Hollywood New Century

"Tai Chi" opened in 1,800 theaters in North America, and earned $12 million at the box office in its first week, which was not bad.

The release, publicity and other matters are handled by Universal Pictures, so the main creators don't have to worry about anything.

Tong Liya is just a small supporting role, her role is really small, and there are not many opportunities to participate in publicity, anyway, it is considered a glimpse of the world.

New York, Manhattan, Xinghai Building.

"Simon, "The Expendables" is a big hit at the Chinese box office," Tong Liya said excitedly after receiving a call.

"Well, "The Expendables" currently has a box office of more than 80 million US dollars in North America, and it is estimated that it will exceed 100 million when it goes offline," Simon said with a smile. After all, it has been released in North America for more than a month.

"It has been released in China for nearly 20 days, and the box office has exceeded 200 million yuan." Tong Liya can't imagine that "The Expendables" was bought for only 500,000 US dollars, and more than 20 million yuan was spent on copying and promotion.

"Also, the schedule of "Weakness" has also come down. In December, "Resident Evil 4" will be released in November! Nicole Kidman's agent also promised that Nicole Kidman will attend "" "Weakness" premiere."

Tong Liya is full of excitement, is the film batch business so profitable? Quickly shook his head again, good luck.

Galaxy Entertainment is developing very rapidly now. Next year, it will introduce investment funds, increase film and television development, and enter the film distribution industry.

The release of "Human on the Road" has done a good job this time, and the sequel project has already been put on the agenda. Actor Xu Zheng has also signed a brokerage contract with the company, and it seems that he wants to direct himself.

This year, the company has signed a few young artists, and there is a very beautiful girl from his own XJ hometown. He also supported the golden horse actor Huang Bo to open a personal studio.

It has invested in the development of three TVs, and will continue to invest in one or two films next year for production and distribution.

"Hey, it's alright!" Simon saw that she seemed to be immersed in a beautiful dream, and patted her on the shoulder.

"Hey, hehe!" Tong Liya laughed out loud, very happy.

"Don't be too happy, this is what you guys picked up cheaply," Simon struck.

"There are more than 200 million people at the box office of famous coins. When the time comes to go offline, you can get almost 90 million. How much is the investment? It can't add up to 30 million!"

"No, no," Tong Liya hurriedly shook her head, "submission, dubbing, subtitles, production copy and transportation, plus publicity, almost 25 million RMB has been invested!" If it wasn't for "The Expendables 2", it was collected on the first weekend With more than 70 million famous coins, how could the company continue to invest in publicity and distribution expenses and rush to make copies?

"So, this movie can create a net income of 60 to 70 million yuan for you. Think about it, and "Resident Evil 4", etc., I estimate that it can also have more than 100 million yuan at the box office. This year, you rely on film approval. This business has earned more than 100 million yuan," Simon smiled,

"Guess what other people think? The movie approval market will be very different next year!"

"Ah, what should I do then?" Tong Liya is not a fool, so earning money so well, others will definitely follow up, no!

"Be bold and careful, and evaluate the batch market that will be introduced. For example, the sequel of "The Expendables" will definitely be bought out at a sky-high price. At that time, according to the current box office, see how much money you spend to buy it and you can still get a good income. , then buy it!" Simon can only suggest that, after all, when there are more people, it means bidding.

"Oh!" Tong Liya nodded.

"Let's focus on your own entertainment business, invest in film and television dramas, engage in artist brokers, etc., invest in real estate that preserves value," Simon said, no matter what, he has nothing to say to Tong Liya. Nizi is now an absolute little rich woman.

Tong Liya nodded and said with a smile: "I'm doing these now, and that Korean brokerage company is also developing!"

"Many Korean artists are very popular in China now, and Korean entertainment culture is everywhere."

Simon nodded, the Hallyu invasion would continue for several years.

"If you are involved in the distribution, you must have sufficient liquidity, and exchange resources to help with publicity. At the same time, you must also have your own capital for the media. There is no need to say more about traditional advertising," Simon tried to tell him as much as possible. she,

"Online media department, you need to build it up. Movie distribution is very important for marketing!"

"Also, the schedule for the approval of the film, try to shorten the release date, and it is best not to exceed half a year with Hollywood, of course, the closer the better."

Tong Liya nodded and said with a smile: "I know that too, but you need to wait for the schedule. The best schedules every year are dominated by imported blockbusters and domestic blockbusters.

Simon shook his head and said with a smile: "There's no way to do this. It's not something that can be afforded by the blockbuster. You can only take advantage of the gap or the unpopular schedule;"

"Look at us, it's not the same time that we need to choose a schedule. Of course, confident movies are scheduled for summer and Christmas. The rest are scheduled after the Oscars, or during Thanksgiving and Halloween. If it really doesn't work, I will find a gap. It came out over the weekend.”

"Our positioning is still mainly small and medium-cost love or comedy, and we seldom find big directors and big stars." Although Tong Liya is confident now, she still does not dare to do those war histories and costume blockbusters.

Simon nodded in agreement and said with a smile: "This is good, it's good to find the location, but you can also consider the type of horror and thriller, which are mainly low-cost."

Tong Liya shook her head and said helplessly: "This is difficult, and we have a stricter review of this aspect, which is different from other countries and regions."

"Oh," Simon was ashamed, actually forgetting that ghosts can't appear. After staying here for a long time in the United States, I always think according to the ideas of Hollywood.

"Also, even if you choose to approve films, don't pay too much attention to the box office in Hollywood. The audiences in the two countries have different tastes. Some movies are good at the box office in Hollywood, but they may not be good in yours, and vice versa!"

"So, we still need to focus on the market and do more research on the audience's preferences. Now young people are the main force of film consumption, we need to know more about what types of films they like."

"Finally, you will continue to acquire some script ideas, novels, games or other things that can be adapted into movies as the company's storage IP!"

As for the development of movie peripherals and derivatives, needless to say, they have no such ability.

Tong Liya nodded and kept these opinions in her heart. After returning, she needed to discuss the implementation with the company's senior management.