City: I, A World Car Overlord

Chapter 79

Luxury cars, especially D-class luxury cars, are different from other products. They rely on overwhelming advertising to convert into sales, and their conversion rate is not very high.

Because the price is there, the cheapest D-class luxury cars of major brands start at six or seventy-eight, not to mention the sky-high prices of mid-to-high-end models at millions of dollars.

But it can increase brand awareness, especially the recognition of advertising models, and the higher the recognition and recognition, the greater the persuasiveness of the salesperson when facing customers.

Acura, who is well versed in this way, has played this set very well.

At the request of Tanaka, the high-level people present immediately discussed and offered suggestions.

Soon, one marketing plan was put forward, and most of them were affirmed, but they were also implemented.

First of all, they asked the image spokesperson of the Acura brand and Zhou Tianwang of the island province to make frequent appearances in major first- and second-tier cities.

Heavenly King Zhou, who received a huge amount of endorsement fees, naturally spared no effort to cooperate with Acura’s advertising and ran around.

Needless to say, Zhou Tianwang’s popularity naturally has a huge fan base.

And there are players of all ages, from 50 to 15 and fascinated by two generations of capable players every minute.

Then, Acura used its strong public relations ability to spend a huge amount of money to win the most popular reality show “Urban Runner”.

While obtaining the naming rights, a large number of Acura advertisements were inserted into the program, and Acura became a car for celebrities.

At the same time, CTV, satellite TV with higher ratings, major car media, well-known websites, and even public platforms such as Prestige, Weibo, and Funny TV, have carried out big data advertising bombardment.

Bingzhong issued a notice to the offline store of Si Son again, asking them to increase sales and at the same time cooperate with Acura’s advertising to increase sales.

They even forced an increase in their inventory, and included these inventory quantities in Acura’s sales report, which was disclosed to the media, and the sales data of Acura was blown up.

In the afternoon, Baolong Company.

After the sales department, finance department, and planning department paid a return visit to the customers who booked cars and inquired yesterday, and summarized them, a 10,000-word survey report was placed on Lin Fan’s desk.

The survey report shows that, basically in line with the direction discussed last night, most of the users who buy Baolong electric A8 are relatively young people.

And it is basically aimed at the A8’s powerful performance, sturdy structure, full of black technology, and support for domestic production, support for Baolong, and full of strong national feelings.

Most of these people are the second generation who have lost their goals in life.

Or it is a car-loving family who has a strong desire for car performance.

Or simply want a sports car to pretend to be a crime…

There is only a shortage of customers who want to highlight their distinguished status, enhance personal compulsion, and raise corporate image.

The original intention of Baolong Electric A8’s research and development is to position high-end, noble luxury, excellent quality, and full…

Judging from the pre-sale situation and the investigation report, the Baolong Electric A8 does not completely violate the original intention, but it has been taken away from its original position by those who pursue speed and passion.

Lin Fan only feels a little big, and has no good ideas for a while.

She passed the investigation report to Liu Meimei and asked her operation planning department to re-package, market, and publicize A8…

……

However, it is said that the Ministry of Industry and Information Technology has also obtained the pre-sale status of Baolong Company, and is stepping up to carry out various tests and inspections on the Baolong Electric A8.Sun Guoyi, director of the Ministry of Industry and Information Technology, came to supervise himself, and the relevant personnel did not dare to slack in the slightest. Almost all of them went into battle, working overtime until midnight every day.

In half a year, in just half a year, the Ministry of Industry and Information Technology received the audit application for three models of Baolong Company, which made Sun Guoyi sweat all over his head.

A little-known van manufacturer has developed graphene battery technology and electric vehicle assembly technology in such a short period of time.

Then the Baolong electric MPV was launched in a flash, and it hit the big car companies by surprise, and took the legendary MPV under the Guangqi Group to occupy most of the micro-face market.

Baolong Electric A4 is even more cutting-edge in the industry. In this backbone market, it snatched a piece of bloody fat from foreign car companies, and took the position of the No. 1 sales of B-segment cars.

Now, suddenly a new model has been delivered, and it is a high-end D-class luxury car equipped with a new plasma engine technology and a new architecture, which is directed at the high-end market of the automotive industry.

Moreover, these three models cover three new models in different fields. They are not old models for new models, nor are they traditional cars that they often see.

In the entire celestial dynasty and even the global auto market, the fastest car company to launch new models is Toyota.

They have set a world record in the automotive industry for launching five new models in one year.

But of the five new models, two of the old models are renewed.

so.

Baolong Automobile, with three models in half a year, has already broken the world automobile industry record.

It has become the veritable and fastest new car company in the global car market.

The review of new models is an extremely complex and arduous task.

Because it is related to the safety of consumers’ lives, we must not be sloppy.

Therefore, the Ministry of Industry and Information Technology hates and loves Baolong Motors.

What I hate is that as long as the Baolong car is sent over, the leaders above will take the battle personally.

They have to hurry up on the test and review day and night, and complete the inspection work as soon as possible.

What I love is that this is a domestic electric car with completely independent intellectual property rights.

Every new model that is not inferior to foreign fuel vehicles is the pride of the national automobile industry.

Thinking of this, as an inspector from the Ministry of Industry and Information Technology who has met many foreign car companies, I feel so happy.

In previous years’ review work, the Ministry of Industry and Information Technology has basically received reviews and declarations from foreign auto companies. There are only a few domestic brand cars.

Moreover, it is either a joint venture brand, or an agricultural model that does not account for civilian vehicles, or a heavy-duty truck, or simply a new energy vehicle that is used to earn national new energy subsidies…

But Baolong electric vehicles are completely different. Both the Baolong electric MPV and the Baolong electric A4 have achieved remarkable results in the market, and have received high attention and attention from the above.

This time it is aimed at the D-class luxury car market at the top of the pyramid of the auto industry.

After Pan Qiang was promoted to deputy general manager, the operation department merged with the planning department, and Liu Meimei was appointed as the manager. The important matter of the new model submission was handed over to the deputy manager Cheng Jingxing.

This is the first time that Cheng Jingxing has accepted such an important job from the company and also the first time he has come to the Ministry of Industry and Information Technology.

At that time, his mood was very disturbed. After all, this was directly under the jurisdiction of the government and decided the life and death of new models.

However, when he entered the gate of the Ministry of Industry and Information Technology with his team and prototype vehicle, he was immediately given a special reception.

He himself was directly invited to Director Sun Guoyi’s office to report on Baolong’s situation to the leaders.

During the review period, he came to the Ministry of Industry and Information Technology every day, and there was a special person who served him tea and asked for warmth.

At the beginning, he thought it was a normal reception from the Ministry of Industry and Information Technology, and he appreciated the considerate service of the Ministry of Industry and Information Technology.

However, in the next few days, after seeing the reviewers from other car companies, he discovered that this was not the case.

Those people did not have the opportunity to meet Director Sun, not even the supervisor in charge of the audit.

After entering the Ministry of Industry and Information Technology, except for the necessary reporting work, they were basically chilled in the studio.

As for someone serving tea and pouring water, hehe, it would be nice to be able to get you a bottle of mineral water.

For this reason, Cheng Jingxing feels flattered, and feels deeply in his heart.

The reason why it is valued and treated specially is because of the Baolong company behind it.

It also made him feel a deep sense of pride and belonging.

For this reason, this product will take two special treatment photos every day and send it to the circle of friends, showing off all kinds of things, so that other people in the company want to go to the Ministry of Industry and Information Technology to drink tea.

However, Cheng Jingxing’s “good day ~ ~ son” is not long.

Three days later, Director Sun of the Ministry of Industry and Information Technology came to inform him in person.

Baolong Electric A8 has officially passed the rigorous test of the Ministry of Industry and Information Technology and can be legally launched on the road.

When Cheng Jingxing handed it to Lin Fan with the approved report, the advertising plan of Wang Jun, deputy manager of the planning department, was also delivered to Lin Fan’s desk.

Lin Fan did not go to see the approval report submitted by Cheng Jingxing because it was within his expectations.

Powerlong Electric A8 series, Lin Fan participated in the whole process.

Not to mention plasma engines, graphene batteries, and exclusive chassis platform central control technology.

The body and main spare parts are all made of X aluminum alloy, and spare parts suppliers take it seriously.

With strict manufacturing techniques and craftsmanship, it would be weird if the car built cannot pass the review.

Lin Fan directly took Wang Jun’s marketing plan and looked at it. This is what he cares most about.

He will not let the Baolong Electric A8 go on the market before the launch of a satisfactory marketing plan.

This is a high-end electric car that has condensed all his efforts.

I have to say that Wang Jun’s marketing plan is really good.

The main selling points of A8 were extracted, and based on the appearance, power, black technology, safety and ride feeling of A8, the design of video advertisement and creative slogan layout were carried out.

What is even more surprising is that this product has recognized the positioning of the A8, and it is slanted. While promoting online, it also requires the advertising company and the planning department to go down the line, in high-end clubs, shopping malls, and even government facilities. Serving physical ads.

However, Lin Fan still gave this marketing plan a big red cross.

Seeing Lin Fan rejected his marketing plan directly, Wang Jun’s face was covered with black lines, and he trembled and asked: “¨Uh, President Lin, is there any problem with this marketing plan?”

Lin Fan saw that this product was still rough, and even the tie was not worn well, so he said angrily:”If you put this marketing plan three days ago, maybe I will seriously consider it, but now you look at Acura’s marketing methods, don’t you think it is too shabby?”

Acura’s advertising can be described as overwhelming, in addition to the inferior advertising creative, it is worse than Lin Fan’s previous advertising methods.

In particular, Zhou Tianwang opened the Acura National Tour Exhibition, which attracted a lot of fans to Acura.

Also, at the moment, the commercials in the reality show that is so hot as to have no friends are inserted randomly, and the effect is not to be said.

Coupled with several other undifferentiated advertisements, the visual bombardment caused by the public is simply not too violent.

Acura’s advertising method is really online and offline, 360 degrees without dead ends, all-round coverage by sea, land and air.

Compared with Wang Jun’s marketing plan, it seems too petty, and loses a lot of momentum.

Of course Wang Jun also knew Acura’s marketing methods, and his eyes rolled.

Asked: “Mr. Lin, do you mean that our marketing plan this time will be mainly offline? Well, or else we should also learn Acura and find a big-name celebrity to endorse…”

Lin Fan rolled his eyes and hummed: “It’s not that the company is reluctant to spend money to ask celebrities to endorse, but how many celebrities can afford the high-end luxury models like the A8?

Even if there is, people may not have a schedule. Now that the A8 has passed the review and Acura has fully rolled out the sales of its models, how can we still have time to do this? ”

Seeing the boss’s anger seemed to be on the rise, Wang Jun only felt a headache, and he felt uneasy that the chance of working hard to marry Bai Fumei, with an annual salary of 300,000 yuan, would be ruined.

So once again, I was thinking about it, and slapped my boss’s tried-and-tested ass: “Mr. Lin, don’t we have a ready-made name?

The last commercial was made by Mr. Lin. You see Mr. Lin you want (Zhao Li’s) identity and identity, temperament and temperament, and style and style, much better than those big names. ”

Lin Fan became popular when he heard this guy and asked him to shoot commercials.

The ad shot last time was the idea of ​​this product.

It was so embarrassing for a long time that his dignified boss, under the fiddling of those directors and photographers, shook his head.

At that time, considering the tight schedule and unable to find a suitable celebrity for a while, Lin Fan had to take the job.

Now he wants to shoot commercials as endorsements, there is no door.

Lin Fan just kicked it and kicked it over: “Fuck off, don’t flatter me, let me tell you, don’t even think about letting me shoot commercial endorsements in the future.

Immediately send me a whole new marketing plan. I can tell you that the A8 project has cost the entire company a lot of effort. If your marketing plan is not well done and A8 is on the street, I will ask you. . ”

Wang Jun’s two marketing plans for this product were both very successful, and his abilities have also been recognized by Lin Fan.

The first time was the phrase “Charge for ten minutes and drive nine thousand miles.” It has become the spiritual knowledge of all Baolong electric vehicles.

Last time I suggested that Lin Fan should be on the camera to shoot the advertisement, and the effect of the advertisement was quite good.

Therefore, Liu Meimei once again asked him to take the lead in this marketing plan.

It’s just that this marketing plan was directly crossed by Lin Fan.

This made Wang Jun, who was promoted to deputy manager and had an annual salary of more than 300,000 yuan, had a headache.

Under Lin Fan’s irritation, the gangster went out of the office and pulled Cheng Jingxing out when he left the house.

Cheng Jingxing and Wang Jun are about the same age, come from the same college, and both are young men in their twenties, and they have a close relationship.

Usually when they encounter problems, they both help each other out. This time, Wang Jun also intends to let this good friend help him. .