Hollywood New Century

Half a month after the release of "Tai Chi", the North American box office reached 40 million US dollars, and Tong Liya and others also returned to China earlier.

However, the box office of "Tai Chi" in the Chinese market is close to 200 million US dollars, which makes Hollywood, who has been looking over there, shine. To say that the box office of "Avatar" is high, there is no way to say that it is high all over the world.

But now, "Tai Chi" has achieved such a high box office, which proves that China's current market has room for 200 million US dollars of movies.

The degree of emphasis will increase, and the degree of emphasis in different countries and regions is of course the size of the local film market.

Los Angeles, Carver City, Sony Columbia Pictures Headquarters.

Amy Pascal, co-chairman of Sony Pictures and CEO of Columbia Pictures, sat on the sofa in her office, watching an introduction to Tai Chi and an analysis of the Chinese film market.

"Jeff, is The Green Hornet finished in 3D?" Amy Pascal asked Jeff Black, the company's head of distribution.

"It's almost there, it can be guaranteed to be released in January next year," Jeff Black replied quickly. It was originally planned to be released this year, but he had to leave time to complete the 3D conversion.

"Zhou Xingchi, the comedy kung fu film "Kung Fu" we collaborated with before was very good. Because of the differences on "The Green Hornet", I didn't choose to cooperate with him. I don't know if it was right or wrong." When the official preparation of "The Green Hornet" last year, Stephen Chow is the first choice for director and starring Kato.

It's just that he was unwilling to accept the insulting plot in the United States and chose not to cooperate.

"Kato's actor Jay Chou is currently very influential in China, and I believe it can make up for this," Jeff Black comforted in a low voice, and isn't there comedy star Seth Rogen as The Green Hornet?

"The box office of "Tai Chi" in China is really surprising. Xinghai Entertainment is ahead of everyone this time. "Sony was actually the first to enter the Chinese market, and began to invest in Chinese films in the 1990s. However, The cultural industry has never been taken seriously.

Sony's biggest business in China is the sale of various types of machines, and its investment in movies is just for product sales advertising.

How can the RB boss help to promote Chinese culture, and the suppression is almost the same. Over the years, a lot of RB cultural export projects have been developed.

"The Chinese market is developing very fast, but their film system hinders the entry of overseas films. The strict censorship system not only forces incoming films to be deleted, but also the number limit is even more troublesome," Jeff Black also said. With a face of reluctance, some directors don't allow you to arbitrarily delete other people's movies, and it's a big deal not to show them here.

As for the amount limit, the share of imported films is only one-third of that of other overseas regions. The box office revenue of Hollywood films released overseas is basically about 35%. China only has 13% of the share. If Hollywood is not backed by Chinese capital in film investment, it will pay very little attention to the Chinese market.

"Tai Chi, 2012 and Marvel's special effects blockbusters have performed well in the Chinese market. Now the two sides have strengthened negotiations on a new round of film import agreements, and they should re-draw an import agreement soon. Like the early RB and Korea, "Amy Pascal has also been in Hollywood for many years. Although she is not yet 50 years old, she belongs to the youth group, but she just experienced the era of VCD and DVD, which greatly increased the interests of Hollywood.

""Kung Fu Dream" is also a co-production between our Columbia Pictures and China, and its performance in North America is much better than "Tai Chi". "Kung Fu Dream" has exceeded 170 million US dollars at the box office in North America. According to estimates, Universal's "Tai Chi" will be released when it is painted. It is more than 60 million US dollars. "What Jeff Black did not say is that "Kung Fu Dream" mainly has Jackie Chan joining, and there are more than 100 million famous coins in mainland China.

After Jeff Black left the office, Amy Pascal pressed her temples a little depressedly.

Sony's now-rebooted "Men in Black 3" and "The Amazing Spider-Man" will both start filming next month, scheduled for 2012.

"Men in Black 2" was released in 2002. This is the sequel after ten years. The schedule of Will Smith and Tommy Lee Jones, the script creation of the sequel and the movie budget all cost a lot of money and time. .

"The Amazing Spider-Man" is a new round of "Spider-Man" trilogy restarted after "Spider-Man 4" was stopped. After "Spider-Man 3" was released in 2007, if there is no new Spider-Man movie released within five years , Marvel will take back the copyright.

Sony now regards the IP of Spider-Man as a magic weapon, which must be tightly held in its hands.

Just like Marvel stopped the story of the X-Men series, Xinghai Entertainment is not happy if it can't be taken back, and the linkage is even more difficult. "Captain America: The Avengers Pioneer" wants Wolverine and Magneto to make a cameo, but we can't talk about it. close.

Unlike Sony's project that did not go smoothly, Xinghai Entertainment has negotiated with the investors of Universal Studios Osaka, and it went very smoothly. Within a year, Xinghai Entertainment can buy back 51% of its shares, and the rest Can continue to repurchase for another three years.

Universal Studios Osaka is currently valued at US$5 billion, and Xinghai Entertainment will invest US$1.5 billion in the second half of next year and then use the studio for debt financing to acquire 51% of the shares.

"Tom, how about our 100% acquisition?" Simon asked Tom Williams, president of Universal Studios Resort.

Universal Studios Hollywood and Universal Studios Orlando are Universal Entertainment's own, but this is domestic after all.

"RB, a wholly-owned acquisition?" Tom Williams was also stunned, a wholly-owned overseas movie-themed resort?

"Hahaha, well, I'm joking. Goldman Sachs and other investment groups have bought back the shares. The RB Osaka government and local shareholding companies still need it." Simon also agrees with this kind of cooperation with local forces. Way,

"I hope to buy back about 70% of the shares of Universal Studios Osaka before the end of 2013!"

Tom Williams nodded, so that's okay, that is, the operation of Universal Studios Osaka needs to be well planned in the future.

"The construction of the themed projects in the Wizarding World of Harry Potter and Marvel's homeland should also be incorporated into the construction plan as soon as possible," Simon reminded that the Marvel series' entry into Universal Studios is a recent major project.

"Understood, we are currently designing the Marvel Home themed attractions at Universal Studios Hollywood and expanding the development of derivatives for the Marvel series, which will be introduced to other Universal Studios later," Tom Williams nodded.

Marvel series, lighting entertainment cartoon series, etc., all have entered Universal Studios to attract tourists.