, and said, "Actually, the exhibition is not the best way to advertise, because a single piece of equipment is placed there, no matter how you get started, it is completely different from the actual operation."

"At the exhibition, everyone can't join hands with patients, and it's impossible to see what the effect is."

"It's better if it's like a drug. After all, there are three phases of clinical trials, and there are requirements for time and the number of patients. It is relatively strict. It is hard to say about surgical instruments. They are all third-party testing agencies, and many of the equipment are not available. It’s clinical-free, who knows what will happen after the operating table.”

"Besides, the data parameters of many instruments are very false now. I don't know how much water is filled. I don't dare to use them unless I try them on the stage. Who knows what kind of moths will be made for you during the operation? That's a terrible thing. ah."

"The last time there was a homemade ultrasound knife in the hospital, the manufacturer talked about it like a new hope made in China. It hit Johnson \u0026 Johnson and kicked Medtronic. The data looked more and more amazing."

"As a result, as soon as I came to the stage, I just made an incision on the patient, and before it entered the abdominal cavity, the knife head slammed and fell straight away, and the surgeon was so angry that he cursed for five hours."

"After the operation, that manufacturer never appeared again. Anyway, it was outrageous. I don't understand why such a device would pass the audit."

"Anyway, there are many such things, and everyone dare not believe the manufacturer's bad words. The ghost knows how many trains have run in it. Even if there is a test report, they can't believe it. How much water is filled in it, God doesn't know. , only the manufacturers themselves know.”

"So doctors are very rational now, and most of them believe that seeing is believing. Only when they really see that the amount of bleeding during the operation is reduced, or the patient is rescued from a life-and-death situation, can they really believe that this thing in their hands is useful."

"It's all forced to become like this. If the manufacturer believes what it says, it will definitely not last long. It won't take long for a medical accident to be dismissed."

"To be honest, I'm also a doctor. I know how deep the water is in this profession, and the virtues of surgeons. They only look at the effect of the operation, and don't look at anything else."

"That's right, but in this way," Wei Kang spread his hands and said with a wry smile, "doctors abroad can't believe what they see, and fall under Sanqing's ultrasonic knife."

Jian Lianyun suddenly showed a mysterious smile: "To tell you the truth, it's not impossible for them to believe what they see."

"Oh, how do you say that?" Wei Kang asked curiously.

"You said, if domestic doctors use your equipment in a global competition and win the championship under the watchful eyes of everyone, it will definitely play an excellent role in publicity."

"Of course," Wei Kang was taken aback: "However, there is a global surgical competition in your neurosurgery department?"

Jian Jianyun shook his head: "We have an international neurosurgery industry conference, and there are friendly discussions at the meeting, but the scale is not large, and it is not a formal competition."

"Oh, that's it." Wei Kang was a little disappointed.

Jian Jianyun continued: "The main reason is that there is already a well-known global surgery competition among surgeons."

"That is the Digestive Endoscopy Competition. Because of its large scale and far-reaching impact, it is known as the World Cup of Endoscopy."

"The World Cup of endoscopic surgery?" Wei Kang was shocked instantly: "I have only heard of the World Cup in football. This is a grand global competition with many fans and a lot of attention."

"That's right, the World Cup of Endoscopy has as much impact on the field of minimally invasive surgery as the World Cup of Football."

"Because this competition has a long history, the organizer is very capable, and it is held well every year, so the scale and influence are increasing day by day. Up to now, it has become the biggest international event in the medical field."

Jian Lianyun explained: "As far as I know, the World Cup of Endoscopy is very well-known, and it has a great influence among foreign doctors. Almost every surgeon who does minimally invasive surgery will be watching the game."

"Just as the Football World Cup is a carnival for fans all over the world, the World Cup of Endoscopy is also a feast for surgeons all over the world. Not only doctors in the gastroenterology department will watch it, but doctors in other departments will also watch it."

"My dad loves to watch it. He used to watch it with me all the time. He has watched it for more than ten years. Although I don't watch it with him now, I still watch the finals every year. I also watch some difficult videos. .”

"Because endoscopic surgery is not only applicable to the digestive tract, but also to the respiratory tract, urethra, etc., some endoscopic techniques are similar, and difficult endoscopic surgery will appear in the competition, so we can learn a lot. "

"Since you said so, I have decided." Wei Kang made a decision almost instantly: "Sanqing must sponsor such a competition."

"By the way, what's the game process like?"

Jian Jianyun introduced it endlessly.

"The World Cup of Endoscopy selects the best from tens of thousands of excellent digestive endoscopy videos from all over the world to enter the finals, and then conducts on-site PK at the annual Global Conference on Digestive Diseases. After intense competition Compete and select the champion, runner-up and third runner-up."

"The final selection is very strict, it is hellish difficulty, in the end only one video from a country or region can be selected to participate in the final."

"It was not until 2012 that there were no contestants in the country who entered the finals. That was Professor Zhou Ruping, known as the first person in endoscopy in China. Although he did not win the championship, he later became a judge of the competition."

"In recent years, some of our players have achieved good results. The best is the third place, but so far, they have not won the championship. Last year, a surgeon from the Sakura National Cancer Center won the championship. He is very young and very capable. .”

"Is it so difficult to enter the finals? Then it seems that the on-site PK will be more intense."

Wei Kang couldn't help but click his tongue, feeling like an eye-opener.

However, his complexion changed very quickly, and he beat his chest and said: "Oh no, there are confidential components in the ultrasonic knife, which cannot be exported, and cannot be used abroad."

Jian Lianyun suddenly laughed: "That's a coincidence. This year's World Cup of Endoscopy will be held in Huaxia. I remember it seems to be in Haishi. It seems that there is no need to worry about whether to go abroad or not."

"That's great." Wei Kang was overjoyed immediately: "As long as it's in China, it's no problem for Sanqing to become an equipment sponsor."

If this kind of international conference is held in China, it can't bypass the above. He only needs to operate one or two, and with the good relationship established by Sanqing, as long as there are no excessive demands, it should be fine.

"Honey, thanks to you, I didn't miss such important information."

Wei Kang came from a pharmaceutical background, so he doesn't know much about medical devices.

If a surgeon's wife hadn't reminded him in time, he would have missed this opportunity. Thinking of this, he couldn't help calling it a fluke.

"It's not all due to me. This is a grand event in the endoscopy world, and your subordinates will definitely report to you when the time comes."

"That's true, but their reactions are not so sensitive. When they report, they will probably only be able to participate in next year's Endoscopy World Cup."

"By the way," Jian Lianyun thought of something: "What if foreign contestants insist on using Johnson \u0026 Johnson's ultrasonic scalpel?"

Wei Kang spread his hands and said: "That's up to them. After all, the victory and defeat must be compared to be more intuitive, isn't it?"

"Then you have to hurry up, the competition is in July and August, and there is not much time left for you to operate."

A look of longing suddenly appeared on Jian Lianyun's face: "According to the usual practice, all contestants must wear costumes with their own national characteristics. I am so looking forward to it. I wonder if there will be a gentle and generous Hanfu beauty on the field, or He's a handsome guy in Hanfu."

"It's a pity that you can't participate, otherwise you will definitely become the most beautiful champion." Wei Kang said with a smile.

"Okay, I'm satisfied if you develop the neuroendoscope early so that I can use it at the international neurosurgery conference." Jian Jianyun glanced at him and said softly.

"Definitely, definitely, tomorrow I will list it as the company's number one project, let the engineers do their best to develop it, and strive to overcome it as soon as possible."

Wei Kang was overjoyed to receive such a message with a lot of information, so he naturally agreed.

Jian Lianyun tried the soft and hard endoscopes again, and the more he used them, the more satisfied he became, and he was full of praise.

Wei Kang stayed with her all the time, and the two didn't return home having fun until late at night.

The next day, Wei Kang immediately called Lu Tingfeng to the office and explained the World Cup of Endoscopy, telling him to go all out and squeeze into the list of sponsors.

"The World Cup of Endoscopy? Mr. Wei, do you even know this?"

Lu Tingfeng was both surprised and delighted. What surprised him was that the news was extremely professional, and anyone who was not a senior doctor in the relevant department or someone who had worked in the industry for many years would have no way of knowing it.

The good news is that for the promotion of ultrasonic scalpel and endoscope, this is definitely a dream opportunity. It is simply tailor-made for their own products, and there is absolutely no room for loss.

"Mr. Wei really knows everything. He is like a mountain away from each other. He used to be in the pharmaceutical industry. He even knows such professional news about equipment. It's really awesome."

As a result, Wei Kang's status in his heart became much higher in an instant.

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