Exploiting Hollywood 1980

   Chapter 315 Baked is better than fried

   Ronald asked Helen out again, and the two went to eat Chinese food and watch ballet this time.

  Helen is an uptown girl. After her parents divorced, she grew up in two families in uptown Manhattan and Long Island, and her hobbies are more elegant.

   Ronald actually did not receive a systematic art education. In front of Helen, except for movies, the knowledge of other art categories was at a disadvantage.

   "I found that you seem to know more about ballet than symphony." Helen asked Ronald, taking a peek at Ronald.

   The last time I went to listen to classical music, Ronald almost clapped at the break of the first movement. Fortunately, he immediately noticed Helen's scornful eyes and put his hands down.

   "That's right, my family is in the business of leg warmers. I know a little bit about it." Ronald replied without changing his face.

"whee……"

  The two walked into the convenience store on the side of the road, and Ronald wanted to buy some snacks.

   "Do you have M&Ms?" Ronald, who had not seen it for a long time, looked up at the shopkeeper.

   "At the bottom of the shelf around the corner."

   "Why do you put it like this?" Ronald took two packets of peanut-filled chocolates and handed them to the shopkeeper.

   "Children love to eat that now." He pointed to the orange-colored chocolate packaged in the most conspicuous place on the shelf.

  Reese's Pieces. Ronald also picked up two packs and handed them over to the shopkeeper to check out together.

  Helen opened the Reese jelly bean curiously, tasted one, and handed it to Ronald.

   "Open your mouth."

   She poured some red-yellow-yellow jelly beans in her hand, also wrapped in icing, similar to M&Ms, and put one in Ronald's mouth.

  The taste is completely different from M&M's. Reese jelly beans are icing on the outside but actually peanut butter chocolate on the inside. As with traditional American candy, it is sweet. Ronald still thinks M&Ms taste better.

  Reese's Jelly Beans is the brand in "ET Aliens" where children use chocolate jelly beans to lure aliens out.

   Now the industry is rumored to have picked up a big bargain in good times. M&M chocolate refused to do placement advertisements because ET was too ugly.

   Hershey's marketing director didn't read the script, nor did he see the image of ET aliens, relying on his trust in Spielberg, he invested a million dollars in advertising costs. In exchange, the sales of Reese's jelly beans have skyrocketed.

   If you don’t watch anything, you can pay one million for a chance to appear on the screen. There are only a few directors in the film industry who can make manufacturers so trustworthy.

   Ronald held the package of Reese's jelly beans and watched it over and over.

   "Let's go." Helen didn't come to the lower town very often. Looking at all kinds of small shops, she felt very fresh.

   "Yeah, this is a comic shop." Helen dragged Ronald into a comic book shop on the side of the road. Children growing up on Long Island rarely read comic books as a pastime.

   "Why, do you like Superman comics?" Ronald watched Helen linger in Superman comics.

   "Well, I quite like the 'Superman' movie. I haven't read much of the comics."

  …

   "Ronald, they agreed, they agreed...hahaha."

   The next day, Eddie, Ronald's agent in New York for advertising and other business, called to inform him. Burger King has paid $200,000 for Ronald to shoot a new commercial, and he and Darcy Maguire are about to work together again on commercials for big companies.

   "I really didn't expect that, didn't they make a counteroffer?" Ronald was a little surprised, Eddie could say that he raised a very high price, and thought about the other party's slow counteroffer.

   He came to Eddie's office to discuss the details of the shoot with him and JWT's creative director, Maguire.

   "Burger King saw that Ronald's movie was popular and brought explosive sales growth for burgers across the United States. He thought the price was fair, and he agreed to it in one bite." Eddie said.

   "Your movie sold 400,000 pairs of Vans' black and white plaid shoes, which are often not available on the market. When I talked to Burger King yesterday about this, they agreed right away."

   Interjected is Darcy Maguire, Ronald's old partner.

   She is still wearing suit pants and has short hair and is very energetic. After arriving at the new company, her career prospects became better and better. Not long after she started work, she recruited a major client, Burger King, from her old employer.

   "We're still going the same way. We'll be straightforward and say the core selling point of Burger King, and then we'll invite a few pretty girls who look sweet and have the temperament of the girl next door. I think your choice was pretty good last time."

"Ah, is it?" Ronald didn't expect Maguire to remember the cast of the last commercial. "I'll draw the storyboard as soon as possible." One or two days of shooting can make so much money, and Ronald also very happy.

   "When the time comes, I will give this storyboard to Helen's father Gerald, who insists on asking about all of Helen's appearances."

   "Helen?" Maguire was stunned.

   "Didn't you mean Helen Slater?"

   "No, I'm talking about the gymnastics girl named..."

   "Elizabeth Sue." The agent Eddie said next to him, and now he also represents Elizabeth Sue's advertising business.

"Well, she's a good fit too. Go and ask her on the phone. When the last movie was made, her parents said she was just in college and didn't let her audition. But for a short-term commercial, they shouldn't have any opinions. ."

   Anyway, there are two working girls in the plot, Helen and Elizabeth happen to be one.

  …

   "From coast to coast, as many as two-thirds of customers think grilled is better than fried. Burger King, roast beef, McDonald's, fried beef."

  Helen Slater watches Ronald draw a scoreboard, a little girl in a Burger King uniform and a baseball cap with the Burger King logo. Two slogans were spoken to the camera. "

   "Really? Burger King's beef burger is really better than McDonald's?" Helen had no special impression of the taste of the two burgers.

   "It's alright, the roast is a little bit better."

   "You draw the lens very nicely." Helen admired.

   "Burger King's uniforms are more rustic, not as sophisticated as Perry's Pizza in the movie Stacey's part-time job." Ronald looked at Helen and imagined how she would look in the uniform.

   "Do you want to play the heroine? A working waitress from Burger King." Ronald thought that Helen would look good in a uniform, and the girl next door was less temperamental, but it was also good for a Long Island girl to work.

   "Of course I do." Helen smiled happily. The two met through a chewing gum commercial. It would be interesting if they could shoot another commercial together.

   "Come on, I have to let Gerald know about this."

   "Hi Ronald. My daughter won't be wearing a fast food restaurant uniform." Gerald's call came as expected, he was dissatisfied with the role and called to interfere with his daughter's choice.

   "Why? Don't you like bright red and yellow uniforms? Then I can ask Burger King to make a special one that looks better."

   "Are you kidding me? Ronald?" Gerald got even more angry on the phone.

   "My daughter is a jazz musician and a Shakespeare actor, not a hamburger pan frying beef and serving dishes."

   "Burger King is grilled, and two-thirds of customers find it delicious."

   "You're really kidding me, you little bastard." Gerald was annoyed by what Ronald said.

"It's just a role, right? Don't you think Helen's temperament is very suitable for this kind of fast food advertisements? The amount of fast food advertisements will be very large, and Helen will soon be recognized by the national audience." Ronald also put away the joke. , began to give Gerald the opportunity to explain the ad in it.

   "I don't care, will my daughter lack the opportunity to be on camera? I have found a new film opportunity for her, and she will follow my arrangement step by step."

   "Gerald is really annoying. This time he won't allow me to shoot a Burger King commercial. I told my mother and she also encouraged me not to listen to him in the future and choose characters according to my own preferences."

  Helen complained to Ronald angrily.

   "It's a pity that Burger King doesn't have a girl who plays the piano." Ronald said, in the last chewing gum commercial, Helen played a jazz singer who played the piano.

   "Hee hee, okay. I won't shoot this time. Next time there is a suitable role, you must remember me." Helen is still relatively easy to satisfy.

   Ronald put down the phone and shook his head. Gerald has a lot of arrangements for his daughter Helen, and doesn't know what role to find for her daughter.

   The last time I played the girl who met an angel in the ABC TV series, the final ratings were also average. Some critics have written some good reviews.

   After the "fast-paced" film review incident, Ronald knew that it was probably the shooter that Gerrard had brought in to tout his daughter.

   "Then let's find Elizabeth Shue. What did her parents say?" Ronald said to Eddie.

   "Elizabeth is on vacation, so she can take time to shoot a Burger King commercial. She herself is very willing, and she complained to me on the phone that she missed the opportunity to fast-pace."

   "Now that the movie is successful, let's just say that." Ronald knew that casting was more of an extracurricular experience for girls from wealthier upper-middle-class families like Helen and Elizabeth. In fact, they don't have only one path to be an actor.

   This is completely different from a girl in the entertainment industry with a lower background like Demi Moore. Those girls work very hard for a role.

   "Is there one more that Maguire recommends?" Ronald knew that this kind of advertising actor was an extracurricular activity that many rich girls like to do.

  JWT's Darcy Maguire often uses this opportunity to buy top executives of some companies, as a kind of favor, to expose their children to the mysterious entertainment industry for the convenience of their parents.

   "Anyway, let's just say a few words, grilled is better than fried, just find a photogenic girl."

   "Ronald." Eddie began to talk about their past.

"Remember? Ronald, I helped you back in the day. We were partners from the very beginning." Agent Eddie brought up the fact that Ronald and him worked hard to win an advertising order for chewing gum. .

"Come on, Eddie. We're friends. Do you have a candidate?" Ronald saw that Eddie wanted to recommend his client, "Is it one of your adult magazine models? Don't choose too famous, have been in Burger King will be dissatisfied with the playboy."

   "No no, not my 'that' model client. This girl is very nice. She is my normal graphic model client. I like her efforts, so I see an opportunity and want to help her?"

   "It's your girlfriend? Where's the audition?" Ronald joked with Eddie, who knew that Eddie was never boyfriend or girlfriend with clients.

   "Here." Eddie handed over an audition photo, "Is it a bit like?"

   (end of this chapter)