Hollywood Road

Walking into the makeup trailer, Gal Gadot saw Margot Robbie sitting in a daze in front of the makeup mirror. Her long blonde hair had been dyed Sansa Stark red, neatly arranged. Behind his head, the white cheeks were flushed red, and there were faint fingerprints, which were obviously not the effect of makeup. They seemed to have been slapped twice in the face.

"Maggie..." She quickly walked over, pulled a chair, sat next to Margot Robbie, looked at her flushed cheeks, and asked, "What's the matter?"

Hearing Gal Gadot's voice, Margot Robbie came back to his senses, "It's okay."

As she said, she frowned slightly, and touched her face with one hand unconsciously, as if it was still hurting there.

Gal Gadot quickly stood up, found a brand-new towel and basin from the makeup trailer, poured hot water on the towel, wrung out the towel, and handed it to Margot Robbie, "It will be better if you put it on your face. "

Taking the towel, Margot Robbie forced an ugly smile, "Am I ugly now?"

Any normal girl will care about her appearance.

Gal Gadot patted her shoulder comfortingly, "You will be back to normal soon, you are still that beautiful little beauty."

She helped Margot Robbie stretch out the towel, covered her red cheeks, looked at the girl's frowning brows, and couldn't help asking, "What's the matter?"

Hollywood crews are generally fake, and this rarely happens, and Murphy is not an inexperienced new director.

"I haven't acted in this kind of slap play before, and I didn't work well with actors." Margot Robbie talked violently because of the towel warming up. "As a result, the filming kept going NG..."

She was obviously frustrated, "My mistake made the whole crew all over again. Finally, I discussed with the actor and didn't hide, and let him fight twice."

"You..." Gal Gadot shook his head, "You are such a silly girl."

"David told me that this opportunity was specially given to me by Murphy." Margot Robbie covered her face and continued, "If you don't do it well, others will say that I am a related party and say that I am I'm an idiot, I don't want to hear these words, and I don't want to embarrass David."

Gal Gadot rolled her eyes slightly. She knew her boyfriend’s working style. David Robbie said that it was better to sell Murphy if Margot Robbie didn’t meet the role requirements, Murphy would definitely not. Turn on the green light.

As the towel gradually cooled, Margot Robbie took it off and threw it aside. Gal Gadot picked up her flushed face and asked concerned, "Does it still hurt?"

Originally wanted to shake his head, not knowing why, Margot Robbie suddenly nodded, "It hurts a little bit."

Looking at the poor little girl, Gal Gadot gave her a light hug, "Don't do such silly things again."

Margot Robbie leaned in Gal Gadot's arms and felt unusually warm, because David Robbie was very busy. From the moment she came to Los Angeles, she had to face various problems alone, alone in a foreign country. There is no one to talk about the hardships in other countries. Even if she is more masculine, she is only fifteen years old, and she often needs a support.

It can't be said why, Margot Robbie actually felt this feeling in Gal Gadot's arms.

"Gail," Margot Robbie looked up, "It feels like you are like my sister."

Gal Gadot smiled, but said nothing.

In 2006, in mid-January, Seth Rogen, who had the least filming role, completed his work first and came to Belfast to join Murphy. Murphy temporarily handed over all the crew to Seth Rogen. Responsible, he returned to Los Angeles with Gal Gadot. The awards season in North America is in full swing. The award-winning public relations of "The Lost Love" has reached the most critical moment. Although CAA and Bill Rossis preside over the overall situation It is also impossible for Murphy, the director, not to attend any propaganda activities.

Even if Murphy’s goal is only to be nominated for an Oscar, he can’t relax. There is no nominated competitor such as "Crash", "Brokeback Mountain", "Good Night and Good Luck", "Munich" and "Capote". It's easy to deal with.

Back in Los Angeles, Murphy was even busier than filming "A Song of Ice and Fire: Game of Thrones" in Belfast. Various promotional activities, pull-ups, and canvassing parties continued one after another, and the whole person had to spin, even Sometimes I can catch up to three events in one night.

There is no return if you don’t pay. Murphy always knows that if you want to get a share of Hollywood’s most authoritative and significant awards, it’s not enough just to rely on excellent films.

There is always only relative fairness in this world, even the prestigious Oscars are no exception.

In addition to making huge profits for the organizers themselves, the Oscars will also bring a huge reputation to the nominees and winners. The reputation is almost equal to white money. According to the estimates of Hollywood agencies, the actors who won the Oscar performance awards are next The film pay will increase by at least 30%.

For example, Murphy remembers most clearly. After winning the award for "Black Swan", Natalie Portman's remuneration quickly rose from millions of dollars to tens of millions of dollars.

In addition, even if the film does not win a prize, it only has the opportunity to be nominated, and the film will regain attention due to being nominated.

Murphy is also divided into two goals, one is for his own fame, and the other is the market value of the film.

The marketing value of Oscars has long been recognized, and studios that are good at using Oscars for marketing know how to use the opportunity to market. They often arrange their films with the most potential for Oscars to be released at the end of the year in order to take advantage of Oscar nominations. Boost the box office.

Wherever there is a selection, there will be canvassing, and the form of canvassing for Oscar selection is nothing new.

In order to make its films win the favor of the Oscar judges, each year during the selection period, the film company will spend huge sums of money to launch public relations activities, each showing its own magic.

According to the news that Murphy has received, the total funds invested by major studios in Oscar public relations activities this year is about 100 million US dollars. In order to be nominated for key awards, some films have already spent more than 3 million US dollars on basic public relations. There are companies specializing in the operation of public relations activities.

Stanton Studio also hired a public relations firm that specializes in running Oscars.

Since Murphy returned to Los Angeles, the company and CAA have increased their research efforts on "The Lost Lover", and canvassing activities and publicity campaigns have been staged one after another.

CAA and the public relations company first held a special screening of "The Lost Lovers", which invited many Oscar judges to participate. At the meeting, someone was responsible for lobbying these judges. The Stanton Studio also prepared some small gifts, such as printing related to the film. Various logo porcelains and other gifts.

Of course, these are so-called souvenirs, not gifts that violate the regulations of the college.

As we all know, not all Oscar judges will go to the theater to watch movies, so sending DVDs to the judges has become an important promotional tool for Murphy. These DVDs will be marked with the words "for your reference", and Stanton Studio will also attach it. Special gifts, such as an advanced CD player that the judges used to watch DVDs were declared to be "lent" to show their ingenuity and sincerity.

In addition, Murphy bought a large number of pages in newspapers such as the Los Angeles Times, The Hollywood Reporter, and the New York Times. Advertising is a common method of Oscar propaganda, and he certainly will not let it go.

Many of the readers of these newspapers are Oscar judges. For example, for the publicity and public relations of "Good Night, Good Night", Warner Independent Film Company spent 100% of US dollars to give a book about the film to the Los Angeles Times.

According to traditional media propaganda, Murphy's Stanton studio also threw more than one million US dollars. This fund is not the most candidate for the Oscar nomination list.

In addition to newspaper advertisements, the public relations company Murphy hired also placed outdoor billboards in areas where Hollywood filmmakers live, such as Beverly Hills and Santa Monica. At the same time, it also began to conform to new media trends and created a "My Lover" canvassing websites and blogs.

Many people regard canvassing as an Oscar's "shadow" and sneer at it, believing that the film is good enough to kill everything, but the Academy of Motion Picture Arts and Sciences encourages canvassing public relations within the prescribed scope, which is a manifestation of the will to free competition.

In order to increase exposure, Murphy can’t wait to squeeze out every minute of his and the male and female protagonists James Franco and Charlize Theron. They rushed into the nomination list and participated in CAA and public relations companies to promote. In various media activities, we use personal actions to help "Disappearing Lover" canvass votes.

In order to stand out from a group of strong competitors and get the desired result, Murphy did not hesitate to adopt a bit of overkill and ran a full-page advertisement in the "New York Times", advocating that "The Lost Lover" is "the best movie of the year." ".

It is also a propaganda offensive, directly targeting college members who have voting rights, which is more cost-effective and effective.

To this end, Stanton Work and the PR company spared no expense. In addition to filling the mailboxes of the judges with relevant graphics and materials introducing "The Lost Lovers", they also spared no effort to spare the judges' daily activities.

At the most intense stage of "Chong Ao", the commercial premises near Murphy's College have also become the forefront of the election campaign. The Beverly Hills where the college is located, the restaurants where judges often go to dine, the wallpaper has been replaced. The poster of "Disappearing Lovers" ensured that the judges who dine nearby were surrounded by public relations campaigns even during the meal time.

All this is to ensure that "The Lost Lovers" not only appears on the list of Oscar nominations to be announced, but also gets a few more heavyweight nominations.

Facing his first Oscar trip, Murphy basically used all the methods in the rules. As for the result, it will be announced by the Oscar nominees luncheon.