Build Madness

Not for sale?

Ge Xiaotian got up and poured the Coke into the bathroom, and then threw the bottle into the trash can with the mark of 'recyclable resources', Who gave the response? The leader of Hangzhou, or the chairman, or a joint venture foreign company?

It is a joint venture Danone in France. Due to contractual reasons, the ownership of the trademark and brand is not in the hands of the local directors. Our investment in the shares is equivalent to sending money to Danone. According to the output value of the other party, 1 billion is enough to buy hahaha, but if the other party takes the opportunity to raise Price, or even listed, I am afraid we will have to fetch water from a bamboo basket.”

Looks like it's too late.

Well, four years too late.

...

Ge Xiaotian doesn't want to enter the beverage industry, just like building a furniture city. He doesn't need any shares, but gives away design plans for free, in order to build a Huaxia brand. After everyone has a solid foundation, they will take the high-speed train of Tiancheng Chamber of Commerce and rush out of the sub-region and embark on International, go overseas to make money, attract investment, and then go back to develop Huaxia.

He originally planned to give the other party a set of awesome marketing plans to squeeze away overseas drinks, but now it seems that they have surrendered to the enemy.

As for investment holding, this is for insurance. If the two parties are not familiar with each other and the other party is not a VIP, if the brand becomes popular and the company is packaged and sold to a foreign company, wouldn’t it be a loss for the company?

Where's Fenhuang Coke in Shudi, have you contacted me?

Xiangjiang Wangzai is a holding company, so it's okay to buy shares. However, although they played 150 million TV advertisements last year, the market efficiency has dropped significantly this year. Moreover, the other party belongs to the small food industry, and it is a bit inconsistent with us to expand the market in the beverage industry. It is better to develop a new brand alone than to develop a new investment philosophy.”

Is there anything else?

Yes, for example, Laoshan Coke and Happy Coke. The former has been closed for four years, and the latter has been closed for six years. The taste of the former is average, and the formula and brand package are sold for 200,000 yuan. Chinese medicine ingredients, but the age is long, and the formula and brand are packaged and sold for a price of 100,000.

The formula is not important, the important thing is the brand. Having a well-known brand can at least save tens of thousands of times the value of the formula... Wait, I am so rich, I still care about the brand, and clear the Tiancheng industrial chain All the beverage cabinets only display our own beverages, this is simply...

Ge Xiaotian patted his forehead, I'm stupid!

Then someone has to be willing to drink?

Why is no one willing to drink it? The bus station, Tiancheng shopping mall, community stores, tourism development zones, member company stores, the entire Jishi city, and half of Dongshan are all our products. When customers are thirsty, they can't find other products at all. The brand, do you think anyone would like to drink it? This is the same as what you can eat when you are extremely hungry, and what you can drink when you are extremely thirsty. Maybe it will become a hit.”

There was a little silence over there, Boss, you will be scolded.

It's not me who did it. Let's say that xx company has handled the gold VIP and gave Tiancheng 100 million for nothing. It's impossible for Boss Ge not to accept it? Then he can only spread the market for the other party.

...

The trouble is, who to ask to do it.

The farmer is nice.

It makes mineral water, eh? By the way, the farmer and Hahawa seem to come from the same place?

Yes!

Then you give it 200 million yuan for development in the name of Tianrong, squeeze the market of Harwawa, and say that Boss Ge was thirsty on the construction site and drank his mineral water, feeling very good, voted!

Uh... good! Give it the marketing plan of 'Siberian Water Source' you mentioned earlier?

Well, pure natural, pollution-free, the porter of nature, I will send you an email later, and we will also reserve a place for it in our own beverage cabinet.

know!

Find another Coke brand as soon as possible. Maozi has money in his pocket. It's a bit difficult to squeeze them out with only the Internet, instant noodles, and ham sausage.

Boss, apart from these four companies, there is no Chinese brand Coke on the market.

Jianlibao?

The government-owned enterprise has not yet been transformed into a joint-stock enterprise.

Then if you find an entrepreneur, you must be young and energetic. It doesn't matter what your education background is, but you must have attended the Yuhong Class.

Shall we invest?

Ge Xiaotian thought about it carefully, Well, integrate Nanwa juice and dairy products into this holding company.

I see.

Understood? Do you know how we should sell Coke?

Just like the juices and dairy products produced in Nanwa, soda drinks in bottles, cans, and packets are spread all over the city?

No, this is too unchallenging and not my style!

...

Ge Xiaotian lights a cigarette, if he wants to play at home, he has to play something different.

what do you mean?

Where is our advantage?

The countryside surrounds the city... But, hahaha, it's also being done.

Can't we make liquid oxygen storage equipment and pure ethanol storage equipment? Research a super-large refrigerated container that can hold Coke like a tanker.

I see! People sell by the bottle, we sell by the poke, and then produce a portable container that can be reused, just like the water bottle provided to the employees on our construction site, it can be used to hold water, and it can also be used to hold Coke. Every morning, at noon, or at night, the ice-cold Coke tanker drove past, and villagers without refrigerators, residents, and passers-by all lined up one after another.

Yes, that's probably the meaning of the previous practice. There are also big barrels and gift box versions, but the taste must be guaranteed.

This needs to wait for us to come up with a formula.

Well, but this kind of routine is a bit unsuitable for the city.

Why?

Coke is a kind of culture. If you are in a hurry to and from get off work in the city, you will not carry the container all day long, and you will even look down on this kind of crude Coke, which needs to be packaged separately.

Tin can?

No, it's made into a 350ml plastic bottle that feels comfortable to hold and has a slightly frosted texture. The waist, bottom and upper part are slightly wider. The waist is packaged in dark black, and it is written with a technical style and a letter: code!

What do you mean?

Code, password, specification... have no meaning. It is just an English name different from Coke. The Chinese translation is: Cool! Create our own beverage culture, which is explosive, exciting, fashionable, trendy, energetic, and positive.

this……

For example, when you are unemployed and depressed, you swipe your card to buy a bottle of code, unscrew the cap for a moment, use the strange symbols designed by Daoyi for the computer, flash in your mind, and then see the inside of the bottle cap: Congratulations, you have been interviewed Ge Baiyi, a chance to tell your dream!

???

For example, when you are broken in love, in despair, you swipe your card to buy a bottle of code, a strange symbol flashes by, and the moment you turn around, you meet her again who has changed her mind!

...

For example, when you are tired of going to work, you come to a bottle of code, and strange symbols flash by. You are full of energy again, good luck, promotion and salary increase, becoming CEO, winning Bai Fumei, and reaching the pinnacle of life from then on!

...

Remember, this is not a show, I can really let the students who drink code do this.

I get it, create a few 'real' examples.

Well, by the way, let Boss Wanshi take the opportunity to declare to the outside world: the mysterious symbol is a machine language invented by Lao Wang, similar to the Ice Bear ternary system, but it is under development, and now... it is more blurred. When the crazy graphene is off the shelf, Lao Wang Will make a comeback!

No problem boss!

Putting down his phone, Ge Xiaotian sat in the rest area at the front desk, thinking carefully again, and repairing the details.

Drinks are not that easy to sell. If you want to make code, you still need real estate.

In the early stage, through the Limin Activity Center, all the Cokes were driven from the countryside to the city by tanker, and then they used the bus system and Xingyuewan system to squeeze each other...

You don't need to have a big appetite, just stand firm.

Then fully expand the Bingxiong Internet cafe market, take the foreign trade route, and get more support...

After thinking for a long time, Ge Xiaotian turned on a computer and sent detailed 'farmer marketing plan' and 'code marketing plan' to the planning department.

By the time the work was over, it was already noon.

Check out the TV in the lobby for the midday news.

'France Flight 4590 crashed, causing...'

'The Ice Bear submarine sank in the Arctic Ocean, ... killed. '

‘Huaxia Capital and other five cities are qualified to bid for the 2008 Olympic Games…’

'The Asia-Europe submarine cable is officially opened! '

This should be a project contracted by Weihua, another high-end component manufacturing company, and no one knows about it at this stage.

After all, in Huaxia, electronic businesses such as signals belong to it.

Boss? Ma Xiaoli at the front desk next to him, seeing him standing in the middle of the hall holding a thermos bottle in a daze, called softly.

Oh! What's the matter?

Isn't the signal received by satellite? Why do you need to lay the route

No, what you said is that the satellite signal comes from a communication satellite, but the mobile communication we use requires optical fiber and a signal transceiver. For example, the GSM of the All-in-One Card and the CDMA of Telecom need optical fiber to connect to the European region, otherwise the mobile phone call cannot be realized. For example, the optical fiber network cables we use, etc., are also the same.”

GSM belongs to China Mobile, but now China Mobile has just separated from China Telecom and has not merged with Dongshan Mobile, so Tiancheng can only find China Telecom to develop this business. As for the other two operators, China Netcom and Railcom.

Does the traffic that our card uses also need optical fiber?

Yes, it's the same as your computer, except that the computer needs a network cable to connect, and the mobile phone is a wireless signal. Didn't Lao Wang release a router before, and it can also convert wired to wireless.

Then why is traffic so expensive?

Base stations and patents, think about it, how much does it cost for a wireless signal transceiver to cover several kilometers and spread it all over China? Where does the money come from?

Does that mean that it will be cheaper when the shop is finished?

It can be said that there will definitely be unlimited traffic in the future, and you can play casually. However, with the advancement of technology, the signal transceiver also needs to be replaced. Now it is 2G, and maybe there will be 3G, 4G, 5G, and Guangxin in the future... Do you want to change it? Browsing the web and downloading things quickly, you still have to spend money, change mobile phones, expand bandwidth, replace network cables with optical fibers, 3G data packages, 4G data packages, 5G data packages... Work hard to make money!

Ma Xiaoli and others couldn't believe it, Aren't you going to launch a satellite? Why doesn't our card use satellite signals?

It's a navigation satellite. Its function is a bit like a radio. It can only receive signals and then perform positioning based on the built-in map package. Except for the main control station, data station, and detection station, personal terminals cannot feed back information or communicate with each other.

Then why are there satellite phones?

The other type of communication satellite has both advantages and disadvantages. For example, you can use GSM to make calls indoors, but you can't use satellite phones. The former is close to the base station and has a strong signal, while the latter is tens of thousands of miles away from the satellite and has a weak signal. But what? , because base stations need to be laid, but satellites are in outer space, you can use satellite phones at sea, but you can’t use GSM... It’s very complicated to say too much, you’d better buy a book about it.”

Boss, you are amazing, you know everything.

Actually, I know more about architecture, why don't we discuss it in the small room inside...

The lady boss is here!

Farewell!

Ge Xiaotian turned around and left, and the receptionists were laughing up and down...