Exploiting Hollywood 1980

  Chapter 314 Burger King Discovery

   Burger King, founded in 1954, is one of the top three fast food chains in America.

   Their success is largely due to the founders' pioneering use of TV commercials to promote their fast-food burger joints.

   In the late 1970s, Burger King successfully captured the popularity of "Star Wars". When "A New Hope" was broadcast, it launched glass stickers of various character scenes. It has become a national brand.

   But after many years, the popularity and passenger flow brought by "Star Wars" has tended to decline, and they urgently need new advertising ideas to tap new customers.

   Burger King's new marketing director is in the conference room, discussing pitch presentations from several advertising companies with his subordinates.

The old partner BBDO, and another large advertising company JWT, their proposals are very interesting, most of the colleagues in the marketing department, support the ideas of the two, it seems that the final winner will be between the two of them .

   "BBDO's creativity highlights the customization of burgers. Attacking the fixed menu of McDonald's, the industry leader, Burger King allows customers to decide whether to add ingredients such as cucumber, sauce, and onions. McDonald's is very rigid, and all burgers are the same."

   This manager prefers BBDO.

"JWT's creativity is the home run. Starting with Burger King's unique way of making burgers, the beef in the middle is grilled on the rack to ensure fresh and juicy taste. McDonald's is fried on an iron plate, It's often dry from staying too long."

   Another prefers a new advertiser.

   "Why did BBDO give an unexpected new idea this year, and they would only repeat the same old tune for seven or eight years." The marketing director suddenly asked a question. After he took office, he read all the proposal documents of the past ten years.

   "Ms. Darcy Maguire, the creative director who came on behalf of JWT, has changed jobs from BBDO. So this time, the director of BBDO does not want to lose to the previous subordinates."

   "It seems that this Maguire was also specially arranged by JWT to come to our company to poach someone?"

   "It looks like this." Several subordinates looked at each other a few times and agreed.

   "Very well, it's time for us to change." The marketing director took out a few documents and threw them on the table, "Look, this is the question Mr. President asked me. I can't answer it."

   Everyone took a look at the document, and it was a sales statistics. In some West Coast cities, the Burger King chain has seen a sudden drop in sales in the last two months. In certain suburbs of Los Angeles in particular, the extent to which some chains have seen business decline is staggering.

   "Can someone tell me what's going on?"

   Several subordinates looked at each other in dismay. This is a question from the sales department. How can the marketing department have an answer?

   "Does anyone know?" The Marketing Director saw that a secretary seemed to have something to say, "Lucy, do you know the answer?"

  The named secretary was just here to change coffee, she was a little overwhelmed.

   "If you know anything, please tell us."

"My nephew watched a movie recently and he said that the All American Burger was very nice to the customer, and the waiter said something bad to the customer and got fired by the manager. If it hadn't been for the All American Burger, he would have go and taste."

"What movie? 'Fast-Paced Richmond High School'? It's better than the TV commercials we paid for , which ad agency's creative to use."

   "The meeting is over!"

   "Boss." The director's young assistant stopped him. The young man seemed to remember the name of the movie.

The    assistant picked up his notebook, flipped through it for a while, turned to a page of last year's meeting minutes, and handed it to the marketing director.

   "What's this?" He saw a director's name written in the minutes of the meeting. It was that he contacted Burger King to put ads in his movie, but was rejected by last year's marketing director.

   "This director, Ronald Lee, is the director of 'Fast-Paced Richmond High School', and now this movie is quite popular."

   "Can we get in touch with him?" the marketing director looked up.

   "You can ask the advertising company to contact him. When he recommended himself last year, he said that he had directed the Hershey's chewing gum commercial."

   "Send a signal to the team at BBDO and JWT, I want to meet Director Ronald. Who can get him..."

The assistant    signaled receipt and exited the conference room.

  …

  Ronald stayed in New York after the audience meeting and wanted to take a good vacation.

  CAA's advice to him is to continue to maintain the vacation, the rapid growth of the box office, and improve the quality of the script and the salary quotation sent to Ronald here every day.

   So he stayed in New York, tried some new food every day, and usually dated Helen Slater, completely getting rid of the trouble of creation, and living a very pleasant life.

  Helen Slater wore a white T-shirt today, a pair of jeans, Vans black and white checkerboard canvas shoes, and Ronald paired with a couple outfit.

  The two came to the Museum of Modern Art in New York again to see a new modern art exhibition.

  This is a proud cultural venue in New York. Like the New York City Ballet, the New York Philharmonic, and the Metropolitan Opera, they all rely on private donations from the rich to obtain financial support. It's not the same as Broadway, which sells tickets directly to audiences as its main income.

   "To be honest, I still like the classic paintings in the Metropolitan Museum." Ronald took Helen's hand and complained to her.

   "Cuckoo..., how can you say the same thing as my dad's old antique. This is a new art form and category." Helen began to introduce him to some fresh modern art works.

  The two walked through the huge modern art museum while laughing.

   "Remember this place?" Helen smiled at Ronald when she saw the Mondrian painting on the wall.

   "Of course." Ronald glanced back at Helen. It was on the day of her coming-of-age prom, where she slipped out of the prom with herself and had her first date with herself.

   With long brown hair and light blue eyes, Helen looked particularly attractive against the white T-shirt.

   Helen was also looking at him, obviously remembering the scene when the two ran out to play.

   Helen's body smelled very pleasant, and Ronald was a little addicted to it.

   The two of them got closer and closer and looked at each other, Ronald was a little reluctant to look away from Helen's eyes.

   "Ronald." Helen's voice became a little smaller, or it might be that she was closer and didn't need to maintain the original volume.

   A fresh scent emanated from Helen, and Ronald was drawn to her lips, the thin-looking lipstick that shone like an apple.

   Ronald turned his gaze back to Helen's blue eyes, and her big eyes looked at Ronald too.

   And then the lips, and back to the eyes. Ronald didn't want to give up any of them. Her facial features were so beautiful, her nose was straight, and her ears were beautiful.

  Ronald raised his hand and tucked a stray strand of hair behind Helen's left ear.

   "Hmm..." Helen swallowed a mouthful of saliva and took the initiative to move her shiny lips to Ronald's.

   Ronald turned his head slightly, touched Helen's lips lightly, and parted. He looked at the girl in his arms with joy in his heart.

   Helen's lips took the initiative to meet her, and the two kissed for several seconds this time.

The black security guard next to    looked at them both with a smile.

  Helen was obviously happy too and put her arm around Ronald.

   Ronald also took advantage of the situation to put his arms around Helen's waist, and the two continued to move forward, approaching the Mondrian painting.

"The red on this modernist painting today is particularly bright and lively." Ronald felt his whole body bursting with energy. Looking at the geometric lines and color blocks on the painting, he also felt that he was dancing rhythmically. .

"You're right, I've only recently figured out Mondrian's technique, he uses different blacks to match the blues and reds so you can see his rhythm. I can copy his colors now. ."

   "It's you?" Ronald saw that the person talking next to him was Chen, a Chinese student who copied and studied here last time.

"If you don't mind, can you paint a copy for me?" Ronald felt that this Mondrian had some fate with him. Of course he couldn't buy the painting in the museum. If the Chinese student could copy a copy Also good.

   "His paintings seem to be simple, but in order to achieve this simplicity, it takes a lot of work, which is more than twice the time it takes for me to paint portraits." Chen Xiang declined politely.

   "Well, I'll pay you twice the price for portraits." Ronald asked Chen how much he needed.

"No, you appreciate this painting, I can see it. I will paint it carefully, you can just pay the original price." Chen was surprised that he had not yet been represented in the American gallery. Although there is a scholarship to pay for the tuition, but Learning oil painting is very expensive. He sometimes paints portraits of rich people in exchange for living expenses and oil painting materials.

Ronald took out his notebook, wrote down his agent's phone number, and then signed a check and handed it to Chen, "This is my New York agent Eddie's phone number, you can call him, and he will give it to him. what's left of you."

   "They are students of fine arts. In fact, this kind of copy painting is very cheap and doesn't need to cost so much." Leaving Mondrian's painting, Helen hugged Ronald's arm and whispered.

   "I think what he said makes sense. This painting inspired me to shoot and edit the film. The replica sold at the door does not have those details."

   "I know, you saw the artist's difficulties and wanted to help him." Helen replied. She felt that Ronald had a kinder heart.

   "Drip drip..."

   The New York pager rang, and Ronald found a payphone and called back.

   is his New York agent Eddie.

   "Eddie, did Chen find you so soon?"

   "What Chen? I have good news for you, Burger King would like to invite you to shoot a new Christmas ad for them."

   "This? My current interest is actually mainly in film shooting." Ronald wanted to decline, but TV commercials didn't mean much to him.

"Don't, have pity on your old partner. We can charge a high price, Burger King is very sincere, and has your old partner, Ms. Maguire, who was filming Goodtime Gum, as the creative director. This kind of advertising is very fast, only It will only delay you for a day or two."

"Okay, you give them a high price, and if you promise me, you can shoot it." Ronald thought about it and agreed to Eddie. He doesn't make much money in "fast pace". If Burger King can pay a high price, he will It is not impossible to consider.

   (end of this chapter)