Hollywood Road

Bright sunlight fell on the palm trees near the Beverly Hills Hilton Hotel, and a black Bentley sprinted past, made a circle from the left, arrived near the front entrance of the hotel, and stopped steadily.

A large number of reporters gathered in front of the hotel. Seeing that the door of the Bentley car was pushed open from the inside, they immediately surrounded them, and aimed at Murphy who got out of the car and pressed the camera shutter frantically. There were also fast-moving people who had already charged. When Murphy approached, although the security personnel arranged by the organizing committee stopped him in time, it did not prevent him from passing the microphone in his hand.

"Director Stanton, do you think you can get your first Oscar nomination?"

One by one, the questions were like no money, and they were madly thrown at Murphy.

"Some critics think "The Lost Lover" is the best movie of the previous year. What do you think?"

"At a public event the day before yesterday, you said that James Franco and Charlize Theron are both worthy of the Oscar nomination for best actor and actress, why?"

"How many Oscar nominations do you think "Disappearing Lover" can get, and how many figurines can be taken away in the end?"

This is a luncheon for Oscar nominees, which is different from the past colleges that always held at the Grand Hotel Regency on Wehir Street. This year it was specially held at the Beverly Hills Hilton Hotel.

I did so much work some time ago and threw out millions of dollars in public relations expenses. Of course, Murphy wanted to see in person if he could get the results he wanted.

He did not answer any questions from reporters, and it is not the time. Under the guidance of a staff member, he entered the banquet hall where the nominees luncheon was held, then looked around, and quickly found Bill Rossis and The table where James Franco and Charlize Theron were, walked straight over.

"You guys came very early."

He pulled a chair away and sat next to James Franco. Bill Rossis shook his head, "You came too late."

James Franco leaned back in his chair, "He always likes to be late in this kind of showy occasion."

Murphy spread his hands, but said nothing.

"I think," Charlize Theron in a white dress said with a smile, "Murphy doesn't want to steal our limelight."

She has a very bright smile and looks very happy.

In fact, this is not surprising. Regardless of the response, Charlize Theron has great hopes of winning the best actress nomination, and even the one with the highest probability of being nominated among all the declared awards for "The Lost Love" .

Due to the role setting, the heroine of Amy is very brilliant. In contrast, it is much more difficult for James Franco to get the nomination for the best actor.

In the public relations promotion, Stanton Studios and CAA's greatest efforts are the five nominations of Best Director, Best Actor, Best Actress, Best Editor, and Best Original Screenplay.

In Murphy's mind, as long as they can get three of the nominations, it can be called a victory.

Throughout the award season campaign, "Disappearing Lovers" did not receive any major awards in the Oscar outpost category, such as the major film critics association awards and major union awards, but they all received a series of nominations. This pair of films received the same Oscar nominations Very advantageous.

As for Charlize Theron once again with Amy to take the Golden Globe Award for Best Actress in a Drama Series last month, Murphy did not care at all. The Golden Globes that have almost no intersection with the Oscar judges are just self. It's nothing more than an Oscar's vane.

The real weather vane of the Oscars is the major trade union awards, because the judges of the trade union awards have a large overlap with the Oscars.

If you want these people to choose "Disappearing Lovers" in the nomination, public relations are extremely important.

In many cases, the quality of a movie is very subjective, and it is also very easy to be influenced by the opinions of others, because it has no judging standards, and Oscars are different from those in European film festivals. It is produced by thousands of judges. Therefore, it is possible to influence the votes of these judges in public opinion.

Publishing relevant public relations manuscripts, especially articles by some famous film critics, accepting TV interviews, participating in various TV shows, participating in various Oscar outposts, these can effectively affect the final choice of the judges.

Attended a breakfast date with Ang Lee, director of "Brokeback Mountain", had lunch with "Capote" actor Philip Hoffman, and had a drink with George Clooney, director of "Good Night" in the evening. This sounds like a fantastic timetable, but it's just an ordinary day for an Oscar judge during the awards season.

Celebrities, food, comfortable surroundings, and pleasant conversations are just the "opener" to win votes in the Oscar PR event. Ambitious guys like Murphy know that these investments are meaningful because they have won the Academy and the judges. Our favor, works nominations and even winning Oscars can bring great economic returns.

The re-screening of the film, the sale and reprint of the DVD, the sales of peripherals, and even the investment in other films of the company will all become a matter of course. This is the "reputation" effect.

Since Harvey Weinstein joined the fame and fortune game called Oscar in the 1990s, the bottom line of the game's rules has undoubtedly been lowered a lot.

Behind the scenes of the Oscars, many people are saying "No awards are true and credible", "Everything has a price and compensation", "In order to win, everything can be paid", "Harvey Weinstein completely changed "The rules of the game for film awards"...the constantly escalating public relations activities have completely changed the way the film is promoted during the award season, becoming more "active" and "effective", and it looks more like a political campaign.

Every Oscar winner has one thing in common-to use his own advantages and rights to the fullest within the rules!

Therefore, as long as you are willing to work **** publicity and public relations, you can always get some votes from the judges. What you don't get is that other people's conditions are better than yours.

Of course, the premise of all this is that the film must have the most basic competitive strength

Murphy’s publicity and public relations work is not said to be the best of all the competitors, but it is also quite in place. The theme of "The Lost Lovers" is a bit problematic, but it is not particularly big, and the quality of the film is sufficiently guaranteed. When the nomination list was announced, it should not be unpopular to get several heavyweight nominations.

"The Lost Lover" received a total of four nominations for the 78th Academy Awards, namely-best director, best actor, best actress and best original screenplay.

Although the number of nominations received is not large, each is nominated for heavyweight awards, especially for being nominated for best director, best actor and best actress at the same time, which has greatly surpassed Murphy and Bill Rossi. As expected.

The biggest winners in this nominees luncheon were "Crash" and "Brokeback Mountain".

The former has won six Oscar nominations including best director and best picture, and the latter has won eight Oscar nominations in one fell swoop due to its huge topicality and support from comrades.

Obviously, this year's Oscars is a competition between "Crash" and "Brokeback Mountain".

Murphy faintly remembered that "Crash" took away the best film, and "Brokeback Mountain" put Ang Lee on the throne of best director.

Many people once thought that "Brokeback Mountain" lost the best film as a scandal. He also thought so at that time, but now it has changed. Not to mention that the theme of "Crash" is more American and voted by the white judges. Well, based on the PR situation that Murphy knows now, "Crash" is more likely to be a winner than "Brokeback Mountain."

Some time ago, quite a few well-known film critics were unanimously criticizing "Brokeback Mountain", thinking that if such a film wins the best film, it must be an Oscar scandal. Although the comrades are supporting this film, North Hollywood has exploded. Support the rainbow flag parade of "Brokeback Mountain", but the Oscar judges have always existed out of the public.

No one can tell whether someone is operating behind the criticism of the film critics, but it can actually affect the choices of some judges.

In addition, during the PR period, "Crash" set a new record for the awards season. The producer and distributor mailed more than 160,000 copies of the movie DVD, and the DVD package contained the movie information. In the name of with a small gift,

This is definitely a big deal that has never been seen in the history of Oscar public relations. According to Murphy's estimation, the cost of "Crash" on this item alone would exceed two million US dollars.

It is no exaggeration to say that from the judges and staff of the Academy of Motion Picture Arts and Sciences, to the slightly famous film critics in North America, to the influential media and reporters, the production and distribution party of "Crash" has taken care of everything, at least Make sure they have the DVD and gifts of the film in their hands.

Don't underestimate these things. People's hearts are often the most difficult to estimate. A little bit of seemingly insignificant petty gains will prompt them to make biased choices.

The public relations investment of "Crash" far exceeds that of "Disappearing Lovers" and "Brokeback Mountain". High investment may not guarantee a certain award, but it is the basic condition of today's Oscar games.

"Thank you, Murphy."

In the lobby of the Hilton Hotel, Charlize Theron looked at Murphy gratefully, "I really don't know what to say."

"Then don't say it." Murphy joked casually, "As long as I can make a half-fold on the pay when I invite you next time."

Charlize Theron laughed, seemed very happy, but didn't mean to take Murphy's words.

Murphy was just joking, nodding to Charlize Theron, preparing to leave with Bill Rossis, but a woman suddenly appeared in front of him.

"Hello, Director Stanton."

This is a very fashionable and sophisticated young woman, who obviously came here specifically to look for Murphy.