Big Country Technology Starts with Mobile Phones

It is a pity that the manufacturers that are willing to cooperate with Nebula Technology are relatively average in strength. If you have to choose one among them, the only one is LeTV.

But Accountant Jia has already started his dream of building a car, which has diverted a lot of energy from smartphones and ecological chains, and the potential in the future is worrying.

Liu Dalang also has the idea of ​​​​entering the new energy automobile industry, but not now. Nebula Technology either doesn't do it, or it has to be a blockbuster.

Nebula Technology has its own lithium battery production line, and its patents on lithium batteries have ranked seventh in the country, and its research and development capabilities are strong enough.

It has a certain say in the mainstream lithium iron phosphate and ternary lithium batteries for new energy vehicles, but it is far from enough to reach the first-class level.

At present, Nebula Technology's official allies are only Smartisan Technology and OV, which have begun to gradually tilt towards Nebula Technology accessories.

In their view, Nebula Technology's offline expansion is very strong, but the price range between 1,500 and 3,500 is blank, and the conflict between the two parties is not that serious.

Moreover, Nebula Technology's accessories are much cheaper than what they get in the supply chain, and the quality level is the same, so naturally they have to choose the cheaper ones.

Anyway, their products don’t advertise what kind of screen they use. They only advertise large high-definition screens, large batteries, long battery life, and fingerprints.

First make money through celebrity endorsements and variety show advertising and marketing, and then slowly change users' inherent impressions later. The strategic thinking is very clear.

As the saying goes, the greater the expectations, the greater the disappointment. If Xiaomi pulls a little, the scolding will come immediately, but OV only needs to be a little better than before.

As a loyal supporter of Nebula accessories, Luo Yulong’s Smartisan Technology is already preparing to launch Smartisan U1 to compete in the cost-effective market of 100-yuan phones.

The sales of Smartisan T1 made them realize that if electronic products are not targeted at ordinary people, no matter how good the product is, it will be meaningless.

Nebula Technology is a complete outlier. Everyone is involved in resource integration, but Nebula Technology is the only one that insists on developing its own technology.

The results achieved are very good. Mobile phones priced at 4,000 yuan are already high-end phones in the Chinese market, and sales are still very high.

Fortunately, the Meitu mobile phone has not yet come out, otherwise Luo Yulong would know what it means to pay an IQ tax clearly, and there is still a group of supporters to pay the bill.

Moreover, when it was first launched, Meitu retail stores went crazy. As a result, not long after, various problems occurred with the mobile phone.

To sum up, in one sentence, the practical experience is not worthy of the high price, and it will naturally be abandoned by consumers and the market, but Xingyu is different.

Although the processor is suspected of being high-priced and low-profile, it has achieved first-class standards in other aspects, coupled with a powerful marketing team...

Not only has it sold more, but its reputation has stabilized. To be honest, at this stage, not many users are buying mobile phones and looking at the processor.

Even five years later, more than half of people who buy mobile phones still don’t look at the processor, and the appearance, charging, photography, screen, etc. are more intuitive.

After 100 million pixels are released, how many people will pay for it? How many people know that a photo taken with 100 million pixels is not as good as 50 million pixels?

So the Nebula marketing department started to publicize the points that consumers are most concerned about, including 20 million pixels on the front and rear, Nebula flash charging, and a high-refresh OLED screen.

These few points are enough. Mingyue did not bring out competitors for comparison at the press conference, but Nebula's marketing department was not merciful on this point.

We directly compared Xingyu-Ning with flagship phones of mainstream brands on the market, and even beat Apple in terms of smoothness and visual appearance.

Consumers look at it and think, oh, the Xingyu mobile phone is so awesome and the price is even cheaper, why should I buy an Apple? Unless it's for the Apple logo.

Originally, Xingyu-Ning was targeting the Samsung S6, but as soon as the comparison video came out, Apple was the first to launch a public opinion war against Nebula Technology.

To be precise, it is not Apple officials, but some Apple users, or loyal fans, who are criticizing Nebula Technology:

"What kind of brand-name phone is Xingyu? Are you trying to compete with Apple? And you still use this ridiculous comparison method. Do you understand the tombstone mechanism of iOS?"

"How dare MediaTek MT6795 touch the Apple A8? If there is no Nebula application, what is the difference between Nebula phones and ordinary Android phones?"

"Learn about Apple's contribution to environmental protection! Nebula Technology's excessive packaging has caused serious environmental pollution. Nebula Technology must be boycotted!"

"Yes! Every kilowatt-hour of electricity used by Apple is green and clean energy! There is also a green packaging box. Can the Nebula phone compare to it?"

"It is Apple's controls and requirements on Chinese suppliers that have improved the basic treatment of Foxconn workers! How can Nebula Technology compare?"

"If you know Nebula Technology, you will know that when he was in India, he was like a loser. When he returned to China, he went to high-end. Think about why!"

"Isn't it because our money is easy to make? In the name of a domestic brand, the accessories used are the most rubbish, and they are still so expensive!"

"Let me put it this way, an Android phone has been doing nothing all morning and has lost 20% of its battery. An Apple phone is still at 100%. Does charging quickly help?"

“Without Apple, domestic mobile phone manufacturers wouldn’t even know what a smartphone is!”

“Fast charging damages the battery! Apple charges slowly, but it’s safe and stable! It lasts longer!”

"..."

Liu Dalang had reason to suspect that these people were the same group of friends who were attacking Nebula Technology, and their purpose was to use Apple's momentum to suppress Nebula Technology.

Some people use mobile phones as tools, while some people use mobile phones to compare. Apple mobile phones are very good, but it is a bit too much to use them as a status symbol.

When using a mobile phone normally, it is the consumer's right to choose which brand. If you have to give a brand special meaning, should you still buy a mobile phone?

Fortunately, most consumers are not fools. There are better products with more reasonable prices. Why choose more expensive ones?

Apart from anything else, some Apple users couldn't stand the 5V1A. As soon as the Xingyu phone came out, they immediately replaced it with a new one.

Of course, while Xingyu products have become popular, all kinds of slanders have also followed. Compared with last year, the number has increased several times.

But this does not mean that Nebulas Technology is a mess. Nebulas OS users are gradually increasing, and there are dozens of big bosses under the Nebulas Marketing Department.

Even if they offended Nebula Technology, these guys also offended Mi Fan, so several waves of people started a new round of scolding war on the Internet.

For Liu Dalang, he is no longer interested in paying attention to these navy wars. The more Nebula technology develops, the more he will realize its shortcomings.

If Nebulas OS is not good enough, then continue to adapt to Nebulas applications until it forms its own application ecosystem. If Nebulas mobile phone is not perfect enough, then increase investment and continue to develop new technologies.

Among domestic mobile phone manufacturers, the ones most likely to reach cooperation with Nebula are Gionee and LeTV. Unfortunately, these two manufacturers are bottomless pits.

Rather than cooperate, Liu Dalang prefers to wait until they lose the market and then buy their mobile phone and communications business at a low price.

Including Smartisan, from the beginning of Smartisan Technology's establishment, their failure was the inevitable result, and they could not save the situation by themselves.

However, Liu Dalang fell in love with the engineers of Smartisan Technology and wanted them to work for Nebula Technology, but some means were needed.

As for Huawei, it can be seen from Nebula Communications that Huawei will not sincerely cooperate with Nebula Technology at all, and their ambitions are also very big.

Nebula Technology can only rely on itself, but they can also develop in other fields, so Liu Dalang quickly found several new targets.

The first is content providers. IOS content services cover a very wide range, and a strong content ecosystem is one of Apple’s important incomes.

Any software listed on Apple’s application platform will need to pay a 30% tax, and this part of the tax will ultimately be borne by consumers.

There are many content providers in China, but no one company can integrate them because the price paid is too high.

But if Nebulas OS wants to compete with IOS, the content ecosystem is indispensable, so no matter what, Liu Dalang must completely improve the Nebulas ecosystem.

The second is the PC field. In the early stage, the focus is on assembling thin and light notebooks and game notebooks, and at the same time increasing the research and development of CPUs and graphics cards. This is the highlight.

As soon as the Xingyu press conference ended, Xingyu Lightweight Edition was already in preparation. The characteristics are also very distinctive, and the main focus is thinness, lightness, and good looks.

In the absence of core technology, never underestimate the power of appearance, especially for mid-range thin and light notebooks. No matter how strong the performance is, how powerful can it be?

High-end is another matter. The design and cost of the mid-range thin and light notebook mean that it is not a high-performance machine, so the Xingyu notebook has a clear positioning.

The target user group is good-looking people who can handle simple tasks, light gaming is no problem, just use it as productivity.

In addition, there is also battery research and development. With patents, Nebula Technology will soon be able to cooperate with several domestic battery manufacturing companies.

Since the Xingyu press conference, the popularity of the four products has continued to rise. Taking this opportunity, the Xingyun direct store has expanded again.

Before, I had no choice but to choose the lower-cost Nebula counters. Now that I have the conditions, it is natural to expand direct stores and after-sales service centers.

Of course, the prerequisite for expansion is that there are enough Nebula branches. When the number of branches reaches the target, Liu Dalang will use the branches to enter the express delivery market.

Following the path of Jitu, Jitu has nowhere to go. Through the Nebula branch and Nebula direct stores, Star Express quickly entered the market.

According to Liu Dalang's expectation, this goal will be achieved by the end of this year, and he can take the express train of online shopping and make a lot of money.

The more fierce the online public opinion war is, the more popular Xingyu products will be sold, the faster it will expand, and the store will be opened in front of the trolls' homes.

Come on, don’t you like squirting?

If you have the ability, go to Nebula Direct Store to spray!

Not only do they want to open a Nebula directly-operated store, they also want to open a Dalang directly-operated store at their doorstep, letting them live in the shadow of Dalang.

During this period, Dalang Technology took advantage of the momentum of the Xingyu press conference to launch several ecological chain products, all priced under a thousand yuan.

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